Laser 558

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Laser 558 was an offshore pirate radio station launched in May 1984 using disc jockeys from the US. It broadcast from the Panama-registered ship MV Communicator in international waters in the North Sea. Within months the station had a large audience, due to its strong signal and continuous music, mixing current records with oldies. However, insufficient advertising starved the station off the air in late 1985. In 1986 an attempt was made to return as Laser Hot Hits, but the same problems arose.

Contents

At the start of 2024 plans were announced for the return of Laser 558 as an online station [1] and later in January 2024, the station launched on Freeview via the radio portal. [2]

History

The beginnings of Laser Radio

A London car salesman and DJ named John Kenning convinced Philip Smyth, a wealthy Irish businessman, to fund an offshore radio station. Kenning recruited Paul Rusling, who introduced the project to Roy Lindau, who had been involved in Radio Caroline. Lindau was a marketing executive for Major Market Radio, an airtime brokerage owned by Gene Autry. He joined Laser in mid-1983 and became president of its sales company, Eurad. He left in late 1984 after disagreements over control. There were reports that the tobacco giant, Philip Morris, pulled out following pressure from European authorities, although their sponsorship of programmes continued to be announced.

The team planned two stations on one ship, the music programmed via satellite from the New York offices of Music Media International. This was scaled down to a single station called Laser after early disagreements on policy. The station was built on a former hydrographic survey vessel, the Gardline Seeker, renamed Communicator. The ship was registered via a Panama-based company, Deka Overseas Inc. [3] The plan was to use an antenna held aloft by a helium balloon - an inflatable dirigible tethered to the deck.

The conversion work to install studios and transmitters was carried out in autumn 1983 by Paul Rusling at Tracor Marine in Port Everglades, Florida, and the ship sailed via the Azores and Ireland to an anchorage off the Thames Estuary.

Operations and antenna problems

The near non-stop music, "never more than a minute away from music", was in stark contrast to the 50 per cent speech imposed on UK commercial radio, and the similar proportion of talk on BBC Radio 1. The lack of advertising on Laser, plus the American DJs, resulted in a huge audience - BBC research indicated four million in the UK and a similar number on the continent.[ citation needed ]

By using only American DJs and claiming supply tenders from Spain, Laser claimed to be legal. Surveillance by the UK showed Laser was supplied from Kent, and UK stations campaigned to have Laser and Caroline removed, saying the ships were "stealing their listeners".[ citation needed ]

The early days were overshadowed by problems with the balloon aerial. Several balloons were lost to rough weather in the North Sea. The short-lived transmissions on 729 kHz could be heard in several countries but not in London due to a Radio 4 relay on the adjacent channel of 720 kHz. A change to two masts and a frequency at the bottom of the AM band (558 kHz) were effected for the station's launch in May 1984 as Laser 558.

"Eurosiege"

On 9 August 1985, the British Department of Trade and Industry (DTI) chartered the Dioptric Surveyor to anchor nearby to monitor Laser and Caroline, at a reported cost of £50,000 a month. It was replaced by the larger Gardline Tracker in November, a sister ship of the Communicator, which had been bought from Gardline Shipping in Great Yarmouth as the Gardline Seeker.

DJs at Laser made references to the DTI vessel, poking fun at the ship and staff. They made a parody record "I Spy For The DTI" by the Moronic Surveyors. The term "Eurosiege" was coined by disc jockey Charlie Wolf. On one occasion the MV Communicator moved temporarily away from the MV Ross Revenge only to be followed by the DTI, confirming that Laser rather than Caroline was the target.

Business failure and final broadcast

The New York agency MMI failed to secure advertising although London based agents took large payments for airtime on the station. The station attracted considerable "paid for play" advertising from UK and Dutch record companies, keen to have product heard by the 8 or 9 million listeners Laser 558 was attracting. [4]

Due to the blockade and lack of funds, the MV Communicator went into port, escorted by Gardline Tracker, where it was impounded by the Admiralty Marshall on behalf of creditors, including Gardline Surveys who had sold Laser the ship, and Paul Rusling, its first engineer and coordinator who had sourced the transmitters and paid staff on behalf of the owner. The ship was offered for sale in a blind auction and, despite its cost being almost £1 million two years before, was sold for around £35,000. The monitoring exercise ended shortly afterwards, on 12 December 1985. [5]

The day after Laser's closure, Radio Caroline moved from 576 to 558 kHz, a clearer frequency.

Technical background

Laser played most of its music from tape cartridges as the American management wanted control over material broadcast. The former research lab at the stern of the ship was converted into two studios plus a newsroom, which contained a Kaypro 4 computer and telex link with the station's office in New York. This link was achieved initially by a COMSAT installation on the upper deck, which used Inmarsat; it could access regular telephones, although at $15 a minute. Later the ship used a private marine VHF channel to a base in Kent.

The broadcast transmitters were a pair of CSI 25 kilowatt AM transmitters, built in Boca Raton, Florida. Usually only one was in use at half power, due to the limitations of tuning components in the antenna. This was an "inverted L" array running up to the top of a 100-foot-high fore mast, and then across to a similar construction at the stern of the ship. Coverage was good with the "commercially marketable" core area of the signal travelling 140 miles over land, which included most of England, all of the Netherlands and Belgium and much of northern France as far as Paris.

The audio quality was a little better than most other AM broadcasters in western Europe, as the equipment had been set up to modulate with frequencies up to around 8 kHz, whereas many stations in the UK for example rolled off treble frequencies at 4.5 kHz. The programme feed was modified by an audio processor made by Circuit Research Labs of Arizona, while Radio Caroline (based on another ship nearby) used an Optimod processor.

Other media in the UK ran stories about who the owners might be, and in August 1984 the Evening Standard named a BBC TV journalist, Roger Parry and an Irish businessman, Philip Smyth.

Aftermath

MV Communicator

After Laser Hot Hits went off the air in 1987, MV Communicator was again impounded. This time it was stripped of studio equipment, although the transmitters and generators were intact. The ship was sold several times and impounded by the Portuguese Government in Lisbon. In 1994, when the ship was taken to the Netherlands. There she was refitted with a new 50-kilowatt transmitter and mast and broadcast programmes of Holland FM from a mooring on the IJsselmeer. The following year Communicator was sold to the Veronica Broadcasting Society, who used it to transmit a new national Dutch station - Veronica Hit Radio. When that moved to FM they sold the ship on to Quality Radio. The ship was then sold to Dave Miller's The Superstation , and taken to the Orkney Isles where she broadcast a local station on 105.4 MHz in 2004. The Superstation sold the ship for £1,000 following which she was beached near St Margaret's Hope pier in Orkney and cut up for scrap.

The full story of the MV Communicator's 21-year career as a radio ship was told in a new book at the end of 2016 called Radio Adventures of the MV Communicator, published by World of Radio Ltd. The book features recollections and reminisces as well as many photographs of the Communicator's crew of DJs, engineers and suppliers. [6] A further book published in 2017 is LASER RADIO PROGRAMMING which describes how the format was devised, and how it was put into action - the hot clocks, the use of power words that sell, and other radio programming techniques. [7]

Laser Hot Hits

The MV Communicator was bought by East Anglian Productions and left unhindered during restoration in Essex. The ship returned to international water in late 1986 and on 1 December began test transmissions as Laser Hot Hits using the 576 channel abandoned by Radio Caroline, since Caroline was still using 558. The station resumed broadcasting on 7 December. The ship had twin 25 kW transmitters and initially tests were heard with a powerful signal.

Laser Hot Hits lasted less time than the original and had poorer nighttime coverage owing to the less clear channel than 558. After losing masts in a storm in January 1987 it closed temporarily, cite and closed permanently at Easter 1987. Plans to relaunch the service were plagued by financial irregularities, the ship being taken over and finally a partial sale to an American entrepreneur, James Ryan.

On-air personalities

Most DJs continued to work in radio in Europe and the United States. These included:

A full listing of all the voices heard on Laser as DJs and newsreaders, together with their biographies and photographs, was published in the book Laser Radio Programming.

Themes

Station theme

Jingles

DJ themes

Singles

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References

  1. "Laser 558 name returns as new online radio station". Radio Today. 5 January 2024. Retrieved 6 January 2024.
  2. Collins, Steve (22 January 2024). "Online station LASER558 launches on Freeview". Radio Today. Retrieved 22 January 2024.
  3. "Deka Overseas Inc". Opencorporates.com. Retrieved 18 October 2016.
  4. Radio Adventures of the MV Communicator
  5. Conway, Steve (2009). Shiprocked. Liberties Press. pp. 13–16. ISBN   9781905483624.
  6. WorldofRadio.co.uk
  7. WorldofRadio.co.uk