Mike Boich was an employee at Apple Computer who was in charge of demonstrating the first Macintosh to software developers and potential customers. [1] [2] He is notable as a technology evangelist who persuaded developers to write computer software. [3] [4] [5] He was instrumental in hiring Apple entrepreneur Guy Kawasaki. [6] [7] His name is listed — as credited — inside the original Macintosh 128k.
NeXT, Inc. was an American technology company headquartered in Redwood City, California that specialized in computer workstations for higher education and business markets, and later developed web software. It was founded in 1985 by CEO Steve Jobs, the Apple Computer co-founder who had been forcibly removed from Apple that year. NeXT debuted with the NeXT Computer in 1988, and released the NeXTcube and smaller NeXTstation in 1990. The series had relatively limited sales, with only about 50,000 total units shipped. Nevertheless, the object-oriented programming and graphical user interface were highly influential trendsetters of computer innovation.
Lisa is a desktop computer developed by Apple, released on January 19, 1983. It is generally considered the first mass-market personal computer operable through a graphical user interface (GUI). In 1983, a machine like the Lisa was still so expensive that it was primarily marketed to individual and small and medium-sized businesses as a groundbreaking new alternative to much bigger and more expensive mainframes or minicomputers such as from IBM, that either require additional, expensive consultancy from the supplier, hiring specially trained personnel, or at least, a much steeper learning curve to maintain and operate. Earlier GUI-controlled personal computers were not mass-marketed; for example, the Xerox Alto was manufactured only for Xerox and select partners through Xerox PARC from the early to mid-1970s.
Taligent Inc. was an American software company. Based on the Pink object-oriented operating system conceived by Apple in 1988, Taligent Inc. was incorporated as an Apple/IBM partnership in 1992, and was dissolved into IBM in 1998.
John Sculley III is an American businessman, entrepreneur and investor in high-tech startups. Sculley was vice-president (1970–1977) and president of PepsiCo (1977–1983), until he became chief executive officer (CEO) of Apple Inc. on April 8, 1983, a position he held until leaving in 1993. In May 1987, Sculley was named Silicon Valley's top-paid executive, with an annual salary of US$10.2 million.
Guy Takeo Kawasaki is an American marketing specialist, author, and Silicon Valley venture capitalist. He was one of the Apple employees originally responsible for marketing their Macintosh computer line in 1984. He popularized the word evangelist in marketing the Macintosh as an "Apple evangelist" and the concepts of evangelism marketing and technology evangelism/platform evangelism in general.
The Worldwide Developers Conference (WWDC) is an information technology conference held annually by Apple Inc. The conference is usually held at Apple Park in California. The event is usually used to showcase new software and technologies in the macOS, iOS, iPadOS, watchOS, and tvOS families as well as other Apple software; new hardware products are sometimes announced as well. WWDC is also an event hosted for third-party software developers that work on apps for iPhones, iPads, Macs, and other Apple devices. Attendees can participate in hands-on labs with Apple engineers and attend in-depth sessions covering a wide variety of topics.
The Macintosh, later rebranded as the Macintosh 128K, is the original Macintosh personal computer, from Apple. It is the first successful mass-market all-in-one desktop personal computer with a graphical user interface, built-in screen, and mouse. It was pivotal in establishing desktop publishing as a general office function. The motherboard, a 9 in (23 cm) CRT monochrome monitor, and a floppy drive are in a beige case with integrated carrying handle; it has a keyboard and single-button mouse. The Macintosh was introduced by a television commercial titled "1984" during Super Bowl XVIII on January 22, 1984, and directed by Ridley Scott. Sales were strong at its initial release on January 24, 1984, at $2,495, and reached 70,000 units on May 3, 1984. Upon the release of its successor, the Macintosh 512K, it was rebranded as the Macintosh 128K. The computer's model number is M0001.
4D is a relational database management system and integrated development environment developed by Laurent Ribardière. 4D was created in 1984 and had a slightly delayed public release for Macintosh in 1987 with its own programming language.
Radius Inc. was an American computer hardware firm founded in May 1986 by Burrell Smith, Mike Boich, Matt Carter, Alain Rossmann and joined by other members of the original Macintosh team like Andy Hertzfeld. The company specialized in Macintosh peripherals and accessory equipment. It completed its IPO in June 1990.
The Apple community is the users, media, and third party companies interested in Apple Inc. and its products. They discuss rumors, future products, news stories, and support of Apple's products. Apple has a cult-like following, especially for the Apple II, Macintosh, iPod, iPhone, and luminary staff members. The personal computer revolution, mixed with Apple's vertical integration of its products and services, has increased popularity. Apple's corporate policy of extreme secrecy about future products intensify interest in the company's activities.
A technology evangelist is a person who builds a critical mass of support for a given technology, and then establishes it as a technical standard in a market that is subject to network effects. The word evangelism is borrowed from the context of religious evangelism due to the similarity of sharing information about a particular concept with the intention of having others adopt that concept. This is typically accomplished by showcasing the potential uses and benefits of a technology to help others understand how they can use it for themselves.
Apple Inc., originally named Apple Computer, Inc., is a multinational corporation that creates and markets consumer electronics and attendant computer software, and is a digital distributor of media content. Apple's core product lines are the iPhone smartphone, iPad tablet computer, and the Macintosh personal computer. The company offers its products online and has a chain of retail stores known as Apple Stores. Founders Steve Jobs, Steve Wozniak, and Ronald Wayne created Apple Computer Co. on April 1, 1976, to market Wozniak's Apple I desktop computer, and Jobs and Wozniak incorporated the company on January 3, 1977, in Cupertino, California.
Steven Paul Jobs was an American businessman, inventor, and investor best known for co-founding the technology giant Apple Inc. Jobs was also the founder of NeXT and chairman and majority shareholder of Pixar. He was a pioneer of the personal computer revolution of the 1970s and 1980s, along with his early business partner and fellow Apple co-founder Steve Wozniak.
Evangelism marketing is an advanced form of word-of-mouth marketing in which companies develop customers who believe so strongly in a particular product or service that they freely try to convince others to buy and use it. The customers become voluntary advocates, actively spreading the word on behalf of the company.
The Macintosh Way was the first book written by former Apple evangelist Guy Kawasaki. Subtitled "the art of guerrilla management", the book focused on technology marketing and management and includes many anecdotes culled from Kawasaki's experience during the early development of the Macintosh.
Welcome to Macintosh is a 2008 documentary film focusing on computer company Apple Inc. and its Macintosh line of computers. The title comes from the original welcome message shown during the start-up of Macintosh computers.
Andrea "Andy" Cunningham is an American strategic marketing and communications entrepreneur. She helped launch the Apple Macintosh in 1984 as a part of Regis McKenna, and founded Cunningham Communication, Inc. She is currently the President of Cunningham Collective, a brand strategy, marketing, and communications firm. Her book, Get to Aha! Discover Your Positioning DNA and Dominate Your Competition, was published in October 2017.
Alain Simon Rossmann is a French entrepreneur who was a member of the early Apple Macintosh team and who went on to found or co-found nine startups, of which three went public, three were acquired, and two were dissolved. The ninth is his current company, Machinify.
Developer relations, abbreviated as DevRel, is an umbrella term within the realm of software engineering, covering the strategies for building mutually beneficial relationships between organizations and developers as the primary users, and often influencers on purchases, of a product. Developer relations is a form of platform evangelism and the activities involved are sometimes referred to as a developer program or DevRel program. A DevRel program may comprise a framework built around some or all of the following aspects:
Ellen Petry Leanse is an American author, businesswoman, educator, entrepreneur, and online community pioneer. Leanse has spent 35 years working with leaders at Apple, Google, Facebook, as an entrepreneur, and with dozens of startups. She's a writer on topics of workplace dynamics and a Stanford instructor. Her work has spanned entrepreneurship, corporate leadership, investing, and strategy consulting.
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