Hydro Flask

Last updated
Hydro Flask
Industry Drinkware
Founded2009;15 years ago (2009) in Bend, Oregon
Founder
  • Travis Rosbach
  • Cindy Weber
HeadquartersBend, Oregon, U.S.
Products
  • Water bottles
  • tumblers
  • coffee mugs
  • coolers
Owner Helen of Troy Limited
Website hydroflask.com

Hydro Flask is a water bottle brand owned by American conglomerate Helen of Troy Limited. The brand became popular during mid-to-late 2019 and early 2020. Hydro Flask is particularly well known among Millennials and Gen Z, as well as college students and the "VSCO girl" subculture; social influencers and celebrities, especially on TikTok, increased the brand's popularity. Hydro Flask's prominence has played a role in the rising environmental and health consciousness of millennials and zoomers and has influenced the quality and appearance of other reusable water bottles. [1] [2] [3] [4]

Contents

History

A Hydro Flask bottle HydroFlask Insulated Bottle (29133242351).jpg
A Hydro Flask bottle

Hydro Flask was founded as Steel Technology, LLC [5] in 2009 by Travis Rosbach and his then-girlfriend, Cindy Weber, due to his dissatisfaction with commercial water bottles. [2] The couple moved to Bend, Oregon, from Oahu, Hawaii, to market their products; the company was successful at local farmers markets, especially among the outdoor recreation community. [2]

The brand grew when it became available in stores; around this time, Weber and Rosbach broke up, and they sold their company shares to an investor. In 2012, tech executive Scott Allan became president and chief executive of the company. Allan expanded the company into Europe, launched new products, and increased marketing on social media. [2]

In March 2016, Helen of Troy Limited purchased Hydro Flask for $210 million. [6] Scott Allan retired in March 2020, stating "the goals that I initially aspired to accomplish have largely been achieved"; his responsibilities were distributed to Helen of Troy's divisional leadership. [7]

Products

Although Hydro Flask is best known for its water bottles, it produces other items, such as wine tumblers, food jars, tote bags, and cooler bags. [8] Its water bottles are stainless steel, manufactured mostly in China, and use double-wall vacuum insulation to help keep liquids cold or hot. [1] [2] As of October 2019, Hydro Flask offered customizable water bottles in 14 colors. [2] The company also offers different cap types and sizes and regularly releases limited-edition bottle designs. [1]

Related Research Articles

<span class="mw-page-title-main">Mariza</span> Portuguese fado singer (born 1973)

Marisa dos Reis NunesComIH, known professionally as Mariza, is a Portuguese fado singer.

<span class="mw-page-title-main">Perodua Kenari</span> Motor vehicle

The Perodua Kenari is a city car produced by Malaysian automotive company Perodua. The Kenari is based on the second generation Daihatsu Move kei car (minicar) with a 990 cc DOHC engine powering it. The name Kenari is a Malaysian name equivalent to the word canary, which translates to joy and freedom.

<span class="mw-page-title-main">BrickFest</span> LEGO building block convention in the United States

BrickFest was the first convention for adult fans of LEGO (AFOLs) in the United States. The focus was to have fans bring their creations, often referred to as MOCs, to display and share with fellow enthusiasts.

<span class="mw-page-title-main">AgfaPhoto</span> European photographic company spun-off from Agfa-Gevaert in 2004, declared bankruptcy in 2005

AgfaPhoto GmbH is a European photographic company, formed in 2004, when Agfa-Gevaert sold their Consumer Imaging division. Agfa had for many years been well known as a producer of consumer-oriented photographic products including films, photographic papers and cameras. However, within a year of the sell-off, AgfaPhoto had filed for bankruptcy.

<span class="mw-page-title-main">Helen of Troy Limited</span> American developer and marketer of consumer housewares, health, home, and beauty products

Helen of Troy Limited is an American publicly traded designer, developer and worldwide marketer of consumer brand-name housewares, health and home, and beauty products under owned and licensed brands. It is the parent corporation of OXO International Ltd., Kaz, Inc., Steel Technologies, LLC, and Idelle Labs, Ltd, among others. The company is headquartered in Hamilton, Bermuda, with U.S. operations headquartered in El Paso, Texas. The company is named after the historical or mythic figure Helen of Troy.

The National Film Award for Best Direction is an honour presented annually at India's National Film Awards ceremony by the Directorate of Film Festivals (DFF), an organisation set up by the Indian Ministry of Information and Broadcasting. Since 1967, the award is given by a national panel appointed annually by the DFF to a director for their work within Indian cinema. It is presented by the president of India at a ceremony held in New Delhi.

<span class="mw-page-title-main">LG.Philips Displays</span>

LG.Philips Displays was a joint venture created in 2001 by LG Electronics of South Korea and Philips Electronics of the Netherlands in response to the maturing cathode-ray tube (CRT) market. It primarily manufactured CRTs used in traditional television sets. It was the world's largest manufacturer of CRTs.

<i>Americas Next Top Model</i> season 3 Season of television series

The third cycle of America's Next Top Model debuted on September 22, 2004, and was hosted by model Tyra Banks. It was the first cycle to gain partnership with cosmetics magnate CoverGirl and ran weekly commercials during the show named Beauty Tip of the Week with Jay Manuel and Elsa Benítez as well as the CoverGirl of the Week contest. The cast was increased to 14 contestants, and the season's catchphrase was, "Beauty In Progress."

<i>Americas Next Top Model</i> season 8 Season of television series

The eighth cycle of America's Next Top Model aired from February 28, 2007 to May 16, 2007, and was the second season of the series to be aired on The CW network.

The following lists events that happened during 1878 in Australia.

The 2001 Canadian Professional Soccer League season was the fourth season for the Canadian Professional Soccer League. The season began on May 25, 2001 and concluded on October 14, 2001 with St. Catharines Wolves defeating Toronto Supra by a score of 1-0 to win their second CPSL Championship. The final was hosted in St. Catharines with Club Roma Stadium as the venue, while the match received coverage from Rogers TV. The season saw the league expand to a total of 12 teams, and went beyond the GTA and Ontario border to include a Montreal and Ottawa franchise. Throughout the regular season the Ottawa Wizards became the first club to end the Toronto Olympians league title dynasty. The CPSL also launched the CPSL Soccer Show with Rogers TV providing the broadcasting, and granting Rogers naming rights to the CPSL Championship. Other major sponsors included the Government of Canada, which served as the sole sponsor for the CPSL Rookie of the Year Award. The league also announced a working partnership with the Canadian United Soccer League a task force originally started by the Canadian Soccer Association in order forge a unified professional structure with the cooperation of the Canadian franchises in the USL A-League to launch a Canadian first and second division domestic league.

Events from the year 1880 in France.

Nectar, Inc. is an American company that develops medical devices. It is headquartered in Long Beach, California, USA.

<span class="mw-page-title-main">NK Zavrč</span> Football club

Nogometni klub Zavrč or simply NK Zavrč was a Slovenian football club from Zavrč. The club was founded in 1969, but ceased operations in 2016 due to financial difficulties. The same year, the club was refounded as DNŠ Zavrč and started at the bottom of the football pyramid.

<i>The Real Neverending Story Part 1: Auryn Quest</i> 2002 video game

Auryn Quest is a jump and run adventure game based on Michael Ende's novel The Neverending Story and his film adaptation of the same name. Originally developed by Discreet Monsters, "bad luck and mishaps" left the company bankrupt, and the game was eventually completed by Attraction. Initially an ambitious adventure game, bankruptcy forced the release to be reworked into a first-person action, 3D platformer jump game vaguely based on its source material. The first entry in a subsequently abandoned series, it became the sole game project for Discreet Monsters.

Fuwa-chan is a Japanese comedian and YouTube celebrity. Since August 2020, she has worked as a freelance entertainer. She is known for her unique way of speaking, which is considered frank by most Japanese. She is also known for her hair style, which often features paired "devil horns." In 2022, Fuwa-chan became a professional wrestler and is currently signed to World Wonder Ring Stardom.

References

  1. 1 2 3 Burkhardt, Kai (2019-10-24). "The Hydro Flask is a Gen Z trend we can get behind". CNN. Archived from the original on 2020-10-07. Retrieved 2020-10-04.{{cite web}}: CS1 maint: bot: original URL status unknown (link)
  2. 1 2 3 4 5 6 Vega, Priscella (2020-02-23). "Hydro Flask started out at farmers markets. Here's how it got so huge". Los Angeles Times . Archived from the original on 2020-10-02. Retrieved 2020-10-04.{{cite web}}: CS1 maint: bot: original URL status unknown (link)
  3. Matt, Samantha (2019-11-26). "40 amazing gifts you can get at Nordstrom". USA Today. Archived from the original on 2020-10-09. Retrieved 2020-10-04.{{cite web}}: CS1 maint: bot: original URL status unknown (link)
  4. Mainwaring, Simon. "Purpose At Work: How Hydro Flask Is Raising The High-Water Mark For Environmental And Social Responsibility". Forbes. Retrieved 2024-04-30.
  5. "Helen of Troy Announces Agreement to Acquire Hydro Flask®". businesswire.com. Business Wire. 2016-02-29. Archived from the original on 2021-10-26. Retrieved 2020-10-04.{{cite web}}: CS1 maint: bot: original URL status unknown (link)
  6. "Helen of Troy Completes Acquisition of Hydro Flask®". businesswire.com. Business Wire. 2016-03-21. Archived from the original on 2020-10-09. Retrieved 2020-10-04.{{cite web}}: CS1 maint: bot: original URL status unknown (link)
  7. Ryan, Thomas (2020-01-29). "Conversation With Hydro Flask's Retiring General Manager Scott Allan". sgbonline.com. Archived from the original on 2020-10-09. Retrieved 2020-10-04.{{cite web}}: CS1 maint: bot: original URL status unknown (link)
  8. M, Katie (2019-12-15). "10 Hydro Flask Products You Probably Didn't Know Existed". foodnetwork.com. Discovery. Archived from the original on 2020-10-08. Retrieved 2020-10-04.{{cite web}}: CS1 maint: bot: original URL status unknown (link)