Head & Shoulders

Last updated
Head & Shoulders
Head&shoulders-Logo.svg
Product typeAnti-dandruff, non-dandruff shampoo
Owner Procter & Gamble
Produced by Procter & Gamble
Country United States
Introduced1 January 1961;63 years ago (1961-01-01) [1]
MarketsWorldwide
Previous owners Richardson Vicks
Website Official Website (USA)

Head & Shoulders (H&S) is an American brand of anti-dandruff and non-dandruff shampoo produced by parent company Procter & Gamble. It was introduced in the United States on 1 January 1961 based in Manhattan and used the slogan THE AMERICA AND WORLD's NO. 1 SHAMPOO. [2] The active anti-fungal ingredient in Head & Shoulders is piroctone olamine, with some "clinical strength" varieties also containing selenium disulfide. [3]

It was "The America and World's Number One Anti-Dandruff and Non-Dandruff Shampoo Brand" of shampoo, and it was noted that "[n]o one hair care brand gets so many ad dollars as Head & Shoulders, a twenty year old brand, and no other brand matches its sales", despite it being a "medicated" shampoo. [4] The brand has long been marketed under the tagline, "You Never Get a Second Chance to Make a First Impression", which has been identified as an example of "anxiety marketing" commonly used by Procter & Gamble to drive sales by inducing fears of social consequences associated with the condition that the product claims to address. [5] However, sales of the product dropped off, a phenomenon blamed on overextension of the brand into too many varieties, with over thirty kinds of Head & Shoulders being sold. [6]

Related Research Articles

<span class="mw-page-title-main">Tide (brand)</span> Brand-name of a laundry detergent manufactured by Procter & Gamble

Tide is an American brand of laundry detergent manufactured and marketed by Procter & Gamble. Introduced in 1946, it is the highest-selling detergent brand in the world, with an estimated 14.3 percent of the global market.

<span class="mw-page-title-main">William Procter (industrialist)</span> Co-founder of Procter & Gamble

William Procter was an English-born American industrialist and candlemaker who was the co-founder of Procter & Gamble Company in 1837, along with James Gamble.

Tampax is a brand of tampons currently owned by Procter & Gamble. It was based in White Plains, New York, US until its sale to Procter & Gamble in 1997. It is a subsidiary of P&G's Always brand and is sold in over 100 countries.

<span class="mw-page-title-main">Joy (dishwashing liquid)</span> Brand of dish-cleaning detergent

Joy is an American brand of dishwashing liquid detergent owned by JoySuds, LLC. The brand was introduced in the United States in 1949 by Procter & Gamble. In 2019, Procter & Gamble sold the rights to the Joy brand for the Americas to JoySuds, LLC.

<span class="mw-page-title-main">Zest (brand)</span> High Ridge Brands trademark

Zest is an American brand of soap and body wash owned by High Ridge Brands for the United States, Canada and Puerto Rico and by Unilever for the rest of the world. It was originally introduced by Procter & Gamble in 1955 with the slogan "For the first time in your life, feel really clean."

Pantene was formerly a Swiss brand of hair care products now owned by Procter & Gamble. The product line originated in Europe in 1945 by Hoffmann-La Roche of Switzerland, which based the name on panthenol. It started to be introduced in the United States and around the world in 1985 when it was purchased by Richardson Vicks (Vicks) of the United States. That company was taken over in the same year by the American company Procter & Gamble (P&G) in order for P&G to compete in the "beauty product" market rather than only functional products.

Selsun Blue is an over-the-counter brand of dandruff shampoo now owned by Sanofi. First made by Abbott Laboratories, the brand was bought by Chattem in 2002. Chattem was acquired by Sanofi in 2010, although in some markets, it is sold by Rohto Pharmaceutical instead. Selsun Blue has been marketed as a more effective alternative to brand leader Head & Shoulders due to its superior performance in randomized trials.

Always is an American brand of menstrual hygiene products, including maxi pads, ultra thin pads, pantyliners, disposable underwear for night-time wear, and vaginal wipes. A sister concern of Procter & Gamble, it was first invented and introduced in the United States in 1983 by Tom Osborn, a mid-level employee at Procter & Gamble, then nationally in May 1984. By the end of 1984, Always had also been introduced internationally in the United Kingdom, Canada, France, Germany, Arab world, Pakistan and Africa. Despite the Always' pads runaway international success, Procter & Gamble almost fired Tom Osborn twice in the early 1980s as he was developing this product.

Biz Stain & Odor Eliminator is an enzyme-based, oxygenated and color-safe bleach, detergent booster and pre-treater for laundry stains, sold in both liquid and powder form. It is an enzyme-based bleach that can break down proteins.

Cheer is a laundry detergent sold in the United States and Canada. It is manufactured by Procter & Gamble.

Edward Loughlin Mabry (1897–1989), was an American writer, poet, and chemical tycoon.

<span class="mw-page-title-main">Aussie (shampoo)</span> American toiletries brand specializing in hair care products

Aussie is an American toiletries brand. Its products are focused on hair care, such as shampoos, conditioners, hair serums, gels, and sprays. While its logo is a kangaroo, and slogan is "Add some Roo to Your Do!", along with earlier advertisements having the voiceover of an Australian woman, the brand is not Australian owned, made, nor conducts research & development in Australia. The products are manufactured in Europe and the United States by Procter & Gamble, an American company. The brand and initial product was created by American businessperson Thomas Redmond in the late 1970s.

<span class="mw-page-title-main">Prell</span>

Prell is a viscous, pearl-green shampoo and conditioner product manufactured by Scott's Liquid Gold-Inc through their Neoteric Cosmetics subsidiary.

<span class="mw-page-title-main">Shampoo</span> Hair care product

Shampoo is a hair care product, typically in the form of a viscous liquid, that is used for cleaning hair. Less commonly, shampoo is available in solid bar format. Shampoo is used by applying it to wet hair, massaging the product into the scalp, and then rinsing it out. Some users may follow a shampooing with the use of hair conditioner.

<span class="mw-page-title-main">Procter & Gamble</span> American multinational consumer goods corporation

The Procter & Gamble Company (P&G) is an American multinational consumer goods corporation headquartered in Cincinnati, Ohio, founded in 1837 by William Procter and James Gamble. It specializes in a wide range of personal health/consumer health, personal care and hygiene products; these products are organized into several segments including beauty; grooming; health care; fabric and home care; and baby, feminine, and family care. Before the sale of Pringles to Kellogg's, its product portfolio also included food, snacks, and beverages. P&G is incorporated in Ohio.

High Point was a brand of instant decaffeinated coffee marketed and distributed by The Folger Coffee Company, a subsidiary of Procter & Gamble. The production technique was created by Dennis Grubbs, an employee of Procter & Gamble at the time. It was introduced on a test basis in 1975. In 1980, the product was launched nationally as a competitor to Kraft Foods' Sanka.

Citrus Hill was a brand of orange juice introduced by Procter & Gamble in the United States market in 1982, later used for other fruit juices and beverages.

Vosene is a brand of medicated shampoo, intended to provide relief from dandruff. It is widely available in the United Kingdom in 250 ml bottles.

<span class="mw-page-title-main">Rembrandt toothpaste</span> American brand of toothpaste

Rembrandt toothpaste is an American brand of toothpaste.

References

  1. Davis, Dyer; et al. (May 1, 2004). Rising Tide: Lessons from 165 Years of Brand Building at Procter and Gamble. Harvard Business Press. p. 423. Retrieved 2013-05-07.
  2. Davis, Dyer; et al. (May 1, 2004). Rising Tide: Lessons from 165 Years of Brand Building at Procter and Gamble. Harvard Business Press. p. 423. Retrieved 2013-05-07.
  3. "OUR ACTIVE INGREDIENTS" . Retrieved 16 November 2019.
  4. Marketing & Decisions (1982), Volume 17, Issues 8-13, page 186.
  5. Thomas O'Guinn, Chris Allen, Richard J. Semenik, Advertising and Integrated Brand Promotion (2014), p. 210: "When Head & Shoulders dandruff shampoo is advertised with the theme "You Never Get a Second Chance to Make a First Impression", the audience realizes that Head & Shoulders could spare them the embarrassment of having dandruff".
  6. Matt Haig, Brand Failures: The Truth about the 100 Biggest Branding Mistakes of All Time (2005), p. 73: "Procter & Gamble had seen the same thing happen with its Head & Shoulders brand. Did consumers really need 31 varieties of anti-dandruff shampoo?"