Advertising is a marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service or idea. Sponsors of advertising are typically businesses wishing to promote their products or services. Advertising is differentiated from public relations in that an advertiser pays for and has control over the message. It differs from personal selling in that the message is non-personal, i.e., not directed to a particular individual. Advertising is communicated through various mass media, including traditional media such as newspapers, magazines, television, radio, outdoor advertising or direct mail; and new media such as search results, blogs, social media, websites or text messages. The actual presentation of the message in a medium is referred to as an advertisement: advert or ad for short.
The National Broadcasting Company (NBC) is an American English-language commercial broadcast television and radio network owned by Comcast. The network is headquartered at 30 Rockefeller Plaza in New York City, with additional major offices near Los Angeles, and Chicago. Along with ABC and CBS, NBC is one of the traditional "Big Three" American television networks. NBC is sometimes referred to as the "Peacock Network", in reference to its stylized peacock logo, introduced in 1956 to promote the company's innovations in early color broadcasting; it became a part of the network's official emblem in 1979 before being modified to its current form in 1986.
Children's television series are television programs designed for children, normally scheduled for broadcast during the morning and afternoon when children are awake. They can sometimes run during the early evening, allowing younger children to watch them after school. The purpose of these shows is mainly to entertain or educate. The children's series are in four categories: those aimed at infants and toddlers, those aimed at those aged 2 to 10 years old, those for adolescents and those aimed at all children.
Regular television broadcasts in the United Kingdom started in 1936 as a public service which was free of advertising, while the introduction of television and the first tests commencing in 1927. Currently, the United Kingdom has a collection of free-to-air, free-to-view and subscription services over a variety of distribution media, through which there are over 480 channels for consumers as well as on-demand content. There are six main channel owners who are responsible for most material viewed.
An infomercial is a form of television commercial that resembles regular TV programming yet is intended to promote or sell a product, service or idea. It generally includes a toll-free telephone number or website. Most often used as a form of direct response television (DRTV), they are often program-length commercials, and are typically 28:30 or 58:30 minutes in length. Infomercials are also known as paid programming. This phenomenon started in the United States, where infomercials were typically shown overnight, outside peak prime time hours for commercial broadcasters. Some television stations chose to air infomercials as an alternative to the former practice of signing off, while other channels air infomercials 24 hours a day. Some stations also choose to air infomercials during the daytime hours, mostly on weekends, to fill in for unscheduled network or syndicated programming. By 2009, most infomercial spending in the U.S. occurred during the early morning, daytime and evening hours, or in the afternoon. Stations in most countries around the world have instituted similar media structures. The infomercial industry is worth over $200 billion.
Broadcast syndication is the practice of leasing the right to broadcasting television shows and radio programs to multiple television stations and radio stations, without going through a broadcast network. It is common in the United States where broadcast programming is scheduled by television networks with local independent affiliates. Syndication is less widespread in the rest of the world, as most countries have centralized networks or television stations without local affiliates. Shows can be syndicated internationally, although this is less common.
CBC Radio is the English-language radio operations of the Canadian Broadcasting Corporation. The CBC operates a number of radio networks serving different audiences and programming niches, all of which are outlined below.
The National Negro Network was a black-oriented radio programming service in the United States founded on January 20, 1954 by Chicago advertiser W. Leonard Evans, Jr. It was the first black-owned radio network in the country, and its programming was broadcast on up to 45 affiliates. An article in the trade publication Broadcasting said that the network was expected "to reach approximately 12 million of the 15 million Negroes in America."
A party political broadcast is a television or radio broadcast made by a political party.
April Winchell is an American actress, writer, radio host and color commentator. She is known for voicing Clarabelle Cow in the Disney franchise since 1996.
Bayerischer Rundfunk is a public-service radio and television broadcaster, based in Munich, capital city of the Free State of Bavaria in Germany. BR is a member organization of the ARD consortium of public broadcasters in Germany.
In the United States, commercial radio stations make most of their revenue by selling airtime to be used for running radio advertisements. These advertisements are the result of a business or a service providing a valuable consideration, usually money, in exchange for the station airing their commercial or mentioning them on air. The most common advertisements are "spot commercials", which normally last for no more than one minute, and longer programs, commonly running up to one hour, known as "informercials".
TV4 is a Swedish free-to-air television network owned by TV4 AB, a subsidiary of the Bonnier Broadcasting Group. It started broadcasting by satellite in 1990 and, since 1992, on terrestrial television. In 1994, TV4 became the largest channel and remained so for a number of years. The two channels of Sveriges Television (SVT) lost more and more viewers for a couple of years. After making schedule changes in 2001, SVT1 had practically the same numbers of viewers as TV4. From 2004 to 2019, the TV4 Group was a fully active member of the European Broadcasting Union.
The Kraft Music Hall was a popular old-time radio variety program, featuring top show business entertainers, which aired first on NBC radio from 1933 to 1949.
The Father Anchieta Foundation is a Brazilian non-profit foundation of the state of São Paulo that develops educational radio and television programs. It was created by the government of the state of São Paulo in 1967 and includes a national educational public television network, two radio stations, two educational TV channels aimed at distance education, and the children's TV channel TV Rá-Tim-Bum, available nationally on pay TV. Father Anchieta Foundation is a foundation which maintains intellectual, political, and administrative autonomy. The foundation is named after Joseph of Anchieta, a Spanish Jesuit missionary who was one of the founders of the city of São Paulo.
Terry O'Reilly is a Canadian broadcast producer and personality, best known as host of the CBC Radio One series O'Reilly on Advertising, The Age of Persuasion, and most recently Under the Influence - which alone has received nearly 30 million podcast downloads. These programs examine the cultural and sociological impact of advertising and marketing on modern life.
Phillips Carlin was a radio broadcaster and television executive.
A television show – or simply TV show – is any content produced for viewing on a television set which can be broadcast via over-the-air, satellite, or cable, excluding breaking news, advertisements, or trailers that are typically placed between shows. Television shows are most often scheduled for broadcast well ahead of time and appear on electronic guides or other TV listings, but streaming services often make them available for viewing anytime. The content in a television show can be produced with different methodologies such as taped variety shows emanating from a television studio stage, animation or a variety of film productions ranging from movies to series. Shows not produced on a television studio stage are usually contracted or licensed to be made by appropriate production companies.
A promo is a form of commercial advertising used in broadcast media, either television or radio, which promotes a program airing on a television or radio station/network to the viewing or listening audience. Promos usually appear during commercial breaks, although sometimes they appear during another program.
The STER, is responsible for the broadcast of radio and television ads on the Dutch media service NPO. With the income from these, parts of the costs of public broadcasting are paid for.
