Mobile marketing is a multi-channel online marketing technique focused at reaching a specific audience on their smartphones, feature phones, tablets, or any other related devices through websites, e-mail, SMS and MMS, social media, or mobile applications. Mobile marketing can provide customers with time and location sensitive, personalized information that promotes goods, services, appointment reminders and ideas. In a more theoretical manner, academic Andreas Kaplan defines mobile marketing as "any marketing activity conducted through a ubiquitous network to which consumers are constantly connected using a personal mobile device".
The term mobile commerce was originally coined in 1997 by Kevin Duffey at the launch of the Global Mobile Commerce Forum, to mean "the delivery of electronic commerce capabilities directly into the consumer’s hand, anywhere, via wireless technology." Many choose to think of Mobile Commerce as meaning "a retail outlet in your customer’s pocket."
TIBCO Software Inc. is an American business intelligence software company founded in 1997 in Palo Alto, California.
Tealeaf was a company providing analytics software for web and mobile applications.
VNG Corporation (VNG) is a technology company that was founded in the year 2004. It specialises in digital content, online entertainment, social networking, and e-commerce. It focuses on four main businesses, including online games, platforms, digital payments, and cloud services. Many products developed by VNG have attracted hundreds of millions of users, such as Zalo, ZaloPay, Zing MP3, and 123phim.
A geofence is a virtual perimeter for a real-world geographic area. A geofence could be dynamically generated or match a predefined set of boundaries.
The BOLT Browser was a web browsing system for mobile phones including feature phones and smartphones able to run Java ME applications. The BOLT browser was installed on the phone, and BOLT servers accessed Web pages, processed and compressed them, and delivered them to phones running the browser. The BOLT Browser was offered free of charge to consumers, and by license to mobile network operators and handset manufacturers. BOLT was produced by Bitstream Inc., the company which previously produced ThunderHawk for mobile network operators and handset manufacturers. BOLT was originally introduced into private beta on January 15, 2009 and was made available to the public on February 16, 2009 when the public beta was announced at Mobile World Congress in Barcelona. BOLT supported Java-based handsets with Java MIDP 2 and CLDC 1.0 or higher. BOLT also has specially optimized version for BlackBerry smartphones and worked with Windows Mobile and Palm OS devices that employ a MIDlet manager or Java emulator. BOLT was built using the WebKit rendering engine to display a full Web page layout as found on desktop web browsers.
Infibeam Avenues Limited is an Indian payment infrastructure and software as a service (SaaS) fintech company that provides digital payment services, eCommerce platforms, digital lending, data cloud storage and omnichannel enterprise software to businesses across industries in India and globally.
LocationSmart, originally called TechnoCom Location Platform, is a location-as-a-service (LaaS) company based in Carlsbad, California, that provides location APIs to enterprises and operates a secure, cloud-based and privacy-protected platform. In February 2015, it acquired a competitor, Locaid.
GoPago was a cloud-based mobile payment platform with an integrated point of sale system, based in Pasadena, CA. GoPago's payment platform allows customers to purchase orders in advance of arriving at brick-and-mortar merchants and merchants to manage orders in real-time. In August 2012, GoPago released GoPago LIVE, an application-based tablet point of sale system, which are free to merchants. GoPago's mobile payments platform is cloud-based, which allows transactions processing without near-field communications or QR-code technologies. On December 11, 2013, Amazon reached an agreement with GoPago to buy a license to its technology and hire certain members of its engineering team. On December 20, 2013, mobile commerce company DoubleBeam acquired all of the assets of GoPago, including all customers, systems, products, brand name and IP portfolio. On February 20, 2015, DoubleBeam was acquired by Verifone, Inc, and GoPago was subsequently rebranded as Verifone Cloud POS.
iOnRoad is a free augmented reality driving safety app. It received the International CES 2012 innovation award. The program uses the GPS feature, gyroscope and video camera stream of the native mobile device to monitor a vehicle’s position on the road, alerting drivers of lane departures and potential collisions with audio and visual cues. iOnRoad has been downloaded by over 500,000 people.
Opera Mobile Store was a platform-independent browser-based app store for mobile-phone owners and a digital application distribution platform used by more than 40,000 developers around the world, owned and maintained by Opera. Launched and powered by a third-party provider in March, 2011 the Opera Mobile Store was relaunched on a new platform, after acquisition of Handster, a mobile app store platform company, in January 2012. The service allows users to browse and download applications for over 7,500 different devices on Android, Java, BlackBerry OS, Symbian, iOS, and Windows Mobile.
iSIGN Media (iSIGN) is a proximity marketing company headquartered in Richmond Hill, Ontario, with R&D and customer support operations in Vancouver, British Columbia and Tampa, Florida. The company uses Bluetooth, mobile, WiFi and location-aware technologies to deliver rich-media, permission-based messages at designated locations or at events, such as Super Bowl XLVII. The company installs smart antenna technology to enable customers to deliver commercial offers while protecting consumer privacy.
Solavei was a social commerce network offering contract-free mobile service in the United States, known for its use of incentivized referral plans and its social network advertising program. In addition to its mobile phone services, Solavei operated a social commerce network for its users. Ryan Wuerch founded the company in 2012. As of 2013, Solavei had 140 employees and was valued by investors at $120 million. The company has been described as a multi-level marketing (MLM) company, or of being very similar to a MLM company.
Clover Rewards is a digital loyalty marketing platform that was launched in April 2011. An alternative to traditional paper and plastic card-based incentive programs, Clover Rewards provides interactive loyalty marketing solutions for businesses. The technology that Clover Rewards is built upon works on mobile phones via app or SMS and allows merchants to reward customers for frequent purchases. Clover Rewards also serves as a direct-marketing platform and analytics tool. Clover Rewards fits into the category of mobile loyalty, a modern type of loyalty program. In summer 2018, Perka was rebranded to Clover, its sister company.
Spirit DSP is a Russian company that develops embedded software for real-time voice and video communication over IP networks – voice and video engines. Its voice and video software platform is used by carriers, mobile messaging apps, and social networks, serving more than 1 billion users in 100 countries.
Mark Boidman is a Media and Tech investment banker and attorney at law, specializing in mergers and acquisitions. He advises companies across Media and Entertainment sectors, including digital media and marketing, retail technology, Pro AV and enterprise software/tech, on M&A and financing transactions.
John D. Marshall is an American entrepreneur and inventor. He is the co-founder and former president and CEO of AirWatch, which VMware acquired for $1.54 billion in 2014. He is co-chairman at a software start-up called OneTrust.
The commercialization of the Internet encompasses the creation and management of online services principally for financial gain. It typically involves the increasing monetization of network services and consumer products mediated through the varied use of Internet technologies. Common forms of Internet commercialization include e-commerce, electronic money, and advanced marketing techniques including personalized and targeted advertising. The effects of the commercialization of the Internet are controversial, with benefits that simplify daily life and repercussions that challenge personal freedoms, including surveillance capitalism and data tracking. This began with the National Science Foundation funding supercomputing center and then universities being able to develop supercomputer sites for research and academic purposes.
Oracle Advertising and Customer Experience (CX) is a suite of cloud-based applications offered by Oracle Corporation that includes tools for advertising, marketing, sales, e-commerce, customer service.
