Jason Haikara

Last updated
Jason Haikara
Born
St. Petersburg, Florida

Jason Zachary Haikara is an American businessman, marketing executive, and producer. Currently, he is an independent Senior Advisor and Event Producer for StoryTech, an experiential marketing company that helps individuals, brands and tech companies tell their stories at industry events such as the Consumer Electronics Show. [1]

Contents

He served as a producer on two music videos, "Key in the Door" and "Surprise Me" and the upcoming short film "Wasp in the Wind Chime." [2]

Previously, Haikara was an executive vice president at MediaLink, a consultancy firm that provides strategic advisory to companies at the convergence of media, marketing, technology and entertainment. [3] Prior to MediaLink, he was the Co-President of Webby Award winning global digital entertainment studio Filmaka. [4] Before Filmaka, Haikara was a senior marketing executive at Fox Broadcasting Company, [5] and part of the team which launched The Simpsons , In Living Color , Beverly Hills, 90210 , Melrose Place (1992) , The X-Files , That '70s Show , Family Guy , 24 , American Idol , House , and other television hits.

Haikara served three terms as co-chair of the Academy of Television Arts & Sciences Website Committee [6] which oversees Emmys.com [7] and five terms on its Interactive Media (now Emerging Media Programming) Peer Group Executive Committee. [8] He previously served on its Brand and Marketing Committee. Haikara was the Executive Producer of the web series Apathy Apartments and the feature film The Middle of the Middle. In 2010, he was inducted into the International Academy of Web Television.

Education

Jason Haikara was born and raised in St. Petersburg, Florida. After a one-year stint at Grahm Junior College in Boston, Massachusetts where he studied music engineering, Jason Haikara graduated with a B.A. in Speech Communication from the University of Miami, Coral Gables, Florida. At the University of Miami, Haikara was editor-in-chief of The Miami Hurricane student newspaper and a member of the student government entertainment committee.

Fox Broadcasting

Haikara started his entertainment career at Fox Broadcasting Company, rising through the network's Affiliate Marketing, National Media, and On-Air Planning departments. In 2000, while managing the scheduling of network promotion inventory in primetime and sports, including the World Series and the Super Bowl, he was appointed to the Harvard School of Public Health's Mentoring Media Workgroup. [9] In 2001, Haikara was named network's senior vice president of on-air promotion scheduling, a newly created position [10]

In his final years at FOX, 2004–2007, Haikara became senior vice president, Internet marketing and national promotions [11] and, then, senior vice president, marketing. [12] Haikara directed all aspects of the network's online and digital presence, including marketing, creative, original content and distribution During his tenure overseeing digital marketing, The Simpsons.com won a 2005 Webby nomination for Best Television Website [13] and Drive became the first series nominated for a Primetime Emmy Award under the Television Academy's new “broadband” eligibility guidelines for content which premiered on Fox.com. [14] Haikara also managed cross-platform marketing campaigns [12] which integrated network advertisers with primetime programs such as AOL and Ford's sponsorships of The O.C. and 24, respectively. In 2006, he was an Executive in Charge of Production of the Fox Fall Preview special. [15]

Filmaka

In October 2007, Haikara was invited by Filmaka's then president and former chairman of Fox Entertainment Group Sandy Grushow to launch the company which had just ended a year-long beta phase. Haikara oversees marketing, publicity, creative development and production for the studio whose global filmmaking community creates television and web series, feature films as well as content for ad agencies, media companies and major brands such as Cisco, [16] DIRECTV, [17] FX Network, [18] Red Bull, [19] SABMiller [20] and SNICKERS. [21] Filmaka's branded entertainment creative has been featured in Lincoln and Ford Mustang commercials during the CBS broadcast of the 2009 Grammy Awards [22] and on NBC [23] primetime, respectively.

In 2009, Filmaka's original web series The Ten Commandments of La Vida Loca won the Webby Award for Best Drama Series. [24] [25] Filmaka's first feature film is Swinging with the Finkels , written and directed by one of its community members Jonathan Newman, starring Martin Freeman and Mandy Moore. [26]

In October 2010, Sandy Grushow once again recruited Haikara to join him at MediaLink, named by Forbes as one of America's best management consultancy firms. [27] While at MediaLink, Haikara led one of the company's top-performing departments and advised clients in a variety of industries on brand, content, and distribution partnerships, marketing strategies, and best-in-class operational practices.

Related Research Articles

<span class="mw-page-title-main">The Orchard (company)</span> American music and entertainment company

Orchard Enterprises NY, Inc., doing business as The Orchard, is an American music and entertainment company, specializing in media distribution. It is a subsidiary of Sony Music, based in New York City. In 2019, the company sold off its film and television division, which was renamed 1091 Media.

NBCUniversal Media Group is the television and streaming arm of NBCUniversal, and the direct descendant and successor of the former division NBCUniversal Television Group, which existed from 2004 to 2019.

The Walt Disney Studios is a major division of the Disney Entertainment business segment of The Walt Disney Company best known for housing its multifaceted film studio divisions. Founded on October 16, 1923, and based mainly at the namesake studio lot in Burbank, California, it is the seventh-oldest global film studio and the fifth-oldest in the United States, a member of the Motion Picture Association (MPA) and one of the "Big Five" major film studios.

<span class="mw-page-title-main">A&E Networks</span> American media company

A&E Networks is an American multinational broadcasting company that is a 50–50 joint venture between Hearst Communications and The Walt Disney Company through its General Entertainment Content division. The company owns several non-fiction and entertainment-based television brands, including its namesake A&E, History, Lifetime, FYI, and their associated sister channels, and holds stakes in or licenses their international branches.

<span class="mw-page-title-main">MGM Television</span> Television studio arm of Metro-Goldwyn-Mayer

Metro-Goldwyn-Mayer Television, previously known as MGM/UA Television, is the television studio arm of American media company Metro-Goldwyn-Mayer (MGM) specializing in broadcast syndication and the production and distribution of television shows and miniseries.

<span class="mw-page-title-main">TV5 (Philippine TV network)</span> Commercial television network in the Philippines

TV5 is a Philippine free-to-air television and radio network. It is headquartered in Mandaluyong, with alternate studios located in Novaliches, Quezon City. TV5 serves as the flagship property of TV5 Network, Inc., which is owned by MediaQuest Holdings, the multimedia arm of PLDT, a telecommunications company. The network is commonly referred to as "The Kapatid Network", using the Filipino term for "sibling", a branding introduced in 2010.

<span class="mw-page-title-main">The CW</span> American broadcast television network

The CW Television Network is an American English-language commercial broadcast television network controlled by Nexstar Media Group through a 75-percent ownership interest. The network's name is derived from the first letters of the names of its two founding co-owners CBS Corporation and Warner Bros.. Nexstar closed its acquisition of a controlling interest in the network on October 3, 2022, with Paramount Global and Warner Bros. Discovery each retaining a 12.5-percent ownership stake.

Disney General Entertainment Content (DGEC), formerly ABC Group, Disney–ABC Television Group and the second incarnation of Walt Disney Television, is part of Disney Entertainment, a division of The Walt Disney Company that oversees its owned-and-operated television content, assets and sub-divisions.

<span class="mw-page-title-main">Fox Networks Group</span> Subsidiary of Disney that oversees Foxs international television assets

Fox Networks Group (FNG) is a subsidiary of The Walt Disney Company that oversees the international television assets that were acquired from former 21st Century Fox in March 2019. The division oversaw the production and broadcasting of the Fox brands in the United States and internationally. These brands included Fox, Fox Sports, National Geographic, and BabyTV, as well producing and distributing more than 300 entertainment, film, sports and factual channels in 45 languages across Europe, Middle East, Latin America, Africa and Asia, using several brands in those regions. Among their non-linear brands were Fox Play and Fox Plus. These brands reached over 1.725 billion households around the world.

ESPN Inc. is an American multinational sports media conglomerate majority-owned by The Walt Disney Company, with Hearst Communications as an equity stakeholder.

Vivi Zigler is an American television executive, and a President of Shine America.

<span class="mw-page-title-main">Peter Rice (executive)</span> British businessman

Peter Rice is a British media executive. He is the former Chairman of Disney General Entertainment Content for The Walt Disney Company and former President of 21st Century Fox, where he worked from 1989-2019.

Howard Thomas Owens is an American media executive who is founder and Co-CEO of Propagate Content.

Sandy Grushow is an American businessman, and the CEO of Phase 2 Media, a board member for The Weather Company and works with MediaLink in the role of senior media advisor.

<span class="mw-page-title-main">TV5 Network</span> Filipino media company

TV5 Network Inc., commonly known as TV5, is a Philippine media company based in Mandaluyong. It is primarily involved in radio and television broadcasting, with subsidiaries and affiliates dealing in various media related businesses. TV5 is owned by MediaQuest Holdings, an investee company of Philippine telecommunications giant PLDT, through its Beneficial Trust Fund, and headed by business tycoon Manuel V. Pangilinan.

<span class="mw-page-title-main">Frank Cooper III</span>

Frank Cooper III is a business executive, branded entertainment leader and current Chief Marketing Officer for Visa. Cooper was earlier CMO of BlackRock, CMO/Chief Creative Officer of BuzzFeed and served as CMO of Global Consumer Engagement for PepsiCo, Inc.

Sherry Gunther is an American television producer, creator, and entrepreneur known for her work in animation. While at Klasky Csupo, Gunther worked on the television series Duckman, Rugrats, and early seasons of The Simpsons, for which she won a Primetime Emmy Award in 1991.

<span class="mw-page-title-main">Defy Media</span> Defunct American digital media company

Defy Media was an American digital media company that produced original online content for the 12–34 age group. Originally founded in 1996 as Alloy Online, the final company was formed in 2013 by its merger with Break Media.

Secret Location was a multi-Emmy award winner and Cannes Lion Award winning content studio across web, mobile, tablet and platforms such as Virtual and Augmented Reality, based in Toronto and LA.

<span class="mw-page-title-main">Fox Corporation</span> American mass media company, successor to 21st Century Fox

Fox Corporation is an American multinational mass media company headquartered at 1211 Avenue of the Americas in Midtown Manhattan. Incorporated in Delaware, it was formed on March 19, 2019, as a result of the acquisition of 21st Century Fox by The Walt Disney Company, which was closed on March 20. The company is controlled by the Murdoch family via a family trust with 39.6% ownership share, and by Rupert Murdoch himself to the effect of almost 40%.

References

  1. ↑ ,"StoryTech® Unveils Cutting-Edge VIP Show Floor Tour Opportunities at CES® 2024" PRWeb (2023-11-30).
  2. ↑ Wasp in the Wind Chime, IMDB Profile.
  3. ↑ "Management Consulting | MediaLink".
  4. ↑ , Bonello, Deborah, LATimes.com (2009-06-08) Retrieved on 2009-11-18.
  5. ↑ Filmmakers get a shot at fame a la 'American Idol, Lieberman, David USA Today.com (2008-04-21). Retrieved on 2009-11-18.
  6. ↑ Committee List
  7. ↑ Academy Of Television Arts & Sciences, Retrieved on 2009-11-18.
  8. ↑ Committee List.
  9. ↑ Media Campaign Focuses National Attention on Mentoring, Robert Wood Johnson Foundation (2004-02).
  10. ↑ Executive Suite, The Hollywood Reporter (2001-07-27).
  11. ↑ Offers Exclusive Online Auction: Members Bid Points for a Trip to 2005 Teen Choice Awards, TheFreeLibrary.com reprinted from Business Wire (2005-06-30).
  12. 1 2 Coming To A Store Near You: Network TV Promo, Cohen, Lucy VideoAgeInternational.com (2004-05-01).
  13. ↑ Webby Nominees Archived 2006-04-12 at the Wayback Machine , Retrieved on 09-11-18.
  14. ↑ 'Drive' makes primetime Emmy history, Variety. Michael Schneider (2007-07-20), Retrieved on 2009-11-18.
  15. ↑ Fox Fall Preview Special, Retrieved on 2009-11-18.
  16. ↑ Cisco and Filmaka Announce Winners of the Digital Cribs Video Contest for Aspiring Filmmakers, Marketwire (2008-11-24).
  17. ↑ DirecTV Looks for Advertising Outside Agency Model Archived 2009-12-12 at the Wayback Machine , Adage.com (2009-3-19).
  18. ↑ Ex-Fox Boss Scouts New Talent at Filmaka.com, Hart, Hugh Wired.com (08-04-21).
  19. ↑ Red Bull Launches Content Competition, Mahmud, Shahnaz Adweek.com (2008-07-11).
  20. ↑ Hollywood veterans build digital-age studio Filmaka, Gershberg, Michele Reuters (08-04-21).
  21. ↑ Filmaka SNICKERS(R) Challenge, Retrieved on 2009-11-18.
  22. ↑ Lincoln Breaks from Traditional Advertising During 51st Grammy(R) Awards, Showcases..., Reuters (2009-2-06).
  23. ↑ Filmaka teams with Ford, JWT for Mustang short film contest Kay, Jeremy ScreenDaily.com (2008-6-08).
  24. ↑ Webby Nominees Drama: Series, Retrieved on 2009-11-18.
  25. ↑ "The Ten Commandments of La Vida Loca". Filmaka. Retrieved 25 November 2012.
  26. ↑ Freeman, Moore start filming romantic comedy Swinging With The Finkels, Kay, Jeremy, Screendaily.com (2009-08-27).
  27. ↑ America's Best Management Consultancy Firms, Forbes (2020-03-17).
This page is based on this Wikipedia article
Text is available under the CC BY-SA 4.0 license; additional terms may apply.
Images, videos and audio are available under their respective licenses.