Related Research Articles
"Cog" is a British television and cinema advertisement launched by Honda in 2003 to promote the seventh-generation Accord line of cars. It follows the convention of a Rube Goldberg machine, utilizing a chain of colliding parts taken from a disassembled Accord. Wieden+Kennedy developed a £6 million marketing campaign around "Cog" and its partner pieces, "Sense" and "Everyday", broadcast later in the year. The piece itself was produced on a budget of £1 million by Partizan Midi-Minuit. Antoine Bardou-Jacquet directed the seven-month production, contracting The Mill to handle post-production. The 120-second final cut of "Cog" was broadcast on British television on 6 April 2003, during a commercial break in ITV's coverage of the 2003 Brazilian Grand Prix.
"Bo Knows" was an advertising campaign for Nike cross-training shoes that ran in 1989 and 1990 and featured professional baseball and American football player Bo Jackson. It was also used as an advertising campaign for EA Sports’ Madden 22.
Wieden+Kennedy is an independent global advertising agency best known for its work for Nike. Founded by Dan Wieden and David Kennedy, and headquartered in Portland, Oregon, it is one of the largest independently owned advertising agencies in the world.
Brad Cloepfil is an American architect, educator and principal of Allied Works Architecture of Portland, Oregon and New York City. His first major project was an adaptive reuse of a Portland warehouse for the advertising agency Wieden+Kennedy. Since 2000, Cloepfil and Allied Works have completed cultural, commercial and residential projects including the Contemporary Art Museum St. Louis, the University of Michigan Museum of Art, the Dutchess County Residence Guest House and the Museum of Arts and Design. Recent and notable works include the Clyfford Still Museum in Denver, Colorado, completed in November 2011, and the National Music Centre of Canada in Calgary, Alberta, which opened in July 2016.
Dan Wieden is an American advertising executive who co-founded Wieden+Kennedy and coined the Nike tagline "Just Do It."
David Franklin Kennedy was an American advertising executive who co-founded Wieden+Kennedy (W+K). Some of his most popular campaigns included the "Just Do It", "Bo Knows", and the "Mars and Mike" campaigns for Nike, Inc. He and his professional services partner Dan Wieden were listed as number 22 on the Advertising Age 100 ad people of the 20th century.
The One Club is an American non-profit organization that recognizes and promotes excellence in advertising. Founded in New York City as The One Club for Art & Copy, The One Club produces four annual award competitions: One Show, One Show Design, One Show Interactive and One Show Entertainment. The One Show Festival is held in accord with Creative Week NYC. According to The Fundamentals of Creative Advertising., "The One Club produces advertising's most prestigious awards program." The One Show coveted pencil award statues are made by New York firm, Society Awards.
Scott A. Bedbury is an American branding consultant. He is CEO of Brandstream, a branding firm, and co-founder and chairman of Upstream Research, an analytics startup. He was Nike's advertising director from 1987–1994, and Starbucks' chief marketing officer from 1995–1998.
Nike, Inc. is an American multinational corporation that is engaged in the design, development, manufacturing, and worldwide marketing and sales of footwear, apparel, equipment, accessories, and services. The company is headquartered near Beaverton, Oregon, in the Portland metropolitan area. It is the world's largest supplier of athletic shoes and apparel and a major manufacturer of sports equipment, with revenue in excess of US$37.4 billion in its fiscal year 2020. As of 2020, it employed 76,700 people worldwide. In 2020 the brand alone was valued in excess of $32 billion, making it the most valuable brand among sports businesses. Previously, in 2017, the Nike brand was valued at $29.6 billion. Nike ranked 89th in the 2018 Fortune 500 list of the largest United States corporations by total revenue.
Grrr was a 2004 advertising campaign launched by Honda to promote its newly launched i-CTDi diesel engines in the United Kingdom. The campaign, which centred on a 90-second television and cinema advert, also comprised newspaper and magazine advertisements, radio commercials, free distributed merchandise, and an internet presence which included an online game, e-mail advertising, and an interactive website. The campaign was created and managed by the advertising agency Wieden+Kennedy (W+K). W+K were given a budget of £600,000 for production of the television commercial, a process which lasted six months. The piece was written by Sean Thompson, Michael Russoff and Richard Russell. It was directed by Adam Foulkes and Alan Smith, produced by London-based production company Nexus Productions, and featured American author Garrison Keillor singing the campaign's theme song. Grrr premiered on British cinema screens on September 24, 2004.
Pretty is a television advertisement launched in 2006 by Nike, Inc. to promote its "Nike Women" brand of sportswear. The 60-second spot was handled by advertising agency Wieden+Kennedy in Portland, Oregon. The advert stars Russian tennis player Maria Sharapova in her first appearance as a spokesperson for the brand. Pretty debuted on U.S. television on August 20, 2006, with later appearances in cinemas and in print advertisements. It was directed by Czech director Ivan Zachariáš, with post-production and VFX work by The Mill.
Godzilla vs. Charles Barkley is a 1992 Nike television commercial in which a giant-sized version of NBA star Charles Barkley challenges Godzilla to a game of basketball in the streets of downtown Tokyo. The commercial was later adapted into a comic book.
WKE is an independently owned American production company and arts and culture delivery channel, a subsidiary of the advertising agency Wieden+Kennedy. The site contains material from a number of contributors, as well as original materials created by W+K under the creative direction of filmmaker Aaron Rose
Mark Fitzloff is an American advertising creative director and the founder of the Opinionated advertising agency. He is most known for his work at Wieden+Kennedy on Nike and Coca-Cola, and for reviving Procter & Gamble's Old Spice brand. He is also the executive producer and screenwriter of Tempbot, Neill Blomkamp's cult short film.
Art & Copy is a 2009 documentary film, directed by Doug Pray, about the advertising industry in the U.S. The film follows the careers of advertisers, including Hal Riney, George Lois, Mary Wells Lawrence, Dan Wieden, and Lee Clow. The documentary covers advertising campaigns such as "Just Do It", "I Love New York", "Where's the Beef?", "I Want My MTV", "Got Milk?", and "Think Different". It premiered at the 2009 Sundance Film Festival in the US Documentary Competition.
Tag is a television and cinema advertisement launched by Nike Inc. in 2001 to promote its line of sportswear in the United States. It was one of four pieces forming the television component of the $25m "Play" campaign, which had been running for several months. Tag was created by advertising agency Wieden+Kennedy. Production was handled by production company Gorgeous Enterprises, who assigned director Frank Budgen to oversee the project. Filming took place in Toronto, Ontario.
Simon Mainwaring is a branding expert and author of We First: How Brands and Consumers Use Social Media to Build a Better World and Lead With We: The Business Revolution that Will Save Our Future. He is the founder and CEO of Culver City, California-based We First Inc., a brand consultancy.
"Second Generation" is a 2006 television advertisement introducing Nike's Air Jordan XXI brand of basketball shoes. The ad depicts signature moves from Michael Jordan's NBA career, recreated in the present day by twelve young basketball players around the world. Included are moments from the 1989, 1991, 1992, and 1998 NBA playoffs and the iconic 1988 slam dunk.
Just Do It or JDI for short is a trademark of shoe company Nike, and it is one of the core components of Nike's brand. The slogan was coined in 1988 at an advertising agency meeting. The founder of the Wieden+Kennedy agency, Dan Wieden, credits the inspiration for his "Just Do It" Nike slogan to Gary Gilmore’s last words: "Let's do it." The "Just Do It" campaign allowed Nike to further increase its share of the North American domestic sport-shoe business from 18% to 43%, from 1988 to 1998. In many Nike-related situations, "Just Do It" appears alongside the Nike logo, known as the Swoosh.
Mira Kaddoura is a Lebanese-Canadian conceptual artist and founder of Red & Co., an advertising agency headquartered in Portland, Oregon, USA with a cohort in Amsterdam, Netherlands. She is known for her work on Nike, The Girl Effect, Netflix, and Google’s Made with Code. In addition, her conceptual projects, like The Wonder Clock, have tested cultural assumptions around feminism and biology.
References
- ↑ Riswold, Jim (Autumn 2001). "So What Good Is Studying Philosophy: You Want To Be A What?". University of Washington Philosophy Department. Archived from the original on May 28, 2010. Retrieved September 22, 2009.
Jim Riswold. UW (University of Washington) 1976–1983. Majored in Communications, Philosophy, and History
- ↑ Rothenberg, Randall (January 30, 2006). "Riswold goes from 'idiot savant' to reinventor to retired artist". Advertising Age .
Riswold, 48, has been creating art for years-at least since the day in late 1984 when he walked into a presentation for the Honda scooters advertising account
- ↑ Dundas, Zach (September 21, 2005). "Jim Riswold: Nike ad designer finds success, gets leukemia, turns to Hitler dolls. Huh?". Willamette Week . Archived from the original on January 30, 2008. Retrieved February 10, 2008.
When Riswold, a onetime philosophy major whose iconic Nike ads made him an industry legend, was diagnosed with leukemia, he found solace in art.
- ↑ Solman, Gregory (October 6, 2008). "Profile: Jim Riswold - Ex-Wieden CD celebrates the absurd". AdWeek . Retrieved September 22, 2009.
- ↑ "Augen Gallery - Bio: Jim Riswold" . Retrieved September 22, 2009.
(see various entries under the headings "Solo Exhibitions", "Group Exhibitions" and "Selected Collections)
- ↑ Riswold, Jim (September 1, 2005). "Hitler Saved My Life". Esquire . Archived from the original on November 30, 2009. Retrieved September 22, 2009.
