Helly Hansen

Last updated
Helly Hansen
Company type Subsidiary
Industry Clothing
Survival and rescue gear
Fishing equipment
Founded1877
FounderHelly Juell Hansen
Headquarters Oslo, Norway
Area served
Worldwide
Key people
Carrie Ask (CEO) [1]
ProductsIndustrial workwear
Outerwear
Street wear
Survival and rescue gear
Fishing equipment
Revenue$491 million (2019) [2]
Number of employees
~750
Parent Orkla ASA (1995)
Ontario Teachers' Pension Plan
(2015–2018)
Canadian Tire
(2018–present)
Website www.hellyhansen.com

Helly Hansen (HH) is a Norwegian manufacturer and retailer of clothing and sports equipment and a subsidiary of the Canadian retail chain Canadian Tire. Currently headquartered in Oslo, it was previously headquartered in Moss, Norway from its founding in 1877 until October 2009.

Contents

History

Helly Juell Hansen had been at sea since the age of 14 and in 1877, at the age of 35, he and his wife Maren Margarethe produced their first oilskin jackets, trousers, sou'westers and tarpaulins, made from coarse linen soaked in linseed oil. Over the first five years they sold around 10,000 pieces.

In 1878 the company won a diploma for excellence at the Paris Expo, and began exporting its products.

After Helly Juell Hansen's death in 1914, company leadership passed on to his son Leiv Helly-Hansen, an experienced merchant.

In the 1920s a new fabric, which Helly-Hansen called Linox, was developed. Over the next 30 years the name Linox would transfer to a PVC (polyvinyl chloride) application.

A change for the brand came in 1949 when Helox was developed. The sheet of translucent PVC plastic sewn into waterproof coats and hats became a popular item. About 30,000 Helox coats were produced each month. Plarex, a heavier-duty version of Helox, backed by fabric, was developed for workwear.

Fibrepile, which is an insulation layer for wearing under waterproofs, was developed for the outdoor and workwear markets. It was used by Swedish lumbermen, who discovered that it offered insulation against the cold, and ventilated well during hard, physical work in the forest.

The layering story was completed in the 1970s, with the development of LIFA. The polypropylene fibre used in LIFA kept the skin dry and warm by pushing moisture away from the body, making it the ideal base-layer fabric for outdoor and workwear use. It was the birth of the three-layer systems of dress with LIFA close to the body, Fibrepile as an insulation layer, and rainwear for protection.

During the 1970s the company developed survival suits for offshore oil workers in the North Sea. In 1980 the company's breathable, waterproof fabric system, called Helly Tech, was launched. Helly Tech garments use both hydrophilic and microporous technology. Hydrophilic garments have water-loving molecular chains which pass water vapor to the outside. Microporous garments have tiny pores that allow water vapor to pass out of the fabric without letting rain droplets in.

Helly Hansen clothing developed a following among urban youth in the late 1990s, particularly in North England and with the hip hop culture in the US. [3] The brand developed a mass appeal and is now sold in sports shops, not only the hiking and specialized clothing shops of before.

In 2008 they launched Odin, a 3-Layer materialization system made for mountaineers. The Odin collection won the Red Dot Design Award the same year. [4]

In 2012, Helly Hansen introduced their H2 Flow Technology with the H2 Flow Jacket. The H2 Flow Jacket allows the wearer to regulate their body temperature. [5]

Corporate history

By 1995, the company was owned by Norwegian conglomerate Orkla. That year, Orkla sold a 50% stake in Helly Hansen to Resource Group International, [6] which merged with Aker in 1996.

In 1997, Investcorp bought Aker's stake and most of Orkla's stake, resulting in its 70% ownership of Helly Hansen, which was valued at $160 million at the time. [7]

In October 2006, Investcorp sold its shares in Helly Hansen to Altor Equity Partners, a private equity firm.

In 2012, Altor sold a 75% stake in Helly Hansen to the Ontario Teachers' Pension Plan. [8]

In 2015 the Ontario Teachers' Pension Plan increased its position, acquiring Altor's remaining stock in the business. In May 2018, Ontario Teachers sold the company to Canadian Tire for CA$985 million. [9]

Partnerships

In February 2011, a three-year partnership was announced with guiding company Mountain Madness to outfit all Mountain Madness operations guides "with technical apparel from head to toe" beginning the 2011 season and extending through 2013. [10]

In November 2012, Helly Hansen partnered with the US Ski and Snowboard Association to be their official baselayer provider. [11] The US Alpine Ski Team wore Helly Hansen baselayer while competing in Sochi.

Helly Hansen is the official apparel sponsor of the NOOD Regatta Races for sailing.

In July 2015, Helly Hansen became the apparel partner for Canada’s alpine and para-alpine ski teams. [12]

Related Research Articles

<span class="mw-page-title-main">Jacket</span> Clothing for the upper body

A jacket is a garment for the upper body, usually extending below the hips. A jacket typically has sleeves and fastens in the front or slightly on the side. A jacket is generally lighter, tighter-fitting, and less insulating than a coat, which is outerwear. Some jackets are fashionable, while others serve as protective clothing. Jackets without sleeves are vests.

<span class="mw-page-title-main">Ski suit</span> Clothing for skiing

A ski suit is a suit made to be worn over the rest of the clothes when skiing or snowboarding. A ski suit made for more casual winter wear outdoors may also be called a snowsuit [ˈsnoʊˌsut] and are often used by children as everyday outerwear in the winter season. Some suits are specifically made for snowboarders but most are used by either skiers or snowboarders regardless of the style.

Berghaus Limited is a British outdoor clothing and equipment brand founded in Newcastle upon Tyne, North East England, and now headquartered in nearby Sunderland. It was founded in 1966 by climbers and mountaineers Peter Lockey and Gordon Davison, initially as an importer and distributor of outdoors products. Lockey and Davison's outdoor store in Newcastle upon Tyne, went by the name of the LD Mountain Centre. In 1972 they began designing and manufacturing their own products for sale in their shop. They gave their brand the German name 'Berghaus' which translates as 'mountain house'.

<span class="mw-page-title-main">Thinsulate</span> Brand of thermal insulation used in clothing

Thinsulate is a brand of synthetic fiber thermal insulation used in clothing. The word is a portmanteau of the words thin and insulate, trademarked by 3M. The material is made by the 3M Corporation and was first sold in 1979. It was originally marketed as an inexpensive alternative to down; at the time, 3M claimed it was twice as warm as an equivalent amount of any natural material.

<span class="mw-page-title-main">Waterproof fabric</span> Textile that resists moisture penetration

Waterproof fabrics are fabrics that are, inherently, or have been treated to become, resistant to penetration by water and wetting. The term "waterproof" refers to conformance to a governing specification and specific conditions of a laboratory test method. They are usually natural or synthetic fabrics that are laminated or coated with a waterproofing material such as wax, rubber, polyvinyl chloride (PVC), polyurethane (PU), silicone elastomer, or fluoropolymers. Treatment could be either of the fabric during manufacture or of completed products after manufacture, for instance by a waterproofing spray. Examples include the rubberized fabric used in Mackintosh jackets, sauna suits, and inflatable boats.

<span class="mw-page-title-main">SympaTex</span>

SympaTex is a type of fabric that is branded as waterproof but "breathable", made or licensed by SympaTex Technologies GmbH a company founded in 1986. The fabric features a waterproof, windproof and breatheable membrane that is laminated to fabrics either on its inner surface or sandwiched between two fabric layers. The latter system offers greater durability, by better protecting the integrity of the SympaTex layer from abrasion to both the outside and the inside of the garment.

<span class="mw-page-title-main">Arc'teryx</span> Canadian outdoor clothing company

Arc'teryx is a Canadian high-end design company specializing in outdoor apparel and equipment headquartered in North Vancouver, British Columbia. It focuses on technical apparel for mountaineering and Alpine sports, including related accessories. The company's name and logo reference the Archaeopteryx, the transitional fossil of early dinosaurs to modern dinosaurs (birds). Arc'teryx is known for its waterproof Gore-Tex shell jackets, knitwear, and down parkas.

<span class="mw-page-title-main">Sportswear</span> Equipment and attire for physical activity

Sportswear or activewear is athletic clothing, including footwear, worn for sports activity or physical exercise. Sport-specific clothing is worn for most sports and physical exercise, for practical, comfort or safety reasons.

<span class="mw-page-title-main">Extended Cold Weather Clothing System</span> Protective clothing used by US Army

The Extended Cold Weather Clothing System is a protective clothing system developed in the 1980s by the United States Army Natick Soldier Research, Development and Engineering Center, Natick, Massachusetts. The first generation ECWCS consisted of parka and trousers plus 20 other individual clothing, handwear, headwear and footwear items which are used in various combinations to meet the cold weather environmental requirements of the US military. The Extended Climate Warfighter Clothing System, or Gen III ECWCS, is designed to maintain adequate environmental protection in temperatures ranging between −60 and +40 °F.

<span class="mw-page-title-main">Regatta (clothing)</span> English outdoor equipment and clothing retailer

Regatta is a British clothing brand based in Manchester. It is part of the privately owned Regatta Group, which also consists of Regatta Great Outdoors, Craghoppers, Dare2b, and Regatta Professional. The brand sells through major outdoor retail chains, through its own stores and concessions, and through e-commerce.

Ventile, is a registered trademark used to brand a special high-quality woven cotton fabric first developed by scientists at the Shirley Institute in Manchester, England. Originally created to overcome a shortage of flax used for fire hoses and water buckets, its properties were also useful for pilots' immersion suits, but expensive and leaky if exposed to sweat or oils.

<span class="mw-page-title-main">PrimaLoft</span>

PrimaLoft® is a brand of patented synthetic microfiber thermal insulation material that was developed for the United States Army in the 1980s. PrimaLoft is a registered trademark of PrimaLoft, Inc., the brand's parent company.

Swedish brand Craft of Scandinavia is a producer of functional sports apparel. The company is based in Borås, an old and traditional textile industry town in the South of Sweden. The initial concept of its founder Anders Bengtsson was to develop underwear that propels moisture away from the skin during physical activity. Craft started with technical base layers and soon developed the three-layer principle with a second layer of insulation and moisture transportation as well as an outer shell for protection. Today, the company offers gear for all kinds of sports focusing with layer three on running, triathlon, bike and cross-country skiing.

Nikwax Analogy is a two-component fabric system for weatherproof clothing based on "biomimicry" of fur.

<span class="mw-page-title-main">Mountain Hardwear</span> American outdoor apparel company

Mountain Hardwear is a subsidiary of Columbia Sportswear based in Richmond, California that manufactures and distributes apparel, accessories and equipment primarily for the high performance needs of mountaineering enthusiasts and outdoor athletes, as well as for consumers who are inspired by the outdoor lifestyle.

<span class="mw-page-title-main">Waxed cotton</span> Sturdy fabric waterproofed with wax

Waxed cotton is cotton impregnated with a paraffin or natural beeswax based wax, woven into or applied to the cloth. Popular from the 1920s to the mid-1950s, the product, which developed from the sailing industry in England and Scotland, became commonly used for waterproofing. It has been replaced by more modern materials but is still used by the country sports community. There are two main drawbacks: waxed fabric is not very breathable, and it tends to be heavier and bulkier than modern synthetic waterproof materials.

A riding coat or jacket is a garment initially designed as outerwear for horseback riding. It protects the wearer's upper clothes from dirt and wear, and may provide additional protection in case of falls.

Massimo Osti (1944–2005) was an Italian garment engineer and fashion designer, most famous as the founder of the apparel brands Stone Island and C.P. Company. Osti's products were a mix of his own innovations and design ideas he got from studying military clothing, work-wear, and sportswear.

Páramo Directional Clothing is a British outdoor clothing company. It was founded by Nick Brown, who also started the Nikwax waterproofing products company.

<span class="mw-page-title-main">Galvin Green</span> Swedish golf clothing brand

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References

  1. "Change At The Helm Of Helly Hansen". 20 February 2015. Archived from the original on 2015-02-20.
  2. "Helly Hansen Delivers Robust Growth For Canadian Tire | SGB Media Online". sgbonline.com. 14 February 2020.
  3. Hermann, Peter (2012-11-30). "Helly Hansen jacket craze sparks violence". Washington Post. ISSN   0190-8286 . Retrieved 2020-10-28.
  4. Brizo. "Brizo Kitchen & Bath Company Introduces Collection Expansions for Elevated Design Versatility". www.prnewswire.com. Retrieved 2021-12-20.
  5. "Best Helly Hansen Jackets". InTheSnow. Retrieved 2021-12-20.
  6. "COMPANY BRIEFS (Published 1995)". The New York Times. 1995-01-14. ISSN   0362-4331 . Retrieved 2020-10-28.
  7. "Group Buys Major Stake In Helly Hansen | The Seattle Times". archive.seattletimes.com. Retrieved 2020-10-28.
  8. Private equity deals: July 16, 2012 [ permanent dead link ]
  9. "Canadian Tire to buy sportswear brand Helly Hansen in $985-million deal". The Globe and Mail . The Canadian Press. 10 May 2018. Retrieved 10 May 2018.
  10. "Helly Hansen Forges Three-Year Partnership with Mountain Madness Guides". Transworld Snowboarding . February 10, 2011.
  11. "USSA Names Helly Hansen Official Baselayer". my.usskiandsnowboard.org. Retrieved 2020-10-28.
  12. "Alpine Canada Alpin and Helly Hansen announce long-term outerwear and apparel pa". Archived from the original on 2017-02-17. Retrieved 2017-02-17.