Mr. T Cereal was a sweetened breakfast cereal manufactured by the Quaker Oats Company from 1984 to 1993. [1] [2] The cereal was prepared with corn and oats as primary ingredients, and it was fortified with iron and B vitamins. [2] The cereal box had a cartoon likeness of Mr. T on the box as the cereal's mascot. [1] [3] The cereal pieces were manufactured in the shape of the letter "T". [1] It has been described as being similar in flavor to Cap'n Crunch cereal. [1]
Mr. T Cereal debuted in 1984 [4] and was a popular cereal in the U.S. during the 1980s. [1] The cereal was the first licensed ready-to-eat cereal manufactured and marketed by the Quaker Oats Company. [5]
Elements of marketing and advertising for Mr. T Cereal were geared toward children, [6] per the popularity of Mr. T's media appearances such as in The A-Team and Rocky III . [7] To appeal to children, the cereal was manufactured with a significant amount of sugar. [6] [7] Promotions for the cereal included television advertisements and a stand-up cardboard cutout that was used in supermarkets. [8] Catchphrases for Mr. T Cereal included "Team up with Mr. T, It’s cool" and "I pity the fool who don’t eat my cereal". [1]
A cereal box prize consisted of a packet of Mr. T. stickers, which were packaged inside boxes of the cereal. [2] [3]
Some collectors have collected Mr. T. Cereal, [7] [9] and some collectors have retained unopened boxes of it with the cereal still in the box. [8]
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