"1984" is an American television commercial that introduced the Apple Macintosh personal computer. It was conceived by Steve Hayden, Brent Thomas, and Lee Clow at Chiat/Day, produced by New York production company Fairbanks Films, and directed by Ridley Scott. The ad was an allusion to George Orwell's noted 1949 novel, Nineteen Eighty-Four, which described a dystopian future ruled by a televised "Big Brother". English athlete Anya Major performed as the unnamed heroine and David Graham as Big Brother. In the US, it first aired in 10 local outlets, including Twin Falls, Idaho, where Chiat/Day ran the ad on December 31, 1983, at the last possible break before midnight on KMVT, so that the advertisement qualified for the 1984 Clio Awards. Its second televised airing, and only US national airing, was on January 22, 1984, during a break in the third quarter of the telecast of Super Bowl XVIII by CBS.
The Clio Awards is an annual award program that recognizes innovation and creative excellence in advertising, design, and communication, as judged by an international panel of advertising professionals. Time magazine, in 1991, described the event as the world's most recognizable international advertising awards.
Roquel "Billy" Davis, of Detroit, was an American songwriter, record producer, and singer. Davis was also known as a writer/producer of commercial jingles, mostly for Coca-Cola. He was also known as Tyran Carlo on writing credits.
Richard Amsel was an American illustrator and graphic designer. His career was brief but prolific, including movie posters, album covers, and magazine covers. His portrait of comedian Lily Tomlin for the cover of Time is now part of the permanent collection at the Smithsonian Institution. He was associated with TV Guide for thirteen years.
Michael Sucsy is an American film director, screenwriter, and producer. He is best known for directing the HBO film Grey Gardens and The Vow.
Tony Schwartz was an American sound archivist, sound designer, pioneering media theorist, and advertising creator. Known as the "wizard of sound", he is perhaps best known for his role in creating the controversial "Daisy" television advertisement for the 1964 Lyndon B. Johnson campaign.
MullenLowe U.S. is a Boston, Massachusetts-based advertising and marketing communications agency, a part of MullenLowe Group owned by multinational advertising network Interpublic Group of Companies (IPG). It has regional offices in Los Angeles, New York City and Winston-Salem, North Carolina. The agency provides creative, media, brand planning, direct-marketing, interactive, design, and public relations.
Bob Giraldi is an American film and television director, educator, and restaurateur. He is known for directing the film Dinner Rush (2000) and the music video for Michael Jackson's "Beat It" (1983). Giraldi has been inducted into the Art Director's Hall of Fame, one of the few film directors to be honored; and, in 2014, was the first director ever to be inducted to the Advertising Hall of Fame. His work has garnered several London International Awards, Cannes Advertising Awards, NY International Awards, Addy Awards, Chicago Film Festival Awards, and dozens of Clio Awards. He has been named one of the 101 Stars Behind 100 Years of Advertising.
Hal Patrick Riney was an American advertising executive.
David John Abbott was a British advertising executive who founded Abbott Mead Vickers BBDO. He was one of the most celebrated advertising executives in the world and regarded as the greatest copywriter of his generation. Highlights of his career include the creation of the J.R. Hartley television commercial for Yellow Pages as well as work for Volkswagen, Volvo, The Economist, The RSPCA, Sainsbury's Supermarkets and Chivas Regal.
J. J. Sedelmaier is an American animator, illustrator, designer, author and film director/producer, known for co-creating the "Saturday TV Funhouse" segment—including The Ambiguously Gay Duo and The X-Presidents—on the TV series Saturday Night Live; as well as the Tek Jansen series on The Colbert Report, the interstitial cartoons seen in the USA TV series Psych, and over 500 other TV and advertising projects.
DeVito/Verdi is an American-based advertising and public relations company, headquartered in New York City, formed in 1993 by partners Sal DeVito and Ellis Verdi when founding partner and Creative Director, John Follis, left Follis/DeVito/Verdi to start his new agency, Follis Inc. The full service agency serves clients across the United States in cities such as Denver, Boston, Miami, Grand Rapids, St. Louis, San Francisco and Washington, D.C.
Rollin Augustus "Rod" Daniel III was an American television and film director, active from the late 1970s to the early 2000s. His films include the 1985 Michael J. Fox comedy film Teen Wolf, which was a considerable box office success.
R. O. Blechman is an American animator, illustrator, children's-book author, graphic novelist and editorial cartoonist whose work has been the subject of retrospectives at the Museum of Modern Art and other institutions. He was inducted into the Art Directors Hall of Fame in 1999.
Helmut Krone was an art director and is considered to be a pioneer of modern advertising. Krone spent over 30 years at the advertising agency Doyle Dane Bernbach. He was the art director for the popular 1960s campaign for the Volkswagen Beetle, which featured a large unadorned photo of the car with the tiny word "Lemon" underneath it; the series of "When you're only No. 2, you try harder" advertisements for Avis, and the creation of Juan Valdez, who personified Colombian coffee. During his career, Krone won a number of awards and was inducted in both the One Club's Creative Hall of Fame and the Art Directors Hall of Fame. His work has been collected by the Museum of Modern Art and the Smithsonian.
Allen Steven Kay was an American advertising executive and businessman. He created a television advertisement for Xerox that aired during the 1976 Super Bowl, featuring a monk called Dominic Kay is also known for his "See Something Say Something" advertising campaign for the New York Metropolitan Transportation Authority. Kay co-founded Korey Kay & Partners advertising in 1982 and served as its Chairman and CEO for 32 years. Kay was active in several advertising industry associations.
McCann, formerly McCann Erickson, is an American global advertising agency network, with offices in 120 countries. McCann is part of McCann Worldgroup, along with several other agencies, including direct digital marketing agency MRM//McCann, experiential marketing agency Momentum Worldwide, healthcare marketing group McCann Health, and public-relations and strategic-communications agency Weber Shandwick.
Joe Pytka is an American film, television, commercial and music video director born in Pittsburgh, Pennsylvania. He holds the record for the most nominations for the Directors Guild of America Award for Outstanding Directing – Commercials.
Bob Brooks was an American film director, photographer, and advertising creative. He created numerous advertising campaigns, directed several thousand TV commercials in the UK, US, and Europe, and directed two feature films. Brooks was a founding partner of BFCS, an influential British film production company, and one of the founders of Design and Art Direction (D&AD). He was acclaimed within his lifetime, with numerous international awards.
Mark DiMassimo is an American marketing and advertising executive, and a frequent commentator on issues in advertising, branding and their relationship to popular culture. He is the founder and chief executive officer of DiMassimo Goldstein, a marketing, design and advertising agency based in New York City.
