List of mergers and acquisitions by Twitter

Last updated

This incomplete list is frequently updated to include new information.

X , formerly and colloquially known as Twitter, is an online social networking and microblogging service that enables users to send and read "posts" (formerly "tweets"), which are text messages limited to 280 characters. Registered users can read and post tweets but unregistered users can only read them. Users access X through the website interface, SMS, or mobile device app. X was formerly an Independent company, as of April 23 2023, the company is owned by X Corp.

Contents

Acquisitions

NumberDateCompanyBusinessCountryPrice (USD)CategoryBackground informationReferences
1July 15, 2008SummizeSocial searchFlag of the United States.svg  US Summize was a search engine founded by Jay Verdy. [1] Using Twitter stock to fund the takeover, Twitter announced in July 2008 it had acquired Summize. Summize had six employees, all of whom joined Twitter except for Verdy. [1] The month of the acquisition, Twitter changed both its page for real-time searches and its search API to use Summize's product. [2] Wired said, "Summize is a natural fit for Twitter and should help the service be a little more approachable." [2]
2November 24, 2008Values of nSocial software developmentValues of n was an information management software company founded by Rael Dornfest, who used to be O'Reilly Media's chief technology officer. I Want Sandy was an email app it created, while Stikkit was a virtual Post-it Note app it had released. It was an acqui-hire where Twitter wanted Dornfest, who for several months had been doing consulting for it, to join its user experience group. I Want Sandy and Stikkit were discontinued on December 8, 2008. [3] [4] [5]
3December 23, 2009Mixer labsLocation information engine$5.17 million (in stock) [6] Mixer Labs was a San Mateo, California, company that made geolocation provider software called GeoAPI. [7] It was founded in 2007 by Elad Gil and Othman Laraki, who had been former Google employees. [8] Given a tweet's latitude and longitude, its reverse geocoding product would output what the nearest intersection, neighborhood, and city. Over 16 million companies used its product at the time of the acquisition. Twitter's aim with the acquisition was to enhance its geotagging API with GeoAPI features. [9] Twitter paid for the acquisition using roughly $5 million of stock, and Mixer Lab employees were invited to become Twitter employees. [10] [11] [12]
4April 9, 2010Atebits Tweetie Flag of the United States.svg  US Mobile Twitter app (iOS)Atebits was a company that made Tweetie, a Twitter client that supported the iOS and macOS platforms. [13] It was established by former Apple Inc. iPhone software engineer Loren Brichter who became a Twitter employee following the acquisition. [14] [15] At the time of the acquisition could be purchased for $2.99 on the App Store. [13] Renaming Tweetie to Twitter for iPhone, Twitter made the client free after acquiring Atebits. Fast Company called Tweetie "one of the best (if not the best) mobile Twitter app". [13] [16]
5April 23, 2010CloudhopperMobile messagingCloudhopper was a Seattle-based mobile messaging startup founded by Joe Lauer in 2008. [17] Twitter announced in April 2010 that it was acquiring Cloudhopper. [18] Both Lauer and Kristin Kanaar, the company's director of cloud integration, joined Twitter. [19] In the eight months preceding the acquisition, Cloudhopper was working with Twitter on using SMS carriers. [17] By purchasing Cloudhopper, Twitter aimed to bolster its SMS capabilities in managing the load from additional users who were globally distributed and numbering in the tens of millions. [20] [21]
6June 10, 2010Smallthought SystemsDatabases and analyticsFlag of Canada (Pantone).svg  Canada Analytics toolsSmallthought Systems was a Vancouver-based database and analytics company based founded in 2005 by Avi Bryant, Andrew Catton, Ben Matasar, and Luke Andrews. [22] [23] [24] Before the acquisition, Twitter had used its products including the project management tool Dabble DB and the Google Analytics data parser named Trendly. [22] [25] Twitter invited Smallthought, which had four employees at the time of the acquisition, to become Twitter employees. [22] [25] [26]
7December 21, 2010FlutherQ&A serviceFluther was a crowdsourced Q&A software company founded by Ben Finkel in 2007. [27] The website attempted to get questioners real-time answers and notify knowledgeable people of questions they likely could answer. [27] It was an acqui-hire where Twitter invited four engineers and a designer to join the company to do content discovery work. [28] It had one million monthly visitors and had received $600,000 in funding at the time of the acquisition. [27] Although Twitter did not purchase the Flutter Q&A tool itself, Flutter would continue independently, have no more work done it, and would be supported by an online community manager. [28] [29]
8May 25, 2011 TweetDeck Web and desktop clientFlag of the United States.svg  US $40 millionTweetDeck was a software company founded by Ian Dodsworth in 2007 that made it easier for users to control their Twitter accounts. [30] [31] The company was based in London's Old Street. [31] TweetDeck allows users to arrange their Twitter web feed based on chosen categories. [30] [32] TweetDeck would group the messages in columns on the page. [32] Users could use the application to import data from Facebook and Myspace. [30] Dodsworth announced on May 25, 2011, that Twitter would purchase TweetDeck for roughly £25 million (US$40 million). [31] At the time of the acquisition, it employed 15 people who were largely based in the United Kingdom and was the second most common method to access Twitter through its 20 million downloads. [30] [31] The Independent said that Twitter, which had been unable to develop a good user interface, would be able to have one through TweetDeck. Another reason for the acquisition was that Twitter competitor UberMedia had been interested in acquiring TweetDeck, which Twitter wanted to prevent. [32] [33]
9June 1, 2011AdGrokAdvertisingAdGrok was an ads bidding platform founded by Antonio García Martínez, Matthew McEachen, and Argyris Zymnis. [34] AdGrok allowed Google AdWords users to make automatic bids for "contextual keywords". [35] AdGrok announced on May 31, 2011, that Twitter had acquired it. [34] TechCrunch reported that the acquisition price was slightly below $10 million. [36] While co-founders McEachen and Zymnis joined Twitter, co-founder García Martínez joined Twitter rival the Facebook ads division as a product manager. [34] AdGrok closed its service on June 30, 2011. [37] VentureBeat said that AdGrok could help Twitter generate revenue from "promoted and trending tweets". [38]
10July 5, 2011 BackType Social analyticsBackType was a San Francisco-based social media analytics startup established in 2008. [39] Through its product, customers can conduct queries and aggregations of many social media and blogging services. [39] Twitter acquired BackType on July 5, 2011. [39] VentureBeat said that Twitter likely was interested in the company because of its BackTweet service that provides tweet analytics for publishers. [39] At the time of the acquisition, over 100 companies had been using BackType products, including The New York Times . [40] The company had raised $1 million in funding. [40] BackType employees were invited to join Twitter. [41]
11August 8, 2011BagcheckSocial sharing and discoveryBagcheck was a social sharing company founded by Sam Pullara and Luke Wroblewski. [42] Pullara, Bagcheck's chief product officer, became a Twitter employee, while Wroblewski did not. [42] The product had the concept of "bags" which means a selected group of items such as photography equipment. [42] Through the platform, users could view and comment on others' bags and create their own bags. [42] For every item in users' bags, Bagcheck has an e-commerce website link to enable users to make an identical purchase. [43] VentureBeat suggested that Twitter purchased Bagcheck to contribute to its aim to make their own advertising platform. [44] [45]
12September 21, 2011JulpanReal-time social search engineJulpan was a New York-based social media analysis company founded in 2010 by Ori Allon, who had previously sold a search algorithm he had created to Google. [46] The company concentrates on examining social media posts through platforms such as Twitter so that it can show users the most pertinent and latest material. [47] [48] On September 21, 2011, Julpan said Twitter had acquired it. [46] Allon became a Twitter engineering director, while Julpan's 12 employees were invited to become Twitter employees. [46] The acquisition was for $40 million, and Twitter integrated Julpan's technology to allow users to find in real time tweets about the latest subject matter. [49]
13November 28, 2011 Whisper Systems Mobile privacy and security [50]
14January 19, 2012 Summify Social news [51]
15January 24, 2012 Dasient Internet securityRevenue team [52]
16March 12, 2012 Posterous Blogging platform [53]
17April 16, 2012Hotspots.ioSocial media intelligenceFlag of the United States.svg  US Revenue engineering team [54]
18May 10, 2012RestEnginePersonalized email marketingFlag of the United States.svg  US [55]
19June 4, 2012NcludBoutique design agency [55]
20August 13, 2012Clutch.IOA/B testerDesign [56]
21October 9, 2012 Vine Video sharing service$30 million [57]
22October 16, 2012CabanaMobile app building software [58]
23January 28, 2013 Crashlytics Crash reporting$100 million+ [59]
24February 6, 2013 Bluefin Labs Social TV analyticsFlag of the United States.svg  US $80 million [59]
25November 1, 2012 We Are Hunted Music serviceFlag of Australia (converted).svg  Australia [60] [61]
26May 9, 2013UbaloLarge-scale computing [62]
27May 13, 2013Lucky SortBig Data visualization [63]
28June 19, 2013Spindle LabsLocal discoveryFlag of the United States.svg  US [64]
29August 2, 2013LocomatixFlag of the United States.svg  US [65]
30August 13, 2013MarakanaTraining services [66]
31August 28, 2013 Trendrr Advertising solutions [67]
32September 9, 2013 MoPub Advertising solutions$350 million [68]
33March 31, 2014MesagraphSocial TVFlag of France.svg  France [69]
34March 31, 2014SecondSyncSocial TVFlag of the United Kingdom.svg  UK [69]
35April 7, 2014CoverAndroid lockscreen app [70]
36April 15, 2014 Gnip Data reseller$134 million [71] [72]
37June 5, 2014 Namo Media Native mobile advertising$50 millionMoPub [73]
38June 5, 2014TapCommerceMobile app install ads$100 million [74]
39June 19, 2014SnappyTVLive clipping service [75] [76]
40July 29, 2014CardSpringPayment application platformCommerce [77] [78]
41July 17, 2014MadbitsDeep learningFlag of the United States.svg  US Twitter Cortex [79]
42August 1, 2014 Mitro Password security [80]
43October 25, 2014 Twitpic Photo-sharing website [81]
44January 20, 2015ZipDialMobile marketing and analyticsFlag of India.svg  India [82] [83] [84] [85]
45February 11, 2015NicheAdvertising and software [86] [87]
46March 9, 2015 Periscope Live-video streaming$50–100 million [88]
47April 2, 2015TenXerCollaboration platformunder $50 million [89]
48April 28, 2015TellApartAdvertising$479 million [90]
49June 17, 2015WhetlabMachine learningFlag of the United States.svg  US Twitter Cortex [91]
50October 21, 2015FastlaneDeployment servicesFlag of Austria.svg  Austria [92]
51October 21, 2015ZeroPushPush notification servicesFlag of the United States.svg  US [93] [94]
52April 8, 2016PeerEmployee and manager feedback toolFlag of the United States.svg  US [95]
53June 20, 2016Magic Pony TechnologyAdvanced video upscaling, compression and enhancementFlag of the United Kingdom.svg  UK $150 million [96]
54December 1, 2016Yes, IncSocial apps developerFlag of the United States.svg  US [97]
55June 21, 2018SmyteSpam & fraud prevention serviceFlag of the United States.svg  US $65 million [98]
56April 17, 2019HighlyHighlight sharing application [99]
57June 3, 2019 Fabula AI Geometric deep learning & fake-news detectionFlag of the United Kingdom.svg  UK [100]
58November 21, 2019Aiden.aiAI-powered digital marketingFlag of the United Kingdom.svg  UK [101]
59February 19, 2020Chroma LabsVisual Stories AppFlag of the United States.svg  US [102]
60May 12, 2020CrossInstallProgrammatic interactive mobile ads at scaleFlag of the United States.svg  US [103]
61December 14, 2020SquadReal-time social videoFlag of the United States.svg  US Squad was a technology startup providing live group video calling with cowatching. It was acquired by Twitter in December 2020. [104] [105]
It was founded by Esther Crawford, Ethan Sutin, who raised $7.2 million in seed funding from investors that included Y Combinator, First Round Capital, and Betaworks. [106] Squad's technology allowed users to view synchronized content during group video calls. Squad's core features will be integrated into the Twitter app.
 [107] [108]
62January 2021BreakerSocial podcastingFlag of the United States.svg  US Twitter Spaces [109] [110] [111]
63January 6, 2021UenoCreative agency [112]
64January 25, 2021DriveScaleStorage TechnologyFlag of the United States.svg  US [113]
65January 26, 2021RevueNewsletter platformFlag of the Netherlands.svg  Netherlands [114] [115]
66May 4, 2021ScrollSubscription Service for Ad-Free BrowsingFlag of the United States.svg  US Twitter Blue Longform [116]
67October 20, 2021SphereGroup Chat AppFlag of the United Kingdom.svg  UK [117]
68November 15, 2021ThreaderLongform Reader ApplicationFlag of France.svg  France Twitter Blue [118]
69April 12, 2022OpenBackDevice-side Notifications PlatformFlag of Ireland.svg  Ireland Not DisclosedNotificationsOpenBack was a push notification platform founded by Christian Ryder, Nicolas Pabion and David Shackleton. The patented technology put privacy first by operating client-side on the users device. [119]
70May 15, 2023LaskieHiring platformFlag of the United States.svg  US San Francisco-based startup founded in 2021 and focused on recruiting [120]

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