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Advertising is a marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service or idea. Sponsors of advertising are typically businesses wishing to promote their products or services. Advertising is differentiated from public relations in that an advertiser pays for and has control over the message. It differs from personal selling in that the message is non-personal, i.e., not directed to a particular individual. Advertising is communicated through various mass media, including traditional media such as newspapers, magazines, television, radio, outdoor advertising or direct mail; and new media such as search results, blogs, social media, websites or text messages. The actual presentation of the message in a medium is referred to as an advertisement.
Carl Friedrich Benz, sometimes also Karl Friedrich Benz, was a German engine designer and automotive engineer. His Benz Patent Motorcar from 1885 is considered the first practical automobile and first car put into series production. He received a patent for the motorcar in 1886.
Michael Kenneth Mann is an American director, screenwriter, and producer of film and television who is best known for his distinctive style of crime drama. His most acclaimed works include the films Thief (1981), Manhunter (1986), The Last of the Mohicans (1992), Heat (1995), The Insider (1999), Collateral (2004), and Public Enemies (2009). He is also known for his role as executive producer on the popular TV series Miami Vice (1984–89), which he adapted into a 2006 feature film.
"Cog" is a British television and cinema advertisement launched by Honda in 2003 to promote the seventh-generation Accord line of cars. It follows the convention of a Rube Goldberg machine, utilizing a chain of colliding parts taken from a disassembled Accord. Wieden+Kennedy developed a £6 million marketing campaign around "Cog" and its partner pieces, "Sense" and "Everyday", broadcast later in the year. The piece itself was produced on a budget of £1 million by Partizan Midi-Minuit. Antoine Bardou-Jacquet directed the seven-month production, contracting The Mill to handle post-production. The 120-second final cut of "Cog" was broadcast on British television on 6 April 2003, during a commercial break in ITV's coverage of the 2003 Brazilian Grand Prix.
Bertha Benz was a German automotive pioneer and inventor. She was the business partner and wife of automobile inventor Carl Benz. On 5 August 1888, she was the first person to drive an internal-combustion-engined automobile over a long distance, field testing the Benz Patent-Motorwagen, inventing brake lining and solving several practical issues during the journey of 105 km. In doing so, she brought the Patent-Motorwagen worldwide attention and got the company its first sales.
The Mercedes-Benz GLE, formerly Mercedes-Benz M-Class, is a mid-size luxury SUV produced by the German manufacturer Mercedes-Benz since 1997. In terms of size, it is slotted in between the smaller GLC and the larger GLS, the latter with which it shares platforms.
A trailer is a commercial advertisement, originally for a feature film that is going to be exhibited in the future at a movie theater/cinema. It is a product of creative and technical work.
Charlie the Tuna is the cartoon mascot and spokes-tuna for the StarKist brand. He was created in 1961 by Tom Rogers of the Leo Burnett Agency. StarKist Tuna is owned by Dongwon Industries, a South Korea-based conglomerate. Charlie is one of the most recognized characters in American advertising.
Guillermo del Toro Gómez is a Mexican filmmaker, and author. He directed the Academy Award-winning fantasy films Pan's Labyrinth (2006) and The Shape of Water (2017), winning the Oscars for Best Director and Best Picture for the latter.
Pan's Labyrinth is a 2006 Spanish-Mexican dark fantasy film written, directed and co-produced by Guillermo del Toro. The film stars Ivana Baquero, Sergi López, Maribel Verdú, Doug Jones, and Ariadna Gil.
Eva Padberg is a German fashion model, singer, and actress.
Mercedes-Benz, commonly referred to as Mercedes and sometimes as Benz, is a German luxury and commercial vehicle automotive brand established in 1926. Mercedes-Benz AG is headquartered in Stuttgart, Baden-Württemberg, Germany. Mercedes-Benz AG produces consumer luxury vehicles and commercial vehicles badged as Mercedes-Benz. From November 2019 onwards, Mercedes-Benz-badged heavy commercial vehicles are managed by Daimler Truck, a former part of the Mercedes-Benz Group turned into an independent company in late 2021. In 2018, Mercedes-Benz was the largest brand of premium vehicles in the world, having sold 2.31 million passenger cars.
Compare the Meerkat is an advertising campaign on British and Australian commercial television for comparethemarket.com, a price comparison website, part of BGL Group. The adverts feature Aleksandr Orlov, a CGI anthropomorphic Russian meerkat and his family and friends. Orlov is portrayed as being of aristocratic stock and the founder of comparethemeerkat.com: the campaign originally centred on his frustration over the confusion between his website and comparethemarket.com, playing on the similarity between the words market and meerkat. Orlov's catchphrase is "Simples".
Carousel is an online advertisement launched in April 2009 by Philips to promote Philips Cinema 21:9 LCD televisions. The 139-second (2m19s) piece is a continuous tracking shot of a frozen moment after an armoured van heist gone wrong, with robbers dressed in clown masks holding a pitched battle with police officers inside a hospital. The campaign surrounding Carousel was led by the central Philips team at DDB in London and produced by advertising agency Tribal DDB in Amsterdam. It was directed by Adam Berg, with production contracted to London-based production company Stinkdigital. The ad went on to become a huge critical success, winning the advertising industry's most prestigious award: the Grand Prix at the Cannes Lions International Advertising Festival. It is only the second online advertisement to win in the Film category, after Dove's Evolution in 2007. Scenes from Carousel were used in the music video for hip hop artist 50 Cent's single "Ok, You're Right".
Lamp is a television and cinema advertisement released in September 2002 to promote the IKEA chain of furniture stores in the United States. The 60-second commercial was the first part of the "Unböring" campaign conceived by advertising agency Crispin Porter + Bogusky, and follows a lamp abandoned by its owner. It was produced by the production company Morton/Jankel/Zander, and was directed by Spike Jonze. Post-production and editing was handled by Spot Welders and sound design by the California-based MIT Out Sound. The commercial aired concurrently with another IKEA piece in the same vein, titled Moo Cow. Lamp, and its associated campaign, was a popular, critical, and financial success. Sales of IKEA furniture increased by eight percent during the period in which the commercial ran, and Lamp received a number of awards, including a Grand Clio and the Grand Prix at the Cannes Lions International Advertising Festival, considered the most prestigious accolade granted by the advertising community.
Trailers from Hell is a web series in which filmmakers discuss and promote individual movies through commenting on their trailers. While the series emphasizes horror, science fiction, fantasy, cult, and exploitation cinema, films from a wide variety of genres have been covered. Trailers from Hell launched as a website in October 2007, as a collaborative project by film director Joe Dante, new media entrepreneur Jonas Hudson, graphic artist Charlie Largent, web developer Tom Edgar, and producer Elizabeth Stanley. It also premiered at SXSW in 2009.
Crimson Peak is a 2015 gothic romance film directed by Guillermo del Toro and written by del Toro and Matthew Robbins. The film stars Mia Wasikowska, Tom Hiddleston, Jessica Chastain, Charlie Hunnam, and Jim Beaver. The story, set in Edwardian era England, follows an aspiring author who travels to a remote Gothic mansion in the English hills with her new husband and his sister. There, she must decipher the mystery behind the ghostly visions that haunt her new home.
The Shape of Water is a 2017 American romantic fantasy film directed by Guillermo del Toro and written by del Toro and Vanessa Taylor. It stars Sally Hawkins, Michael Shannon, Richard Jenkins, Doug Jones, Michael Stuhlbarg, and Octavia Spencer. Set in 1962 Baltimore, Maryland, the film follows a mute cleaner at a high-security government laboratory who falls in love with a captured humanoid amphibian creature, and decides to help him escape from death at the hands of an evil colonel. Filming took place on location in Ontario, Canada, from August to November 2016.
"Champagne" was a television and cinema advertisement launched by Microsoft and created by Bartle Bogle Hegarty. Released in March 2002, the commercial aired in Europe to promote the European release for Xbox. However, after the advertisement received 136 complaints, the commercial was banned on 4 June 2002.
Guillermo del Toro's Pinocchio is an upcoming stop-motion animated musical fantasy film directed by Guillermo del Toro and Mark Gustafson. It was written by del Toro and Patrick McHale and stars the voices of Ewan McGregor, David Bradley, Gregory Mann, Finn Wolfhard, Cate Blanchett, John Turturro, Ron Perlman, Tim Blake Nelson, Burn Gorman, Christoph Waltz and Tilda Swinton. The film is based on Gris Grimly's design from his 2002 edition of the 1883 Italian novel The Adventures of Pinocchio by Carlo Collodi. It marks the animated feature film directorial debut of del Toro.
References
- 1 2 3 4 5 6 Inside Move: Mercedes "Star" trailer - Variety, July 14, 2002.
- 1 2 3 4 5 6 7 8 9 Wheels within wheels - The Guardian, July 9, 2002.
- 1 2 3 4 5 6 Michael Mann on Lucky Star- Film4 Archived 2006-03-02 at the Wayback Machine
- 1 2 3 4 5 6 Mercedes Ad Looks Like Action Flick Archived 2008-07-05 at the Wayback Machine - commercialalert.org, July 24, 2002.
- 1 2 3 Lucky Star - everything2.com, August 16, 2002.
- ↑ Video Trailer: Lucky Star, by Mercedes Films - Motorpulse