Marty Neumeier | |
|---|---|
 | |
| Born | October 10, 1947 |
| Occupation | Author, designer, consultant |
| Nationality | American |
| Genre | non-fiction |
| Notable works | The Brand Gap, Zag, Metaskills |
Marty Neumeier (born October 10, 1947) is an American author and speaker who writes about brand, design, innovation, and creativity. He is currently Director of CEO Branding for Liquid Agency, a branding agency in San Jose, California. [1]
Neumeier attended Art Center College of Design from 1967 to 1969. For 15 years he worked in advertising and brand design as a communication designer and writer in Southern California. In 1984 he moved to Silicon Valley to work with clients such as Adobe, Apple, Hewlett-Packard, Microsoft, and Symantec. By 1998 his firm Neumeier Design Team created retail packaging for software products, including Filemaker, Norton Antivirus, Apple system software, and HP LaserJet. [2] He was also a contributing editor for the magazine Communication Arts.
In 1996 he founded the "seminal but now-defunct design magazine Critique", a quarterly publication about design thinking. [3] [4] Critique's designer contributors included Robert Bringhurst, Ivan Chermayeff, Milton Glaser, Steven Heller, Stefan Sagmeister, Paula Scher, David Stuart and Massimo Vignelli.
In 2003, Neumeier started Neutron, a San Francisco consulting firm specializing in internal branding, and wrote three books: The Brand Gap, Zag (included in The 100 Best Business Books of All Time by Jack Covert and Todd Sattersten. [5] ) and The Designful Company. [6] [7] [8] He also served on the board of directors of AIGA, known until 2005 as the American Institute of Graphic Arts, developing its first mission statement. He was president of AIGA Center for Brand Experience, where he edited and published The Dictionary of Brand. [9] [10]
In 2009, Neutron merged with Liquid Agency, which named Neumeier the firm's Director of Transformation. [11] At Liquid he wrote two books on business creativity, Metaskills and The 46 Rules of Genius, and an updated version of The Dictionary of Brand for Google. [12] He currently maintains two blog series, Steal This Idea and The Rules of Genius. He has given talks and workshops at events such as the UX conference in London [13] and the Design Management Institute's Remix conference. [14] His slide presentation, The Brand Gap, has been viewed over 25 million times. [15]
Marty Neumeier's Innovation Workshop, 2009, New Riders. An instructional DVD with group exercises. [16]
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