I Burn

Last updated

"I Burn as a 'novel' that begins with the image of a woman in the cold, her heart frozen in the bitter winter of a break-up. By confronting it, she melts the ice that traps her. The fire of acceptance enables the growth of new love in the form of a flower and the arrival of spring.

— (G)I-dle described the six tracks of I Burn, Teen Vogue [14]

Music and lyrics

Members Minnie, Soyeon and Yuqi participated in the composing and writing of I Burn. [11] (G)I-dle explained that I Burn is about various emotions felt in the process of regaining happiness after separation. "Hann (Alone in Winter)" represents the cold aftermath of a breakup; "Hwaa" is about getting over a heartbreaking farewell; "Moon" touches on the desire to hide one's feelings; and "Where is Love" explores the emptiness of love. [15] "Hann (Alone in Winter)" is a song composed, written and arranged by Soyeon and Ahn Ye-eun. It tells the change of feelings as winter comes from the lonely being alone through betrayal and separation. [16] Minnie, who is in charge of composing "Moon" described that the song contains honest feelings that cannot be shown to others. "I personally cherish it so much." [17] The song was composed by Minnie with the thought of the Moon. [17] Regarding "Dahlia", Minnie explained that the song depicts two opposite meanings; greed and attraction. "It's a song that I studied hard and wrote the lyrics to see if I can express the flowers beautifully." [18] The songs were arranged based on the stories in the lyrics. [19] Minnie explained, "there is a sense of connectivity from the first track through the last track. That's why the story of getting burned by a breakup and then growing into something stronger is easy to follow throughout I burn. It begins with "Hann (Alone in Winter)" — a song about separation — and ends with "Dahlia" — an uplifting track named after a flower." [19]

Songs

The opening track, "Hann (Alone in Winter)" is a medium-tempo ballad that connects the group's 2018 single "Hann (Alone)" with the album's title track "Hwaa". [16] [11] The second song, "Hwaa" is a moombahton song that adds a cool sensibility to an oriental musical instrument. [11] "Moon", the third song is a pop track about honest feelings. [11] "Where is love" is a disco retro styled dance song with a funky bass. [11] The song is about feelings after parting. [11] "Lost", the fifth song, is an R&B song. [11] The closing track, "Dahlia", is a medium pop genre song with the theme of a Dahlia flower. [11]

Critical reception

I Burn
(G)I-dle - I Burn.jpg
Digital and streaming cover
EP by
(G)I-dle
ReleasedJanuary 11, 2021 (2021-01-11)
Recorded2020 [1]
StudioCube Studio
Length18:40
Language
  • Korean
  • English
Label
(G)I-dle chronology
Oh My God
(2020)		I Burn
(2021)		 I Never Die
(2022)
Physical edition cover
I BURN (G)I-DLE.jpg
Winter, Flower and Fire versions, left to right
Professional ratings
Review scores
SourceRating
Beats Per Minute 75/100 [20]
Elite Daily positive [19]
The Kraze7.5/10 [21]
The Quietus positive [22]

Gab Ginsberg and Jason Lipshutz writing for Billboard describe "Dahlia" as "[a] riveting garden that is "Dahlia", where Miyeon, Minnie, Soojin, Soyeon, Yuqi and Shuhua sing about a love that can't be tainted by outsider critics. [23] Oh Jung-yeon praised (G)I-dle for their songwriting and stated, "Listening to the explanation of the philosophy and emotions of the six members melted into each song, I suddenly wanted to call them 'teachers'." [24] Heran Mamo from Billboard, regarded the album as, "together musical arrangements and Eastern instrumentation to collect the pieces of a broken heart, as I burn describes the aftermath of a painful breakup through the motif of a blazing fire and the sequential triumph like a blooming flower." [25] Michele Mendez of Elite Daily affirmed that I Burn is "the breakup album everyone needs to hear because it's a reminder something beautiful can emerge from darkness." [19] Writing for The Quietus online publication, Verónica A. Bastardo remarked: "A theatrical extended player, flooded with grandiloquent orchestral instrumentals mixed with pop structures and EDM drops, that explores in a metaphorical way the path of regaining happiness and strength after the separation from a loved one." [22]

Writing for Beats Per Minute , JT Early gave the album a score of 75/100, describing the material as "surprising and emotional project from a girl-group who have sheathed their sharpness to start repairing their internal hurt" [...] "further established them as one of the most versatile girl-groups in the industry". In the review, the author emphasize that "these songs are self-produced and self-written by the members themselves, as their output has been for years." and concluded "by wholly committing to this concept of defeat and resurrection, they have created a project that is not only relatable and inspiring to listeners, but also an exercise in transparency from the group itself." [20] The Kraze magazine gave the album a rating of 7.5/10 points and overall score including lead single and music video of 8.6/10 points, praising the production work by Soyeon, Minnie and Yuqi and the member's unique vocal colours. [21]

Year-end lists
Critic/PublicationListRankRef.
Rolling Stone India 10 Best K-pop Albums of 202110 [26]

Commercial performance

According to Hanteo Chart, I Burn debuted at No. 1 on the daily album chart with 75,510 copies sold. This is higher by 19,147 copies compared to (G)I-dle's Dumdi Dumdi album released on August 3, 2020, which recorded 56,363 copies in first-day sales. The album also debuted at No.1 on Gaon Retail Album Chart with 59,086 copies sold. [27] On January 13, it was reported that the album charted on iTunes Top Album charts in 52 regions around the world, including the Netherlands, New Zealand, Canada, Russia, Brazil, Italy and Finland. [28] [29] Moreover, on iTunes I Burn spent 3 days atop the summit of the iTunes Worldwide Albums Chart, beating out the record of their previous EP, I Trust . [30] In Melon chart, (G)I-dle not only charted "Hwaa", but also all the songs from I Burn. [31] This is the first time that the group has made such achievement since its debut in 2018. [32]

On the chart issued January 10–16, 2021, I Burn debuted at number 3 on South Korea's Gaon Album Chart, [33] and Gaon Weekly Retail Album Chart. [34] It also scored their best one-week sales with 115,500 copies. [35] Moreover, all songs in the EP entered the Gaon Digital Chart. [36]

The US-released on April 30, 2021, the album debuted at number 10 on the US Billboard World Album, [37] number 20 on the US Billboard Heatseekers Albums, [38] and rank at number 22 on the Billboard Top Current Album Sales chart. [39] They also charted at number 54 on Billboard Top Album Sales chart, making it their first entry on the chart, [40] and peaked at number 20 on the Billboard Emerging Artists Chart since the released of I Trust (2020). [41]

Artwork and packaging

(G)I-dle released three physical album versions for I Burn. In Winter version (寒), the group showed a cold and lonely winter atmosphere wearing white dresses in a space full of antique props, lace fabrics, and lit candles. [42] In Flower version (花), the group showed in dresses with colourful patterns that contrast with the cold blue background. [43] In Fire version (火), the group shows their charms through shaking images that expressed as the fire is spreading while holding props reminiscent of a blazing flame in the pitch-black darkness and emit vivid light. [44] Every version of the EP contains a sleeve, a booklet, a lyric paper, a CD, a CD package, a mini-poster, a postcard with a message on the card, a photo card, a lucky card and a sticker paper. [45] [46]

Track listing

I Burn track listing
No.TitleLyricsMusicArrangementLength
1."Hann (Alone in Winter)" (한(寒))
  • Soyeon
  • Ahn Ye-eun
  • BreadBeat
  • Ahn Ye-eun
  • Soyeon
2:55
2."Hwaa" (화(火花))Soyeon
  • Soyeon
  • Pop Time
  • Pop Time
  • Soyeon
3:17
3."Moon"
  • Soyeon
  • FCM Houdini
  • Minnie
3:20
4."Where Is Love"Soyeon
  • Soyeon
  • Lee Woo-min "Collapsedone"
Lee Woo-min "Collapsedone"2:57
5."Lost"
  • Yuqi
  • Seo Jae-woo
  • Soyeon
  • Seo Jae-woo
  • Yuqi
Seo Jae-woo3:01
6."Dahlia"
  • Minnie
  • BreadBeat
  • Soyeon
  • BreadBeat
  • Minnie
BreadBeat3:10
Total length:18:40

Notes

Accolades

I Burn was included in the mid-year list of South China Morning Post 's Best K-pop albums of 2021, calling it "short and sweet" and an "intense, impassioned show of the band’s dynamic vocals, offering up the ultimate take on getting over a fiery love affair and its resulting break-up. [...] The cinematic album [...] incorporates elements of moombahton, nu-disco, R&B, and pop, blending with traditional Eastern musical elements to create something that is very 2021 and yet timeless." [47]

Awards
YearOrganizationCategoryResultRef.
2021 Mnet Asian Music Awards Album of the Year Nominated [48]
2022 Golden Disc Awards Album BonsangNominated [49]

Charts

Certifications and sales

RegionCertification Certified units/sales
South Korea (KMCA) [53] Platinum202,573 [51]

Release history

Release dates and formats for I Burn
RegionDateFormatLabel
VariousJanuary 11, 2021
January 12, 2021 CD
United StatesApril 30, 2021

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References

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  41. ↑ "(G)I-dle Billboard Emerging Artists". Billboard. May 11, 2021. Retrieved May 11, 2021.
  42. ↑ A-Ram, Jeon (January 4, 2020). (여자)아이들, 미니 4집 'I burn' 콘셉트 이미지 공개…파격 비주얼 변신 [(G)Idle, 4th mini album'I burn' concept image released... Unconventional visual transformation]. XSPortsNews.
  43. ↑ Ji-sun, Lee (January 5, 2020). (여자)아이들, 11일 미니 4집 'I burn' 발매... 꽃 버전 콘셉트 이미지 공개(공식) [(G)Idle, 4th mini album 'I burn' released on the 11th...Concept image of flower version released (official)]. HeraldPop.
  44. ↑ Ji-eun, Baek (January 6, 2020). [공식] (여자)아이들, '화'버전 콘셉트 이미지 공개…"콘셉트 장인" [[Official] (G)Idle, 'Fire' version concept image released... "Concept craftsman"]. SportsChosun.
  45. ↑ "[공지] (여자)아이들 미니 4집 [I burn] 예약 판매 안내" (in Korean). @G_I_DLE. December 29, 2020. Retrieved January 7, 2021– via Twitter.
  46. ↑ Bodegon, Kara (January 12, 2021). "(G)I-dle drop their 4th mini album I Burn and stunning visual for lead single 'HWAA' – listen". Bandwagon.
  47. ↑ Tamar Herman (June 17, 2021). "Best K-pop albums of 2021 so far: Twice, Exo, Tomorrow x Together and others fly the flag for South Korea's idol scene". South China Morning Post . Retrieved June 24, 2021.
  48. ↑ "2021 Mnet Asian Music Awards Nominees". MAMA. Archived from the original on November 22, 2021. Retrieved November 4, 2021.
  49. ↑ "Golden Disc Awards – Nominees". Golden Disc Awards. Archived from the original on December 8, 2021. Retrieved December 9, 2021.
  50. ↑ "Oricon Top 50 Albums: 2021-02-15" (in Japanese). Oricon. Retrieved February 11, 2021.
  51. 1 2 "2021년 01월 Album Chart (see #3)". Gaon Music Chart (in Korean). Retrieved April 7, 2021.
  52. ↑ "2021년 Album Chart". Gaon Music Chart (in Korean). Retrieved January 9, 2022.
  53. ↑ "South Korean album certifications – (G)I-dle – I Burn" (in Korean). Korea Music Content Association (KMCA). Retrieved March 8, 2023.
  54. ↑ "US Physical of I Burn mini album by (G)I-dle". Republic Records . April 30, 2021.
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