LaSalle was an American brand of luxury automobiles manufactured and marketed, as a separate brand, by General Motors' Cadillac division from 1927 through 1940. Alfred P. Sloan, GM's Chairman of the Board, developed the concept for four new GM marques - LaSalle, Marquette, Viking and Pontiac - paired with already established brands to fill price gaps he perceived in the General Motors product portfolio. Sloan created LaSalle as a companion marque for Cadillac. LaSalle automobiles were manufactured by Cadillac, but were priced lower than Cadillac-branded automobiles, were shorter, and were marketed as the second-most prestigious marque in the General Motors portfolio. LaSalles were titled as LaSalles, and not as Cadillacs. Like Cadillac — named after Antoine de la Mothe Cadillac — the LaSalle brand name was based on that of another French explorer, René-Robert Cavelier, Sieur de La Salle.
Du Pont Motors was founded by E. Paul du Pont to produce marine engines for the Allied nations during World War I. After the war, Du Pont Motors produced extremely high-end automobiles. The cars were manufactured in Wilmington, Delaware.
Duesenberg Automobile & Motors Company, Inc. was an American racing and luxury automobile manufacturer founded in Indianapolis, Indiana, by brothers Fred and August Duesenberg in 1920. The company is known for popularizing the straight-eight engine and four-wheel hydraulic brakes. A Duesenberg car was the first American car to win a Grand Prix race, winning the 1921 French Grand Prix. Duesenbergs won the Indianapolis 500 in 1922, 1924, 1925 and 1927. Transportation executive Errett Lobban Cord acquired the Duesenberg corporation in 1926. The company was sold and dissolved in 1937.
Auburn was a brand name of American automobiles produced from 1900 to 1937, most known for the Auburn Speedster models it produced, which were fast, good-looking and expensive. However, after the 1929 Wall Street Crash, and the economic downturn that ensued, Auburn's expensive automobiles, along with its also very expensive sister marques Duesenberg and Cord, saw inevitable sales downturns, and all vehicle business halted in 1937.
The Oakland Motor Car Company of Pontiac, Michigan, was an American automobile manufacturer and division of General Motors. Purchased by General Motors in 1909, the company continued to produce modestly priced automobiles until 1931 when the brand was dropped in favor of the division's Pontiac make.
The Premier Motor Manufacturing Company built the brass era and vintage Premier luxury automobile in Indianapolis, Indiana, from 1903 to 1925.
The Lexington was an automobile manufactured in Connersville, Indiana, from 1910 to 1927. From the beginning, Lexingtons, like most other Indiana-built automobiles, were assembled cars, built with components from many different suppliers. The Thoroughbred Six and Minute Man Six were popular Lexington models.
Frederick Samuel Duesenberg was a German-born American automobile and engine designer, manufacturer and sportsman who was internationally known as a designer of racecars and racing engines. Duesenberg's engineering expertise influenced the development of the automobile, especially during the 1910s and 1920s. He is credited with introducing an eight-cylinder engine, also known as the Duesenberg Straight-8 engine, and four-wheel hydraulic brakes, a first for American cars, in addition to other mechanical innovations. Duesenberg was also patentholder of his designs for a four-wheel hydraulic brake, an early automatic transmission, and a cooling system, among others. Fred and his younger brother, August "Augie" Duesenberg, shared the patents, filed in 1913 and renewed in 1918, for their "walking beam" four-cylinder engine and the Duesenberg Straight 8.
Moon Motor Car Company was an American automobile company that was located in St. Louis, Missouri. The company had a venerable reputation among the buying public, as it was known for fully assembled, easily affordable mid-level cars using high-quality parts. Often this meant the manufacturing process required more human intervention, leading to operating losses. The company was founded by carriage maker Joseph W. Moon. Moon produced both cars and trucks.
Mercer was an American automobile manufacturer from 1909 until 1925. It was notable for its high-performance cars, especially the Type 35 Raceabout.
The Staver and Staver-Chicago was an American Brass Era automobile manufactured at 76th and Wallace Streets in Chicago, Illinois, by the Staver Carriage Company from 1906 until 1914.
The Cole Motor Car Company was an early automobile maker based in Indianapolis, Indiana. Cole automobiles were built from 1908 until 1925. They were quality-built luxury cars. The make is a pioneer of the V-8 engine.
The Blackhawk was an automobile manufactured by the Stutz Motor Car Company in Indianapolis from 1929 to 1930.
The Buick Master Six, also denoted Series 40 and Series 50 based on the wheelbase used, was an automobile built by Buick from 1925 to 1928 and shared the GM B platform with the Oldsmobile Model 30. Previously, the company manufactured the Buick Six that used the overhead valve six-cylinder 242 cu in (4.0 L) engine in their high-end cars, and the Buick Four for smaller, less-expensive cars. Starting with 1918, they dropped the four-cylinder engine and designed a small six, which they called the Buick Standard Six, to replace that end of the market. They coined the name "Master Six" for the high-end cars, now powered by the 255 cu in (4.2 L) engine released the year before. The yearly changes were a result of a new business philosophy called planned obsolescence
Leach-Biltwell Motor Company manufactured and distributed the Leach luxury automobile from 1919 to 1924 in Los Angeles, California.
The Packard Eight was a luxury automobile produced by Packard between 1924 and 1936, and was an all new platform that took the top market position from the earlier Packard Twin Six which was first introduced in 1916. When it was introduced, it was designated as the senior Packard. It remained so until the Super Eight and Custom Super Eight were introduced in the 1940s.
The Multiplex was an automobile built in Berwick, Pennsylvania by the Multiplex Manufacturing Company from 1912 to 1913.
The Packard Twelve was a range of V12-engined luxury automobiles built by the Packard Motor Car Company in Detroit, Michigan. The car was built from model year 1916 until 1923, then it returned 1933 until 1939. As a sign of changing times, the majority of second generation Packard Twelves received standard bodywork, with custom bodywork gradually losing favor. Many of the custom cars were actually only "semi-customs", with Dietrich assembling Packard-made bodies with special touches.
The Martin-Wasp or Wasp is a luxury American automobile which was built by the Martin-Wasp Corporation in Bennington, Vermont, from 1919 to 1925.
The Oakland Model A was the first four-cylinder engine offered by the Oakland Motor Company in 1907, which became a division of General Motors in 1909. The Model A was developed and manufactured from former Oakland Motor Company sources while the engine was provided by Northway Motor and Manufacturing Division of GM of Detroit. The Model A was available in several body styles and prices ranged from US$1,300 to US$2,150. Once Oakland became a division of GM, Oldsmobile and Buick shared bodywork and chassis of their four-cylinder models with Oakland. Manufacture of the Oakland was completed in Pontiac, Michigan. Oakland (Pontiac) wouldn't use another 4-cylinder engine until 1961 with the Pontiac Trophy 4 engine.
