Media reform

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Media reform refers to proposed attempts to reform mass media towards an agenda which is more in tune with public needs and away from a perceived bias toward corporate, government or political biases. Media reform advocates also place a strong emphasis upon enabling those who are marginalized or semi-marginalized by their individual incomes, immutable characteristics or desperate conditions to possess access to means of publication and dissemination of information. They do not come from a concern with policy, or with a desire to democratize federal bureaucracies and regulations.[ citation needed ]

Contents

A related concept, media justice, refers to an analytical framework and a regional, grassroots movement led by historically disenfranchised communities to transform media and cultural production, rights and policy in the service of social justice. The Media Justice Framework offers a new way to understand and redistribute media power to achieve a fair and accessible information and cultural apparatus that fulfils its promise to inform the public, watchdog power, and serve all segments of the public equally.[ citation needed ] The Movement for Media Justice believes that media production and distribution must be under the control of communities, not companies; and that achieving social justice victories requires a secondary strategy for media policy change.[ citation needed ]

History

Media reform movement coincides with media democracy as a concept and is interlinked with the agenda setting theory. In 1922, in his book, Public Opinion , Walter Lippmann argued that the mass media are the principal connection between events in the world and the images in the minds of the public. He stated that the media has an ability to influence the thoughts and opinions of the members of public consuming the content. He did not use the term "agenda setting", but scholars have come to agree that was the core concept. [1]

Under the media reform movement there is the traditional media reform movement which has its roots in the broadcasting and freedom of press movements and has been linked with the feminist movement as well as racial and gender justice.[ citation needed ] However, mainstream media reform groups have so far steered clear from acknowledging media reform’s roots in content work, including the legal victory by the United Church of Christ that forced changes in hiring and reporting practices in Mississippi television journalism.[ citation needed ] This is said to be done in order to maintain the support of conservative patrons and to downplay the importance of more controversial critical junctures that have shaped the way media reform movement is today.[ citation needed ]

It has also been affected by federal policy advocacy, whereby media outlets and governments alter their broadcasting practices to attract powerful allies and making their agenda the national public agenda. Funders provide financial support that support the media outlets and drives business.[ citation needed ]

The traditional media reform movement has however undergone some significant changes with the rise of citizen journalism, whereby citizens play an active role in the process of collecting, reporting, analyzing, and disseminating news and information. [2] The modern media reform movement relies heavily on the Internet and the numerous social networking tools it offers and the Internet coupled with citizen curated content has led to a decrease in the popularity of traditional media networks. [3]

In Canada

The Canadian media reform movement has its roots in the 1930s, Canadian Campaign for Press and Broadcasting Freedom. Highlighting the threats of cultural Americanisation and excessive commercialism, and calling for universal radio service that would not be viable through market forces alone, the Canadian Radio League assembled a blue-ribbon coalition to persuade a Conservative government to create the Canadian Broadcasting Corporation. [4]

Some of the notable sites and advocates of the movement in Canada include thetyee.ca, the Media Co-op, Media Democracy Days, OpenMedia.ca, the Aboriginal Peoples Television and print outlets such as Canadian Dimension.

Launched in 2001 and originating in Vancouver, British Columbia, Media Democracy Days are organized around the country with the aim of knowing, being and changing the media. [5] They encourage citizen journalism and expect netizens to take responsibility for bringing the change they wish to see in media. It is part of the Media Democracy Project that aims to create a significant presence for noncommercial media in Canada.

OpenMedia.ca was created in 2007 to celebrate two of the world’s foremost critics of media propaganda, Edward S. Herman and Noam Chomsky, and since then it has managed to earn national resonance and policy impact. It is by far the leader in the Media Reform movement in Canada.[ citation needed ]

The movement's focus in Canada has been predominantly on the not for profit sector. There is overwhelming recognition of the importance of the Internet in NGO work, and unanimous endorsement of the principle of net neutrality as a regulatory underpinning for equitable and affordable access to the Internet. Trade unions and independent media, arts and culture groups, particularly those representing media and cultural workers, are core advocates for democratic communications. Other groups, especially those concerned with human rights, are also supportive.

In a 2010 survey by Open Media, Canadian mainstream media’s democratic performance has been rated as poor or very poor by Canadians. [6] Although many NGOs report positive relationships with particular media, NGOs appear to have a more favorable view of CBC and of independent media, which relies heavily on citizen journalism and has led to the rise of blogger culture. [7] An overwhelming majority of NGOs agree that the quality and diversity of Canadian journalism affects their organization’s work. There is an encouraging culture of collaboration amongst NGOs in the sectors surveyed. Values such as openness, accessibility, participation, choice, diversity and innovation may resonate well with NGOs in Canada. Media reform organizations should consider some kind of expansive institutional structure, such as an association or network that can facilitate communication and engagement with a broad and diverse array of organizations.

Future

Media reform movement is a positive step towards a netizen curated web and has given rise to citizen journalism.[ citation needed ]

Communications guru Frank Luntz has claimed that "A compelling story, even if factually inaccurate, can be more emotionally compelling than a dry recitation of the truth. I have seen how effective language attached to policies that are mainstream and delivered by people who are passionate and effective can change the course of history." [8] Statements such as the ones by Mr. Luntz, encourage people and provide hope that we[ who? ] can be part of a fair and democratic media system. One that not only reports what the public wants but also tells the truth and does not use agenda setting theory for mere popularity.[ citation needed ]

See also

Related Research Articles

Journalism is the production and distribution of reports on current events based on facts and supported with proof or evidence. The word journalism applies to the occupation, as well as citizen journalists who gather and publish information based on facts and supported with proof or evidence. Journalistic media include print, television, radio, Internet, and, in the past, newsreels.

Walter Lippmann American journalist

Walter Lippmann was an American writer, reporter and political commentator. With a career spanning 60 years he is famous for being among the first to introduce the concept of Cold War, coining the term "stereotype" in the modern psychological meaning, as well as critiquing media and democracy in his newspaper column and several books, most notably his 1922 book Public Opinion.

News media Elements of mass media that focus on delivering news

The news media or news industry are forms of mass media that focus on delivering news to the general public or a target public. These include print media, broadcast news, and more recently the Internet.

<i>Democracy Now!</i> American TV, radio, and internet news program

Democracy Now! is an hour-long left-wing American TV, radio and internet news program hosted by journalists Amy Goodman, who also acts as the show's executive producer, and Juan González. The show, which airs live each weekday at 8 a.m. Eastern Time, is broadcast on the internet and by over 1,400 radio and television stations worldwide.

Agenda-setting describes the "ability to influence the importance placed on the topics of the public agenda". Agenda-setting is the manipulation of public awareness and concern of salient issues by the news media. The study of agenda-setting describes the way media attempts to influence viewers, and establish a hierarchy of news prevalence. Nations with more political power receive higher media exposure. The agenda-setting by media is driven by the media's bias on things such as politics, economy and culture, etc. The evolution of agenda-setting and laissez-faire components of communication research encouraged a fast pace growth and expansion of these perspectives. Agenda-setting has phases that need to be in a specific order in order for it to succeed.

Citizen journalism Journalism genre

Citizen journalism, also known as collaborative media, participatory journalism, democratic journalism, guerrilla journalism or street journalism, is based upon public citizens "playing an active role in the process of collecting, reporting, analyzing, and disseminating news and information." Similarly, Courtney C. Radsch defines citizen journalism "as an alternative and activist form of news gathering and reporting that functions outside mainstream media institutions, often as a response to shortcomings in the professional journalistic field, that uses similar journalistic practices but is driven by different objectives and ideals and relies on alternative sources of legitimacy than traditional or mainstream journalism". Jay Rosen offers a simpler definition: "When the people formerly known as the audience employ the press tools they have in their possession to inform one another." The underlying principle of citizen journalism is that ordinary people, not professional journalists, can be the main creators and distributors or news. Citizen journalism should not be confused with: community journalism or civic journalism, both of which are practiced by professional journalists; collaborative journalism, which is the practice of professional and non-professional journalists working together; and social journalism, which denotes a digital publication with a hybrid of professional and non-professional journalism.

E-democracy Use of information and communication technology in political and governance processes

E-democracy, also known as digital democracy or Internet democracy, is the use of information and communication technology (ICT) in political and governance processes. The term is believed to have been coined by digital activist Steven Clift. E-democracy incorporates 21st-century information and communications technology to promote democracy; such technologies include civic technology and government technology. It is a form of government in which all adult citizens are presumed to be eligible to participate equally in the proposal, development and creation of laws.

Community radio

Community radio is a radio service offering a third model of radio broadcasting in addition to commercial and public broadcasting. Community stations serve geographic communities and communities of interest. They broadcast content that is popular and relevant to a local, specific audience but is often overlooked by commercial or mass-media broadcasters. Community radio stations are operated, owned, and influenced by the communities they serve. They are generally nonprofit and provide a mechanism for enabling individuals, groups, and communities to tell their own stories, to share experiences and, in a media-rich world, to become creators and contributors of media.

Alternative media are media sources that differ from established or dominant types of media in terms of their content, production, or distribution. Sometimes the term independent media is used as a synonym, referencing independence from large media corporations, but this term is also used to indicate media enjoying freedom of the press and independence from government control. Alternative media does not refer to a specific format and may be inclusive of print, audio, film/video, online/digital and street art, among others. Some examples include the counter-culture zines of the 1960s, ethnic and indigenous media such as the First People's television network in Canada, and more recently online open publishing journalism sites such as Indymedia.

Media democracy is a democratic approach to media studies that advocates for the reform of mass media to strengthen public service broadcasting and develop participation in alternative media and citizen journalism in order to create a mass media system that informs and empowers all members of society and enhances democratic values. Media is also defined as "medium" a way of communicating with others.

Citizen media

Citizen media is content produced by private citizens who are not professional journalists. Citizen journalism, participatory media and democratic media are related principles.

Civic journalism is the idea of integrating journalism into the democratic process. The media not only informs the public, but it also works towards engaging citizens and creating public debate. The civic journalism movement is an attempt to abandon the notion that journalists and their audiences are spectators in political and social processes. In its place, the civic journalism movement seeks to treat readers and community members as participants.

Supinya Klangnarong

Supinya Klangnarong is a Thai media rights advocate and current vice-chair of the Campaign for Popular Media Reform (CPMR). A graduate of Chulalongkorn University, she holds a BA from the Faculty of Communication Arts, an MA from the Faculty of Journalism and Mass Communication at Thammasat University and an MA in Communication Policy and Regulations from the University of Westminster.

Digital journalism, also known as online journalism, is a contemporary form of journalism where editorial content is distributed via the Internet, as opposed to publishing via print or broadcast. What constitutes digital journalism is debated by scholars; however, the primary product of journalism, which is news and features on current affairs, is presented solely or in combination as text, audio, video, or some interactive forms like newsgames, and disseminated through digital media technology.

The Fifth Estate is a socio-cultural reference to groupings of outlier viewpoints in contemporary society, and is most associated with bloggers, journalists publishing in non-mainstream media outlets, and the social media or "social license". The "Fifth" Estate extends the sequence of the three classical Estates of the Realm and the preceding Fourth Estate, essentially the mainstream press. The use of "fifth estate" dates to the 1960s counterculture, and in particular the influential The Fifth Estate, an underground newspaper first published in Detroit in 1965. Web-based technologies have enhanced the scope and power of the Fifth Estate far beyond the modest and boutique conditions of its beginnings.

Canadian online media

Canadian online media is content aimed at a Canadian audience through the medium of the Internet. Presently, online media can be accessed by computers, smart-phones, gaming consoles, Smart TVs, MP3 players, and tablets. The characteristics of Canadian online media are strongly shaped by the Canadian communications industry, even though their statistics and findings are more often than not associated with American research. Large media companies are increasingly on the move to start up online platforms for news and television content. The exponential growth of Canadians' dependency on online content for entertainment and information has been evident in the recent decades. However, it has proven slow for Canadian online media to catch up with the constant increase of American online media. Regardless of medium, entertainment and information hubs are not solely focusing on satisfying the audience they have, but are also heavily expanding their reach to new global audiences.

The Al Jazeera effect is a term used in political science and media studies to describe the impact of new media and media sources on global politics, namely, reducing the government and mainstream media monopoly on information and empowering groups which previously lacked a global voice. The primary example is the effect's namesake – the impact of the Al Jazeera Media Network on the politics of the Arab world.

Media regulations are rules enforced by the jurisdiction of law. Guidelines for media use differ across the world. This regulation, via law, rules or procedures, can have various goals, for example intervention to protect a stated "public interest", or encouraging competition and an effective media market, or establishing common technical standards.

Western media is the mass media of the Western world. During the Cold War, Western media contrasted with Soviet media. Western media has gradually expanded into developing countries around the world.

Radical media

Radical media are communication outlets that disperse action-oriented political agendas utilizing existing communication infrastructures and its supportive users. These types of media are differentiated from conventional mass communications through its progressive content, reformist culture, and democratic process of production and distribution. Advocates support its alternative and oppositional view of mass media, arguing that conventional outlets are politically biased through their production and distribution. However, there are some critics that exist in terms of validating the authenticity of the content, its political ideology, long-term perishability, and the social actions led by the media.

References

  1. Lippmann, W (1922). Public Opinion. New York: Harcourt.
  2. Bowman, S. and Willis, C. "We Media: How Audiences are Shaping the Future of News and Information." 2003, The Media Center at the American Press Institute.
  3. O'Leary, D. (2009). "Decline of Traditional Media". mercatornet.com.
  4. Hackett, R. (2014). "Media Democratisation in Canada: A Movement Comes Into Its Own". newleftproject.org.
  5. "The Media Democracy Project". Media Democracy Project.
  6. Hackett, Robert A.; Anderson, S. (2010). "Revitalizing a Media Reform Movement in Canada" (PDf). openmedia.ca.
  7. Geert, L. 2007. "Zero Comments: Blogging and Critical Internet Culture." Routledge.
  8. Nixon, Makani T. Mainstreams and Margins: A Critical Look at the Media Reform "Story". 2009. The Praxis Project.