Mediengruppe RTL Deutschland

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Mediengruppe RTL Deutschland GmbH
Type private (GmbH)
FoundedApril 16, 2008;13 years ago (2008-04-16) in Cologne
Headquarters,
Key people
Products Television, broadcasting, content production
RevenueIncrease2.svg 2,127 million [1]  (2020)
Owner Bertelsmann
Parent RTL Group
Subsidiaries RTL, VOX, NTV
Website www.mediengruppe-rtl.de

Mediengruppe RTL Deutschland is a German media company based in Cologne, North-Rhine Westphalia. [2] It was founded in 2007 as a holding company for the German television, broadcasting and content production businesses of the RTL Group, which is majority-owned by Bertelsmann. [3]

Contents

History

In 2000, Bertelsmann and Pearson announced that they would merge their television and radio stations and production companies. [4] This created RTL Group, based in Luxembourg, as a leading European media company. [5] RTL's activities in Germany were also affected by this merger; Bertelsmann had gradually increased its stake in the German television broadcaster RTL in the 1990s. [6]

In 2007, television and content businesses in Germany were bundled under the umbrella of Mediengruppe RTL Deutschland. [7] The company introduced a new brand identity and bundled digital competencies. [8]

In 2009, RTL, VOX, NTV, and other programs moved into a joint broadcasting center in Cologne-Deutz, in order to achieve synergy effects not only organizationally but also through physical proximity. [9] [10] [11] One example of successful cooperation between the companies of Mediengruppe RTL Deutschland is the streaming platform TV NOW. [12] Initially launched by RTL, other channels were successively added to the service. [13]

At Bertelsmann, Mediengruppe RTL Deutschland established further partnerships with other divisions, such as for marketing (Ad Alliance) [14] and content production (Content Alliance). [15] [16]

In 2021, it was announced that Gruner + Jahr and Mediengruppe RTL Deutschland intend to cooperate even more closely in the future. [17]

Businesses

Mediengruppe RTL Deutschland positioned itself as a motion picture provider that conceives, produces, and plays out content independently of specific platforms. Its focus has traditionally been on traditional television; simultaneously, its online platforms and those operated by third parties have become increasingly important.

Noteworthy entertainment channels are RTL and VOX, among others. Both continuously achieve high market shares in all target groups. The majority of their programming consists of self-developed formats and in-house productions, supplemented by international series and shows. News and documentaries play an important role at Mediengruppe RTL Deutschland, too; NTV is one of the leading news channels in Germany. More than 700 employees work for the entire media group in journalistic functions at 11 German and 15 international locations.

Operations

Mediengruppe RTL Deutschland GmbH operates as a limited liability company (Gesellschaft mit beschränkter Haftung). Its corporate purpose essentially extends to looking after the overarching interests of the individual companies, as well as all related activities. [18] The holding generates a large part of its revenues from advertising. In addition, there is revenue from licenses for content conceived and produced on behalf of third parties; subscriptions to offerings such as TV NOW account for another share. [1]

Notes and references

  1. 1 2 "Annual Report 2020" (PDF). RTL Group. Retrieved April 6, 2021.
  2. "Mediengruppe RTL Deutschland" (in German). Kommission zur Ermittlung der Konzentration im Medienbereich (KEK). Retrieved March 17, 2021.
  3. Hein, David (November 7, 2007). "RTL führt neue Dachmarke in Deutschland ein". Horizont. Retrieved March 17, 2021.
  4. "Bertelsmann und Pearson besiegeln Allianz". Die Welt (in German). April 8, 2000. p. 13.
  5. Uhlig, Andreas (April 8, 2000). "Gründung eines europäischen Fernsehgiganten – Kooperation von Bertelsmann und Pearson". Neue Zürcher Zeitung (in German). p. 25.
  6. "Bertelsmann sichert sich die Vorherrschaft im TV-Geschäft". Handelsblatt (in German). February 6, 2001. p. 25.
  7. "RTL mit umfassender Dachmarke". Der Tagesspiegel (in German). November 8, 2007. p. 43.
  8. "Chronik" (in German). Mediengruppe RTL Deutschland. Retrieved March 17, 2021.
  9. Frangenberg, Helmut (September 16, 2009). "Millionenpoker um RTL-Umzug". Kölner Stadt-Anzeiger (in German).
  10. "RTL zieht mit zwei Jahren Verspätung in sein neues Sendezentrum ein". Handelsblatt (in German). December 15, 2009. p. 24.
  11. Windrath, Martina (May 28, 2010). "RTL sendet am 5. Juni das erste Mal aus Deutz". Kölnische Rundschau (in German).
  12. "RTL positioniert TV NOW als Streamingdienst". Rheinische Post (in German). December 13, 2018. p. 21.
  13. Kolkmann, Thomas (July 6, 2020). "TVNOW – Mediathek & Streaming-Dienst von RTL, VOX, ntv & Co" (in German). GIGA. Retrieved March 17, 2021.
  14. Scharrer, Jürgen (May 21, 2019). "Digitalvermarktung: Was hinter der Partnerschaft von Ad Alliance und Media Impact steckt". Horizont (in German). Retrieved June 18, 2019.
  15. "RTL und Gruner + Jahr bündeln Vermarktung". Neue Westfälische (in German). July 1, 2016. p. 6.
  16. Germis, Carsten (January 29, 2019). "Bertelsmann bündelt sein Geschäft in Kreativ-Allianz". Frankfurter Allgemeine Zeitung (in German). Retrieved March 17, 2021.
  17. Lipinski, Gregory (February 10, 2021). "Stehen RTL und Gruner + Jahr vor Großfusion?". Meedia (in German). Retrieved March 17, 2021.
  18. "Mediengruppe RTL Deutschland GmbH (AG Köln, HRB 62896)". Unternehmensregister (in German). Bundesanzeiger Verlag. Retrieved March 17, 2021.

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