Hot Girl Walk

Last updated
Hot Girl Walk
Industry Health and wellness
Founded2020
Founder Mia Lind
Headquarters
Thousand Oaks
,
California
Website www.hotgirlwalk.com

Hot Girl Walk is a 4-mile outdoor walk that encourages participants to focus on gratitude, goals, and confidence. Created by Mia Lind in 2020, Hot Girl Walk's goal is to bring women together through accessible and inclusive fitness training that promotes both mental and physical well-being. [1] The walks can be taken as an individual activity, or they can be done in groups. Hot Girl Walk events are organized by Hot Girl Walk LLC and its Ambassadors.

History

The concept of Hot Girl Walk was created in 2020 during the COVID-19 pandemic when American student Mia Lind, a graduate of the University of Southern California, began taking four-mile walks as a means of relieving stress. [2] [3] [1] During these walks, Lind reflected on gratitude, goals, and confidence, and she began calling it a "Hot Girl Walk". She began to promote the concept on TikTok under her account "exactlyliketheothergirls" on January 23, 2021. [4] [5] [6] [7] [2] [8] [9] [10] [11] [12] [13] [14] [15]

Lind trademarked the name "Hot Girl Walk" in April 2021, receiving official trademark status from the United States Patent and Trademark Office (USPTO) on April 25, 2023. [16] She established Hot Girl Walk LLC in February 2023, based in California and registered in Delaware (File Number: 7286657). [17] She subsequently registered the trademark in the United Kingdom, the European Union, Japan, Monaco and Canada. [18] Hot Girl Walk LLC also has several trademarks filed with the USPTO and in other countries for additional classes andservices, including the term HGW as a shorthand for Hot Girl Walk (Registration Number: 7037847). [19]

In 2023 Hot Girl Walk began a marketing partnership with the fitness app company Strava. [20] [21]

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References

  1. 1 2 "Hot Girl Walk: Unwrapping the Trendy TikTok Stroll for Fitness".
  2. 1 2 "MSN". www.msn.com. Retrieved 2024-05-03.
  3. ↑ "The viral "hot girl walk" fitness trend explained, and tips to do it yourself - CBS News". www.cbsnews.com. 2023-03-09. Retrieved 2024-05-03.
  4. ↑ Michael Bartiromo, Nexstar Media Wire (2022-10-09). "What is TikTok's 'Hot Girl Walk'?". The Hill. Retrieved 2024-05-03.
  5. ↑ Miller, Marissa (2023-02-14). "Hot Girl Walks are all over TikTok. Here's what you need to do one right | CNN Underscored". CNN Underscored. Retrieved 2024-05-03.
  6. ↑ "Can't Talk, I'm Busy Being Hot - A social media movement inspired by the rapper Megan Thee Stallion strikes back at the gatekeepers of beauty".
  7. ↑ McGorry, Amy (2022-06-16). "'Hot girl walk' – the TikTok trend boosting moods and fitness". Fox News. Retrieved 2024-05-03.
  8. ↑ "The TikTok fitness craze Hot Girl Walk is worth trying".
  9. ↑ Satran, Rory. "Bala Bangles: Essential Weights for a 'Hot Girl Walk'". WSJ. Retrieved 2024-05-03.
  10. ↑ "This Is Your Brain And Body On 'Hot Girl Walks'". HuffPost. 2022-05-24. Retrieved 2024-05-03.
  11. ↑ Nast, Condé (2021-12-17). "The 5 Wellness Trends That Are Only Set to Grow in 2022". Vogue. Retrieved 2024-05-03.
  12. ↑ "'Hot Girl Walk' for gender justice in sports on International Women's Day". NBC News. Retrieved 2024-05-03.
  13. ↑ "'Hot Girl Walk' helps others get outdoors, feel confident". spectrumnews1.com. Retrieved 2024-05-03.
  14. ↑ Smothers, Hannah (2021-04-19). "Hot Girl Walks Are the Ideal Way to Prepare for Summer". Vice. Retrieved 2024-05-03.
  15. ↑ "Found: All the Hot Girl Walk Essentials to Buy Right Now". Cosmopolitan. 2022-08-01. Retrieved 2024-05-03.
  16. ↑ "Trademark Status & Document Retrieval". tsdr.uspto.gov. Retrieved 2024-05-03.
  17. ↑ "Division of Corporations - Filing". icis.corp.delaware.gov. Retrieved 2024-05-03.
  18. ↑ "Global Brand Database".
  19. ↑ "USPTO".
  20. ↑ "Strava partners with Hot Girl Walk creator to help women stay active".
  21. ↑ "Hot Girl Walk™ United". Strava.
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