MoEngage

Last updated
MoEngage
IndustryMarketing software
Founded2014;10 years ago (2014)
Founder
  • Raviteja Dodda
  • Yashwanth Kumar
Headquarters San Francisco, California, United States
Area served
Worldwide
Key people
Raviteja Dodda (CEO) Yashwanth Kumar (CTO)
Website www.moengage.com

MoEngage is a customer engagement platform, headquartered in San Francisco, California, United States, with offices in Bengaluru, Jakarta, London, and Berlin, founded in 2014. [1]

Contents

History

The company was founded in 2014 by IIT Kharagpur alumni, Raviteja Dodda and Yashwanth Kumar. [2]

Products

MoEngage launched NATIV in March 2016. [3] MoEngage also launched Smart Triggers, a mechanism for delivering one-to-one personalized push notifications. [4]

In August 2016, MoEngage launched its "Web Marketing Suite" which included email, web push, and in-app messaging. [4] In January 2018, the company launched a new product called Dynamic Product Messaging (DPM) that sent personalized product recommendations across channels based on user behavior. [5]

Funding

In September 2015, MoEngage secured $4.25 million in Series A funding led by Helion Venture Partners with participation from Exfinity, Snapdeal's co-founders Kunal Bahl and Rohit Bansal and Taxi4Sure's founder Raghunandan G. [6] Earlier, the company received seed funding from Helion Venture Partners in 2014 and, in 2016, an undisclosed investment from Facebook's Anand Chandrasekaran. [7]

In December 2018, the company raised $9 million in a Series B funding round led by Matrix Partners and Ventureast. [8]

In February 2020, the company announced a Series C funding of $25 million for its platform led by Eight Roads Ventures, F-Prime Capital, Matrix Partners, and Ventureast. [9]

Recognition

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References

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  2. Banerjee, Avishek (October 15, 2018). "Enabling The Digital Makeover". BusinessWorld.
  3. Cifuentes, Jon (March 16, 2016). "MoEngage launches NATIV to help app marketers bypass engineering and boost engagement". VentureBeat.
  4. 1 2 Rogers, Stewart (August 19, 2016). "MoEngage comes of age with the launch of a full web and app marketing suite". VentureBeat.
  5. "MoEngage launches its first Dynamic Product Messaging Service". Deccan Chronicle. January 29, 2018.
  6. Shu, Catherine (September 14, 2015). "MoEngage Raises $4.25M Series A To Grow In The U.S." TechCrunch.
  7. Sangani, Priyanka (December 14, 2016). "MoEngage secures funding from Anand Chandrasekaran". The Economic Times.
  8. Ahuja, Aakanksha (December 4, 2018). "MoEngage raises $9 million funding from Matrix Partners, others". Livemint.
  9. "MoEngage lands $25M for its mobile-first customer engagement platform". TechCrunch. Retrieved 2020-02-12.
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