Mass collaboration

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Mass collaboration is a form of collective action that occurs when large numbers of people work independently on a single project, often modular in its nature. [1] Such projects typically take place on the internet using social software and computer-supported collaboration tools such as wiki technologies, which provide a potentially infinite hypertextual substrate within which the collaboration may be situated. Open source software such as Linux was developed via mass collaboration.

Contents

Factors

Modularity

Modularity enables a mass of experiments to proceed in parallel, with different teams working on the same modules, each proposing different solutions. Modularity allows different "blocks" to be easily assembled, facilitating decentralised innovation that all fits together. [2]

Differences

Cooperation

Mass collaboration differs from mass cooperation in that the creative acts taking place require the joint development of shared understandings. Conversely, group members involved in cooperation needn't engage in a joint negotiation of understanding; they may simply execute instructions willingly.

Another important distinction is the borders around which a mass cooperation can be defined. Due to the extremely general characteristics and lack of need for fine grain negotiation and consensus when cooperating, the entire internet, a city, and even the global economy may be regarded as examples of mass cooperation. Thus mass collaboration is more refined and complex in its process and production on the level of collective engagement.

Online forum

Although an online discussion is certainly collaborative, mass collaboration differs from a large forum, email list, bulletin board, chat session or group discussion in that the discussion's structure of separate, individual posts generated through turn-taking communication means the textual content does not take the form of a single, coherent body. Of course the conceptual domain of the overall discussion exists as a single unified body, however the textual contributors can be linked back to the understandings and interpretations of a single author. Though the author's understandings and interpretations are most certainly a negotiation of the understandings of all who read and contribute to the discussion, the fact that there was only one author of a given entry reduces the entry's collaborative complexity to the discursive/interpretive as opposed to constructive/‘negotiative’ levels [3] [4] [5]

Coauthoring

From the perspective of individual sites of work within a mass collaboration, the activity may appear to be identical to that of coauthoring. In fact, it is, with the exception being the implicit and explicit relationships formed by the interdependence that many sites within a mass collaboration share through hypertext and coauthorship with differing sets of collaborators. This interdependence of collaborative sites coauthored by a large number of people is what gives a mass collaboration one of its most distinguishing features - a coherent collaboration emerging from the interrelated collection of its parts.

Collective online tools

Many of the web applications associated with Bulletin boards, or forums can include a wide variety of tools that allows individuals to keep track of sites and content that they find on the internet. Users are able to bookmark from their browser by editing the title, adding a description and most importantly classifying using tags. Other non-collective tools are also used in Mass collaborative environments such as commenting, rating and quick evaluation. [6]

Changes

Business

In the books Wikinomics: How Mass Collaboration Changes Everything and MacroWikinomics-Rebooting business and the world, Don Tapscott and Anthony Williams list five ideas that the new art and science of wikinomics is based on:

The concept of mass collaboration has led to a number of efforts to harness and commercialize shared tasks. Collectively known as crowdsourcing, these ventures typically involve on an online system of accounts for coordinating buyers and sellers of labor. Amazon's Mechanical Turk system follows this model, by enabling employers to distribute minute tasks to thousands of registered workers. In the advertising industry, Giant Hydra employs mass collaboration to enable creatives to collaborate on advertising ideas online and create what they call an 'idea matrix', a highly complex node of concepts, executions and ideas all connected to each other. In the financial industry, companies such as the Open Models Valuation Company (OMVCO) also employ mass collaboration to improve the accuracy of financial forecasts.

The role of discussion

In traditional collaborative scenarios, discussion plays a key role in the negotiation of jointly developed, shared understandings (the essence of collaboration), acting as a point of mediation between the individual collaborators and the outcome which may or may not eventuate from the discussions. Mass collaboration reverses this relationship with the work being done providing the point of mediation between collaborators, with associated discussions being an optional component. It is of course debatable that discussion is optimal, as most (if not all) mass collaborations have discussions associated with the content being developed. However it is possible to contribute (to Wikipedia for instance) without discussing the content you are contributing to. (Smaller scale collaborations might be conducted without discussions especially in a non-verbal mode of work - imagine two painters contributing to the same canvas - but the situation becomes increasingly problematic as more members are included.)

Non-textual

Although the only widely successful examples of mass collaboration thus far evaluated exist in the textual medium, there is no immediate reason why this form of collective action couldn't work in other creative media. It could be argued that some projects within the open source software movement provide examples of mass collaboration outside of the traditional written language (see below), however, the code collaboratively created still exists as a language utilizing a textual medium. Music is also a possible medium for mass collaboration, for instance on live performance recordings where audience members' voices have become part of the standard version of a song. Most "anonymous" folk songs and "traditional" tunes are also arguably sites of long term mass collaboration.

See also

Notes and references

  1. Cress, Ulrike; Heisawn, Jeong; Moskaliuk, Johannes (2016). Mass collaboration and education. Springer. doi:10.1007/978-3-319-13536-6. ISBN   978-3-319-13535-9.
  2. "Five principles for successful mass collaboration, part 2". Linux.com. 2008-04-01. Retrieved 2013-07-11.
  3. Kapor presentation Archived 2006-07-19 at the Wayback Machine , UC Berkeley, 2005-11-09:
    The sudden and unexpected importance of the Wikipedia, a free online encyclopedia created by tens of thousands of volunteers and coordinated in a deeply decentralized fashion, represents a radical new modality of content creation by massively distributed collaboration. This talk will discuss the unique principles and values which have enabled the Wikipedia community to succeed and will examine the intriguing prospects for application of these methods to a broad spectrum of intellectual endeavors
  4. Cover story: Google's Next Big Dream, Imagine what you could do with the world's mightiest computer, BusinessWeek, 2007-12-24.
  5. Plato, The Republic, Book VIII: "democracy comes into being after the poor have conquered their opponents, slaughtering some and banishing some, while to the remainder they give an equal share of freedom and power; and this is the form of government in which the magistrates are commonly elected by lot... "the forgiving spirit of democracy, and the 'don't care' about trifles, and the disregard which she shows of all the fine principles which we solemnly laid down at the foundation of the city... how grandly does she trample all these fine notions of ours under her feet, never giving a thought to the pursuits which make a statesman, and promoting to honour any one who professes to be the people's friend... "in what manner does tyranny arise? — that it has a democratic origin is evident..." And see generally Eric Havelock, The Liberal Temper in Greek Politics (London: Jonathan Cape, 1957), (New Haven: Yale University Press, 1964).
  6. Brüggermann, Stefan (2012). Collaboration and the Semantic Web: Social Networks, Knowledge Networks, and Knowledge Resources. Pennsylvania: Information Science Reference. p. 66.

Bibliography

Related Research Articles

<span class="mw-page-title-main">Wiki</span> Type of website that visitors can edit

A wiki is a form of online hypertext publication, collaboratively edited and managed by its own audience, using a web browser. A typical wiki contains multiple pages for the subjects or scope of the project, and could be either open to the public or limited to use within an organization for maintaining its internal knowledge base.

Open-source journalism, a close cousin to citizen journalism or participatory journalism, is a term coined in the title of a 1999 article by Andrew Leonard of Salon.com. Although the term was not actually used in the body text of Leonard's article, the headline encapsulated a collaboration between users of the internet technology blog Slashdot and a writer for Jane's Intelligence Review. The writer, Johan J. Ingles-le Nobel, had solicited feedback on a story about cyberterrorism from Slashdot readers, and then re-wrote his story based on that feedback and compensated the Slashdot writers whose information and words he used.

Collaborative intelligence characterizes multi-agent, distributed systems where each agent, human or machine, is autonomously contributing to a problem solving network. Collaborative autonomy of organisms in their ecosystems makes evolution possible. Natural ecosystems, where each organism's unique signature is derived from its genetics, circumstances, behavior and position in its ecosystem, offer principles for design of next generation social networks to support collaborative intelligence, crowdsourcing individual expertise, preferences, and unique contributions in a problem solving process.

Social computing is an area of computer science that is concerned with the intersection of social behavior and computational systems. It is based on creating or recreating social conventions and social contexts through the use of software and technology. Thus, blogs, email, instant messaging, social network services, wikis, social bookmarking and other instances of what is often called social software illustrate ideas from social computing.

Commons-based peer production (CBPP) is a term coined by Harvard Law School professor Yochai Benkler. It describes a model of socio-economic production in which large numbers of people work cooperatively; usually over the Internet. Commons-based projects generally have less rigid hierarchical structures than those under more traditional business models.

Computer-supported collaboration research focuses on technology that affects groups, organizations, communities and societies, e.g., voice mail and text chat. It grew from cooperative work study of supporting people's work activities and working relationships. As net technology increasingly supported a wide range of recreational and social activities, consumer markets expanded the user base, enabling more and more people to connect online to create what researchers have called a computer supported cooperative work, which includes "all contexts in which technology is used to mediate human activities such as communication, coordination, cooperation, competition, entertainment, games, art, and music".

Peer production is a way of producing goods and services that relies on self-organizing communities of individuals. In such communities, the labor of many people is coordinated towards a shared outcome.

Computer-supported collaborative learning (CSCL) is a pedagogical approach wherein learning takes place via social interaction using a computer or through the Internet. This kind of learning is characterized by the sharing and construction of knowledge among participants using technology as their primary means of communication or as a common resource. CSCL can be implemented in online and classroom learning environments and can take place synchronously or asynchronously.

Wikimapia is a geographic online encyclopedia project. The project implements an interactive "clickable" web map that utilizes Google Maps with a geographically-referenced wiki system, with the aim to mark and describe all geographical objects in the world.

A collaborative working environment (CWE) supports people, such as e-professionals, in their individual and cooperative work. Research in CWE involves focusing on organizational, technical, and social issues.

<i>Wikinomics</i> Book by Don Tapscott

Wikinomics: How Mass Collaboration Changes Everything is a book by Don Tapscott and Anthony D. Williams, first published in December 2006. It explores how some companies in the early 21st century have used mass collaboration and open-source technology, such as wikis, to be successful.

<span class="mw-page-title-main">History of wikis</span> History of wiki collaborative platforms

The history of wikis began in 1994, when Ward Cunningham gave the name "WikiWikiWeb" to the knowledge base, which ran on his company's website at c2.com, and the wiki software that powered it. The wiki went public in March 1995, the date used in anniversary celebrations of the wiki's origins. c2.com is thus the first true wiki, or a website with pages and links that can be easily edited via the browser, with a reliable version history for each page. He chose "WikiWikiWeb" as the name based on his memories of the "Wiki Wiki Shuttle" at Honolulu International Airport, and because "wiki" is the Hawaiian word for "quick".

<span class="mw-page-title-main">Social collaboration</span>

Social collaboration refers to processes that help multiple people or groups interact and share information to achieve common goals. Such processes find their 'natural' environment on the Internet, where collaboration and social dissemination of information are made easier by current innovations and the proliferation of the web.

<span class="mw-page-title-main">Produsage</span> User-led content creation that takes place in a variety of online environments

Produsage is a portmanteau of the words production and usage, coined by German-Australian media scholar Axel Bruns and popularized in his book Blogs, Wikipedia, Second Life and Beyond: From Production to Produsage. Produsage is the type of user-led content creation that takes place in a variety of online environments, open source software, and the blogosphere. The concept blurs the boundaries between passive consumption and active production. The distinction between producers and consumers or users of content has faded, as users play the role of producers whether they are aware of this role or not. The hybrid term produser refers to an individual who is engaged in the activity of produsage. This concept is similar and related to commons-based peer production, a term coined by Yochai Benkler.

Digital collaboration is using digital technologies for collaboration. Dramatically different from traditional collaboration, it connects a broader network of participants who can accomplish much more than they would on their own. Digital Collaboration is used in many fields, for example digital collaboration in classrooms.

Mass amateurization refers to the capabilities that new forms of media have given to non-professionals and the ways in which those non-professionals have applied those capabilities to solve problems that compete with the solutions offered by larger, professional institutions. Mass amateurization is most often associated with Web 2.0 technologies. These technologies include the rise of blogs and citizen journalism, photo and video-sharing services such as Flickr and YouTube, user-generated wikis like Wikipedia, and distributed accommodation services such as Airbnb. While the social web is not the only technology responsible for the rise of mass amateurization, Clay Shirky claims Web 2.0 has allowed amateurs to undertake increasingly complex tasks resulting in accomplishments that would seem daunting within the traditional institutional model.

Open collaboration is any "system of innovation or production that relies on goal-oriented yet loosely coordinated participants who interact to create a product of economic value, which is made available to contributors and noncontributors alike." It is prominently observed in open source software, but can also be found in many other instances, such as in Internet forums, mailing lists and online communities. Open collaboration is also thought to be the operating principle underlining a gamut of diverse ventures, example including bitcoin, TEDx, and Wikipedia.

Distributed Collaboration is a way of collaboration wherein participants, regardless of their location, work together to reach a certain goal. This usually entails use of increasingly popular cyberinfrastructure, such as emails, instant messaging and document sharing platforms to reduce the limitations of the users trying to work together from remote locations by overcoming physical barriers of geolocation and also to some extent, depending on the application used, the effects of working together in person. For example, a caller software that can be used to bring all collaborators into a single call-in for easier dissemination of ideas.

Real or perceived ideological bias on Wikipedia, especially on its English-language edition, has been the subject of academic analysis and public criticism of the project. Questions relate to whether its content is biased due to the political, religious, or other ideology its volunteer editors may adhere to. These all draw concerns as to the possible effects this may have on the encyclopedia's reliability.

Open source is source code that is made freely available for possible modification and redistribution. Products include permission to use the source code, design documents, or content of the product. The open-source model is a decentralized software development model that encourages open collaboration. A main principle of open-source software development is peer production, with products such as source code, blueprints, and documentation freely available to the public. The open-source movement in software began as a response to the limitations of proprietary code. The model is used for projects such as in open-source appropriate technology, and open-source drug discovery.