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Viral marketing is a business strategy that uses existing social networks to promote a product mainly on various social media platforms. Its name refers to how consumers spread information about a product with other people, much in the same way that a virus spreads from one person to another. It can be delivered by word of mouth, or enhanced by the network effects of the Internet and mobile networks.
Haymarket Media Group is a privately held media company headquartered in London. It has publications in the consumer, business and customer sectors, both print and online. It operates exhibitions allied to its own publications, and previously on behalf of organisations such as the BBC. The company expanded outside the UK in 1999.
Ascential plc is a British business-to-business media business specialising in exhibitions & festivals and information services. It is listed on the London Stock Exchange and is a constituent of the FTSE 250 Index.
Marketing Week is a website focused on the marketing industry, based in London, that grew out of what was a weekly, and latterly monthly, print magazine.
PRWeek is a trade magazine for the public relations industry. The original UK edition was the brainchild of the late Geoffrey Lace who at the time worked for Haymarket. After failing to interest Haymarket in his idea he left to launch it on his own circa 1981. Peter Gummer had founded Shandwick a few years earlier in 1974 aged 31. Lace persuaded Shandwick, Dewe Rogerson and a few others to invest into PR Week. PRWeek ran on a shoe string right up until the point it was sold it back to Haymarket, his former employers, for a very large sum circa 1988. There is also a US edition, which launched in 1998, as well as a German edition. The magazine is published by the UK's largest independent publishing group, Haymarket Media Group. The US edition, which is independent from the UK edition, is published by Haymarket Media. The company has representation in Asia, via Campaign Asia-Pacific magazine.
People Management (PM) is the UK's biggest human resources (HR) publication, with an average circulation of 134,853 (2015). It is the official magazine of the Chartered Institute of Personnel and Development (CIPD), and is published by Haymarket Media Group.
"Move Over", also known as "Generation Next", is a song by English girl group the Spice Girls from their second studio album, Spiceworld (1997). The song was originally co-written by Clifford Lane with Mary Wood as a jingle for PepsiCo's "GeneratioNext" advertising campaign and used in television ads released in January 1997. Through Abbott Mead Vickers BBDO, the Spice Girls signed an endorsement deal with Pepsi in early 1997, that consisted of the release of an exclusive CD single, TV commercials, on-can and bottle promotion and the group's first live concerts in Turkey.
Racer, is an American motorsports magazine based in Irvine, California. Owned by Racer Media & Marketing, it is published eight times a year as a sister publication to the Racer.com website.
Campaign is a global business magazine covering advertising, media, marketing and commercial creativity. Headquartered in the UK, it also has editions in the US, Asia-Pacific, India, the Middle East and Turkey.
Thinkbox is the marketing body for commercial TV in the UK. Its shareholders are Channel 4, ITV, Sky Media and UKTV. Together Thinkbox's shareholders represent over 99% of commercial TV advertising revenue through their owned and partner TV channels. Thinkbox's Associate Members are Disney, TAM Ireland, Think TV (Australia), thinktv (Canada), TVN Media (Poland), TV Globo (Brazil), Tenk TV (Norway), DSTv, and Virgin Media. Discovery Networks UK & Ireland and STV also give direct financial support.
BrabenderCox is a nationally recognized Republican political consulting firm, with offices in Pittsburgh, Pennsylvania, Washington, D.C., and Harrisburg, Pennsylvania.
Holy Soap is a UK television and entertainment website founded in June 2009 by the British television company Channel 5. The website is the official UK home of the Australian soap operas Home and Away and Neighbours, which are broadcast on the channel. The site allows users to watch full episodes of the soaps on the day they are broadcast, as well as providing additional information about the cast and characters. Holy Soap also includes news and features from four British soap operas that are not broadcast on Channel 5. On 30 June 2011, Holy Soap announced that it was closing.
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Motorsport News is a British weekly newspaper offering news, reports and analysis of circuit racing, rallying and other forms of motor sport. Its offices are in Richmond in Middlesex.
The 2016 FIA Formula One World Championship was the 70th season of the Fédération Internationale de l'Automobile (FIA)'s Formula One motor racing. It featured the 67th Formula One World Championship, a motor racing championship for Formula One cars which is recognised by the sport's governing body, the FIA, as the highest class of competition for open-wheel racing cars. Teams and drivers took part in twenty-one Grands Prix—making for the longest season in the sport's history—starting in Australia on 20 March and finishing in Abu Dhabi on 27 November as they competed for the World Drivers' and World Constructors' championships.
Michael Birkin is an English global marketing executive, notable for his role in developing the concept of brand valuation as well as for his involvement in global marketing operations. He began his career at Interbrand in 1987, later working at Omnicom Group and Acer Inc. He founded his own marketing services company, Red Peak Group, in 2010. He currently serves as CEO of kyu, the strategic operating unit of Hakuhodo DY Holdings.
Third Sector is a British publication that covers the management of the voluntary and not-for-profit sector. It is run by the Haymarket Group, currently publishing a bi-monthly magazine, alongside a website and also organising events.
Zeta Global Holdings Corp. is a data-driven marketing technology company which was founded in 2007. Zeta offers companies a suite of multichannel marketing tools focused on creating, maintaining, and monetizing customer relationships.
Cyclist is a British magazine that covers road cycling in the forms of professional racing news together with consumer guides and reviews.
References
- ↑ "Marketing". Haymarket. Retrieved 29 October 2015.
- ↑ "Campaign" . Retrieved 25 July 2016.
- ↑ John Reynolds. "Marketing Magazine closes and folds content into Campaign because 'silos are untenable'". Press Gazette. Retrieved 25 July 2016.