ID Mobile

Last updated

iD Mobile
Company type Subsidiary
Founded12 May 2015;8 years ago (2015-05-12)
Headquarters
London
Areas served
  • Ireland (until 2018)
  • United Kingdom
ProductsMobile telecommunications services
Parent Currys plc
Website www.idmobile.co.uk OOjs UI icon edit-ltr-progressive.svg

iD Mobile is a British mobile virtual network operator (MVNO) operating as iD Mobile Limited, using the Three network. The company is a wholly owned subsidiary of Currys plc, and its services were launched on 12 May 2015. [1] Until April 2018, service was also provided in Ireland, again using the Three network.

Contents

Products and services

iD offers pay-monthly contracts for 24 months with a handset, or 1, 12 and 24 month SIM-only contracts. All services use the 3G, 4G or 5G signal from the Three network. These can be bought online via the iD Mobile website, via iD Mobile telephone sales or in a Currys or Carphone Warehouse store.

Features include tethering, rollover of unused data allowance (to the next month only) and roaming (50 destinations). [2]

Ireland

In June 2017, Dixons Carphone announced their intention to withdraw iD Mobile from the market in Ireland. [3] Services ceased in April 2018, and iD Mobile Ireland filed for liquidation. [4]

Advertising campaigns

iD mobile use the tag line 'Mobile done right', focusing on providing value packages with simple features.

Previous advertising has included the Fletcher Street Urban Riding Club from North Philadelphia, British comedian Asim Chaudhry, and a year-long partnership with the Kiss Breakfast Radio show. [5]

In 2022, they sponsored Friends on Channel 5 featuring a series of sketches involving friends video calling each other in situations reminiscent of classic scenes from the sitcom. They also sponsored ITV's broadcasts of Family Guy , with a series of sketches involving families texting and video calling each other to make jokes.

Financials and statistics

iD Mobile is part of Currys plc. [6] In 2023, iD Mobile announced they had reached 1.5 million subscriptions. [7]

For the year ending 30 April 2022, iD reported turnover of £100 million and profit before tax of £23.9 million.[ citation needed ]

Related Research Articles

<span class="mw-page-title-main">Eir (telecommunications)</span> Irish telecommunication company

Eircom Limited, trading as Eir, is a large fixed, mobile and broadband telecommunications company in Ireland. The now privatised company, which is currently incorporated in Jersey, traces its origins to the Ireland's former state-owned monopoly telecommunication provider Telecom Éireann and its predecessors, P&T and before the foundation of the state, the telecommunications division of the GPO. It remains the largest telecommunications operator in Ireland and has overseas operations focused on the business and corporate telecom markets in the United Kingdom. The company was in majority state ownership until 1999, when it was privatised through a floatation on the Irish and New York Stock Exchanges.

A mobile virtual network operator (MVNO) is a wireless communications services provider that does not own the wireless network infrastructure over which it provides services to its customers. An MVNO enters into a business agreement with a mobile network operator to obtain bulk access to network services at wholesale rates, then sets retail prices independently. An MVNO may use its own customer service, billing support systems, marketing, and sales personnel, or it could employ the services of a mobile virtual network enabler (MVNE).

<span class="mw-page-title-main">Virgin Mobile</span> Wireless communications brand

Virgin Mobile is a wireless communications brand used by seven independent brand-licensees worldwide. Virgin Mobile branded wireless communications services are available in the United Kingdom, Ireland, Canada, Colombia, Chile, Kuwait, Saudi Arabia, United Arab Emirates, Poland and Mexico. Virgin Mobile branded services used to be offered in Australia, France, Singapore, India, Qatar, South Africa and the United States.

Dixons Retail plc was one of the largest consumer electronics retailers in Europe, which merged with Carphone Warehouse in 2014 to create Dixons Carphone. In the United Kingdom, the company operated Currys, Currys Digital, PC World, Dixons Travel and its service brand Knowhow.

The Carphone Warehouse Limited was a mobile phone retailer based in London, United Kingdom. In August 2014 the company became a subsidiary of Currys plc, which was formed by the merger of its former parent Carphone Warehouse Group with Dixons Retail. Prior to this merger, Carphone Warehouse Group was listed on the London Stock Exchange, and was a constituent of the FTSE 250 Index. Following the closure of all stand-alone UK stores in April 2020, all remaining Carphone Warehouse UK outlets were within branches of Currys PC World. In April 2021, the Carphone Warehouse business in Ireland was closed with immediate effect. Currys continued to use the Carphone Warehouse brand in the United Kingdom, online and, until 2021, inside Currys stores.

<span class="mw-page-title-main">Tele2</span> Multinational telecommunications company

Tele2 AB is a provider of mobile and fixed connectivity, telephony, data network services, TV, streaming and global Internet of Things services, amongst others, to consumers and enterprises. It is headquartered in Kista Science City, Stockholm, Sweden. It is a major mobile network operator in Sweden, Russia, Estonia, Latvia and Lithuania.

<span class="mw-page-title-main">PC World (retailer)</span> Former British chain of computer stores

PC World was a British retail chain of mass market computer megastores. Established in November 1991, it became part of Dixons Retail in February 1993, and then part of Dixons Carphone, after the merger of Dixons Retail and Carphone Warehouse in August 2014. All of its physical shops in the United Kingdom traded under the combined "Currys PC World" brand, although this was retired in October 2021, after which point the company became known simply as “Currys”.

<span class="mw-page-title-main">Currys</span> British consumer electronics retailer owned by Currys plc

Currys is a British electrical retailer and aftercare service provider operating in the United Kingdom and Ireland, specialising in white goods, consumer electronics, computers and mobile phones.

Telecom Plus plc is a British multi-utility supplier of gas, electricity, home insurance, and landline, broadband and mobile services to residences and businesses. It is listed on the London Stock Exchange and is a constituent of the FTSE 250 Index.

<span class="mw-page-title-main">BT Mobile</span> British mobile virtual network operator

BT Mobile is a mobile virtual network operator (MVNO) provided by BT Consumer; a division of BT Group in the United Kingdom that was launched in March 2015. It uses the EE network via an MVNO agreement signed in March 2014 as well as using the spectrum BT won in the 2013 4G auction. EE is now owned by BT following a successful acquisition that was officially completed on 29 January 2016. BT Mobile operates alongside BT Business Mobile which is provided by the BT Business and Public Sector division. BT Mobile launched as a SIM-only service and had more than 400,000 customers as of 5 May 2016. BT Mobile stopped accepting new consumer customers in October 2023, as part of plans by the BT Group to make EE the main brand of the consumer business.

<span class="mw-page-title-main">Virgin Mobile France</span> French cellular telephone operator

Virgin Mobile France was a cellular telephone operator in France. It launched in 2006 as a joint venture between Virgin Group and Carphone Warehouse. The company operated as a mobile virtual network operator (MVNO), whereby it did not own or operate its own mobile network but instead used the network of Orange S.A. As of June 2014, the company was the largest MVNO in France, with 1.5 million customers, and had a market share of 1.3% at the beginning of 2014.

TalkTalk Telecom Group plc is a company that provides pay television and Internet access services to businesses and consumers in the United Kingdom. It was founded in 2003 as a subsidiary of Carphone Warehouse and was demerged as a standalone company in March 2010. Its headquarters are in Salford.

<span class="mw-page-title-main">BT Consumer</span> Retail division of BT Group

BT Consumer is the main retail division of United Kingdom telecommunications company BT Group that provides fixed-line, mobile, broadband and digital television to consumers in the UK. It buys access to some of these services from BT's other divisions: Openreach and EE. It is the largest consumer fixed-line and broadband ISP in the UK.

Talkmobile is a mobile virtual network operator (MVNO) operating in the United Kingdom on the Vodafone network. As a brand of Vodafone, the business is based in Newbury, Berkshire.

<span class="mw-page-title-main">Lycamobile</span> Mobile virtual network operator

Lyca Mobile is a British mobile virtual network operator (MVNO) operating in 60 countries. The brand is active in Australia, Austria, Belgium, Denmark, France, Germany, Ireland, Italy, the Netherlands, North Macedonia, Norway, Poland, Portugal,, Russia, South Africa, Spain, Sweden, Switzerland, Tunisia, Uganda, Ukraine, the United Kingdom and the United States. The bulk of Lyca Mobile revenue is claimed to be generated from its SIM products. Lycatel, also a part of Lyca Group, targets customers within expatriate and ethnic markets that want to make international calls.

<span class="mw-page-title-main">O2 (UK)</span> British telecommunications provider

Telefonica UK Limited, trading as O2 UK (stylised as O2), is a British telecommunications services provider, headquartered in Slough, England which operates under the O2 brand. It is owned by VMED O2 UK Limited, a 50:50 joint venture between Telefónica and Liberty Global. O2 is the UK's largest mobile network operator, with 23.8 million subscribers as of May 2023.

EE is a British national mobile network operator and internet service provider, which is a brand within the BT Group. EE is the second-largest mobile network operator in the United Kingdom, with 21.7 million customers as of September 2022.

<span class="mw-page-title-main">Currys plc</span> British retail company

Currys plc, formerly Dixons Carphone plc, is a British multinational electrical and telecommunications retailer and services company headquartered in London, England. It was formed on 7 August 2014 by the merger of Dixons Retail and Carphone Warehouse Group. It is listed on the London Stock Exchange, and is a constituent of the FTSE 250 Index.

Hutchison 3G UK Limited, trading as Three UK, is a British telecommunications and internet service provider based in Reading, England. It is a subsidiary of CK Hutchison Holdings, operating under the global Three brand. Three is the fourth-largest mobile network operator in the United Kingdom, with about 10.3 million subscribers as of May 2023.

References

  1. Knapman, Helen (15 May 2015). "Carphone Warehouse launches mobile network. But is iD any good?". MoneySavingExpert.com . Retrieved 29 July 2022.
  2. Hughes, Alex (7 July 2021). "iD Mobile: what is it and how good are its SIMO and phone deals?". TechRadar . Retrieved 29 July 2022.
  3. "iD Mobile Set to Leave Irish Market – Who'll Replace Them?". goosed.ie. 28 June 2017. Retrieved 29 July 2022.
  4. "iD Mobile Liquidation: What It Means for Irish Customers". goosed.ie. 6 March 2018. Archived from the original on 26 August 2018.
  5. Lipscombe, Paul (16 May 2019). "Exclusive: iD Mobile hits one million postpaid customer milestone". Mobile News. Retrieved 29 July 2022.
  6. "iD Mobile Limited: Annual Report and Financial Statements" (pdf). Companies House . May 2020. Retrieved 29 July 2022.
  7. Staff Reporter (23 November 2023). "Currys MVNO iD Mobile hits the 1.5 million users milestone". Mobile News. Retrieved 11 December 2023.