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Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic rather than direct traffic or paid traffic. Unpaid traffic may originate from different kinds of searches, including image search, video search, academic search, news search, and industry-specific vertical search engines.
MEDLINE is a bibliographic database of life sciences and biomedical information. It includes bibliographic information for articles from academic journals covering medicine, nursing, pharmacy, dentistry, veterinary medicine, and health care. MEDLINE also covers much of the literature in biology and biochemistry, as well as fields such as molecular evolution.
The Entrez Global Query Cross-Database Search System is a federated search engine, or web portal that allows users to search many discrete health sciences databases at the National Center for Biotechnology Information (NCBI) website. The NCBI is a part of the National Library of Medicine (NLM), which is itself a department of the National Institutes of Health (NIH), which in turn is a part of the United States Department of Health and Human Services. The name "Entrez" was chosen to reflect the spirit of welcoming the public to search the content available from the NLM.
eMedicine is an online clinical medical knowledge base founded in 1996 by Scott Plantz MD FAAEM, and Jonathan Adler MD MS FACEP FAAEM, a computer engineer Jeffrey Berezin MS. The fundamental concept was to create a large repository of professional level medical content that could be both updated and accessed continuously to assist in clinical care and physician education. The eMedicine website consists of approximately 6,800 medical topic review articles, each of which is associated with one of 62 clinical subspecialty "textbooks". Pediatrics, for example, has 1,050 articles organized into 14 subspecialty "textbooks" ; the emergency medicine volume has 630 articles and internal medicine has nearly 1,400 articles. If the remainder of the specialty textbooks are added to the total 6800+ articles were created in eMedicine. In addition, the knowledge base includes over 25,000 clinically multimedia files. To create this online content over 11,000 board certified healthcare specialists were recruited and managed in a first generation, proprietary learning management system (LMS). If printed out in hardcopy form, the system's content would total over 1 million pages.
A search engine is a software system that is designed to carry out web searches. They search the World Wide Web in a systematic way for particular information specified in a textual web search query. The search results are generally presented in a line of results, often referred to as search engine results pages (SERPs) The information may be a mix of links to web pages, images, videos, infographics, articles, research papers, and other types of files. Some search engines also mine data available in databases or open directories. Unlike web directories, which are maintained only by human editors, search engines also maintain real-time information by running an algorithm on a web crawler. Internet content that is not capable of being searched by a web search engine is generally described as the deep web.
Search Engine Results Pages (SERP) are the pages displayed by search engines in response to a query by a user. The main component of the SERP is the listing of results that are returned by the search engine in response to a keyword query.
Naver is a South Korean online platform operated by the Naver Corporation. It debuted in 1999 as the first web portal in South Korea to develop and use its own search engine. It was also the world's first operator to introduce the comprehensive search feature, which compiles search results from various categories and presents them in a single page. Naver has since added a multitude of new services ranging from basic features such as e-mail and news to the world's first online Q&A platform Knowledge iN.
Index Medicus (IM) is a curated subset of MEDLINE, which is a bibliographic database of life science and biomedical science information, principally scientific journal articles. From 1879 to 2004, Index Medicus was a comprehensive bibliographic index of such articles in the form of a print index or its onscreen equivalent. Medical history experts have said of Index Medicus that it is “America's greatest contribution to medical knowledge.”
"Health 2.0" is a term introduced in the mid-2000s, as the subset of health care technologies mirroring the wider Web 2.0 movement. It has been defined variously as including social media, user-generated content, and cloud-based and mobile technologies. Some Health 2.0 proponents see these technologies as empowering patients to have greater control over their own health care and diminishing medical paternalism. Critics of the technologies have expressed concerns about possible misinformation and violations of patient privacy.
GenieKnows Inc. was a privately owned vertical search engine company based in Halifax, Nova Scotia was started by Rami Hamodah who also started SwiftlyLabs.com and Salesboom.com. Like many internet search engines, its revenue model centers on an online advertising platform and B2B transactions. It focuses on a set of niche search markets, or verticals, including health search, video games search, and local business directory search.
Health Sciences Online (HSO) is a non-profit online health information resource that launched in December 2008. The website hosts a virtual learning center providing weblinks to a collection of more than 50,000 courses, references, textbooks, guidelines, lectures, presentations, cases, articles, images and videos, available in 42 different languages. The content includes medicine, public health, nursing, pharmacy, dentistry, nutrition, kinesiology and other health sciences resources.
A medical encyclopaedia is a comprehensive written compendium that holds information about diseases, medical conditions, tests, symptoms, injuries, and surgeries. It may contain an extensive gallery of medicine-related photographs and illustrations. A medical encyclopaedia provides information to readers about health questions. It may also contain some information about the history of diseases, the development of medical technology uses to detect diseases in its early phase. A licensed physician should be consulted for diagnosis and treatment of any and all medical conditions.
Alan Edward Guttmacher, M.D. was the director of the National Institute of Child Health (NICHD), one of the 27 institutes and centers that comprise the National Institutes of Health (NIH). In that capacity, he oversaw the institute’s activities as the focal point at the NIH for research in pediatric health and development, maternal health, reproductive health, intellectual and developmental disabilities, and rehabilitation medicine, among other areas.
A content farm is a company that employs large numbers of freelance writers to generate a large amount of textual web content which is specifically designed to satisfy algorithms for maximal retrieval by automated search engines which is known as SEO. Their main goal is to generate advertising revenue through attracting reader page views, as first exposed in the context of social spam.
The Wikipedia online encyclopedia has, since the late 2000s, served as a popular source for health information for both laypersons and, in many cases, health care practitioners. Health-related articles on Wikipedia are popularly accessed as results from search engines, which frequently deliver links to Wikipedia articles. Independent assessments have been made of the number and demographics of people who seek health information on Wikipedia, the scope of health information on Wikipedia, and the quality of the information on Wikipedia.
Vivian S. Lee is an American radiologist and health care executive. The president of Verily Health Platforms. Lee is the author of the book, The Long Fix: Solving America's health Care Crisis with Strategies That Work for Everyone. A senior lecturer at Harvard Medical School and Massachusetts General Hospital, Lee is also a senior fellow at the Institute for Healthcare Improvement (IHI) in Cambridge, Massachusetts. In 2019, she was named #11 in Modern Healthcare's 100 Most Influential People in Healthcare.
Psych Central is an independent mental health information and news website. Psych Central is overseen by mental health professionals who create and oversee all the content published on the site. The site was created in 1995. The site was named as one of the Internet's 50 Best Websites in 2008 by Time, and has approximately 6 million unique visitors per month. PsychCentral was acquired by Healthline in 2020. Former attorney and author, Faye McCray was appointed Editor-In-Chief in 2021.
The Domain authority of a website describes its relevance for a specific subject area or industry. Domain Authority is a search engine ranking score developed by Moz. This relevance has a direct impact on its ranking by search engines, trying to assess domain authority through automated analytic algorithms. The relevance of domain authority on website-listing in the SERPs of search engines led to the birth of a whole industry of Black Hat SEO providers, trying to feign an increased level of domain authority. The ranking by major search engines, e.g., Google’s PageRank is agnostic of specific industry or subject areas and assesses a website in the context of the totality of websites in the Internet. The results on the SERP page set the PageRank in the context of a specific keyword. In a less competitive subject area, even websites with a low PageRank can achieve high visibility in search engines as the highest ranked sites that match specific search words are positioned on the first positions in the SERPs.
Local search engine optimization is similar to (national) SEO in that it is also a process affecting the visibility of a website or a web page in a web search engine's unpaid results often referred to as "natural", "organic", or "earned" results. In general, the higher ranked on the search results page and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users; these visitors can then be converted into customers. Local SEO, however, differs in that it is focused on optimizing a business' online presence so that its web pages will be displayed by search engines when users enter local searches for its products or services. Ranking for local search involves a similar process to general SEO but includes some specific elements to rank a business for local search.
References
- ↑ "SNAPforSeniors - Advisory Board". Archived from the original on 2007-09-28. Retrieved 2007-06-04.
- ↑ "Thomas Eng - SPHCM Faculty Bio". Archived from the original on 2006-08-28. Retrieved 2007-06-04.
- ↑ Healia
- ↑ Healia - health search engine
- ↑ "The Health Care Blog: TECH: Search engines revving up-Healia review". Archived from the original on 2007-05-09. Retrieved 2007-06-04.
- ↑ Minervation > News > Health Current Awareness