Grassroots lobbying

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Grassroots lobbying (also indirect lobbying) is lobbying with the intention of reaching the legislature and making a difference in the decision-making process. Grassroots lobbying is an approach that separates itself from direct lobbying through the act of asking the general public to contact legislators and government officials concerning the issue at hand, as opposed to conveying the message to the legislators directly. Companies, associations and citizens are increasingly partaking in grassroots lobbying as an attempt to influence a change in legislation. [1]

Contents

The unique characteristic of grassroots lobbying, in contrast to other forms of lobbying, is that it involves stimulating the politics of specific communities. This type of lobbying is different from the more commonly known direct lobbying, as it is naturally brought upon by the organization.

Tactics

There are several tactics used by groups in order to promote or advocate different issues politically, but the main two tactics used in grassroots or "outside" advocacy are education of constituents through holding press conferences or organizing press releases, and mobilizing targeted people who will be impacted negatively or positively to create a movement. [2]

Media Lobbying

Grassroots lobbying often implement the use of media to expand their outreach. Campaigns are developed and are published in all forms of media ranging from television to magazines and internet. Because grassroots lobbying is geared toward local organizations and communities, these types of media outlets are used mainly by large associations that can afford them. Smaller organizations tend to use free media on public television, radio and other smaller outlets. Other forms of free media that make a large impact are things like boycotting, protesting and demonstrations. [3]

Social media

The trend of the past decade has been the use of social media outlets to reach people across the globe. Social media are by nature grassroots organizers. They provide a way for communities, not only to interact, but to form around topics. [4] Implementing social media tactics in grassroots lobbying would provide a much broader outreach and would allow activists to not only inform but interact with various people about their cause.

Some advocates are now using social media to reduce the cost of traditional campaigns, and to more precisely target public officials with political messages. [5]

An example of the use of social media as a tool of grassroots lobbying is in the Black Lives Matter movement. Social media created platforms for broad discourse that allowed for the information sharing of both policy issues and solutions as well as mobilization. [6] In interviews conducted by Mundt and Ross, social media administrators for BLM groups emphasized the importance of promoting action plans for members on social media to achieve concrete results. [6] These action plans include grassroots lobbying in the form of directly contacting legislators about policy reform.

Another example is Urban Legend, a Virginia-based startup launched in 2020 by former Trump administration staffers that recruited social media influencers including makeup artists, Nascar drivers, home improvement gurus, mommy bloggers, NFL athletes and Olympians. [7]

Mass movements

By mobilizing the group that the lobby has built, this puts pressure on the legislature to listen and take notice of what concerns they may have. These tactics are used after the lobbying group gains a portion of the publics trust and support through speaking out in crowded areas, passing out flyers and even campaigning through web and television outlets. More recently, due to the potential of other modern communication devices, grassroots lobbying is expected to only increase as a form of shaping public opinion. [8]

In India, examples of successful mass movements include the Mazdoor Kisan Shakti Sangathan's campaign to introduce the 2005 Right to Information Act [9] and Anna Hazare's anti-corruption campaign to introduce the 2011 Lokpal Bill. [10]

Tea Party

Several grassroots lobbying groups have become popular over time, due to their prominent stances and eye catching tactics to get the publics attention. Most recently in the United States, the Tea Party Movement of 2011 wished to limit government spending. Most of the movements started by the group have to do with less government, tax cutting; something they believe will bring the United States back to what it used to stand for. [11] The Tea Party sees themselves as a "movement that calls awareness to any issue that challenges the security, sovereignty, or domestic tranquility of our beloved nation, the United States of America." [12]

Due to the Tea Party's successful tactics in grassroots, they get their point across and potentially sway the general public on a very large scale. Now, somewhat indirectly (as is the intention of grassroots lobbying), the Tea Party holds a great deal of influence over legislation. This has gone as far as penetrating Congress with candidates personally supported by the Tea Party Movement, therefore giving them a direct outlet for their ideals. [13]

Large company campaigns

Large companies take advantage of grassroots lobbying as a means of impacting change in legislation. There are certain steps that need to be implemented before the outcome of the lobbying can take place.

Trends from the past decade in grassroots lobbying have been the increase in aggressive recruiting of volunteers and starting campaigns early on, way before the legislature must make a decision. Also, with increasing technology and modern communication techniques, lobbying groups have been able to create interactive web pages to email, recruit volunteers, assign them to tasks and keep the goal of the lobbying group on the right track. [14] With the added devices of today such as Facebook and Twitter, Grassroots lobbyists have an even easier, cheaper, and faster way to reach the masses and develop a strong base for their issues to be heard. [15]

However, there is concern that trends in grassroots lobbying in the digital age could weaken the success of interest groups. An experiment completed by John Cluverius, published in Political Research Quarterly, found that due to the ease and inexpensive nature of emails, legislatures are now untrusting of mass lobbying efforts. [16] Cluverius found that astroturfing and the grassroots movement efforts of interest groups have a negative effect on legislators’ perception of issue salience because their inauthenticity provides no information about constituencies. The research finds that interest groups have more success utilizing grassroots mobilization to influence campaigns and elections rather than policy matter. Concerns about the efficacy of grassroots lobbying were existent before the digital age as well. Legislator are subject to a diverse group of influences, weakening any potential impact of grassroots organization. Fowler and Shaiko [17] found that members of Congress are partial to the stances of their party within their constituency while also balancing policy disputes on focal issues. Their study of the influence of environmentalists on Senate voting found that the general opinion of the lobbyists did not influence the members of Congress, it was their personal partisanship in addition to their policy position that had the most influence. Representatives favored lobbyists within their coalition which hurt the environmentalists in the study who were attempting to appeal to republican Congressmen without being in the party themselves.

Hot topics for lobbyists

The major concerns of the general public do not reflect those of the lobbying groups. This is why the lobbying groups feel that they must use the aforementioned tactics to sway the public a certain way on an issue that they may never knew existed. To the general public, crime is the number one problem in nation, followed by the state of the economy and international affairs. However, the main concern for lobbying groups in the past has been on health concerns. A study done in 2009 shows that over 20 percent of lobbying groups put health concerns such as disease prevention, Medicare, or prescription drugs as a top priority. This interest in health is followed closely by environmental concerns as well. [18] Although Grassroots lobbying has changed the stage of such advocacy, it is still concerning the same issues as other more traditional or direct lobbying. [19]

Grassroots lobbyists typically differ from traditional lobbyists in their funding as well as their ideological goals. Typical lobbying is done on behalf of a corporation with the intentions of swaying legislation in their favor for economic gain. A study by JAMA Internal Medicine found that from 1999-2018 the pharmaceutical and health product industry spent the most money on lobbying and campaign contributions in the US, totaling $4.7 billion. [20] Personal medical expenditures in the US, the costs of prescription drugs, and the efficiency of Medicare remain prominent policy issues. Congress passed a 2019 repeal of taxes in relation to the Affordable Care Act which benefits medical device manufacturers and health insurance companies. [21] While grassroots organizations are concerned about issues like health and medical policy in the US, it is typically from a disadvantages stance.For example, Patients Against Affordable Drugs is an independent organization that promotes the mobilization of Americans against monopoly pricing of pharmaceutical products. Unlike traditional corporations who have the funding to directly influence legislators through campaign donations and partisan financing, interest groups are often nonprofit and rely on outreach efforts to successfully influence policy decisions. Debra Salazar at Western Washington University completed a study comparing mainstream environmental interest groups vs grassroots groups in Washington. [22] The study found that the institutionalized groups were more concerned with political tactics and bureaucratic practices whereas grassroots organizations were primarily concerned with mobilization resources. The study also found that the grassroots groups receive less external funding and reliance on member sponsorship discourages the conservation actions of the group. In grassroots organizations, member participation is the most important factor to achieve outreach goals and to promote conservation in this environmental example.

Regulations

Lobbying and the stimulation of grassroots lobbying, is protected by the First Amendment rights of speech, association, and petition. [23] Federal law does not mandate grassroots lobbying disclosure, yet, 36 states regulate grassroots lobbying. 22 states define lobbying as direct or indirect communication to public officials, and 14 additional states define lobbying as any attempt to influence public officials. [24] A group or individual classified as a lobbyist must submit regular disclosure reports. Reports accurately disclose activities and all financial support, however, reporting requirements vary from state to state. Some states disclosures are minimal and require only registration, while some states disclosure requirements are extensive, including but not limited to: filing of monthly to quarterly expense reports, including all legislative activity relevant to the individual or groups activities, amounts of contributions and donations, as well as the names and addresses of contributors and specified expenses. [24] The grassroots lobbying disclosure law in Washington requires that any person or group that spends more than $500 per month or $1000 in three months from grassroots lobbying expenditures is required to file with the states Public Disclosure Commission and disclose his or hers name/ groups name, business, occupation, and address. Also the names and addresses of anyone or any group the grassroots lobbyists are working with, as well as anyone who contributes more than $25 towards lobbying efforts. [25] Part-time employment or expenses of $500 per month on communications efforts is a common onset for disclosure reports, varying from states. Penalties range from civil fines to criminal penalties if regulations are not complied. [24]

IRS

Grassroots lobbying is classified under Schedule C (form 990 or 990-EZ), Political Campaign and Lobbying Activities. [26] Schedule C is used by Section 501 (c) and Section 527 organizations. [27] These organizations are required to use Schedule C to provide additional information on political campaign activities and lobbying activities. [27]

Astroturfing

A common misconception about the grassroots style lobbying is that it goes hand in hand with what is known as Astroturf lobbying or Astroturfing. Astroturf-style activism has been deemed by many as "artificial", being because it uses techniques different from the original grassroots style of over-all citizen participation. Unlike genuine grassroots activism which tends to be money-poor but people-rich, astroturf campaigns are typically people-poor but cash-rich. [28] The lobbyists in charge of this type of activism usually come from non-governmental organizations and political public relations firms. Inside these Astroturf organizations are workers hired to rally up people to support a particular cause and instruct them on how to take political action. [29] Many times grassroots organizations have felt interference by these organizations when their efforts are reorganized with an Astroturf –Lobbying approach. Although many don't agree with this form of activism because it somewhat dismisses the general public's involvement, Astroturf lobbying groups defend their position, saying that monitoring the collection of peoples voices would infringe on First Amendment rights. [30]

See also

Related Research Articles

In politics, lobbying, or advocacy, is the act of lawfully attempting to influence the actions, policies, or decisions of government officials, most often legislators or members of regulatory agencies, but also judges of the judiciary. Lobbying, which usually involves direct, face-to-face contact in cooperation with support staff that may not meet directly face-to-face, is done by many types of people, associations and organized groups, including individuals on a personal level in their capacity as voters, constituents, or private citizens; it is also practiced by corporations in the private sector serving their own business interests; by non-profits and non-governmental organizations in the voluntary sector through advocacy groups to fulfil their mission such as requesting humanitarian aid or grantmaking; and by fellow legislators or government officials influencing each other through legislative affairs in the public sector. Lobbying or certain practices that share commonalities with lobbying are sometimes referred to as government relations, or government affairs and sometimes legislative relations, or legislative affairs. It is also an industry known by many of the aforementioned names, and has a near complete overlap with the public affairs industry. Lobbyists may be among a legislator's constituencies, for example amateur lobbyists such as a voter or a bloc of voters within their electoral district acting as private citizens; others like professional lobbyists may engage in lobbying as a business or profession; while others are government relations support staff who work on behalf of professional lobbyists but do not actively participate in influencing or meeting face-to-face with targeted personnel enough to be considered registered lobbyists while working in the same professional circles as professional lobbyists who are legally designated as registered lobbyists.

Advocacy is an activity by an individual or group that aims to influence decisions within political, economic, and social institutions. Advocacy includes activities and publications to influence public policy, laws and budgets by using facts, their relationships, the media, and messaging to educate government officials and the public. Advocacy can include many activities that a person or organization undertakes, including media campaigns, public speaking, commissioning and publishing research. Lobbying is a form of advocacy where a direct approach is made to legislators on a specific issue or specific piece of legislation. Research has started to address how advocacy groups in the United States and Canada are using social media to facilitate civic engagement and collective action.

Astroturfing is the practice of hiding the sponsors of a message or organization to make it appear as though it originates from, and is supported by, grassroots participants. It is a practice intended to give the statements or organizations credibility by withholding information about the source's financial backers.

A grassroots movement is one that uses the people in a given district, region or community as the basis for a political or economic movement. Grassroots movements and organizations use collective action from the local level to implement change at the local, regional, national, or international levels. Grassroots movements are associated with bottom-up, rather than top-down decision-making, and are sometimes considered more natural or spontaneous than more traditional power structures.

A trade association, also known as an industry trade group, business association, sector association or industry body, is an organization founded and funded by businesses that operate in a specific industry. An industry trade association participates in public relations activities such as advertising, education, publishing, lobbying, and political donations, but its focus is collaboration between companies. Associations may offer other services, such as producing conferences, setting industry standards, holding networking or charitable events, or offering classes or educational materials. Many associations are non-profit organizations governed by bylaws and directed by officers who are also members.. Many associations are non-profit organizations governed by bylaws and directed by officers who are also members..

<span class="mw-page-title-main">OpenSecrets</span> Government watchdog group based in the US

OpenSecrets is a nonprofit organization based in Washington, D.C. that tracks and publishes data on campaign finance and lobbying, including a revolving door database which documents the individuals who have worked in both the public sector and lobbying firms and may have conflicts of interest. It was created from the 2021 merger of the Center for Responsive Politics (CRP) and the National Institute on Money in Politics (NIMP), both of which were organizations that tracked data on campaign finance in the United States and advocated for stricter regulation and disclosure of political donations.

FreedomWorks is a conservative and libertarian advocacy group based in Washington, D.C. FreedomWorks trains volunteers, assists in campaigns, and encourages them to mobilize, interacting with both fellow citizens and their political representatives. It was widely associated with the Tea Party movement before aligning with Donald Trump. The Koch brothers were once a source of the organization's funding.

Save Our Species Alliance, Inc. (SOSA) was an American political group, established in December 2004, which is critical of the Endangered Species Act and other environmental legislation. It has been criticized by environmentalists as a front group for wealthy cattle and timber interests which consider Federal environmental legislation an impediment to profit. The consumer advocacy group Public Citizen says that by attempting to give the appearance of a grassroots organization, the Save Our Species Alliance web site is an example of Astroturfing.

The Advancement of Sound Science Center (TASSC), formerly The Advancement of Sound Science Coalition, was an industry-funded lobby group and crisis management vehicle, and was created in 1993 by Phillip Morris and APCO in response to a 1992 United States Environmental Protection Agency (EPA) report which identified secondhand smoke as a "confirmed" human carcinogen. TASSC's stated objectives were to (1) discredit the EPA report; (2) fight anti-smoking legislation; and (3) pro-actively pass legislation favourable to the tobacco industry.

<span class="mw-page-title-main">Lobbying in the United States</span>

Lobbying in the United States describes paid activity in which special interest groups hire well-connected professional advocates, often lawyers, to argue for specific legislation in decision-making bodies such as the United States Congress. It is often perceived negatively by journalists and the American public; critics consider it to be a form of bribery, influence peddling, and/or extortion. Lobbying is subject to complex rules which, if not followed, can lead to penalties including jail. Lobbying has been interpreted by court rulings as free speech protected by the First Amendment to the U.S. Constitution. Since the 1970s, the numbers of lobbyists and the size of lobbying budgets has grown and become the focus of criticism of American governance.

The Arab lobby in the United States is a collection of formal and informal groups and professional lobbyists in the United States paid directly by Gulf Arab states and private donors on behalf of the Arab states.

Tim Wigley is an American lobbyist working primarily on resource and environmental issues. He is Executive Vice President of PAC/WEST Communications. He was formerly the president of the Oregon Forest Industries Council and worked as director of communications for pulp and paper company Georgia-Pacific. Wigley led the group Project Protect, which supported the Healthy Forests Initiative. He received a Bachelor's degree in Political Science from Southwestern Oklahoma State University, and is also a graduate of The American Campaign Academy in Washington, D.C.

Americans for Prosperity (AFP), founded in 2004, is a libertarian conservative political advocacy group in the United States affiliated with brothers Charles Koch and the late David Koch. As the Koch family's primary political advocacy group, it has been viewed as one of the most influential American conservative organizations.

<span class="mw-page-title-main">Corporate Europe Observatory</span>

The Corporate Europe Observatory (CEO) is a non-profit research and campaign group whose declared aim is to "expose any effects of corporate lobbying on EU policy making". It is based in Brussels.

Bonner & Associates is an American lobbying company established in 1984.

Advocacy groups, also known as lobby groups, interest groups, special interest groups, pressure groups, or public associations, use various forms of advocacy or lobbying to influence public opinion and ultimate public policy. They play an important role in the development of political and social systems.

Direct lobbying in the United States are methods used by lobbyists to influence United States legislative bodies. Interest groups from many sectors spend billions of dollars on lobbying.

<span class="mw-page-title-main">Advocacy evaluation</span>

Advocacy evaluation, also called public policy advocacy design, monitoring, and evaluation, evaluates the progress or outcomes of advocacy, such as changes in public policy.

<span class="mw-page-title-main">Activism</span> Efforts to make change in society toward a perceived greater good

Activism consists of efforts to promote, impede, direct or intervene in social, political, economic or environmental reform with the desire to make changes in society toward a perceived greater good. Forms of activism range from mandate building in a community, petitioning elected officials, running or contributing to a political campaign, preferential patronage of businesses, and demonstrative forms of activism like rallies, street marches, strikes, sit-ins, or hunger strikes.

<span class="mw-page-title-main">DCI Group</span> American public relations firm

DCI Group is an American public relations, lobbying and business consulting firm based in Washington, D.C. The company was founded in 1996 as a consulting firm, and has since expanded its practice to become a public affairs company offering a range of services. DCI Group provides communications and advocacy services to clients including large US corporations, trade associations, non-profit organizations, educational institutions, and government organizations. Services include communication campaigns to solicit public action on legislative issues, including, it has been alleged, the creation of grass-roots fronts for corporate campaigns, and campaigns for clients on social media websites. DCI has been described as having "a knack for creating grassroots organizations and recruiting third party allies to advocate for a cause or an issue".

References

  1. 1 2 Graziano, Luigi (2001). Lobbying, Pluralism and Democracy. palgrave. p. 57. ISBN   0-333-92056-2.
  2. ↑ Baumgartner, Frank (2009). Lobbying and Policy Change: Who wins, Who loses, and Why . Chicago, IL: The University of Chicago Press. pp.  151–156. ISBN   978-0-226-03945-9.
  3. ↑ Hrebenar, Ronald J.; Morgan, Bryson B. (2009). Lobbying In America. Santa Barbara, California: ABC-CLIO. pp.  31–32. ISBN   978-1598841121.
  4. ↑ James, Kyle. "Top Down and Bottom Up: Integrating Grassroots and Social Media Efforts" . Retrieved 2 May 2011.
  5. ↑ "Government Lobbyists Are More Nimble Than Ever".
  6. 1 2 Mundt, Marcia; Ross, Karen; Burnett, Charla M (2018-11-01). "Scaling Social Movements Through Social Media: The Case of Black Lives Matter". Social Media + Society. 4 (4): 205630511880791. doi: 10.1177/2056305118807911 . ISSN   2056-3051. S2CID   158191536.
  7. ↑ Wofford, Benjamin. "Meet the Lobbyist Next Door". Wired.
  8. ↑ Cooper, George (May 1968). "The Tax Treatment of Business Grassroots Lobbying: Defining and Attaining the Public Policy Objectives". Columbia Law Review. 68 (5): 801–859. doi:10.2307/1121034. JSTOR   1121034.
  9. ↑ "20 Years of the Right to Information Movement". NDTV.com. Retrieved 2023-07-02.
  10. ↑ "Govt issues notification on committee to draft Lokpal Bill". The Hindu . New Delhi. Press Trust of India. 9 April 2011. Archived from the original on 29 April 2011. Retrieved 9 April 2011.
  11. ↑ Page, Susan (8 July 2010). "What is the Tea Party? A growing state of mind". USA Today. Retrieved 28 April 2011.
  12. ↑ "About Us". TeaParty.org. Archived from the original on 20 April 2011. Retrieved 28 April 2011.
  13. ↑ Zernike, Kate (14 October 2010). "Tea Party Set to Win Enough Race for Wide Influences". New York Times. Retrieved 28 April 2011.
  14. ↑ Bonner, Jack; Edward Grefe; Richard Minard (1 February 1999). "Trends in Grassroots Lobbying: Consultant Q & A". Campaigns and Elections. Archived from the original on 5 November 2012. Retrieved 4 April 2011.
  15. ↑ Ward, Scott. "Growing the Grassroots at the State Level". American Physical Therapy Association. Archived from the original on 8 April 2011. Retrieved 28 April 2011.
  16. ↑ Cluverius, John (2017-01-10). "How the Flattened Costs of Grassroots Lobbying Affect Legislator Responsiveness". Political Research Quarterly. 70 (2): 279–290. doi:10.1177/1065912916688110. ISSN   1065-9129. S2CID   157104309.
  17. ↑ Fowler, Linda L.; Shaiko, Ronald G. (1987). "The Grass Roots Connection: Environmental Activists and Senate Roll Calls". American Journal of Political Science. 31 (3): 484–510. doi:10.2307/2111280. ISSN   0092-5853. JSTOR   2111280.
  18. ↑ Baumgartner, Frank (2009). Lobbying and Policy Change: Who Wins, Who Loses, and Why . Chicago, IL: The University of Chicago Press. pp.  15–17. ISBN   978-0-226-03945-9.
  19. ↑ Barmgartner, Frank; Beth Leech (2001). "Interest Niches and Policy Bandwagons: Patterns of Interest Group Involvement in National Politics" (PDF). The Journal of Politics: 1193–1195. Retrieved 28 April 2011.
  20. ↑ Wouters, Olivier J. (2020-05-01). "Lobbying Expenditures and Campaign Contributions by the Pharmaceutical and Health Product Industry in the United States, 1999-2018". JAMA Internal Medicine. 180 (5): 688–697. doi:10.1001/jamainternmed.2020.0146. ISSN   2168-6106. PMC   7054854 . PMID   32125357.
  21. ↑ Steinbrook, Robert (2020-03-03). "Lobbying Expenditures, Campaign Contributions, and Health Care - Follow the Money". JAMA Internal Medicine. 180 (5): 640–642. doi:10.1001/jamainternmed.2020.0145. PMID   32125363. S2CID   211835058 . Retrieved 2023-08-28.
  22. ↑ Salazar, Debra J. (1996-09-01). "The Mainstream-Grassroots Divide in the Environmental Movement: Environmental Groups in Washington State". Social Science Quarterly (University of Texas Press). 77 (3): 626–643 – via EBSCOhost.
  23. ↑ Maskell, Jack. "Grassroots Lobbying: Constitutionality of Disclosure Requirement" (PDF). Archived from the original (PDF) on 16 March 2012. Retrieved 5 April 2011.
  24. 1 2 3 Milyo, Jeffrey. "Mowing Down the Grassroots" (PDF). Archived from the original (PDF) on 11 March 2015. Retrieved 5 April 2011.
  25. ↑ "Grassroots Lobbying Disclosure Laws and the First Amendment". OMB Watch. Archived from the original on 21 April 2010. Retrieved 5 April 2011.
  26. ↑ "Instructions for 990 or 990-EZ" (PDF). Retrieved 26 April 2011.
  27. 1 2 "Instructions for Schedule C" . Retrieved 26 April 2011.
  28. ↑ "Astroturf" . Retrieved 2 May 2011.
  29. ↑ Anderson Truett, Walter. "Astroturf -- The Big Business of Fake Grassroots Politics". Archived from the original on 29 January 2011. Retrieved 30 April 2011.
  30. ↑ Stone, Daniel (19 August 2009). "The Browning of Grassroots". Newsweek .
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