Market fragmentation

Last updated

Fragmentation in a technology market happens when a market is composed of multiple highly-incompatible technologies or technology stacks, forcing prospective buyers of a single product to commit to an entire product ecosystem, rather than maintaining free choice of complementary products and services.

Contents

Two common varieties of fragmentation are market fragmentation and version fragmentation. Fragmentation is the opposite of, and is solved by standardization.

Market fragmentation

Market fragmentation happens when multiple competing firms offer highly-incompatible technologies or technology stacks, likely leading to vendor lock-in.

Version fragmentation

Version fragmentation happens when a firm offers multiple incompatible versions or variations of a single product, either in tandem or over time as a result of accumulated changes to product specification.

Android and iOS operating systems

Android usage fragmentation as of 10 Apr 2020. [1]

  Ice Cream Sandwich 4.0 (0.20%)
  Jelly Bean 4.1 (0.6%)
  Jelly Bean 4.2 (0.8%)
  Jelly Bean 4.3 (0.3%)
  KitKat 4.4 (4.0%)
  Lollipop 5.0 (1.8%)
  Lollipop 5.1 (7.4%)
  Marshmallow 6.0 (11.2%)
  Nougat 7.0 (7.5%)
  Nougat 7.1 (5.4%)
  Oreo 8.0 (7.3%)
  Oreo 8.1 (14.0%)
  Pie 9 (31.3%)
  Android 10 (8.2%)

iOS usage fragmentation as of 10 Dec 2020. [2]

  iOS 13.5 (2.47%)
  iOS 13.6 (4.05%)
  iOS 13.7 (4.4%)
  iOS 14.1 (5.15%)
  iOS 14.0 (5.29%)
  iOS 12.4 (6.66%)
  iOS 14.2 (60.91%)
  Other (11.07%)

A term being used in the Android development community is Android fragmentation. [3] Fragmentation within Android is when a variety of versions of the Android platform, combined with a mixture of hardware result in the inability for some devices to properly run certain applications. [3] Despite Google upgrading its Android operating system to version 4.4, also known as KitKat, users continued to use the earlier versions of the operating system, primarily Gingerbread (that's as of 2018 down to 0.3% share). The cause is primarily because hardware manufacturers of the devices are not able to upgrade to the later operating system for a number of reasons. As a result, applications written for one version will not operate consistently on the other, and vice versa. [4]

In August 2010, developers of the OpenSignal wireless crowd-sourcing app detected 3,997 distinct values for "android.build.MODEL" among users of their app. [5] This variable represents the device model, though it may be altered by adding a custom ROM. OpenSignal acknowledged that while this made it problematic to develop apps, the wide variety of models allows Android to enter more markets.

Developers have placed the blame on Google and the hardware manufacturers, while Google has blamed software developers for not staying within the guidelines of its terms and conditions. [4] The issue with fragmentation has forced Google to add a prohibition to its terms and conditions for its software development kit, which developers must accept before developing for the Android operating system. [4] For example, OpenSignal and Testdroid studies have found out that OEMs fragment Android ecosystem significantly more than Google.

You agree that you will not take any actions that may cause or result in the fragmentation of Android, including but not limited to distributing, participating in the creation of, or promoting in any way a software development kit derived from the SDK.

Related Research Articles

A software development kit (SDK) is a collection of software development tools in one installable package. They facilitate the creation of applications by having a compiler, debugger and sometimes a software framework. They are normally specific to a hardware platform and operating system combination. To create applications with advanced functionalities such as advertisements, push notifications, etc; most application software developers use specific software development kits.

Mobile app development is the act or process by which a mobile app is developed for one or more mobile devices, which can include personal digital assistants (PDA), enterprise digital assistants (EDA), or mobile phones. Such software applications are specifically designed to run on mobile devices, taking numerous hardware constraints into consideration. Common constraints include CPU architecture and speeds, available memory (RAM), limited data storage capacities, and considerable variation in displays and input methods. These applications can be pre-installed on phones during manufacturing or delivered as web applications, using server-side or client-side processing to provide an "application-like" experience within a web browser.

<span class="mw-page-title-main">Adobe AIR</span> Cross-platform runtime system for building rich web applications

Adobe AIR is a cross-platform runtime system currently developed by Harman International, in collaboration with Adobe Inc., for building desktop applications and mobile applications, programmed using Adobe Animate, ActionScript, and optionally Apache Flex. It was originally released in 2008. The runtime supports installable applications on Windows, macOS, and mobile operating systems, including Android, iOS, and BlackBerry Tablet OS.

Android is a mobile operating system based on a modified version of the Linux kernel and other open-source software, designed primarily for touchscreen mobile devices such as smartphones and tablets. Android is developed by a consortium of developers known as the Open Handset Alliance, though its most widely used version is primarily developed by Google. It was unveiled in November 2007, with the first commercial Android device, the HTC Dream, being launched in September 2008.

<span class="mw-page-title-main">HTC Dream</span> Android smartphone designed by HTC introduced in 2008

The HTC Dream is a smartphone developed by HTC. First released in October 2008 for $179 with a 2-year contract to T-Mobile, the Dream was the first commercially released device to use the Linux-based Android operating system, which was purchased and further developed by Google and the Open Handset Alliance to create an open competitor to other major smartphone platforms of the time, such as Symbian, BlackBerry OS, and iPhone OS. The operating system offers a customizable graphical user interface, integration with Google services such as Gmail, a notification system that shows a list of recent messages pushed from apps, and Android Market for downloading additional apps.

The Android SDK is a software development kit for the Android software ecosystem that includes a comprehensive set of development tools. These include a debugger, libraries, a handset emulator based on QEMU, documentation, sample code, and tutorials. The SDK is part of the official Android Studio IDE but its various tools and resources can be used independently.

<span class="mw-page-title-main">Symbian</span> Discontinued mobile operating system

Symbian is a discontinued mobile operating system (OS) and computing platform designed for smartphones. It was originally developed as a proprietary software OS for personal digital assistants in 1998 by the Symbian Ltd. consortium. Symbian OS is a descendant of Psion's EPOC, and was released exclusively on ARM processors, although an unreleased x86 port existed. Symbian was used by many major mobile phone brands, like Samsung, Motorola, Sony Ericsson, and above all by Nokia. It was also prevalent in Japan by brands including Fujitsu, Sharp and Mitsubishi. As a pioneer that established the smartphone industry, it was the most popular smartphone OS on a worldwide average until the end of 2010, at a time when smartphones were in limited use, when it was overtaken by iOS and Android. It was notably less popular in North America.

<span class="mw-page-title-main">Android software development</span> Process of writing software for Android operating system

Android software development is the process by which applications are created for devices running the Android operating system. Google states that "Android apps can be written using Kotlin, Java, and C++ languages" using the Android software development kit (SDK), while using other languages is also possible. All non-Java virtual machine (JVM) languages, such as Go, JavaScript, C, C++ or assembly, need the help of JVM language code, that may be supplied by tools, likely with restricted API support. Some programming languages and tools allow cross-platform app support. Third party tools, development environments, and language support have also continued to evolve and expand since the initial SDK was released in 2008. The official Android app distribution mechanism to end users is Google Play; it also allows staged gradual app release, as well as distribution of pre-release app versions to testers.

<span class="mw-page-title-main">Sailfish OS</span> Mobile operating system

Sailfish OS is a Linux-based operating system based on free software, and open source projects such as Mer as well as including a closed source UI. The project is being developed by the Finnish company Jolla.

<span class="mw-page-title-main">Chromecast</span> Line of digital media players developed by Google

Chromecast is a line of digital media players developed by Google. The devices, designed as small dongles, can play Internet-streamed audio-visual content on a high-definition television or home audio system. The user can control playback with a mobile device or personal computer through mobile and web apps that can use the Google Cast protocol, or by issuing commands via Google Assistant; later models introduced an interactive user interface and remote control. Content can be mirrored to video models from the Google Chrome web browser on a personal computer or from the screen of some Android devices.

Google Play Services is a proprietary software package produced by Google for installation on Android devices. It consists of background services and libraries for use by mobile apps running on the device. When it was introduced in 2012, it provided access to the Google+ APIs and OAuth 2.0. It expanded to cover a variety of Google services, allowing applications to communicate with the services through common means.

<span class="mw-page-title-main">Tango (platform)</span> Mobile computer vision platform for Android developed by Google

Tango was an augmented reality computing platform, developed and authored by the Advanced Technology and Projects (ATAP), a skunkworks division of Google. It used computer vision to enable mobile devices, such as smartphones and tablets, to detect their position relative to the world around them without using GPS or other external signals. This allowed application developers to create user experiences that include indoor navigation, 3D mapping, physical space measurement, environmental recognition, augmented reality, and windows into a virtual world.

<span class="mw-page-title-main">Fuchsia (operating system)</span> Computer operating system by Google

Fuchsia is an open-source capability-based operating system developed by Google. In contrast to Google's Linux-based operating systems such as ChromeOS and Android, Fuchsia is based on a custom kernel named Zircon. It publicly debuted as a self-hosted git repository in August 2016 without any official corporate announcement. After years of development, its official product launch was in 2021 on the first-generation Google Nest Hub, replacing its original Linux-based Cast OS.

<span class="mw-page-title-main">HarmonyOS</span> Distributed operating system by Huawei

HarmonyOS (HMOS) is a distributed operating system developed by Huawei for smartphones, tablets, smart TVs, smart watches, personal computers and other smart devices. It has a multi-kernel design with dual frameworks: the operating system selects suitable kernels from the abstraction layer in the case of devices that use diverse resources. The operating system was officially launched by Huawei in August 2019.

<span class="mw-page-title-main">Huawei Mobile Services</span> Proprietary software service

Huawei Mobile Services (HMS) is a collection of proprietary services and high level application programming interfaces (APIs) developed by Huawei Technologies Co., Ltd. Its hub known as HMS Core serves as a toolkit for app development on Huawei devices. HMS is typically installed on Huawei devices on top of running dual-framework HarmonyOS operating system, and on its earlier devices running the Android operating system with EMUI including devices already distributed with Google Mobile Services. Alongside, HMS Core Wear Engine for Android phones with lightweight based LiteOS wearable middleware app framework integration connectivity like notifications, status etc.

Umar Javeed, Sukarma Thapar, Aaqib Javeed vs. Google LLC and Ors. is a 2019 court case in which Google and Google India Private Limited were accused of abuse of dominance in the Android operating system in India. The Competition Commission of India found that Google abused its dominant position by requiring device manufacturers wishing to pre-install apps to adhere to a compatibility standard on Android.

<span class="mw-page-title-main">OpenHarmony</span> Family of open-source operating systems based on OpenHarmony

OpenAtom OpenHarmony, or abbreviated as OpenHarmony (OHOS), is a family of open-source distributed operating systems based on HarmonyOS derived from LiteOS, donated the L0-L2 branch source code by Huawei to the OpenAtom Foundation. Similar to HarmonyOS, the open-source distributed operating system is designed with a layered architecture, which consists of four layers from the bottom to the top, i.e., the kernel layer, system service layer, framework layer, and application layer.

HarmonyOS NEXT is a proprietary distributed operating system and an iteration of HarmonyOS, developed by Huawei to support only HarmonyOS native apps. The operating system is primarily aimed at software and hardware developers that deal directly with Huawei. It does not include Android's AOSP core and is incompatible with Android applications.

References

  1. Android Version Distribution statistics will now only be available in Android Studio
  2. Mobile & Tablet iOS Version Market Share Worldwide
  3. 1 2 What is Android fragmentation
  4. 1 2 3 Google targets Android fragmentation with updated terms for SDK
  5. "Android Fragmentation Visualized". Archived from the original on 2018-04-17. Retrieved 2018-09-11.