Kill My Doubt

Last updated
Kill My Doubt
Itzy - Kill My Doubt.jpg
Digital cover
EP by
Itzy
ReleasedJuly 31, 2023 (2023-07-31)
StudioJYPE Studio (Seoul)
Genre K-pop
Length17:41
LanguageKorean
Label
Producer
  • Aryay
  • Philip von Boch Scully
  • FLYT
  • Rado
  • Gingerbread
  • daysof1993
  • Gusten Dahlqvist
  • David Burris
Itzy chronology
Cheshire
(2022)		Kill My Doubt
(2023)		 Ringo
(2023)
Singles from Kill My Doubt
  1. "Cake"
    Released: July 31, 2023

Kill My Doubt (stylized in all caps) is the seventh extended play (EP) by South Korean girl group Itzy, released on July 31, 2023, through JYP Entertainment, Republic Records, and Dreamus, eight months following the release of Cheshire (2022).

Contents

Inspired by the conversations shared by the members and their company following the release of Cheshire, Kill My Doubt lyrically revolves around the message of overcoming adversity and self-doubt. The EP comprises six tracks and is supported by the lead single "Cake". The release of the EP was preceded by music videos for album tracks "Bet on Me" and "None of My Business".

Background

In 2022, Itzy released their fifth and sixth extended plays. Checkmate, their fifth EP, was released on July 15 and was accompanied by a world tour of the same name, which ran from August 2022 to April 2023. [1] [2] While on tour, Itzy released their sixth EP, Cheshire, on November 30. [3]

While both releases were met with commercial success, [4] "Sneakers", the lead single of Checkmate, was subject to criticism and contention, in contrast to positive reception received by the album's B-side tracks. [5] Meanwhile, Cheshire was seen as a "mature update" to the quintet's sound, though the pre-release single "Boys Like You" was criticized by media outlets such as NME , for having "painfully juvenile" lyrics. [5]

Following the release of Cheshire, the quintet began working on their next release. [6] Such plans were first revealed by member Chaeryeong in an interview with the American morning program Good Day New York on May 22, 2023. [7] On June 18, Sports Chosun reported that Itzy would release new music in the summer, which would mark their first release in over seven months. [8] The following day, fans sent trucks bearing protest messages to the headquarters of JYP Entertainment demanding better treatment and promotion of the group. [9] Soon thereafter, JYP Entertainment announced the group's seventh extended play, titled Kill My Doubt, through a teaser trailer. [10] The trailer was followed by the release of the EP's track list and details of the promotion schedule. [11] Amid the promotions for the EP, the protests continued. [12]

Music and lyrics

"It is a story about what to do when you are most anxious and how to overcome it when it is the most difficult. Kill My Doubt is an album made based on the conversations we had at that time."

Lia,on her understanding of the EP on an interview with W Korea .

Kill My Doubt has runtime of 17 minutes and 41 seconds and consists of six tracks. Thematically, the album revolves around the message of overcoming adversity. [6] In an interview with W Korea , member Lia explained that the EP was derived on conversations from the one-on-one interviews between the members and the company's production team during the post-production phase of Cheshire. Member Yuna added that the EP intends to "deliver the message that we should overcome and regain our confidence". [13]

A variety of songwriters were involved in the writing of the extended play, including Black Eyed Pilseung, who had previously worked with Twice, and Park Jin-young. [14]

Songs

The opening track, "Bet on Me", is a pop song inspired by Park's conversations with the members. [15] The song departs from the quintet's characteristic powerful style and delves into a vulnerable approach, exploring themes of anxiety, confidence, and empowerment. [16] [17] "Cake", the second track, serves as the EP's lead single, and is characterized by the use of energetic brass and drum sounds, expressing the members' confidence. [18] The third track, "None of My Business", is a pop song that expresses apathy towards a former lover characterized a mellow, rhythmic sound. [6] [19] [20]

Release and promotion

Marketing

SK Olympic Handball Gymnasium (pictured in 2008 before remodeling) will be the venue of Itzy's showcase for the EP. Seoul Olympic Park 2nd Gym.jpg
SK Olympic Handball Gymnasium (pictured in 2008 before remodeling) will be the venue of Itzy's showcase for the EP.

An "album spoiler" video with audio snippets of the EP's songs and their corresponding choreographies was released online on July 16. [21] Featuring only Yeji and Ryujin, the video prompted online debate regarding the absence of the remaining three members. [22] The music for the lead single, "Cake", was promoted through teaser trailers released on July 26 and 28. [23] [24]

The EP was released on July 31, in conjunction with the music video for the "Cake". The quintet held a showcase at the SK Olympic Handball Gymnasium in support of Kill My Doubt on the day of the EP's release. [25] [26] A pop-up store at the Hyundai Seoul was opened in support of the EP from July 27 to August 9, where visitors were given pre-access to the EP's six tracks. [27] [28]

The production of the EP was chronicled in three "album documentaries" released on YouTube; the first was released on July 19. [29]

Music videos

In addition to the lead single, "Cake", B-side tracks "Bet on Me" and "None of My Business" also received music videos, serving as pre-releases. [30] In a media interview, member Ryujin explained that "Bet on Me" received a music video as the song "best interprets the meaning of the album", while "None of My Business" received a music video as the song's characteristic rhythmic sound was suited for a summer release. [31]

The music video was for "Bet on Me" was released online on July 3, [32] with concept art preceding its release, [33] while the music video for "None of My Business" followed on July 24. [19] The video for "Bet on Me" aimed to capture the feeling of being alone, [34] depicting the members in everyday settings, wearing clothing contrasting with their usual bold outfits. [35] It ends with the members running through a dark tunnel, towards a bright light. [36] In the summer-themed video for "None of My Business", the members perform choreography created by Lachica. [37] [20] The final music video, for the lead single "Cake", was released alongside the EP on July 31. [38]

Concept art

Multiple trailers and concept art were released to promote the EP. The EP's first teaser trailer saw the members pose confidently in streetwear on multiple sets to an ominous instrumental. [39] [40] In concept art released on July 11, Itzy was in a space with a "mysterious purple light" and punching bags, showcasing outfits with a "flashy sporty look". [41] More concept art followed the next day, in which the members were seen in hip-hop inspired outfits. [42] Concept art released on July 13 depicted them in a locker room. [43]

Cho Sung-woon of Sports Donga compared the concept photos for "Bet on Me" to a movie poster, describing them as having a "melancholic tone". [33] The first teaser trailer for "Cake" showcased the members in matching red and white outfits with the text "cake", performing choreography on their hands. [44] In the second teaser trailer, the members were outdoors, where they spilled glitter and balloons from a truck. [45]

Accolades

Awards and nominations for Kill My Doubt
YearOrganizationAwardResultRef.
2024 Golden Disc Awards Best Album (Bonsang)Nominated [46]

Commercial performance

On August 1, the Hanteo Chart reported that the album sold over 318,000 units on the day of its release. [47]

Critical reception

Kim Do-heon of Zenerate ranked the album at number 9 for their list of The 15 Best K-pop Albums of 2023. [48]

Track listing

Kill My Doubt track listing
No.TitleLyricsMusicArrangementLength
1."Bet on Me"
  • David (Mickey) Karbal
  • Philip von Boch Scully
  • Ben Samama
  • Eli Teplin
  • Lauren Dyson
  • Kendall Grayson Brower
  • Karbal
  • von Boch Scully
3:19
2."Cake"
  • B.E.P
  • FLYT
  • Rado
  • FLYT
3:18
3."None of My Business"
  • Lee Seu-ran
  • Rachel West
  • Barry Cohen
  • West
  • Cohen
Gingerbread3:22
4."Bratty" (나쁜애)
  • Ellie Suh (153/Joombas)
  • Lilijune (153/Joombas)
  • Ben Haim
  • Adrienne
  • Larus Anarson
  • Michael Ojike McHenry
  • Haim
  • Adrienne
  • Arnarson
  • McHenry
DaysOf19932:42
5."Psychic Lover"Danke
  • Christian Fast
  • Gusten Dahlqvist
  • Sofia Quinn
  • Noémie Legrand
  • Dahlqvist
2:44
6."Kill Shot"Kang Eun-jeong
  • Quinn
  • David James Burris
  • Legrand
  • Burris
2:16
Total length:17:41

Credits and personnel

Personnel

Locations

Charts

Certifications

Certifications for Kill My Doubt
RegionCertification Certified units/sales
South Korea (KMCA) [68] Million1,000,000^

^ Shipments figures based on certification alone.

Release history

Release dates and formats for Kill My Doubt
RegionDateFormatVersionLabelRef.
VariousJuly 31, 2023
  • A
  • B
  • C
  • D
  • Limited
  • Special (Bet on Me)
 [69] [70]
CD [71]
Cassette [72]

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References

  1. ↑ "Itzy to drop new album 'Kill My Doubt' on July 31". The Star . Archived from the original on 2023-07-05. Retrieved 2023-07-05.
  2. ↑ "Asian leg of ITZY's 'CHECKMATE' tour off to 'amazing start' with Manila show". Rappler . 2023-01-18. Archived from the original on 2023-07-03. Retrieved 2023-07-03.
  3. ↑ Yoon, So-yeon (2023-06-19). "ITZY to drop new album on July 31". Korea JoongAng Daily . Archived from the original on 2023-07-05. Retrieved 2023-07-05.
  4. ↑ "2022 Album Chart". Circle Chart . Korea Music Content Association. Archived from the original on January 13, 2023. Retrieved January 13, 2023.
  5. 1 2 Yeo, Gladys (2022-12-07). "ITZY– 'Cheshire' review: girl group find their footing after a year of indecision". NME. Archived from the original on 2023-07-23. Retrieved 2023-07-23.
  6. 1 2 3 Chin, Carmen (2023-07-31). "ITZY on 'Kill My Doubt': "You always have doubts before you try something new, right?"". NME. Archived from the original on 2023-07-31. Retrieved 2023-07-31.
  7. ↑ K-pop group ITZY performs 'Cheshire' on GDNY (Television production). Good Day New York. 2023-07-16. Archived from the original on 2023-07-16. Retrieved 2023-07-16– via FOX5.
  8. ↑ Jung, Bit (2023-06-18). "[단독]ITZY, 서머퀸 자리 굳히기…여름 컴백" [[Exclusive] ITZY, solidifying the position of summer queen... summer comeback]. Sports Chosun (in Korean). Archived from the original on 2023-07-03. Retrieved 2023-07-03.
  9. ↑ "DYK K-pop group ITZY fans had sent protest trucks to JYP Entertainment demanding frequent comebacks?". India Today . Archived from the original on 2023-07-03. Retrieved 2023-07-03.
  10. ↑ Yeo, Gladys (2023-06-19). "Watch the stunning teaser for ITZY's new mini-album 'Kill My Doubt'". NME. Archived from the original on 2023-08-07. Retrieved 2023-07-05.
  11. ↑ Jeon, Hyo-jin (2023-06-20). "ITZY(있지), 컴백 예열…스케줄러 공개" [ITZY, warming up for a comeback... scheduler public]. 스포츠동아 (in Korean). Archived from the original on 2023-07-02. Retrieved 2023-07-02.
  12. ↑ "Fans of K-pop band Itzy's Yeji deliver protest trucks to company". www.thenews.com.pk. Archived from the original on 2023-07-28. Retrieved 2023-07-28.
  13. ↑ Jeon, Yeo-wul; Kim, Min-ji (2023-07-21). "미니 7집 'Kill My Doubt'으로 돌아온 '있지'" ['ITZY' is back with the 7th mini album [Kill My Doubt]]. W Korea (in Korean). Archived from the original on 2023-07-23. Retrieved 2023-07-23.
  14. ↑ Castillo, Joshua (2023-06-19). "ITZY Comeback Confirmed For July 31; 3 New Music Videos To Release With 'Kill My Doubt'". International Business Times . Archived from the original on 2023-07-05. Retrieved 2023-07-05.
  15. ↑ Lee, Seul (2023-07-05). "'31일 컴백' ITZY, 선공개 MV 유튜브 트렌딩 월드와이드 1위" ['Comeback on the 31st' ITZY, pre-release MV YouTube trending worldwide #1]. www.xportsnews.com (in Korean). Archived from the original on 2023-07-05. Retrieved 2023-07-05.
  16. ↑ Daly, Rhian (2023-07-03). "ITZY Finds Its Inner Strength On Vulnerable 'Bet On Me'". uDiscover Music. Archived from the original on 2023-07-05. Retrieved 2023-07-05.
  17. ↑ Kasayap, Basant (2023-07-03). "ITZY Returns with Newest Pre-Release Track "Bet On Me" from their Album "Kill My Doubt" - SamacharCentral". Archived from the original on 2023-07-05. Retrieved 2023-07-05.
  18. ↑ "ITZY 컴백 D-1…'KILL MY DOUBT' 31일 오후 6시 발매" [ITZY comeback D-1… 'KILL MY DOUBT' released at 6pm on the 31st]. Sports Donga (in Korean). 2023-07-30. Archived from the original on 2023-07-30. Retrieved 2023-07-30.
  19. 1 2 Yoo, Beung-cheol (2023-07-24). "ITZY None of My Business 뮤직비디오 최초 공개리드미컬 사운드에 강렬한 가사" [ITZY unveils first music video for 'None of My Business'... Intense lyrics with rhythmic sound]. www.wowtv.co.kr (in Korean). Archived from the original on 2023-07-24. Retrieved 2023-07-24.
  20. 1 2 Yeo, Gladys (2023-07-24). "ITZY drop summery music video for 'None of My Business'". NME. Archived from the original on 2023-07-27. Retrieved 2023-07-27.
  21. ↑ ITZY "KILL MY DOUBT" Album Spoiler @ITZY (Trailer) (in Korean). JYP Entertainment. 2023-07-16. Archived from the original on 2023-08-12. Retrieved 2023-07-23– via YouTube.
  22. ↑ Mendoza, Ingrid (2023-07-17). "JYP Slammed For Alleged Favoritism After ITZY's Latest Album Spoiler Had Missing Members". International Business Times. Archived from the original on 2023-07-28. Retrieved 2023-07-28.
  23. ↑ Son, Bong-seok (2023-07-26). "ITZY, 타이틀곡 'CAKE' 뮤비 티저 최초 공개" [ITZY unveils first MV teaser for title song 'CAKE']. sports.khan.co.kr (in Korean). Archived from the original on 2023-07-27. Retrieved 2023-07-27.
  24. ↑ Seon, Min-kyung (2023-07-28). "'컴백' ITZY, 무더위 날릴 에너제틱 서머퀸..'CAKE'" ['Comeback' ITZY, energetic summer queen to beat the heat...'CAKE']. Naver News (in Korean). Archived from the original on 2023-07-28. Retrieved 2023-07-28.
  25. ↑ Hong, Hye-min (2023-07-31). ""이를 갈았다"...있지, '킬 마이 다웃' 꽉 채운 자신감 [종합]" ["Grinded teeth"... You know, 'Kill My Doubt' filled with confidence [Comprehensive]]. Hankook Ilbo (in Korean). Archived from the original on 2023-07-31. Retrieved 2023-07-31.
  26. ↑ Han, Hae-sun (2023-07-11). ""쿨+엣지" ITZY, 새 앨범 'KILL MY DOUBT' 콘셉트 클립+포토 공개" ["Cool + Edge" ITZY, new album 'KILL MY DOUBT' concept clip + photo released]. starnews.lr (in Korean). Archived from the original on 2023-07-23. Retrieved 2023-07-23– via Naver.
  27. ↑ Maeng, Seon-mi (2023-06-20). "ITZY, 새 앨범 'KILL MY DOUBT' 프로모션 스케줄러 오픈…컴백 열기 UP" [ITZY, new album 'KILL MY DOUBT' promotion scheduler open... Open comeback UP]. etoday. Archived from the original on 2023-07-23. Retrieved 2023-07-23.
  28. ↑ Son, Bong-seok (2023-07-30). "'컴백 D-1' ITZY, 타이틀곡 'CAKE' 시원 상큼 청량 매력 예고" ['Comeback D-1' ITZY, title song 'CAKE' cool, fresh and refreshing charm notice]. sports.khan.co.kr (in Korean). Archived from the original on 2023-07-30. Retrieved 2023-07-30.
  29. ↑ Jeon, Min-jae (2023-07-20). ""초조했지만 이건 놓칠 수 없었다"…ITZY가 밝힌 컴백 밀린 이유" ["I was nervous, but I couldn't miss this"... ITZY revealed the reason why the comeback was delayed]. SBS연예뉴스 (in Korean). Archived from the original on 2023-07-20. Retrieved 2023-07-20– via Naver.
  30. ↑ Ji-won, Choi (2023-06-19). "Itzy to drop new album, 3 music videos in July". The Korea Herald . Archived from the original on 2023-07-02. Retrieved 2023-07-02.
  31. ↑ Kang, Kyung-yoon (2023-07-31). "'컴백' ITZY "연습으로 두려움 극복했다"(일문일답)" ['Comeback' ITZY "Overcame fear through practice" (Q&A)]. SBS연예뉴스 (in Korean). Archived from the original on 2023-07-31. Retrieved 2023-07-31.
  32. ↑ Yoon, Jun-ho (2023-07-03). "있지(ITZY), 3일 신보 수록곡 'BET ON ME' 뮤비 최초 공개" [ITZY unveils the music video for the b-side song 'BET ON ME' on the 3rd]. 텐아시아 연예뉴스 (in Korean). Archived from the original on 2023-07-03. Retrieved 2023-07-03.
  33. 1 2 Cho, Sung-woon (2023-06-30). "'5人 5色 청춘의 얼굴' ITZY, 'BET ON ME' M/V 티저 포스터 공개" ['5 people, 5 colors, the face of youth' ITZY, 'BET ON ME' M/V teaser poster released]. 스포츠동아 (in Korean). Archived from the original on 2023-07-02. Retrieved 2023-07-02.
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  35. ↑ Schmidt, Mackenzie (2023-07-31). "Itzy Open Up About New Album, Getting in Their Feelings and Being the Cool-Girl BFFs of K-Pop (Exclusive)". Peoplemag. Archived from the original on 2023-07-31. Retrieved 2023-08-01.
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