A business model describes the rationale of how an organization creates, delivers, and captures value, in economic, social, cultural or other contexts. The process of business model construction and modification is also called business model innovation and forms a part of business strategy.
In the field of management, strategic management involves the formulation and implementation of the major goals and initiatives taken by an organization's managers on behalf of stakeholders, based on consideration of resources and an assessment of the internal and external environments in which the organization operates. Strategic management provides overall direction to an enterprise and involves specifying the organization's objectives, developing policies and plans to achieve those objectives, and then allocating resources to implement the plans. Academics and practicing managers have developed numerous models and frameworks to assist in strategic decision-making in the context of complex environments and competitive dynamics. Strategic management is not static in nature; the models often include a feedback loop to monitor execution and to inform the next round of planning.
Marketing strategy is a long-term, forward-looking approach and an overall game plan of any organization or any business with the fundamental goal of achieving a sustainable competitive advantage by understanding the needs and wants of customers.
A balanced scorecard is a strategy performance management tool – a semi-standard structured report, that can be used by managers to keep track of the execution of activities by the staff within their control and to monitor the consequences arising from these actions.
The Darden School of Business is the graduate business school associated with the University of Virginia in Charlottesville, Virginia. The Darden School offers MBA, Ph.D. and Executive Education programs. The School was founded in 1955 and is named after Colgate Whitehead Darden, Jr., a former Democratic congressman, governor of Virginia, and former president of the University of Virginia. Darden is on the grounds of the University of Virginia in Charlottesville. The School is famous for being one of the most prominent business schools to use the case method as its sole method of teaching. The Dean of the school is former McKinsey & Company executive, Scott C. Beardsley.
Service design is the activity of planning and organizing people, infrastructure, communication and material components of a service in order to improve its quality and the interaction between the service provider and its users. Service design may function as a way to inform changes to an existing service or create a new service entirely.
Robert F. Bruner is University Professor at the University of Virginia, Distinguished Professor of Business Administration, and Dean Emeritus of the Darden School of Business. He was the eighth dean of Darden and has been a faculty member there since 1982. He teaches and conducts research in finance and management at the University of Virginia and has won numerous teaching awards.
Organizational architecture has two very different meanings. In one sense it literally refers to the organization's built environment and in another sense it refers to architecture metaphorically, as a structure which fleshes out the organizations. The various features of a business's organizational architecture has to be internally consistent in strategy, architecture and competitive environment.
In futurology, especially in Europe, the term foresight has become widely used to describe activities such as:
Design management is a field of inquiry that uses project management, design, strategy, and supply chain techniques to control a creative process, support a culture of creativity, and build a structure and organization for design. The objective of design management is to develop and maintain an efficient business environment in which an organization can achieve its strategic and mission goals through design. Design management is a comprehensive activity at all levels of business, from the discovery phase to the execution phase. "Simply put, design management is the business side of design. Design management encompasses the ongoing processes, business decisions, and strategies that enable innovation and create effectively-designed products, services, communications, environments, and brands that enhance our quality of life and provide organizational success." The discipline of design management overlaps with marketing management, operations management, and strategic management.
Strategic thinking is defined as a mental or thinking process applied by an individual in the context of achieving a goal or set of goals in a game or other endeavor. As a cognitive activity, it produces thought.
Design thinking refers to the cognitive, strategic and practical processes by which design concepts are developed. Many of the key concepts and aspects of design thinking have been identified through studies, across different design domains, of design cognition and design activity in both laboratory and natural contexts.
The following outline is provided as an overview of and topical guide to marketing:
Catalyst Code: The Strategies Behind the World’s Most Dynamic Companies is a book by Market Platform Dynamics founder David S. Evans and MIT economist Richard L. Schmalensee published in 2007.
Strategic design is the application of future-oriented design principles in order to increase an organization's innovative and competitive qualities. Its foundations lie in the analysis of external and internal trends and data, which enables design decisions to be made on the basis of facts rather than aesthetics or intuition. The discipline is mostly practiced by design agencies or by internal development departments.
Rita Gunther McGrath is an American strategic management scholar and professor of management at the Columbia Business School. She is known for her work on strategy, innovation, and entrepreneurship, including the development of discovery-driven planning.
Lynda Gratton a British organizational theorist, consultant, and Professor of Management Practice at London Business School and the founder of the Hot Spots Movement, known for her work on organisational behaviour.
W. Chan Kim is a South Korean business theorist. He is a Professor of Strategy and Management at INSEAD, and co-director of the INSEAD Blue Ocean Strategy Institute in Fontainebleau, France. He is known as co-author of the 2005 book Blue Ocean Strategy.
Michael J. Lenox, is an American strategist and professor of business administration at the Darden School of the University of Virginia, particularly known for his work on business strategy, technology strategy, corporate sustainability and industry self-regulation. Lenox was also a visiting professor at Oxford University, Harvard University and Stanford University. He is a contributor at Forbes magazine.
Design culture is an organizational culture focused on approaches that improve customer experiences through design. In every firm, the design is significant since it allows the company to understand users and their needs. Integration of design culture in any organisation aims at creating experiences that add value to their respective users. In general, design culture entails undertaking design as the forefront of every operation in the organisation, from strategy formulation to execution. Every organisation is responsible for ensuring a healthy design culture through the application of numerous strategies. For instance, an organisation should provide a platform that allows every stakeholder to engage in design recesses. Consequently, everyone needs to incorporate design thinking, which is associated with innovation and critical thinking.
