 | |
| Type | Aperitif |
|---|---|
| Manufacturer | Alessandro Martini, Luigi Rossi and Teofilo Sola |
| Country of origin | Italy |
| Introduced | 1863 |
| Alcohol by volume | 15% |
| Website | www |
Martini is a brand of Italian drinks, named after the Martini & Rossi Distilleria Nazionale di Spirito di Vino, in Turin.
Clemente Michel, Carlo Re, Carlo Agnelli and Eligio Baudino started the company in 1847, as a vermouth bottling plant in Pessione. A few years later Alessandro Martini joined the team, becoming the director in 1863 along with Teofilo Sola and Luigi Rossi (who was the inventor of a vermouth). In 1863 they changed the company name to Martini, Sola & Cia. They started exporting bottles of vermouth around the world. New York city was given its first crates in 1867. At the time the firm was awarded several prizes, which are still recorded on the bottles: Dublin (1865), Paris (1867 and 1878), Vienna (1873) and Philadelphia (1876). Just thirty years after its creation, Martini was available in the United States, Brazil, Argentina, Greece, Portugal, Belgium, Egypt and other countries. In 1879 the Sola family sold its interests to the remaining partners, who renamed the company Martini & Rossi, as it stands today.
The brand may have given the American martini vermouth and gin cocktail its name (an early recipe for which is known from 1888), though other speculations on the cocktail's etymology exist. [1] [2]
In 1892 the business was taken over by Rossi's four sons; control passed to his grandsons in 1930. In 1929 the Martini Ball & Bar logo was registered for the first time. Restructuring was carried out in 1977 resulting in the creation of the General Beverage Corporation. In 1992 Martini & Rossi merged with Bacardi. "Martini is the world's fourth most powerful 'spirit' brand" according to a survey of the market in 2006. [3]
In 1970 and 1971 Martini together with Rossi supported the so-called "Ladies Football World Championships". These tournaments were entirely independent from FIFA and the common national soccer associations. They were held in Rome and in Mexico. [4]
Martini is made from four ingredients: wine, botanicals, sugar and alcohol
Bacardi Limited is the largest privately held, family-owned spirits company in the world. Originally known for its Bacardí brand of white rum, it now has a portfolio of more than 200 brands and labels. Founded in Cuba in 1862 by Facundo Bacardí Massó, Bacardi Limited has been family-owned for seven generations, and employs more than 8,000 people with sales in approximately 170 countries. Bacardi Limited is the group of companies as a whole and includes Bacardi International Limited.
Vermouth is an aromatized fortified wine, flavoured with various botanicals and sometimes colored. The modern versions of the beverage were first produced in the mid to late 18th century in Turin, Italy. While vermouth was traditionally used for medicinal purposes, it was later served as an apéritif, with fashionable cafés in Turin serving it to guests around the clock. In the late 19th century, it became popular with bartenders as a key ingredient for cocktails, such as the martini, the Manhattan, the Rob Roy, and the Negroni. In addition to being consumed as an aperitif or cocktail ingredient, vermouth is sometimes used as an alternative to white wine in cooking.
The martini is a cocktail made with gin and vermouth, and garnished with an olive or a lemon twist. Over the years, the martini has become one of the best-known mixed alcoholic beverages. A popular variation, the vodka martini, uses vodka instead of gin for the cocktail's base spirit.
Martini Racing is the name under which various motor racing teams race when sponsored by the Italian company Martini & Rossi, a distillery that produces Martini vermouth in Turin. Martini's sponsorship program began in 1958 as Martini International Club, founded by Count Metello Rossi di Montelera of Martini & Rossi. The race cars are marked with the distinctive dark blue, light blue and red stripes on white, red or silver background body cars. The car model which has won the most titles for Martini Racing is the Lancia Delta HF Integrale.
Grand Marnier is a French brand of liqueurs. The brand's best-known product is Grand Marnier Cordon Rouge, an orange-flavored liqueur created in 1880 by Alexandre Marnier-Lapostolle. It is made from a blend of Cognac brandy, distilled essence of bitter orange, and sugar, containing 40% alcohol. It is commonly consumed "neat" as a cordial or a digestif, and can be used in mixed drinks and desserts. Popular examples of the latter include crêpes Suzette and crêpes au Grand Marnier.
The negroni is a cocktail, made of equal parts gin, vermouth rosso, and Campari, generally served on the rocks, and commonly garnished with an orange slice or orange peel. It is considered an apéritif.
E & J Gallo Winery is a winery and distributor headquartered in Modesto, California. It was founded in 1933 by Ernest Gallo and Julio Gallo of the Gallo family, and is the largest exporter of California wines. It is the largest wine producer in the world, producing over 3% of the world's entire annual supply of 35 billion bottles with an annual revenue of $5.3 billion it is also the largest family-owned winery in the United States. Gallo provides about 3,500 jobs to Modesto residents and 2,500 jobs in other parts of the state, country, and world.
Cinzano is an Italian brand of vermouth, a brand owned since 1999 by Gruppo Campari.
Alessandro Martini was an Italian businessman, founder of one of the most important vermouth companies in the world, Martini & Rossi, which produces the Martini vermouth.
Noilly Prat is a brand of vermouth from France, owned by the Italian company Martini & Rossi, which is a subsidiary of Bacardi. "White" Noilly Prat is the archetype of dry, straw-coloured French vermouth. Noilly Prat now makes Red and Ambre vermouths as well, introduced in the 1960s and 1980s, but they are less widely known. Noilly Prat Dry is 18% alcohol by volume. The Noilly Prat company is based in Marseillan, in the Hérault département of southern France. Joseph Noilly, a herbalist, developed the first formula in 1813, 50 years before the now archetypal vermouth, Martini.
"Shaken, not stirred" is how Ian Fleming's fictional British Secret Service agent James Bond prefers his martini cocktail.
The Bronx is a cocktail. It is essentially a Perfect Martini with orange juice added. It was ranked number three in "The World's 10 Most Famous Cocktails in 1934" behind the Martini (#1) and the Manhattan (#2). In the 1934 movie "The Thin Man", the lead actor compared the methods for shaking the Manhattan, the Bronx and the Martini.
Amaro is an Italian herbal liqueur that is commonly consumed as an after-dinner digestif. It usually has a bitter-sweet flavour, sometimes syrupy, and has an alcohol content between 16% and 40%.
The Vesper is a cocktail that was originally made of gin, vodka, and Kina Lillet. Since that form of Lillet is no longer produced, modern bartenders need to modify the recipe to mimic the original taste, with Lillet Blanc or Cocchi Americano as a typical substitute.
Davide Campari-Milano N.V., trading as Campari Group, is an Italian company active since 1860 in the branded beverage industry. It produces spirits, wines, and non-alcoholic apéritifs. From its signature product, Campari, its portfolio has been extended to include over 50 brands, including Aperol, Appleton, Cinzano, SKYY vodka, Espolón, Wild Turkey, Grand Marnier, and Forty Creek whisky.
A spritz is an Italian wine-based cocktail, commonly served as an aperitif across Italy. It consists of prosecco, digestive bitters and soda water. The original Spritz Veneziano uses Select as bitters and was created in Venice in 1920. Popular variants are spritz al Campari which uses Campari and Aperol spritz which uses Aperol as bitters.
An aromatised wine is a fortified wine or mistelle that has been flavoured with herbs, spices, fruit or other natural flavourings.
The craft cocktail movement is a social movement spurred by the cocktail renaissance, a period of time in the 21st century characterized by a revival and re-prioritization of traditional recipes and methods in the bar industry, especially in the United States. The renaissance spanned from the early 2000s into the late 2010s. A stricter range is 2004 to 2017: by 2017, high-quality ingredients, techniques, and liquors began to be ubiquitous in bars across the United States, leading writers to declare the renaissance over.