Mobility Carsharing

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Mobility Carsharing
Formerly05 02 in Lucerne, Switzerland
Type Cooperative
Industry shared transport
Founded2 May 1997
Revenue76 million CHF (2017)
Number of employees
224 (2017)

Mobility Carsharing (officially Mobility Cooperative, also known as Mobility Car Sharing or simply Mobility for short) is a Swiss cooperative of carsharing. It covers almost all organised carsharing in Switzerland. [1] Mobility offers 2,930 vehicles at 1,500 sites and 200 scooters in Zurich for private customers as well as for companies. [2]

Contents

As of 2017, Mobility has 177,100 customers, of which 66,800 are members of the cooperative. The company employs a workforce of 224 staff and generates a turnover of CHF 76 million. [3] It is the most important car sharing company in Switzerland. [1]

A Mobility car in Bern. Corsa mobility bern.JPG
A Mobility car in Bern.

History

Mobility was founded in 1997 with the merger of the two Swiss car sharing cooperatives AutoTeilet-Genossenschaft (ATG) and ShareCom. These predecessor companies were both founded in 1987, ATG in Stans and ShareCom in Zurich. The two began cooperating as early on as 1991, each enabling their members to use the other's vehicles. That same year they were both involved in setting up the association European Car Sharing (ECS). In 1996, ATG took over the Geneva-based cooperative CopAuto (founded in 1993). ShareCom developed the first on-board computers in the same year.

Mobility CarSharing was formed from the merger between ATG and ShareCom in 1997: its registered headquarters were in Zurich and it had 17’400 customers and 760 vehicles. After this, the reservation system underwent technological refinement: the vehicles were fitted with on-board computers and members were issued with a chip card (Mobility Card). Online reservations were introduced, too. These expensive technical facilities imposed a considerable financial burden on the company and a restructuring programme was initiated in the year 2000. Since then, Mobility has continuously increased its number of cooperative members and customers as well as adding more vehicles and sites. A range of cooperative ventures have been launched or expanded. In 2013 Mobility received the GfM award from the Swiss Marketing Association. [4]

As of 1 October 2007 the company's registered headquarters was moved to Lucerne, where the cooperative's operational centre was already located. [5] The company will relocate their headquarter to Rotkreuz ZG by 2018. [6]

Fleet

Mobility operates more than 2,930 vehicles at 1,500 sites and 200 e-scooter in Zurich.

The vehicle fleet comprises ordinary vehicles in ten categories, ranging from frugal compact cars, convertibles and light vans to e-scooter. Their striking red colour is the company's main hallmark, making the vehicles clearly recognizable throughout Switzerland. One of the key considerations for Mobility's vehicle management programme is sustainability: according to the company itself, its entire fleet achieves emissions averaging 97 g CO2/km. This puts Mobility 33% below Switzerland's mandatory threshold as applicable from 2015. [7]

How the system works

Mobility offers 24 hours availability, and charges by hour and km traveled, with a minimum charging period of 30 minutes. Vehicles are reserved online via the mobile app or website, or by telephone. The reservation of the vehicle is confirmed in real time. The vehicle can then be opened and used with mobile app, the Mobility Card, or SwissPass  [ de ]. Certain vehicle types are fitted so that they can be operated entirely without a key.

Once the vehicle has been returned, the on-board computer once again relays the trip details via email or text message for invoicing purposes. Fees are charged based on the number of kilometres travelled and the duration of use. The fee includes all costs for fuel, motor insurance, tax, maintenance and depreciation. [8]

Stations

mobility electric car at Tagerwilen-Dorf railway station Mobility-Station Bahnhof Tagerwilen-Dorf.jpg
mobility electric car at Tägerwilen-Dorf railway station
A Mobility station in Lucerne. A Mobility station in Lucerne..jpg
A Mobility station in Lucerne.

Mobility primarily locates its vehicles at railways stations and in conurbations. This is due to the fact that it collaborates with various public transportation companies so as to provide interconnected mobility services. As a result, more than 40 per cent of Mobility cars are situated at railway stations of the Swiss Federal Railways. The aim here is to dovetail public transportation with car travel. [9]

Offers

Mobility aims its subscriptions and offers at various target groups. The company launched its "Learner driver subscription" programme in 2013 for learner drivers and inexperienced motorists, for example. A similar programme is "Student subscription" (since 2014) for students. Private customers can become cooperative members or take out annual/trial subscriptions and benefit from additional advantages. Furthermore, they can register without subscription fees or obligations for "Click & Drive".

Mobility offers two different products in the area of corporate mobility. "Business Car Sharing" allows companies to make use of Mobility cars – whether on a one-off basis or using exclusively reserved vehicles at the company's headquarters. Meanwhile, "Mobility Pool Car Sharing" involves existing corporate fleets being equipped with car sharing technology, thereby allowing a system of car sharing to be operated within the company. Other services such as claims management and maintenance are likewise integrated in the programme. A number of companies have outsourced their vehicle fleets to Mobility, either completely or partially. These include Migros (since 1998) and ABB.

Environment

According to an Interface study, 22% of private customers and 50% of business customers would buy their own car if Mobility did not exist. This would mean there would be around 27'600 more vehicles on Switzerland's roads, needing 41'400 parking spaces. The study also shows that car sharing has a positive impact on energy consumption: it leads to a reduction in CO2 emissions of 20’500 tonnes per year. Mobility has its annual business and sustainability report audited by the Global Reporting Initiative and achieved Application Level B in 2014. [10]

Cooperative ventures

Mobility collaborates with various public transport companies: these provide parking spaces at railway stations and promote offers involving combined transport such as the Swiss Federal Railways, [11] universities [12] [13] and companies.

Mobility also collaborates with the rental car companies Hertz (1996) and Europcar (2016), which offer Mobility members reduced rental rates.

Subsidiaries

Through its subsidiary Mobility Systems + Services (founded in 2001 as Mobility Support AG), Mobility markets its booking system MobiSys 2.0, which it developed itself, as well as its expertise in the fields of fleet management and marketing. [14]

In 2014 Mobility launched Switzerland's first free-floating car sharing programme called "Catch a Car" [15] in Basel. Members can locate Catch-Cars via smartphone or on the website and drive from A to B without making a reservation in advance. Catch a Car is currently going through a two-year pilot phase. ETH Zurich is conducting a scientific investigation into how Catch a Car impacts on the mobility behaviour of individual members. [16]

Related Research Articles

<span class="mw-page-title-main">Transport in Switzerland</span> Overview of transport in Switzerland

Switzerland has a dense network of roads and railways. The Swiss public transport network has a total length of 24,500 kilometers and has more than 2600 stations and stops.

<span class="mw-page-title-main">Carsharing</span> Model of car rental where people rent cars for short periods of time

Carsharing or car sharing or car clubs (UK) is a model of car rental where people rent cars for short periods of time, often by the hour. It differs from traditional car rental in that the owners of the cars are often private individuals themselves, and the carsharing facilitator is generally distinct from the car owner. Carsharing is part of a larger trend of shared mobility.

Flexcar is a vehicle subscription company based in Boston, MA. They offer weekly subscriptions to a variety of cars with touchless pickup from locations in Boston, Nashville, and Atlanta. Flexcars include maintenance and insurance and customers can cancel their subscription anytime without penalty.

<span class="mw-page-title-main">Sixt</span> German multinational car rental company

Sixt SE is an international mobility service provider with about 2,000 locations in more than 100 countries. Sixt SE acts as a parent and holding company of the Sixt Group, which is internationally active in the business areas of vehicle rental, car sharing, ride-hailing, and subscription.

<span class="mw-page-title-main">Europcar</span> French car rental company

Europcar Mobility Group is a French car rental company founded in 1949 in Paris. The head office of the holding company, Europcar Group S.A., is in the business park of Val Saint-Quentin at Voisins-le-Bretonneux, France.

Communauto is a Canadian carsharing company based in Montreal, Quebec, Canada, that operates in fifteen Canadian cities and Paris, France. As of March 2018 it had 40,000 users, and a fleet of approximately 2,000 free-floating and station-based vehicles.

A car rental, hire car or car hire agency is a company that rents automobiles for short periods of time to the public, generally ranging from a few hours to a few weeks. It is often organized with numerous local branches, and primarily located near airports or busy city areas and often complemented by a website allowing online reservations.

Greenwheels is the largest carsharing corporation in the Netherlands and also operates in Germany. Operations in the United Kingdom ceased on 1 March 2013.

<span class="mw-page-title-main">Shared transport</span> Demand-driven vehicle-sharing arrangement

Shared transport or shared mobility is a transportation system where travelers share a vehicle either simultaneously as a group or over time as personal rental, and in the process share the cost of the journey, thus creating a hybrid between private vehicle use and mass or public transport. It is a transportation strategy that allows users to access transportation services on an as-needed basis. Shared mobility is an umbrella term that encompasses a variety of transportation modes including carsharing, Bicycle-sharing systems, ridesharing companies, carpools, and microtransit.

Share Now GmbH is a German carsharing company, formed from the merger of Car2Go and DriveNow. Since 2022, it is a subsidiary of the Free2Move division of multinational automaker Stellantis providing carsharing services in urban areas in Europe, and formerly in North America. It has over four million registered members and a fleet of over 14,000 vehicles in 18 cities across Europe.

<span class="mw-page-title-main">Renault Twizy</span> Two-seat electric car

The Renault Twizy is a two-seat electric microcar designed and marketed by Renault. It is classified in Europe as either a light or heavy quadricycle depending on the output power, which is either 4 kW (5.4 hp) for the 45 model or 13 kW (17 hp) for the 80 model, both names reflecting its top speed in km/h. Originally manufactured in Valladolid, Spain, production was moved to Busan in South Korea in March 2019 to meet increased demand in Asia.

Cambio CarSharing is a carsharing company which was formed in 2000 as a merger of several carsharing companies in different cities in Germany and Belgium. Cambio is a member of Bundesverband CarSharing e.V. (bcs), the industry association of the traditional car sharing organisations in Germany.

<span class="mw-page-title-main">Flinkster</span>

Flinkster is the name of the carsharing operations of the railway and logistics company Deutsche Bahn (DB) in Germany, managed by Deutsche Bahn Connect GmbH formerly called DB Rent, which is a subsidiary of DB Fuhrpark, which is a subsidiary of Deutsche Bahn AG. Flinkster was originally called DB Carsharing. Flinkster offers own cars and access to those of regional partners, i.e. other car sharing companies .,

DriveNow was a one-way carsharing service wholly owned by the automotive manufacturer BMW. In 2019, DriveNow and car2go, a carsharing service from Daimler AG, merged to form the global mobility provider Share Now, with a combined fleet of 20,000 vehicles in 31 cities in 14 countries and over four million members worldwide. Share Now is one of the five mobility services which are part of the mobility joint venture of the BMW Group and the Daimler AG.

<span class="mw-page-title-main">Enterprise Holdings</span> Holding company of several car rental brands

Enterprise Holdings is an American private holding company headquartered in Clayton, Missouri in Greater St. Louis. It is the parent company of car rental agencies Enterprise Rent-A-Car, National Car Rental, Alamo Rent a Car and also operates several other transportation services including commercial fleet management, used car sales, carsharing, and commercial truck rental operations.

<span class="mw-page-title-main">GOVECS</span>

GOVECS AG, headquartered in Munich, Germany, manufactures a variety of electric vehicles distributed under its own brand or developed and produced for other brands. Production of all vehicles takes place in the company’s own factory in Wroclaw, Poland. The main product line is one of electric scooters marketed to private users as well as to fleet operators, such as delivery services, in a transport version under the GOVECS GO! brand. The company markets its GOVECS GO! electric scooters in the US and 17 European countries. The core markets are Germany, France, Spain, and Portugal, as well as the Benelux countries.

<span class="mw-page-title-main">Microtransit</span> Form of demand-responsive transport with no fixed routes or schedules

Microtransit is a form of bus demand responsive transport vehicle for hire. This transit service offers a highly flexible routing and/or highly flexible scheduling of minibus vehicles shared with other passengers. Microtransit providers build routes ad-hoc exclusively so as to only match each demand (trip) and supply and extend the efficiency and accessibility of the transit service. Possible pick-up/drop-off stops are restricted, and transit can be provided either as a stop-to-stop service or curb-to-curb service. Proponents argue conceptually, microtransit fits somewhere between private individual transportation and public mass transit (bus).

Vehicle subscription is a service where a customer pays a recurring fee for the right to use one or more automotive vehicles. Some vehicle subscriptions offer insurance and maintenance as part of the subscription fee; other subscriptions allow the subscriber to switch between different vehicles during their subscription period. Industry commentators consider vehicle subscription to be an alternative to owning or leasing a vehicle.

<span class="mw-page-title-main">Scoot Networks</span>

Scoot Networks, also known as just Scoot or Scoot Rides, is an American company which provides public electric scooter and electric bicycle sharing systems. The company is based in San Francisco, California.

<span class="mw-page-title-main">Micromobility</span> Modes of transport involving very light vehicles

Micromobility refers to a range of small, lightweight vehicles operating at speeds typically below 25 km/h (15 mph) and driven by users personally. Micromobility devices include bicycles, e-bikes, electric scooters, electric skateboards, shared bicycle fleets, and electric pedal assisted (pedelec) bicycles.

References

  1. 1 2 "Today, the co-operative covers almost the totality of organised carsharing in Switzerland.", from Sylvia Harms and Bernard Truffer, The emergence of a nationwide carsharing co-operative in Switzerland (page visited on 24 August 2013).
  2. "2018". 10 December 2019.
  3. https://www.mobility.ch/fileadmin/files/documents/annual_reports/2017_Mobility_annual_report_E.pdf [ dead link ]
  4. https://www.mobility.ch/en/media/media-releases/2016/2013/ [ dead link ]
  5. "About Mobility". www.mobility.ch.
  6. "Mobility Carsharing - Press release" (PDF).
  7. https://www.mobility.ch/fileadmin/files/meta/media/media_releases/20150811_MM_E_new_automobiles_Mobility_vs_CH.pdf [ dead link ]
  8. "How it works". www.mobility.ch.
  9. "SBB: Click & Drive: Your hire car at the railway station". Archived from the original on 14 March 2016. Retrieved 9 February 2016.
  10. https://www.mobility.ch/fileadmin/files/meta/media/media_releases/MM_E_Mobility_Jahresabschluss_2013.pdf [ dead link ]
  11. http://www.sbb.ch/en/station-services/car-bike/hire-or-borrow/carsharing.html (page visited on 24 August 2013).
  12. http://camipro.epfl.ch/mobility (page visited on 24 August 2013).
  13. http://www.unil.ch/unibat/page96891.html Archived 2013-08-24 at archive.today (page visited on 24 August 2013).
  14. "Carsharing Software / Fleet Management Software with Swiss Precision". 18 March 2019.
  15. "How it works". 7 November 2019.
  16. "Geschichte". www.mobility.ch.