Mediated communication

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Mediated communication or mediated interaction (less often, mediated discourse) refers to communication carried out by the use of information communication technology and can be contrasted to face-to-face communication. [1] While nowadays the technology we use is often related to computers, giving rise to the popular term computer-mediated communication, mediated technology need not be computerized as writing a letter using a pen and a piece of paper is also using mediated communication. [2] Thus, Davis defines mediated communication as the use of any technical medium for transmission across time and space. [2]

Contents

Historically, mediated communication was much rarer than the face-to-face method. [3] Even though humans possessed the technology to communicate in space and time for millennia, the majority of the world's population lacked skills such as literacy to use them. [3] This began to change in Europe with the invention of the printing press by Johannes Gutenberg that led to the spread of printed texts and rising literacy from the 15th century. [3] Separately, the first print culture was Chinese in origin. [4] Whatever the tradition, face-to-face interaction has begun to steadily lose ground to mediated communication. [3]

Compared to face-to-face communication, mediated communication engages fewer senses, transmits fewer symbolic cues (most mediated communication does not transmit facial expressions) and is seen as more private. [5] [6] Parties usually require some technical expertise to operate the mediating technologies. [7] New computerized media, such as mobile telephones or instant messaging, allow mediated communication to transmit more oral and nonverbal symbols than the older generation of tools. [7]

The type of mediated technology used can also influence its meaning. [7] This is most famously rendered in Marshall McLuhan's maxim "the medium is the message". [8]

Lundby (2009) distinguished between three forms of mediated communication: mediated interpersonal communication, interactive communication, and mass communication. [9] Thompson (1995), however, treated mass communication not as a part of mediated communication, but on par with mediated and face-to-face communication, terming it "mediated quasi-interaction". [6]

Differences from face-to-face communication

There are only a few ways that mediated communication and face-to-face communication function similarly. One of them is that interpersonal coordination is present in both face-to-face and mediated communication. [10] However, mediated communication has vast differences and limitations compared with face-to-face communication. Writing in communication media and speech in face-to-face communication are different in terms of their lexical density, range of grammatical structures, varied connectivity between sentences, syntax, permanence, etc. [11] These differences in each type of communication can change the message. [11] Texting and e-mail, for example, contain combined forms of writing and speech, which is evident by slang and shorthand. [11] [12] Verbal (or textual) cues are used instead of nonverbal ones to convey the same messages. [12]

Individuals send more information at a time through computer media than any other form of communication, including face-to-face communication. [13] This increased rate of information transfer allows abusive forms of communication like cyberbullying and phishing to occur. [13] The dissociation and disinhibition associated with mediated communication can cause people who are being deceived to have trouble interpreting the reactions of the deceiver since information sent through media instead of face-to-face can lose or have change the nonverbal cues within it, and, with that, signs of deception. [13] The decreased availability of these nonverbal cues increases disassociation and anonymity. [13] It is easier to trust someone else through mediated communication, but people with less trust can detect deception better online. [13]

Because of the limitations of mediated communication, Nardi and Whittaker (2002) note, "Many theorists imply that face-to-face communication is the gold standard of communication." [14] Mediated communication has been, however, described as preferable in some situations, particularly where time and geographical distance are an issue. [14] For example, in maintaining long-distance friendship, face-to-face communication was only the fourth most common way of maintaining ties, after mediated communication tools of telephone, email and instant messaging. [15]

Uses

Individuals will use different types of media depending on their motivations, [16] communication purpose, institutional factors, and situational factors. [17] Also, people will be more inclined to use a particular medium of communication if others associated with them use that medium; this is called the network effect. [16] Motivations for using certain media are divided into strong- and weak-tie communication. [16] There are five communication purposes: coordination, knowledge-sharing, information gathering, relationship development, and conflict resolution. [17] Institutional factors include the physical structure of work units, social structure, and incentives. [17] Situational factors include task characteristics, message content, and urgency. [17]

Mediated communication is not as commonly used as face-to-face communication in the workplace, but there are different preferred media of communication for simple forms of coordination. [17] E-mails and phone calls tend to be used for simple or complex coordination, but e-mails are also useful for retaining information and recording the exchange of information. [17] In terms of communication solutions to certain situational factors, e-mails are used for recording the transfer of information and sending long, complex, and non-textual information, and phone calls and pagers are used for immediate communication. [17] E-mails and phone calls are also used in knowledge sharing and information gathering. [17] E-mails are rarely used to accomplish relationship goals, but they are used for conflict resolution. [17] Individuals have a higher motivation to use cell-phone texting for weak-tie communication. [16] The network effect has the most impact on e-mail, meaning that people tend to use e-mail more if their peers use it too. [16]

Types of mediated communication

Writing

Mediated communication in the form of writing has a long history dating back to the invention of writing in Mesopotamia and Ancient Egypt [18]

The development of the codex, a book-like medium for the production of written texts, extended the portability of mediated communication. In Euro-Asia this then led to the production of books and manuscripts reproduced by hand.

Print

In the 15th century the invention of the printing press in Europe led to large scale production and circulation of information and symbolic content in various formats and genres including religious texts, fiction and non-fiction books, political pamphlets, journal articles, reports and government publications, and newspapers. [6]

Mediated communication also includes telecommunications, radio, film, television and digital technologies.

Email

Electronic mail is digital mechanism for exchanging messages through internet or intranet communication platforms. [19] The first message that was sent through a computer was on October 29, 1969, by Raymond Tomlinson. [20]

Text message

A text message is defined as a short message sent electronically usually from one cellphone to another. [21] The first text message was sent on December 3, 1992, developed by Finnish engineer Matti Makkonen. [22]

See also

Related Research Articles

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<span class="mw-page-title-main">Communication theory</span> Proposed description of communication phenomena

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<span class="mw-page-title-main">Nonverbal communication</span> Interpersonal communication through wordless (mostly visual) cues

Nonverbal communication (NVC) is the transmission of messages or signals through a nonverbal platform such as eye contact (oculesics), body language (kinesics), social distance (proxemics), touch (haptics), voice (paralanguage), physical environments/appearance, and use of objects. When communicating, we utilize nonverbal channels as means to convey different messages or signals, whereas others can interpret these message. The study of nonverbal communication started in 1872 with the publication of The Expression of the Emotions in Man and Animals by Charles Darwin. Darwin began to study nonverbal communication as he noticed the interactions between animals such as lions, tigers, dogs etc. and realized they also communicated by gestures and expressions. For the first time, nonverbal communication was studied and its relevance questioned. Today, scholars argue that nonverbal communication can convey more meaning than verbal communication.

Impression management is a conscious or subconscious process in which people attempt to influence the perceptions of other people about a person, object or event by regulating and controlling information in social interaction. It was first conceptualized by Erving Goffman in 1959 in The Presentation of Self in Everyday Life, and then was expanded upon in 1967.

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<span class="mw-page-title-main">Social information processing (theory)</span>

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The following outline is provided as an overview of and topical guide to communication:

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Social presence theory explores how the "sense of being with another" is influenced by digital interfaces in human-computer interactions. Developed from the foundations of interpersonal communication and symbolic interactionism, social presence theory was first formally introduced by John Short, Ederyn Williams, and Bruce Christie in The Social Psychology of Telecommunications. Research on social presence theory has recently developed to examine the efficacy of telecommunications media, including SNS communications. The theory notes that computer-based communication is lower in social presence than face-to-face communication, but different computer-based communications can affect the levels of social presence between communicators and receivers.

<span class="mw-page-title-main">Interpersonal communication</span> Exchange of information among people

Interpersonal communication is an exchange of information between two or more people. It is also an area of research that seeks to understand how humans use verbal and nonverbal cues to accomplish several personal and relational goals. Communication includes utilizing communication skills within one's surroundings, including physical and psychological spaces. It is essential to see the visual/nonverbal and verbal cues regarding the physical spaces. In the psychological spaces, self-awareness and awareness of the emotions, cultures, and things that are not seen are also significant when communicating.

Joseph B. Walther is the Mark and Susan Bertelsen Presidential Chair in Technology and Society and the Director of the Center for Information Technology & Society at the University of California, Santa Barbara. His research focuses on social and interpersonal dynamics of computer-mediated communication, in groups, personal relationships, organizational and educational settings. He is noted for creating social information processing theory in 1992 and the hyperpersonal model in 1996.

Channel expansion theory (CET) states that individual experience serves as an important role in determining the level of richness perception and development towards certain media tools. It is a theory of communication media perception that incorporates experiential factors to explain and predict user perceptions of a given media channel. The theory suggests that the more knowledge and experience users gain from using a channel, the richer they perceive the medium to be. The more experience, the more stable the knowledge base the person builds, the more knowledge he gains from the given media channel, thus the richer communication he would have using that channel, and ultimately the richer he would perceive the channel. There are four experiential factors that shapes individual's perceived media richness: experience with the channel, experience with the message topic, experience with the organizational context, and experience with a communication partner.

Multi-communicating is the act of managing multiple conversations simultaneously. The term was coined by Reinsch, Turner, and Tinsley, who proposed that simultaneous conversations can be conducted using an array of media, including face-to-face, phone, and email tools for communication. The practice allows individuals to utilize two or more technologies to interact with each other.

Adam N. Joinson is a British author, academic and public speaker within the area of cyberpsychology. He is Professor of Information Systems at University of Bath, following posts at the University of West of England and the Open University. and has conducted ground breaking research into the psychology of Internet usage.

Emotions in virtual communication are expressed and understood in a variety of different ways from those in face-to-face interactions. Virtual communication continues to evolve as technological advances emerge that give way to new possibilities in computer-mediated communication (CMC). The lack of typical auditory and visual cues associated with human emotion gives rise to alternative forms of emotional expression that are cohesive with many different virtual environments. Some environments provide only space for text based communication, where emotions can only be expressed using words. More newly developed forms of expression provide users the opportunity to portray their emotions using images.

<span class="mw-page-title-main">Means of communication</span> Methods used to exchange information

Means of communication are used by people to communicate and exchange information with each other as an information sender and an information recipient.

References

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