MapHook

Last updated
MapHook Inc.
Type of business Private
Founded2010
Headquarters
Dulles, VA
,
USA
Key peopleDr. Paul Carter
URL www.maphook.com

MapHook is a location-based journal and social networking application that is operated by MapHook Inc., a software applications development firm based in Dulles, Virginia.

Contents

MapHook combines GPS and mapping technologies to allow users to create geo-tagged digital memories about events, locations, and activities. These geo-tagged "hooks" contain user reviews, anecdotal information, available business details, and user-created images pertaining to the selected location. [1] These hooks are then published per user specifications to the public or select individuals. MapHook also displays points of interest that relate to Wikipedia articles, Groupon offers, or Yelp reviews within a user's selected vicinities.

History

MapHook was launched in July 2010. [2] [3]

In August 2010, the “Gulf Caravan Archived 2011-02-03 at the Wayback Machine ,” an advocacy group from St. Louis, MO, selected MapHook to help create awareness about the businesses impacted by the Deepwater Horizon oil spill. [4]

In April 2011, MapHook joined with Groupon and began displaying regional Groupon offerings by user location. [5]

In August 2011, MapHook added the ability to attach YouTube videos to "hooks." MapHook also introduced the "Groups" concept, which allowed for the creation of user communities with user-set levels of privacy. MapHook also connected with Facebook, Twitter, and Google+ in order to merge with other social networking platforms. [6]

In September 2011, MapHook partnered with ThinkGeek and their “Timmy the Monkey Sticker Map Project,” which documents the global reach of ThinkGeek customers by using MapHook. [7] [8]

In March 2012, MapHook partnered with the World Wildlife Fund and their "Tigers or Toilet Paper" project, which aims to draw closer attention to the deforestation and ruin of the Sumatran tiger’s habitat by having users create hooks to spread awareness about the paper products being sold in their area. [9] [10]

In April 2012, MapHook and the World Wildlife Fund teamed together again for Earth Hour, which took place in 2012 on March 31. [11] As part of the Earth Hour MapHook Project, the World Wildlife Fund asked Earth Hour participants to post hooks on MapHook in order to chart participation and share experiences. [12]

Recognition

Upon its release in July 2010, MapHook received recognition in a number of online and paper-based publications:

On July 19, 2010, MapHook was included in Gizmodo's "This Week's Best Apps" list. [13]

On July 20, 2010, MapHook was recognized by TIME's Techland section as its "App of the Week." [14]

On July 29, 2010, MapHook made the NY Times "Quick Calls" list. [15]

Related Research Articles

<span class="mw-page-title-main">Google Maps</span> Googles web mapping service (launched 2005)

Google Maps is a web mapping platform and consumer application offered by Google. It offers satellite imagery, aerial photography, street maps, 360° interactive panoramic views of streets, real-time traffic conditions, and route planning for traveling by foot, car, bike, air and public transportation. As of 2020, Google Maps was being used by over one billion people every month around the world.

<span class="mw-page-title-main">Bing Maps</span> Web mapping service from Microsoft

Bing Maps is a web mapping service provided as a part of Microsoft's Bing suite of search engines and powered by the Bing Maps Platform framework. Since 2020, the map data is provided by TomTom.

In marketing, geomarketing is a discipline that uses geolocation in the process of planning and implementation of marketing activities. It can be used in any aspect of the marketing mix — the product, price, promotion, or place. Market segments can also correlate with location, and this can be useful in targeted marketing.

Deal-of-the-day is an ecommerce business model in which a website offers a single product for sale for a period of 24 to 36 hours. Potential customers register as members of the deal-a-day websites and receive online offers and invitations by email or social networks.

Whrrl was a social location-based service developed by the Seattle-based company Pelago, Inc. Whrrl had a recommendation engine that uses algorithms and users' votes to surface relevant recommendations.

<span class="mw-page-title-main">Bebo</span> American social networking website

Bebo was an American social networking website that originally operated from 2005 until its bankruptcy in 2013 and relaunched in February 2021. The site relaunched several times after its bankruptcy with a number of short-lived offerings, including instant messaging and video streaming, until its acquisition by Amazon in July 2019 when it was shut down. It was announced in January 2021 that it would be returning as a new social media site the month after. By May 2022, it had once again been shut down, without having ever left beta testing.

<span class="mw-page-title-main">Here Technologies</span> Netherlands-based mapping data company

Here Technologies is an American–Dutch multinational group specialized in mapping technologies, location data and related automotive services to individuals and companies. It is majority-owned by a consortium of German automotive companies and American semiconductor company Intel whilst other companies also own minority stakes. Its roots date back to U.S.-based Navteq in 1985, which was acquired by Finland-based Nokia in 2007. Here is currently based in The Netherlands.

<span class="mw-page-title-main">Foursquare City Guide</span> Location-based social networking service

Foursquare City Guide, commonly known as Foursquare, is a local search-and-discovery mobile app developed by Foursquare Labs Inc. The app provides personalized recommendations of places to go near a user's current location based on users' previous browsing history and check-in history.

<span class="mw-page-title-main">Groupon</span> American worldwide e-commerce marketplace

Groupon is an American global e-commerce marketplace connecting subscribers with local merchants by offering activities, travel, goods and services in 13 countries. Based in Chicago, Groupon was launched there in November 2008, launching soon after in Boston, New York City and Toronto. By October 2010, Groupon was available in 150 cities in North America and 100 cities in Europe, Asia and South America, and had 35 million registered users. By the end of March 2015, Groupon served more than 500 cities worldwide, nearly 48.1 million active customers and featured more than 425,000 active deals globally in 48 countries.

<span class="mw-page-title-main">Google Offers</span> Discount service provided by Google

Google Offers was a service offering discounts and coupons. Initially, it was a deal-of-the-day website similar to Groupon, but it later changed focus. Rather than a small number of prepaid offers, it instead offered many smaller discounts. It is additionally integrated with both Google Maps and Google Wallet for mobile offers. In 2014, Google announced it would be shutting the service down.

Qwiki was a New York City based startup automated video production company acquired by Yahoo! on July 2, 2013 for a reported $50 million. Qwiki released an iPhone app that automatically turns the pictures and videos from a user's camera roll into movies to share. The company's initial product, an iPad application that created video summaries of over 3 million search terms, was downloaded more than 3 million times and named by Apple as the best "Search and Reference" application of 2011.

<span class="mw-page-title-main">Apple Maps</span> Map application operated by Apple Inc.

Apple Maps is a web mapping service developed by Apple Inc. The default map system of iOS, iPadOS, macOS, and watchOS, it provides directions and estimated times of arrival for driving, walking, cycling, and public transportation navigation. A "Flyover" mode shows certain densely populated urban centers and other places of interest in a 3D landscape composed of models of buildings and structures.

<span class="mw-page-title-main">PicMonkey</span> Online photo editing and design service

PicMonkey is an online photo editing and design service that can be accessed from a web browser, or through a mobile app. The company behind the service is headquartered in downtown Seattle, Washington.

<span class="mw-page-title-main">NASA International Space Apps Challenge</span> Annual NASA global hackathon

NASA International Space Apps Challenge is annual NASA's global hackathon, first held in April 2012, and serves as innovation incubation and civic engagement program. NASA and its partners put out challenges relating to current work for which space enthusiasts around the world of all backgrounds can develop innovative solutions, particularly focusing on use of NASA data and promoting education. The project, formerly run by NASA's Office of the Chief Information Officer, is part of NASA's Earth Science Mission Directorate and is a part of the Open Government Initiative founded under President Barack Obama "creating an unprecedented level of openness in Government." It also fulfills the United States’ commitments to the Open Government Partnership.

<span class="mw-page-title-main">Letterboxd</span> Social network service for films

Letterboxd is an online social networking service co-founded by Matthew Buchanan and Karl von Randow in 2011. It was launched as a social app focused on sharing opinions about, and love of film, and is maintained by a small team in Auckland, New Zealand. The site allows users to share their taste in films. Members can write reviews or share their opinions about films, keep track of what they have seen in the past, record viewing dates, make lists of films and showcase their favorite films, as well as meet and interact with other cinephiles. Films can be rated, reviewed, added to a specific date's diary entry, included in a list, and tagged with relevant keywords.

GuySpy is a location based online social network, gay dating app. It is available on Android, iOS and via web browser. The app uses location based services like GPS to connect gay, bi and curious men. Through their platform users are able to create profiles with detailed descriptions and with multiple photos. They are able to chat with guys around them and send additional photos, have video messaging and provide their exact location. There is a voice option within the app as well. The app is similar to Grindr, GuySpy also has a map feature that allows the users to search for other guys in other towns and cities. The app was officially launched in 2011 for GayWhistler's WinterPride festival. In 2013 GuySpy launched The PEARL Pride Party app, which was helping users to keep up to date, build and maintain a personal schedule, share information via social networks related to global LGBT pride events and circuit parties.

<span class="mw-page-title-main">Find My</span> Asset tracking app

Find My is an asset tracking service made by Apple Inc. that enables users to track the location of iOS, iPadOS, macOS, watchOS devices, AirPods, AirTags and a number of supported third-party accessories through a connected iCloud account. Users can also share their GPS locations to others with Apple devices and view the location of others who choose to share their location. Find My was released alongside iOS 13 on September 19, 2019, merging the functions of the former Find My iPhone into a single app. On watchOS, Find My is separated into three different applications: Find Devices, Find People and Find Items.

References

  1. ↑ "MapHook Takes Social Media on the Road," by Allan Maurer; July 23, 2010; TechJournal; "MapHook takes social media on the road | TechJournal South". Archived from the original on 2010-07-28. Retrieved 2012-02-07.
  2. ↑ "A Curated Location-Based Content and Social Networking App". PSFK. 2010-07-22. Retrieved 2022-09-30.
  3. ↑ MapHook official press release; July 22, 2010; http://www.maphook.com/app/site/mhweb/main/content.jsp?guid=EA6A6607-78F6-E5A5-96B3-6AA9F33CFB1B&content=38AECA21-FBBF-46F2-02CB-6ECE97BB4477 Archived 2013-10-29 at the Wayback Machine
  4. ↑ "Gulf Caravan Selects MapHook". technews.tmcnet.com. Retrieved 2022-09-30.
  5. ↑ "MapHook Finds Unique Way to Display Daily Deals by Groupon," by Loudoun County Department of Economic Development; April 27, 2011; "MapHook, Dulles, VA, Finds Unique Way to Display Daily Deals by Groupon". Archived from the original on 2011-11-13. Retrieved 2012-02-13.
  6. ↑ "MapHook Announces New Features Including Groups, Videos and Links". www.businesswire.com. 2011-08-10. Retrieved 2022-09-30.
  7. ↑ "Monkeys on the Loose in MapHook;" Reuters U.S. Edition online; Sep 21, 2011;
  8. ↑ "Timmy the Monkey Sticker Map Project" official ThinkGeek announcement; http://www.thinkgeek.com/stickermap/index.shtml
  9. ↑ "MapHook App Used to Raise Awareness of Sumatran Tiger Habitat". www.businesswire.com. 2012-03-28. Retrieved 2022-09-30.
  10. ↑ "Tigres ou Papel Higiénico? – A Iniciativa WWF e a Colaboração MapHook;" by Alfonso Paz; 28th Mar 2012; "Tigres ou Papel Higiénico? - A Iniciativa WWF e a Colaboração MapHook". Archived from the original on 2013-09-27. Retrieved 2012-03-30.
  11. ↑ Earth Hour 2012; CBS News Report; http://www.cbsnews.com/2300-202_162-10011815.html
  12. ↑ "MapHook App Lights Up to Show Earth Hour Participants Turning Lights Off". www.businesswire.com. 2012-04-04. Retrieved 2022-09-30.
  13. ↑ "Software & Design Archives". Gizmodo Australia. Retrieved 2022-09-30.
  14. ↑ Townsend, Allie (2010-07-20). "App Of The Week: MapHook". Time. ISSN   0040-781X . Retrieved 2022-09-30.
  15. ↑ Tedeschi, Bob (2010-07-28). "Seeing the World Around You Through Your Phone". The New York Times. ISSN   0362-4331 . Retrieved 2022-09-30.
This page is based on this Wikipedia article
Text is available under the CC BY-SA 4.0 license; additional terms may apply.
Images, videos and audio are available under their respective licenses.