 | |
| Laura Secord | |
| Type | Private |
| Industry | Food |
| Founded | 1913 |
| Founder | Frank Patrick O'Connor |
| Headquarters | , |
| Products | Chocolate |
| Website | laurasecord.ca |
Laura Secord s.e.c is a Canadian chocolatier, confectionery, and ice cream company. It is owned by Jean Leclerc of Quebec City, who owns Nutriart, a company devoted to chocolate production. Nutriart is a former division of Biscuits Leclerc.
The company was founded in 1913 by Frank P. O'Connor with its first store on Yonge Street in Toronto, Ontario. [1]
He chose the name to honour the Canadian heroine Laura Secord. In 1813, Secord, pioneer wife and mother of seven children, made a dangerous 19-mile (30-km) journey on foot to warn Lieutenant James FitzGibbon of a planned American attack. Her bravery contributed to victory at the Battle of Beaver Dams.
In 1919 O'Connor founded the Fanny Farmer Candy Stores in the US, appropriating the name and highly esteemed reputation of American culinary expert Fannie Farmer, who had absolutely no relationship to his company.
In 1969, Laura Secord was sold by the O'Connor family to John Labatt Limited. [1] In 1983 it was acquired by British-owned Rowntree Mackintosh Confectionery of York, England. Its successor, Nestlé's Canadian unit, sold it in 1998 [2] to Archibald Candy Corporation of Chicago, [3] which then sold it to Gordon Brothers LLC of Boston in 2004. [4] In 2004, there were 174 outlets throughout the country and a staff of 1,600. [3]
In 2010 Jean and Jacques Leclerc of Quebec purchased the company. [5]
As of 2023 [update] , the LeClercs still own the business, which has been reduced to 100 retail outlets offering some 400 products. It has offices in Mississauga, Ontario, and Quebec City, Quebec, and offers online purchase and shipping to Canada and the U.S.. [6]
The Hershey Company, commonly known as Hershey's, is an American multinational company and one of the largest chocolate manufacturers in the world. It also manufactures baked products, such as cookies and cakes, and sells beverages like milkshakes, as well as other products. Its headquarters are in Hershey, Pennsylvania, United States, which is also home to Hersheypark and Hershey's Chocolate World. It was founded by Milton S. Hershey in 1894 as the Hershey Chocolate Company, which is a subsidiary of his Lancaster Caramel Company. The Hershey Trust Company owns a minority stake but retains a majority of the voting power within the company.
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Frank Patrick O'Connor was a Canadian politician, businessman and philanthropist. He was the founder of Laura Secord Chocolates in Canada and Fanny Farmer in the United States. He is the namesake behind O'Connor Drive in Toronto.
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