Motivate (company)

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Motivate LLC
FormerlyAlta BicycleShare [1]
Company type Subsidiary
Headquarters,
Area served
United States
Key people
Matthew Parker (CEO)
Services Bicycle-sharing system and urban service provider
Revenue100 million
Number of employees
1500+ [2]  (2021)
Parent Lyft
Website motivateco.com

Motivate LLC (formerly Alta Bicycle Share and also Motivate International Inc.) is a company based in New York City that services bicycle sharing systems and other urban services in North America.

Contents

The systems provide a flexible method for completing short trips, as contrasted with the longer rentals offered by traditional bike rental companies. In July 2018, a portion of the company was acquired by Lyft, with the service arm portion of the business staying private and renamed Motivate LLC. [3]

History

Alta Bicycle Share was formed in 2010. [4]

Alta was listed in Fast Company's "World's Most Innovative Companies" for 2014 in February 2014. [5]

In October 2014, it was announced that the company had been acquired by Bikeshare Holdings LLC and would be relocating headquarters from Portland, Oregon to New York City under the leadership of Jay Walder. [6] [7] [8] [9] [10]

Following the acquisition, Alta rebranded to Motivate on January 14, 2015. [11] [12] [13]

Subsequently, Motivate announced its acquisition of 8D Technologies, the technology provider for a number of the systems it already operated, in February 2017. [14] In July 2018, Lyft announced that it would acquire Motivate and continue to operate it as a standalone business. [15] [16]

Currently operating systems

Motivate currently operates eight systems in public-private partnerships with local governments:

Discontinued systems

Systems suppliers

Motivate-operated systems have used multiple suppliers for bikes, stations, kiosks, and technology across each city including 8D Technologies and Montreal-based PBSC Urban Solutions [29] [30] for equipment and technology and Cycles Devinci and Arcade Cycles for bicycles.

See also

Related Research Articles

<span class="mw-page-title-main">Bicycle-sharing system</span> Short-time bicycle rental service

A bicycle-sharing system, bike share program, public bicycle scheme, or public bike share (PBS) scheme, is a shared transport service where bicycles are available for shared use by individuals at low cost.

<span class="mw-page-title-main">Lyft</span> American ride-sharing company

Lyft, Inc. is an American company offering mobility as a service, ride-hailing, vehicles for hire, motorized scooters, a bicycle-sharing system, rental cars, and food delivery in the United States and select cities in Canada. Lyft sets fares, which vary using a dynamic pricing model based on local supply and demand at the time of the booking and are quoted to the customer in advance, and receives a commission from each booking. Lyft is the second-largest ridesharing company in the United States after Uber.

<span class="mw-page-title-main">Shared transport</span> Demand-driven vehicle-sharing arrangement

Shared transport or shared mobility is a transportation system where travelers share a vehicle either simultaneously as a group or over time as personal rental, and in the process share the cost of the journey, thus purportedly creating a hybrid between private vehicle use and mass or public transport. It is a transportation strategy that allows users to access transportation services on an as-needed basis. Shared mobility is an umbrella term that encompasses a variety of transportation modes including carsharing, Bicycle-sharing systems, ridesharing companies, carpools, and microtransit.

<span class="mw-page-title-main">Nice Ride Minnesota</span> Bike sharing system in the Minneapolis and St. Paul Minnesota area

Nice Ride Minnesota was a seasonally operated nonprofit bicycle sharing system in Minneapolis and St. Paul, Minnesota based on the BIXI brand created by Public Bike System Company and first used in Montreal. Launched on June 10, 2010, it served over 10,000 trips in its first month and reached 100,817 rides in the first season of operation. The bicycles in the system are manufactured by Cycles Devinci. They are painted fluorescent green and include a cargo carrier and headlights. They receive daily maintenance, and are redistributed throughout the system via truck.

<span class="mw-page-title-main">Capital Bikeshare</span> Bike sharing system in the Washington, D.C., area

Capital Bikeshare is a bicycle-sharing system which serves Washington, D.C., and certain counties of the larger metropolitan area. As of January 2023, it had 700+ stations and more than 5,400 bicycles. The member jurisdictions own most of the equipment and have sourced operations to contractor Motivate International. Opened in September 2010, the system was the largest bike sharing service in the United States until New York City's Citi Bike began operations in May 2013.

BCycle is a public bicycle sharing company owned by Trek Bicycle and is based in Waterloo, Wisconsin, United States. It has 34 local systems operating in cities across the United States. However, in several cities it operates under a name other than BCycle

Bluebikes, originally Hubway, is a bicycle sharing system in the Boston metropolitan area. As of July 2021, the system had deployed 393 stations with a fleet of over 3,800 bikes in the 10 municipalities it served. Bluebikes is operated by Motivate and uses technology provided by 8D Technologies and PBSC Urban Solutions for equipment. The bike share program officially launched in Boston as Hubway. From 2012 to 2021, neighboring municipalities of Brookline, Cambridge, Somerville, Everett, Newton, Arlington, Chelsea, Watertown, and Salem joined the system. By 2020, total annual members neared 23,000, and as of 2021, 14 million total rides have been taken.

BIXI Montréal is a public bicycle sharing system serving Montréal, Quebec, Canada.

<span class="mw-page-title-main">Melbourne Bike Share</span>

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Citi Bike is a privately owned public bicycle sharing system serving the New York City boroughs of the Bronx, Brooklyn, Manhattan, and Queens, as well as Jersey City and Hoboken, New Jersey. Named after lead sponsor Citigroup, it was operated by Motivate, with former Metropolitan Transportation Authority CEO Jay Walder as chief executive until September 30, 2018, when the company was acquired by Lyft. The system's bikes and stations use technology from Lyft.

<span class="mw-page-title-main">Divvy</span> Chicago-based bike sharing system

Divvy is the bicycle sharing system in the Chicago metropolitan area, currently serving the cities of Chicago and Evanston. The system is owned by the Chicago Department of Transportation and has been operated by Lyft since 2019. As of Sept 2021, Divvy operated 16,500 bicycles and over 800 stations, covering 190 square miles.

<span class="mw-page-title-main">Bay Wheels</span>

Bay Wheels is a regional public bicycle sharing system in California's San Francisco Bay Area. It is operated by Motivate in a partnership with the Metropolitan Transportation Commission and the Bay Area Air Quality Management District. Bay Wheels is the first regional and large-scale bicycle sharing system deployed in California and on the West Coast of the United States. It was established as Bay Area Bike Share in August 2013. As of January 2018, the Bay Wheels system had over 2,600 bicycles in 262 stations across San Francisco, East Bay and San Jose.

<span class="mw-page-title-main">Bike Share Toronto</span> Canadian bicycle-sharing system

Bike Share Toronto is a bicycle-sharing system in Toronto, Ontario, operated by the Toronto Parking Authority (TPA). The system consists of over 9,000 bicycles and over 700 stations, and covers over 200 square kilometres in 21 of the 25 wards of the city, with plans to expand to the entire city by 2025.

<span class="mw-page-title-main">Pronto Cycle Share</span> Bike sharing system in Seattle, Washington, United States

Pronto Cycle Share, branded as Pronto!, was a public bicycle sharing system in Seattle, Washington, that operated from 2014 to 2017. The system, owned initially by a non-profit and later by the Seattle Department of Transportation, included 54 stations in the city's central neighborhoods and 500 bicycles. Motivate operated the system and Alaska Airlines was the program's presenting sponsor. On March 31, 2017, Pronto shut down operations and disassembly of stations began, with the bicycles being offered to other cities that wish to start a similar system.

Cycling in Boston has been a popular activity since the late 19th century for both recreation and commuting, and it has grown in popularity in recent years, aided by improving cycling infrastructure. It is especially prevalent around the campuses of the numerous universities in the city.

<span class="mw-page-title-main">PBSC Urban Solutions</span> Bicycle-sharing system developer and supplier

PBSC Urban Solutions, formerly the Public Bike System Company, is an international bicycle-sharing system equipment vendor with their headquarters based in Longueuil, Quebec. The company develops bicycle-sharing systems, equipment, parts, and software, and sells its products to cities in Canada, the United States, the United Kingdom, Spain, Brazil and more. The company has sold about 100,000 bikes and 9,000 stations to 45 cities.

<span class="mw-page-title-main">Biketown</span> Bike sharing system in Portland, Oregon, United States

Biketown, also known as Biketown PDX, is a bicycle-sharing system in Portland, Oregon, that began operation on July 19, 2016. The system is owned by Portland Bureau of Transportation (PBOT) and operated by Lyft, with Nike, Inc. as the title sponsor. At launch, the system had 100 stations and 1,000 bicycles serving the city's central and eastside neighborhoods, with hopes to expand outward.

8D Technologies was a Canadian company that developed bicycle-sharing systems and automated parking management systems. It merged with Motivate in 2017.

<span class="mw-page-title-main">CoGo</span> Bike sharing system in Columbus, Ohio

CoGo Bike Share is a public bicycle sharing system serving Columbus, Ohio and its suburbs. The service is operated by the bikeshare company Motivate It was created in July 2013 with 300 bikes and 30 docking stations, since expanded to about 600 bikes and 80 stations. The service is operated in conjunction with the City of Columbus, which owns all equipment.

References

  1. "Company that owns Divvy changes corporate name to Motivate". Chicago Tribune . Associated Press. January 13, 2015. Retrieved October 28, 2019.
  2. Bensinger, Greg (July 2, 2018). "Lyft Follows Uber by Acquiring Bike-Sharing Startup Motivate". The Wall Street Journal . Retrieved October 28, 2019.(subscription required)
  3. O'Kane, Sean (July 2, 2018). "Lyft buys the biggest bike-sharing company in the US". The Verge. Retrieved February 23, 2020.
  4. Coster, Helen (June 8, 2011). "Beating A New Path For Commuters". Forbes . Retrieved October 28, 2019.
  5. ""Most Innovative Companies for 2014"". Fast Company . February 10, 2014. Retrieved July 16, 2016.
  6. Chabán, Matt V. (October 28, 2014). "New Leader Will Drive Expansion of Citi Bike". The New York Times .
  7. Rose, Joseph (October 28, 2014). "Portland's Alta Bicycle Share sold. What does it mean for city's delayed bike share launch?". Oregon Live.
  8. Hilkevitch, Jon (October 28, 2014). "Company that operates Divvy bike-share program being sold". Chicago Tribune .
  9. Vaccaro, Adam (October 28, 2014). "Company Behind Hubway Bike Share Bought Out". Boston Globe.
  10. Rouan, Rick (November 3, 2014). "Transportation Insider: CoGo expected to grow despite purchase". Columbus Dispatch.
  11. Fried, Ben (January 14, 2015). "New Name for Alta Bicycle Share: "Motivate"". Streetsblog USA. Streetsblog. Retrieved May 23, 2023.
  12. "Alta Bicycle Share has new name: Motivate!". Alta Planning + Design. January 16, 2015. Retrieved May 23, 2023.
  13. "Alta bike share becomes "Motivate"". Motivate. January 14, 2015. Archived from the original on January 16, 2015. Retrieved January 16, 2015. The renaming comes on the heels of the company's recent acquisition by a team of investors including the CEOs of Equinox®, a fitness and high performance lifestyle leader; Related Companies, one of the nation's most prominent real estate firms; and other private investors.
  14. "World leaders in bike share Motivate and 8D Technologies merge". Cycling Industry News. February 10, 2017. Retrieved April 25, 2018.
  15. "Bike Share Leader Motivate Announces Transformative Agreement with Lyft to Advance the Future of Urban Transportation" (Press release). Motivate. July 2, 2018. Retrieved July 2, 2018.
  16. Lyft (July 2, 2018). "Introducing Lyft Bikes" . Retrieved July 2, 2018.
  17. "The Bay Area's bike share program - Ford GoBike". Ford GoBike.
  18. Njus, Elliot (August 26, 2016). "136,000 miles in, Biketown bike-share makes its mark on Portland". The Oregonian . Retrieved October 11, 2016.
  19. "Capital Bikeshare". October 30, 2015. Retrieved November 18, 2015.
  20. Johnston, Kristine (April 7, 2014). "Beyond Urban Planning: The Economics of Capital Bikeshare". Georgetown Public Policy Review. Retrieved July 16, 2016.
  21. "Citi Bike" . Retrieved November 18, 2015.
  22. "CoGo Bike Share: Columbus, OH's Bike Share Program - CoGo Bike Share". CoGo Bike Share.
  23. "Divvy | Chicago" . Retrieved November 18, 2015.
  24. "Blue Bikes: Metro-Boston's Bike share Program - Blue Bikes Boston". Blue Bikes Boston.
  25. "Home - Bike Share Toronto". Bike Share Toronto.
  26. "Motivate and Toronto Parking Authority Announce Transition of Bike Share Toronto Operations — Motivate".
  27. "Melbourne Bike Share". March 25, 2010. Retrieved November 18, 2015.
  28. Cassel, Em (March 1, 2023). "There Will Be No Nice Ride Program This Year—and Likely Ever Again". Racket. Retrieved March 3, 2023.
  29. "Statement on Our Supplier PBSC". Motivate. Retrieved February 23, 2020.
  30. "Alta Bicycle Share's Statement on PBSC Sale". Motivate. Retrieved February 23, 2020.