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Luke Scheybeler is a British entrepreneur, designer and creative director known for his work in sportswear and branding. He is the co-founder and former creative director of the cycling clothing brand Rapha. He is the co-founder of the running apparel brand Tracksmith. Scheybeler runs the branding consultancy Scheÿbeler. [1]
Scheybeler co-founded Rapha in March 2004 with Simon Mottram. Scheybeler established Rapha's brand identity, style and product range, leading all creative output for the first 6 years and establishing the brands creative architecture, including Rapha's distinctive left arm stripe. He worked with photographer Ben Ingham to define Rapha's photographic style.[ citation needed ]
Scheybeler co-founded Tracksmith in Boston, Massachusetts, in 2014 with former Puma marketing executive Matt Taylor.[ citation needed ]
Scheybeler worked with the Slipstream sports team Garmin Sharp on their branding and team kit design.[ citation needed ]
A thought leader has been described as an individual or firm recognized as an authority in a specific field.
Coolhunting is a neologism coined in the early 1990s referring to a new kind of marketing professionals who make observations and predictions in changes of new or existing "cool" cultural fads and trends. Coolhunting is also referred to as "trend spotting," and is a subset of trend analysis.
Streetwear is a style of casual clothing which became global in the 1990s. It grew from New York hip hop fashion and Californian surf culture to encompass elements of sportswear, punk, skateboarding and Japanese street fashion. Eventually haute couture became an influence. It commonly centers on casual, comfortable pieces such as jeans, T-shirts, baseball caps, and sneakers, and exclusivity through intentional product scarcity. Enthusiasts follow particular brands and try to obtain limited edition releases.
Esprit Holdings Limited is a global publicly traded retail company located in Hong Kong, North Point, with its creative headquarters located in New York City, inclusive of design, branding, and marketing. The company offers an assortment of clothing, accessories, footwear, jewelry, and housewares under the Esprit label.
Cerruti 1881, also known as Cerruti, is a French luxury fashion house founded in 1967 in Paris by the Italian stylist and fashion producer Nino Cerruti. It was named "1881" because Nino's grandfather established the family woolen mill, Fratelli Cerruti Wool Mill, in Italy in 1881.
Escada SE is a luxury women's designer clothing company headquartered in Aschheim, Germany. The company is owned by Regent, L.P., an international private equity firm led by investor Michael Reinstein.
Calvin Klein Collection was the brand name for the high-end designer womenswear and menswear lines from fashion house Calvin Klein which were presented on the catwalks of New York Fashion Week and Milan Fashion Week, respectively.
Riccardo Tisci is an Italian fashion designer. He studied in Italy at the Design Istituto d’Arte Applicata in Cantù until the age of 17, and then graduated from London's Central Saint Martins College of Art and Design in 1999. In 2005, Tisci was given the title of creative director for Givenchy Women's haute couture and ready-to-wear lines. In May 2008 he was additionally named as menswear and accessories designer of the Givenchy men's division. In March 2018, it was announced he had been appointed chief creative officer of Burberry, succeeding Christopher Bailey.
The Massachusetts Review is a literary quarterly founded in 1959 by a group of professors from Amherst College, Mount Holyoke College, Smith College, and the University of Massachusetts Amherst. It receives financial support from Five Colleges, Inc., a consortium which includes Amherst College and four other educational institutions in a short geographical radius.
Calvin Klein Inc. is an American premium fashion house which markets its eponymously branded products worldwide. The company, which became famous for its designer underwear and denim lines in the 1980s, specializes in mass-market ready-to-wear clothing for all genders and age groups as well as leather products, lifestyle accessories and shoes, home furnishings, perfume/cosmetics, eyewear, jewelry and watches in the mid-price segment. Its high-end runway fashion division, which represented the top level of the various Calvin Klein sub-brands, was discontinued in 2019.
Helmut Lang is a New York-based fashion brand created by Austrian fashion designer Helmut Lang in 1986 known for its distinctive minimalist style. The brand was acquired from its founder by fashion house Prada in 2004, and then by Fast Retailing in 2006.
Mark McNairy is an American fashion designer. He is currently the designer of mcnairy&co, a menswear brand headquartered in New York City. He is the former creative director for the Ivy League inspired clothing company J. Press, as well as his own collection simply known as Mark McNairy New Amsterdam.
Rapha Performance Roadwear is a cycling lifestyle brand focused on road bicycle racing and mountain biking clothing and accessories. Rapha has their headquarters in London alongside a United States office in Bentonville, Arkansas.
Ace Hotel is a chain of hotels headquartered in Los Angeles and New York City. Founded in 1999 in Seattle, it operates hotels primarily in the United States, with locations in Portland, Oregon; Brooklyn, New York City; Palm Springs, California; Seattle, Washington; Pittsburgh, Pennsylvania; Los Angeles, California; New Orleans, Louisiana; Kyoto, Japan; Toronto, Canada; Sydney, Australia; and Panama City, Panama.
Timothy Charles Peto Everest is a Welsh tailor and fashion designer. He moved to London in his early twenties to work with the Savile Row tailor Tommy Nutter. He then became one of the leaders of the New Bespoke Movement, which brought designer attitudes to the traditional skills of Savile Row tailoring.
Christopher Raeburn (born 13 August 1982) is a British fashion designer, known for reworking surplus fabrics and garments to create menswear, womenswear and accessories.
Condor Cycles is a bicycle manufacturer based on Gray's Inn Road in London. Condor Cycles was started in 1948 by Monty Young, providing bespoke bicycles which have been ridden by riders such as Tom Simpson, Bradley Wiggins, and Tao Geoghegan Hart. Condor bicycles have been ridden to World Championship gold medals and ridden in the Tour de France.
Simon Mottram is one of the founders and former Chief Executive of Rapha, a sportswear and lifestyle brand focused on road bicycle racing, clothing and accessories.
Anna Jones is a British business woman and entrepreneur who lives in London, UK. Jones is the Co-Founder of AllBright, a Members Club and community that celebrates and connects women at work. She served as CEO of Hearst Magazines, UK between 2014 and 2017.
Scheybeler was described by the Financial Times as the man who "made cycling wear cool".
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