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Kindness priming is an affect-dependent cognitive effect in which subjects will display a positive affect following exposure to kindness.
Kindness priming refers to the observed effect by which individuals who are exposed to an act of kindness – the priming – subsequently notice more of the positive features of the world than they would otherwise. A person receiving a free voucher from a stranger, for example, may become more inclined to perceive the intentions of others around them as good.
Some researchers hypothesize that kindness priming involves the same cognitive circuitry that enables memory priming. By activating neural representations of positive affect, an act of kindness stimulates increased activity in related associative networks. It is therefore more likely that subsequent stimuli will activate these related, positive networks, and so the positive affect continues to be carried forward in a feed forward manner. Additionally, kindness priming has also been shown to inoculate against negative stimuli in the short term, [1] thus temporarily improving an individual's resilience.
To measure the effects of kindness priming, investigators typically generate an experimental paradigm measuring behavioral reactions and cognitive self-reports. Often these tests include evaluation of additional effective primes, such as hostility. [2] [3] Typically, subjects are exposed to an effective prime or act of kindness, such as being given a box of candy, [3] [4] and subsequently given introspective tests measuring cognitive traits like affect, memory, learning, or attention. [1] Some experiments include a behavioral observation instead, and often utilize paradigms from memory studies, such as learning time, reaction time, target identification, recall, [4] and word generation. [5]
The first attempt to identify kindness priming was derivative of a memory experiment performed by Teasdale and Fogarty in 1979. In their experiment, two mood states, happy and depressed, were generated in the participants at different trials. Participants were then presented with stimulus of either happy or sad emotional valence, and subsequently asked to recall the presented items. This study showed that in the happy state, participants were more likely to recall the happy stimuli, and vice versa for the depressed state. [1]
Some researchers believe that kindness priming operates similarly to associative memories, and thus utilizes common neurological mechanisms.[ example needed ] Teasdale and Fogarty were the first to hypothesize that affect led to differences in learning speed and memory retrieval, on the basis of congruent valence of mood and target material via common associations.[ example needed ] [1] Later, it was presumed that humans store material (including affect) in memory that later acts as cues for associative networks in the presence of novel environmental stimuli. [3] [4] These associative hypotheses were then refined to exclude opposing stimuli: specifically, Clark and Waddell postulated that the positive affect primed by acts of kindness causes a positive cognitive bias that leaves the subject relatively immune to "unambiguously unpleasant stimuli". [6]
Kindness priming is similar to general affect priming and thus has similar applications. In the field of positive psychology, kindness priming is a valuable tool for spreading positive affect in a feed forward cycle. By inducing a positive mood in others, and immunizing them against negative stimuli, it is believed that they will feel compelled to produce acts of kindness for others, propagating the effects. [3] This spread of positive affect and increased resilience is in line with the goals of positive psychology and recommended therein to be pursued alongside loving-kindness meditation to improve general well-being. Marketing researchers have capitalized on kindness priming, as corporate studies[ citation needed ] have shown it may increase a subject's valence toward a brand.
Wishful thinking is the formation of beliefs based on what might be pleasing to imagine, rather than on evidence, rationality, or reality. It is a product of resolving conflicts between belief and desire.
The mere-exposure effect is a psychological phenomenon by which people tend to develop a preference for things merely because they are familiar with them. In social psychology, this effect is sometimes called the familiarity principle. The effect has been demonstrated with many kinds of things, including words, Chinese characters, paintings, pictures of faces, geometric figures, and sounds. In studies of interpersonal attraction, the more often people see a person, the more pleasing and likeable they find that person.
The spacing effect demonstrates that learning is more effective when study sessions are spaced out. This effect shows that more information is encoded into long-term memory by spaced study sessions, also known as spaced repetition or spaced presentation, than by massed presentation ("cramming").
Affect, in psychology, refers to the underlying experience of feeling, emotion or mood.
Mood congruence is the consistency between a person's emotional state with the broader situations and circumstances being experienced by the persons at that time. By contrast, mood incongruence occurs when the individual's reactions or emotional state appear to be in conflict with the situation. In the context of psychosis, hallucinations and delusions may be considered mood congruent or incongruent.
Tip of the tongue is the phenomenon of failing to retrieve a word or term from memory, combined with partial recall and the feeling that retrieval is imminent. The phenomenon's name comes from the saying, "It's on the tip of my tongue." The tip of the tongue phenomenon reveals that lexical access occurs in stages.
Negative priming is an implicit memory effect in which prior exposure to a stimulus unfavorably influences the response to the same stimulus. It falls under the category of priming, which refers to the change in the response towards a stimulus due to a subconscious memory effect. Negative priming describes the slow and error-prone reaction to a stimulus that is previously ignored. For example, a subject may be imagined trying to pick a red pen from a pen holder. The red pen becomes the target of attention, so the subject responds by moving their hand towards it. At this time, they mentally block out all other pens as distractors to aid in closing in on just the red pen. After repeatedly picking the red pen over the others, switching to the blue pen results in a momentary delay picking the pen out. The slow reaction due to the change of the distractor stimulus to target stimulus is called the negative priming effect.
The negativity bias, also known as the negativity effect, is the notion that, even when of equal intensity, things of a more negative nature have a greater effect on one's psychological state and processes than neutral or positive things. In other words, something very positive will generally have less of an impact on a person's behavior and cognition than something equally emotional but negative. The negativity bias has been investigated within many different domains, including the formation of impressions and general evaluations; attention, learning, and memory; and decision-making and risk considerations.
John A. Bargh is a social psychologist currently working at Yale University, where he has formed the Automaticity in Cognition, Motivation, and Evaluation (ACME) Laboratory. Bargh's work focuses on automaticity and unconscious processing as a method to better understand social behavior, as well as philosophical topics such as free will. Much of Bargh's work investigates whether behaviors thought to be under volitional control may result from automatic interpretations of and reactions to external stimuli, such as words.
The Affect infusion model (AIM) is a theoretical model in the field of human psychology. Developed by social psychologist Joseph Paul Forgas in the early 1990s, it attempts to explain how affect impacts one's ability to process information. A key assertion of the AIM is that the effects of affect tend to be exacerbated in complex situations that demand substantial cognitive processing. In simpler words, as situations become more complicated and unanticipated, mood becomes more influential in driving evaluations and responses.
Russell Fazio is Harold E. Burtt Professor of Social Psychology at Ohio State University, where he heads Russ’s Attitude and Social Cognition Lab (RASCL). Fazio’s work focuses on social psychological phenomena like attitude formation and change, the relationship between attitudes and behavior, and the automatic and controlled cognitive processes that guide social behavior.
Negative affectivity (NA), or negative affect, is a personality variable that involves the experience of negative emotions and poor self-concept. Negative affectivity subsumes a variety of negative emotions, including anger, contempt, disgust, guilt, fear, and nervousness. Low negative affectivity is characterized by frequent states of calmness and serenity, along with states of confidence, activeness, and great enthusiasm.
Retrospective memory is the memory of people, words, and events encountered or experienced in the past. It includes all other types of memory including episodic, semantic and procedural. It can be either implicit or explicit. In contrast, prospective memory involves remembering something or remembering to do something after a delay, such as buying groceries on the way home from work. However, it is very closely linked to retrospective memory, since certain aspects of retrospective memory are required for prospective memory.
In psychology, context-dependent memory is the improved recall of specific episodes or information when the context present at encoding and retrieval are the same. In a simpler manner, "when events are represented in memory, contextual information is stored along with memory targets; the context can therefore cue memories containing that contextual information". One particularly common example of context-dependence at work occurs when an individual has lost an item in an unknown location. Typically, people try to systematically "retrace their steps" to determine all of the possible places where the item might be located. Based on the role that context plays in determining recall, it is not at all surprising that individuals often quite easily discover the lost item upon returning to the correct context. This concept is heavily related to the encoding specificity principle.
Priming is a phenomenon whereby exposure to one stimulus influences a response to a subsequent stimulus, without conscious guidance or intention. The priming effect refers to the positive or negative effect of a rapidly presented stimulus on the processing of a second stimulus that appears shortly after. Generally speaking, the generation of priming effect depends on the existence of some positive or negative relationship between priming and target stimuli. For example, the word nurse is recognized more quickly following the word doctor than following the word bread. Priming can be perceptual, associative, repetitive, positive, negative, affective, semantic, or conceptual. Priming effects involve word recognition, semantic processing, attention, unconscious processing, and many other issues, and are related to differences in various writing systems. Research, however, has yet to firmly establish the duration of priming effects, yet their onset can be almost instantaneous.
Emotion can have a powerful effect on humans and animals. Numerous studies have shown that the most vivid autobiographical memories tend to be of emotional events, which are likely to be recalled more often and with more clarity and detail than neutral events.
In psychology, implicit memory is one of the two main types of long-term human memory. It is acquired and used unconsciously, and can affect thoughts and behaviours. One of its most common forms is procedural memory, which allows people to perform certain tasks without conscious awareness of these previous experiences; for example, remembering how to tie one's shoes or ride a bicycle without consciously thinking about those activities.
Mood dependence is the facilitation of memory when mood at retrieval is identical to the mood at encoding. When one encodes a memory, they not only record sensory data, they also store their mood and emotional states. An individual's present mood thus affects the memories that are most easily available to them, such that when they are in a good mood they recall good memories. The associative nature of memory also means that one tends to store happy memories in a linked set. Unlike mood-congruent memory, mood-dependent memory occurs when one's current mood resembles their mood at the time of memory storage, which helps to recall the memory. Thus, the likelihood of remembering an event is higher when encoding and recall moods match up. However, it seems that only authentic moods have the power to produce these mood-dependent effects.
Subliminal stimuli are any sensory stimuli below an individual's threshold for conscious perception, in contrast to supraliminal stimuli. A 2012 review of functional magnetic resonance imaging (fMRI) studies showed that subliminal stimuli activate specific regions of the brain despite participants' unawareness. Visual stimuli may be quickly flashed before an individual can process them, or flashed and then masked to interrupt processing. Audio stimuli may be played below audible volumes or masked by other stimuli.
In cognitive psychology the affect-as-information hypothesis, or ‘approach’ is a model of evaluative processing, postulating that affective feelings provide a source of information about objects, tasks, and decision alternatives. A goal of this approach is to understand the extent of influence that affect has on cognitive functioning. It has been proposed that affect has two major dimensions, namely affective valence and affective arousal, and in this way is an embodied source of information. Affect is thought to impact three main cognitive functions: judgement, thought processing and memory. In a variety of scenarios, the influence of affect on these processes is thought to be mediated by its effects on attention. The approach is thought to account for a wide variety of behavioural phenomena in psychology.