 | This article may be written from a fan's point of view, rather than a neutral point of view .(November 2021) |
Humu is a software company that uses machine learning to send "nudges," small recommendations based in nudge theory, to employees at work. [1] [2] Since August 2023, it is a subsidiary of Perceptyx.
Humu was founded in May 2017 by former Google executives Laszlo Bock, Wayne Crosby, and Jessie Wisdom. Before founding Humu, Laszlo Bock served as Google's original Head of People Operations. [3] Humu exited stealth mode in October 2018 with $40 million in funding. [4]
Humu analyzes company data and employee feedback to identify changes likely to improve employees' happiness, performance, and retention. [5] [2] The platform then delivers "nudges," short messages urging users to change their behavior. [6]
The company holds a trademark on "Nudge Engine," based on the behavioral economics concept of nudge theory from Nobel Prize-winning economist Richard Thaler and popularized in Thaler's 2008 book Nudge, co-authored with legal scholar Cass R. Sunstein. The book argues that small cues can help people make better choices. [1]
Notable customers include Fidelity Investments, Silicon Valley Bank, Lumen, Farfetch, [6] and American fast casual restaurant chain Sweetgreen. [3]
A 2019 trademark dispute between Humu and American video streaming service Hulu [7] was settled in federal court. [8]
On June 24, 2021, Humu announced Humu Business Edition, a personal coach for mid-sized businesses. [9]
In May 2019, Humu announced it had raised $40 million in series A and B funding led by Index Ventures and IVP. [12]
A startup or start-up is a company or project undertaken by an entrepreneur to seek, develop, and validate a scalable business model. While entrepreneurship includes all new businesses including self-employment and businesses that do not intend to go public, startups are new businesses that intend to grow large beyond the solo-founder. During the beginning, startups face high uncertainty and have high rates of failure, but a minority of them do go on to become successful and influential.
Behavioral economics is the study of the psychological, cognitive, emotional, cultural and social factors involved in the decisions of individuals or institutions, and how these decisions deviate from those implied by classical economic theory.
Richard H. Thaler is an American economist and the Charles R. Walgreen Distinguished Service Professor of Behavioral Science and Economics at the University of Chicago Booth School of Business. In 2015, Thaler was president of the American Economic Association.
Salesforce, Inc. is an American cloud-based software company headquartered in San Francisco, California. It provides customer relationship management (CRM) software and applications focused on sales, customer service, marketing automation, e-commerce, analytics, and application development.
Libertarian paternalism is the idea that it is both possible and legitimate for private and public institutions to affect behavior while also respecting freedom of choice, as well as the implementation of that idea. The term was coined by behavioral economist Richard Thaler and legal scholar Cass Sunstein in a 2003 article in the American Economic Review. The authors further elaborated upon their ideas in a more in-depth article published in the University of Chicago Law Review that same year. They propose that libertarian paternalism is paternalism in the sense that "it tries to influence choices in a way that will make choosers better off, as judged by themselves" ; note and consider, the concept paternalism specifically requires a restriction of choice. It is libertarian in the sense that it aims to ensure that "people should be free to opt out of specified arrangements if they choose to do so". The possibility to opt out is said to "preserve freedom of choice". Thaler and Sunstein published Nudge, a book-length defense of this political doctrine, in 2008.
Jones Lang LaSalle Incorporated (JLL) is a global real estate services company, founded in the United Kingdom with offices in 80 countries. The company also provides investment management services worldwide, including services to institutional and retail investors, and to high-net-worth individuals, as well as technology products through JLL Technologies, and VC investments via its PropTech fund, JLL Spark. The company is ranked 190 on the Fortune 500.
Nudge: Improving Decisions about Health, Wealth, and Happiness is a book written by University of Chicago economist and Nobel Laureate Richard H. Thaler and Harvard Law School Professor Cass R. Sunstein, first published in 2008. In 2021, a revised edition was released, subtitled The Final Edition.
HelloWallet is an online and mobile application for employees founded by former Brookings Institution scholar Matt Fellowes and based in Washington, DC. It provides personalized financial guidance to members and relies on behavioral economics to incentivize workers to implement its advice.
Nudge theory is a concept in behavioral economics, decision making, behavioral policy, social psychology, consumer behavior, and related behavioral sciences that proposes adaptive designs of the decision environment as ways to influence the behavior and decision-making of groups or individuals. Nudging contrasts with other ways to achieve compliance, such as education, legislation or enforcement.
XPO, Inc. is an American transportation company that conducts less-than-truckload shipping in North America. The company has headquarters in Greenwich, Connecticut, US and 564 locations globally.
WeWork Inc. is a provider of coworking spaces, including physical and virtual shared spaces, headquartered in New York City. As of December 31, 2022, the company operated 43.9 million square feet (4,080,000 m2) of space, including 18.3 million square feet (1,700,000 m2) in the United States and Canada, in 779 locations in 39 countries, and had 547,000 members, with a weighted average commitment term of 19 months.
In business, a unicorn is a startup company valued at over US$1 billion which is privately owned and not listed on a share market. The term was first published in 2013, coined by venture capitalist Aileen Lee, choosing the mythical animal to represent the statistical rarity of such successful ventures.
Laszlo Bock is a Romanian-born Hungarian American businessman, who is co-founder and former CEO of Humu. He was formerly the Senior Vice President of People Operations at Google, Inc.
Cornerstone OnDemand, Inc. is a cloud-based people development software provider and learning technology company. The company was publicly traded on the NASDAQ stock exchange under the ticker symbol Nasdaq: CSOD until it was acquired by private-equity firm Clearlake Capital in 2021. Cornerstone started as CyberU, which provided online corporate training and education for adults, but eventually shifted focus to human resources software.
Playground Global is an early-stage venture capital firm that invests in deep tech and assists startups with software, hardware, machine learning, marketing, talent and design. The company was founded in 2015 by Andy Rubin, Peter Barrett, Matt Hershenson and Bruce Leak. Playground offers startups support with engineering, distribution, manufacturing and financing in exchange for equity.
Jay (Jayaprakash) Vijayan is a US-based entrepreneur, engineer, inventor, and investor. He is the founder and CEO of Tekion Corp, a SaaS company based in the United States of America. Prior to founding Tekion, he served as chief information officer (CIO) at Tesla Motors. He also worked for VMware and Oracle.
Zeta Global Holdings Corp. is a data-driven marketing technology company which was founded in 2007. Zeta offers companies a suite of multichannel marketing tools focused on creating, maintaining, and monetizing customer relationships.
Connectifier was an American company that developed machine learning-based searching and matching technology to help recruiters and hiring managers find talent. The company was acquired by LinkedIn in February 2016 and operated as a wholly owned subsidiary until April 2020. The company had roughly 50 employees at the time of acquisition and drew its bench of AI talent from prestigious institutions including Google, Amazon, Stanford, Microsoft Research, NASA, Caltech, Carnegie Mellon, and Berkeley National Lab.
Qumulo is an American data storage company based in Seattle, Washington. Founded in 2012, it offers products and services to help other companies manage and curate large amounts of data.
Sludge in behavioral economics refers to any form of design, administrative, or policy-related friction that systematically impedes individuals' actions or decisions. It encompasses a range of frictions such as complex forms, hidden fees, and manipulative defaults that increase the effort, time, or cost required to make a choice, often benefiting the designer at the expense of the user's interest.
 | This software company article is a stub. You can help Wikipedia by expanding it. |