Mayfair (cigarette)

Last updated
Mayfair
Mayfair King Size (Full Flavour).jpg
An old English pack of Mayfair cigarettes, with a UK text warning at the bottom of the pack.
Product type Cigarette
Produced by Gallaher Group, a subsidiary of Japan Tobacco
Country United Kingdom
Introduced1992;32 years ago (1992)
MarketsSee Markets
Tagline"A good smoke at a fair price"
Carcinogenicity: IARC group 1

Mayfair is an English brand of cigarettes, currently owned and manufactured by Gallaher Group, a subsidiary of Japan Tobacco.

Contents

History

Mayfair cigarettes were launched in 1992 in the United Kingdom with the slogan "A good smoke at a fair price." The brand is Gallaher Group's leading value cigarette brand.[ citation needed ] Mayfair is one of the least expensive cigarette brands in the UK, despite its name. [1]

By 2007, Mayfair had become the second-most popular cigarette brand in the UK, with total sales of £663 million.[ citation needed ]

In 2012, for the brand's 20th anniversary, Japan Tobacco produced a limited-edition pack.

Markets

Mayfair cigarettes are mainly sold in the United Kingdom and Ireland, but also in Austria, Portugal, Spain, Italy, Poland, Greece, Australia, and Canada. [2] [3] [4]

Products

The brand is available in seven versions: Mayfair White King Size, Mayfair Original Blue King Size and Superkings, and Mayfair Sky Blue King Size and Superkings. Mayfair also made a menthol cigarette called Mayfair Green, sold in King Size and Superkings, until it was discontinued in May 2020 due to the EU menthol ban. After the menthol ban, Mayfair introduced a new cigarette, Mayfair New Green, a non-menthol alternative. [5]

See also

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References

  1. https://londonist.com/london/history/the-cigarettes-named-after-places-in-london
  2. "BrandMayfair - Cigarettes Pedia". www.cigarettespedia.com.
  3. "Mayfair". www.zigsam.at.
  4. "Brands".
  5. "gallaher-group.com". gallaher-group.com.