Guerrilla marketing is an advertisement strategy in which a company uses surprise and/or unconventional interactions in order to promote a product or service. It is a type of publicity. The term was popularized by Jay Conrad Levinson's 1984 book Guerrilla Marketing.
Direct marketing is a form of communicating an offer, where organizations communicate directly to a pre-selected customer and supply a method for a direct response. Among practitioners, it is also known as direct response marketing. In contrast to direct marketing, advertising is more of a mass-message nature.
Unified messaging is a business term for the integration of different electronic messaging and communications media technologies into a single interface, accessible from a variety of different devices. While traditional communications systems delivered messages into several different types of stores such as voicemail systems, e-mail servers, and stand-alone fax machines, with Unified Messaging all types of messages are stored in one system. Voicemail messages, for example, can be delivered directly into the user's inbox and played either through a headset or the computer's speaker. This simplifies the user's experience and can offer new options for workflow such as appending notes or documents to forwarded voicemails.
Enterprise feedback management (EFM) is a system of processes and software that enables organizations to centrally manage deployment of surveys while dispersing authoring and analysis throughout an organization. EFM systems typically provide different roles and permission levels for different types of users, such as novice survey authors, professional survey authors, survey reporters and translators. EFM can help an organization establish a dialogue with employees, partners, and customers regarding key issues and concerns and potentially make customer-specific real time interventions. EFM consists of data collection, analysis and reporting.
Mobile marketing is a multi-channel online marketing technique focused at reaching a specific audience on their smartphones, feature phones, tablets, or any other related devices through websites, e-mail, SMS and MMS, social media, or mobile applications. Mobile marketing can provide customers with time and location sensitive, personalized information that promotes goods, services, appointment reminders and ideas. In a more theoretical manner, academic Andreas Kaplan defines mobile marketing as "any marketing activity conducted through a ubiquitous network to which consumers are constantly connected using a personal mobile device".
eBay Enterprise, Inc. was a multinational e-commerce corporation that specialized in creating, developing and running online shopping sites for brick and mortar brands and retailers. The company also provided a variety of marketing, consumer engagement, customer care, payment processing, fulfillment, fraud detection, and technology integration services.
Workfront, Inc., was a Lehi, Utah-based software company that developed web-based work management and project management software that features enterprise work management, issue tracking, document management, time tracking and portfolio management. The company was founded in 2001 by Scott Johnson. Workfront has 1000 employees and approximately 4,000 customers with offices in the United States and EMEA.
eVoice is a telecommunications service owned by j2 Global, Inc. (NASDAQ:JCOM). The company manages incoming and outgoing calls using virtual phone numbers. The service was initially founded by Wendell Brown, Mark Klein, and Craig Taro Gold in 2000 and re-launched in March 2010 with an expansion of services that include both individual, personal uses as well as services for businesses.
J&D's Down Home Enterprises, also known as J&D's Foods, was an American company founded in 2007 by entrepreneurs Justin Esch and Dave Lefkow to produce vegetarian based, bacon-related products such as Bacon Salt and Baconnaise. In November 2017, the company was purchased by L and L Specialty Foods, based in Altura, Minnesota.
Constant Contact, Inc. is an online marketing company, headquartered in Waltham, Massachusetts, with additional offices in Loveland, Colorado; and New York, New York.
Salesforce Marketing Cloud is a provider of digital marketing automation and analytics software and services. It was founded in 2000 under the name ExactTarget. The company filed for an IPO in 2007, but withdrew its filing two years later and raised $145 million in funding. It acquired CoTweet, Pardot, iGoDigital and Keymail Marketing. In 2012, it raised $161.5 million in an initial public offering, before being acquired by Salesforce for $2.5 billion in 2013. ExactTarget was renamed Salesforce Marketing Cloud in 2014 after its acquisition by Salesforce.
Bread Financial Holdings, Inc. is an American publicly-traded provider of loyalty and marketing services, such as private label credit cards, coalition loyalty programs, and direct marketing, derived from the capture and analysis of transaction-rich data.
Keynote Systems was a U.S. based company that specialized in developing and marketing software as a service technology to measure, test, and improve from the end user perspective, the performance of websites, online content, applications, and services across browsers, networks, and mobile devices. Keynote provided independent testing, measurement and monitoring of mobile content, applications, and services on real devices across multiple mobile operator networks.
Twilio Inc. is an American cloud communications company based in San Francisco, California, which provides programmable communication tools for making and receiving phone calls, sending and receiving text messages, and performing other communication functions using its web service APIs.
Act-On Software is a software-as-a-service product for marketing automation. The company is headquartered in Portland, Oregon and was founded in 2008, originally retailing its software exclusively through Cisco, which provided $2 million in funding.
Zendesk, Inc. is a Danish-American company headquartered in San Francisco, California. It provides software-as-a-service products related to customer support, sales, and other customer communications. The company was founded in Copenhagen, Denmark, in 2007. Zendesk raised about $86 million in venture capital investments before going public in 2014.
Global Relay is a technology services company providing software-as-a-service electronic message archiving, instant messaging, compliance and supervision services with a focus on highly regulated industries. Global Relay is privately held and employee controlled, with no outside or venture funding.
Help Scout, legally Help Scout PBC, is a global remote company which is a provider of help desk software and is headquartered in Boston, Massachusetts. The company provides an email-based customer support platform, knowledge base tool, and an embeddable search/contact widget for customer service professionals. Help Scout's main product is a web-based SaaS HIPAA-compliant help desk.
Sinch, formerly CLX Communications, is a communications platform as a service (CPaaS) company which powers messaging, voice, and email communications between businesses and their customers. Headquartered in Stockholm, Sweden, the company employs over 4000 people in more than 60 countries.
MoEngage is a customer engagement platform, headquartered in San Francisco, California, United States, with offices in Bengaluru, Jakarta, London, and Berlin, founded in 2014.
