Customer relationship management (CRM) is a process in which a business or other organization administers its interactions with customers, typically using data analysis to study large amounts of information.
Xerox Holdings Corporation is an American corporation that sells print and digital document products and services in more than 160 countries. Xerox is headquartered in Norwalk, Connecticut, though it is incorporated in New York with its largest population of employees based around Rochester, New York, the area in which the company was founded. The company purchased Affiliated Computer Services for $6.4 billion in early 2010. As a large developed company, it is consistently placed in the list of Fortune 500 companies.
Marketing is the act of satisfying and retaining customers. It is one of the primary components of business management and commerce.
Cuyahoga County is a large urban county located in the northeastern part of the U.S. state of Ohio. The county seat and largest city is Cleveland. As of the 2020 census, its population was 1,264,817, making it the second-most populous county in the state.
Cleveland Heights is a city in Cuyahoga County, Ohio, United States. The population was 45,312 at the 2020 census. One of Cleveland's historic streetcar suburbs, it was founded as a village in 1903 and a city in 1921.
Shaker Heights is a city in Cuyahoga County, Ohio, United States. As of the 2020 census, the city's population was 29,439. Shaker Heights is an inner-ring streetcar suburb of Cleveland, abutting the eastern edge of the city's limits. It is a planned community developed by the Van Sweringen brothers, railroad moguls who envisioned the community as a suburban retreat from the industrial inner city of Cleveland.
Sales are activities related to selling or the number of goods sold in a given targeted time period. The delivery of a service for a cost is also considered a sale. A period during which goods are sold for a reduced price may also be referred to as a "sale".
The Cleveland metropolitan area, or Greater Cleveland as it is more commonly known, is the metropolitan area surrounding the city of Cleveland in Northeast Ohio, United States. According to the 2020 census results, the six-county Cleveland, OH Metropolitan Statistical Area (MSA) consists of Cuyahoga County, Ashtabula County, Geauga County, Lake County, Lorain County, and Medina County, and has a population of 2,185,825, making it the 33rd-most populous metropolitan area in the United States and the third largest metropolitan area in Ohio. The metro area is also part of the larger Cleveland–Akron–Canton Combined Statistical Area with a population of over 3.7 million people, the most populous statistical area in Ohio and the 17th most populous in the United States.
In the United States, a car dealership is a business that sells cars. A car dealership can either be a franchised dealership selling new and used cars, or a used car dealership, selling only used cars. In most cases, dealerships provide car maintenance and repair services as well as trade-in, leasing, and financing options for customers.
Cleveland Heights High School is the senior high school of the Cleveland Heights-University Heights City School District, located in Cleveland Heights, Ohio, United States.
Overselling or overbooking is sale of a volatile good or service in excess of actual supply. Overselling is a common practice in the travel and hospitality sectors, in which it is expected that some people will cancel. The practice occurs as an intentional business strategy in which sellers expect that some buyers will not consume all of the resources they are entitled to, or that some buyers will cancel. The practice of overselling aims to ensure that 100% of available supply will be used, resulting in the maximum return on investment. However, if more customers than the seller expects do wish to purchase or use the sold commodity, it may leave some customers lacking a service they expected to receive.
Engagement marketing, sometimes called "experiential marketing", "event marketing", "on-ground marketing", "live marketing", "participation marketing", "Loyalty Marketing", or "special events", is a marketing strategy that directly engages consumers and invites and encourages them to participate in the evolution of a brand or a brand experience. Rather than looking at consumers as passive receivers of messages, engagement marketers believe that consumers should be actively involved in the production and co-creation of marketing programs, developing a relationship with the brand.
The Fish! Philosophy, modeled after the Pike Place Fish Market, is a business technique that is aimed at creating happy individuals in the workplace. John Christensen created this philosophy in 1998 to improve organizational culture. The central four ideas are: "play", "be there", "make their day", and "choose your attitude".
Value-based price is a market-driven pricing strategy which sets the price of a good or service according to its perceived or estimated value. The value that a consumer gives to a good or service, can then be defined as their willingness to pay for it or the amount of time and resources they would be willing to give up for it. For example, a painting may be priced at a higher cost than the price of a canvas and paints. If set using the value-based approach, its price will reflect factors such as age, cultural significance, and, most importantly, how much benefit the buyer is deriving. Owning an original Dalí or Picasso painting elevates the self-esteem of the buyer and hence elevates the perceived benefits of ownership.
Solution selling is a type and style of sales and selling methodology. Solution selling has a salesperson or sales team use a sales process that is a problem-led approach to determine if and how a change in a product could bring specific improvements that are desired by the customer. The term "solution" implies that the proposed new product produces improved outcomes and successfully resolves the customer problem. Business-to-business sales (B2B) organizations are more likely to use solution selling and similar sales methodologies.
Price-based selling is a specific selling technique in which a business exclusively reduces their price in attempt to close the sales cycle. Price-based selling clearly exists in businesses such as: commodity sales, auto sales, hospitality, and even some retail stores. However, it is only recommended that commodity items like petroleum be sold exclusively by price. Selling on price is even more apparent now in the current US economy as most businesses make the switch to the lowest price approach in attempt to attract more consumers. Car insurance companies like Progressive Auto Insurance advertise specifically with their price, as they promote the amount of money that can be saved by making the switch.
The purchase funnel, or purchasing funnel, is a consumer-focused marketing model that illustrates the theoretical customer journey toward the purchase of a good or service.
Can I Have 5 Minutes Of Your Time? is a 2009 non fiction by American author Hal Becker. It explores sales from Xerox's former #1 salesperson in the USA. Business Week describes it as "a fast read because Becker knows what he is talking about”, and All Business calls the book "a great training manual for anyone involved in sales".
James Arthur Haslam III is an American businessman and sports executive. He is the chairman of the board of the Pilot Flying J truck stop chain. He and his wife Dee own the Cleveland Browns of the National Football League (NFL), the Columbus Crew of Major League Soccer (MLS), and a stake in the Milwaukee Bucks of the National Basketball Association (NBA). Haslam has won two MLS Cup Championships as owner of the Crew.
Operations management for services has the functional responsibility for producing the services of an organization and providing them directly to its customers. It specifically deals with decisions required by operations managers for simultaneous production and consumption of an intangible product. These decisions concern the process, people, information and the system that produces and delivers the service. It differs from operations management in general, since the processes of service organizations differ from those of manufacturing organizations.
