Multitone Records

Last updated
Multitone Records
Multitone.jpg
Founded10/19/1978
FounderPran Gohil
StatusDormant
Distributor(s)M.S. Distributing Co. (in the US)
Genre Bhangra
Country of originUK

Multitone Records, originally Savera Investments, [1] was a British record label founded by Pran Gohil in 1978. Pran was formerly Regional Head of Polygram, Asia Pacific based in the Netherlands and also Executive Chairman of Spartan Records, London. Multitone Records specialized in bhangra style music. [2] The style itself was commercialized by Multitone Records, which is considered to be the pioneer of British Bhangra and the label grew to become the "largest Asian record label in the world" during its lifetime under Managing Director Jitesh Gohil. [3] In 1992, the company entered into a joint venture with BMG in order to spread its label throughout Europe and internationally. Multitone's artists formed the "who's who" of the British bhangra scene including The Safri Boyz, DCS, XLNC, Sasha, Amar, Apna Sangeet, Alaap, Chirag Pehchan and many more. A number of Multitone's records entered the UK and International charts including "People of the world" by Sasha, "Take me higher" by Bindushri and "Tu hai mera sanam" by Amar. Multitone's music also entered the market on the Indian subcontinent with hits like "Patel rap" by Bali, and hits of Abba in Hindi by Salma and Sabina Agha.The company began distribution in the United States on 27 June 1994 through M.S. Distributing Co. Paul Bernard was appointed as the US representative of the company. The US debut featured albums by Pammi and XLNC

Contents

. [4]

Following the buyout of BMG by Sony Music in 2008, the label became one of the subsidiaries of Sony Music Entertainment UK Holdings Ltd. where it was listed "dormant"

Multi tone Records was acquired by Moviebox Records International Birmingham who revamped the collection and launched the Bhangra Legends collections and also gave birth to the Legends Band.

. [5]

Labeled bands

See also

Related Research Articles

Bhangra is a type of traditional folk dance of Punjab originating in the Sialkot area of Punjab. It is a type of upbeat popular music associated with the Punjabi diaspora in Britain. The style has its origins in the folk music of Punjab as well as western pop music of the 70s and 80s. Prior to this musical fusion, Bhangra existed only as a dance form in the native Punjab. This British music was unique in that it was not traditional nor did it seek any authenticity. While the traditional folk music of Punjab has a set of melodies that are used by various singers, Bhangra was a form of strict "band culture" in that new melodies were composed for each song. Therefore, the musicians were as important as the singers.

A record label, or record company, is a brand or trademark of music recordings and music videos, or the company that owns it. Sometimes, a record label is also a publishing company that manages such brands and trademarks, coordinates the production, manufacture, distribution, marketing, promotion, and enforcement of copyright for sound recordings and music videos, while also conducting talent scouting and development of new artists, and maintaining contracts with recording artists and their managers. The term "record label", derives from the circular label in the center of a vinyl record which prominently displays the manufacturer's name, along with other information. Within the mainstream music industry, recording artists have traditionally been reliant upon record labels to broaden their consumer base, market their albums, and promote their singles on streaming services, radio, and television. Record labels also provide publicists, who assist performers in gaining positive media coverage, and arrange for their merchandise to be available via stores and other media outlets.

Bertelsmann Music Group Record label company

Bertelsmann Music Group (BMG) was a division of a German media company Bertelsmann before its completion of sale of the majority of its assets to Sony Corporation of America on 1 October 2008. Although it was established in 1987, the music company was formed as RCA/Ariola International in 1985 as a joint venture to combine the music label activities of RCA's RCA Records division and Bertelsmann's Ariola Records and its associated labels which include Arista Records. It consisted of the BMG Music Publishing company, the world's third largest music publisher and the world's largest independent music publisher, and the 50% share of the joint venture with Sony Music, which established the German American Sony BMG from 2004 to 2008.

Popular music of the United Kingdom in the 1980s built on the post-punk and new wave movements, incorporating different sources of inspiration from subgenres and what is now classed as world music in the shape of Jamaican and Indian music. It also explored the consequences of new technology and social change in the electronic music of synthpop. In the early years of the decade, while subgenres like heavy metal music continued to develop separately, there was a considerable crossover between rock and more commercial popular music, with a large number of more "serious" bands, like The Police and UB40, enjoying considerable single chart success. The advent of MTV and cable video helped spur what has been seen as a Second British Invasion in the early years of the decade, with British bands enjoying more success in America than they had since the height of the Beatles' popularity in the 1960s. However, by the end of the decade a fragmentation has been observed, with many new forms of music and sub-cultures, including hip hop and house music, while the single charts were once again dominated by pop artists, now often associated with the Hi-NRG hit factory of Stock Aitken Waterman. The rise of the indie rock scene was partly a response to this, and marked a shift away from the major music labels and towards the importance of local scenes like Madchester and subgenres, like gothic rock.

Deconstruction Records British record label

Deconstruction Records is a British record label founded in 1987 by Pete Hadfield and Keith Blackhurst, together with Mike Pickering of M People. According to DJ Magazine it is "best remembered for marrying underground credibility and diversity with an open-minded attitude towards pop".

<span class="mw-page-title-main">Sony Music</span> American music company

Sony Music Entertainment (SME), also known as simply Sony Music, is an American multinational music company. Being owned by the parent conglomerate Sony Group Corporation, it is part of the Sony Music Group, which is owned by Sony Entertainment and managed by the American umbrella division of Sony.

Zomba Group of Companies Record label

The Zomba Group of Companies was a music group and division owned by and operated under Sony Music Entertainment. The division was renamed to Jive Label Group in 2009 and was placed under the RCA/Jive Label Group umbrella. In 2011, the RCA/Jive Label Group was split in half. Multiple Jive Label Group artists were moved to Epic Records while others stayed with Jive as it moved under the RCA Music Group. In October 2011 Jive Records was shut down and their artists were moved to RCA Records.

RCA/Jive Label Group Short-lived American record label group

RCA/Jive Label Group was a short-lived American record label group, owned by Sony Music Entertainment and representing the merger of the RCA Music Group and Jive Label Group. The umbrella group was formed in 2007 under the name BMG Label Group, was rebranded as RCA/Jive Label Group in 2009. In July 2011 it was finally dissolved into two separate labels: the RCA Music Group and Epic Records which took Jive subsidiaries until October 2011 when it retired Jive Records along with Arista Records and J Records. The artists on those three labels were moved to RCA Records.

DJ Vix Musical artist

DJ Vix is a British-Asian DJ/music producer. He is known for his bhangra tracks and remixes.

Sahotas were a U.K. based Bhangra/Rock/World music band. The band, started in Bilston, Wolverhampton in the mid-1980s, had a line-up of five brothers. They have released music in both English and Punjabi. The lead singer was Surj Sahota, and the music director/producer was Mukhtar Sahota.

DCS are a British Asian live Bhangra band formed in 1983. They are seen as one of the first bands of the UK Bhangra scene along with other bands such as Alaap, Apna Sangeet, Heera, Shava Shava led by Nirmal Kumar Nirmal and many more. As well as Bhangra, DCS also perform in Hindi and English.

Syco Music is a defunct division of Syco Entertainment founded by British entrepreneur and record executive Simon Cowell. Originally founded as S Records, the label launched while Cowell was still employed by BMG, the label oversaw music releases by Robson & Jerome, Five, Westlife and Teletubbies. A year later, BMG, now named Sony BMG, bought Cowell's share in both Syco Music and Syco Television. Later in 2010, Cowell and Sony Music entered a joint venture agreement that would see Cowell and Sony each own 50% of the new Syco Entertainment company which encompassed both the previous Syco TV and Syco Music divisions. The brand had multiple well-known acts signed such as Fifth Harmony, Camila Cabello, One Direction and Little Mix. In July 2020, Sony sold the rights to the television formats and assets back to Cowell, effectively divesting all of Syco's non-music divisions. As part of the venture, Syco Music, its current roster and back catalog remains with Sony Music as a wholly owned subsidiary. However, as of September 2020, and according to industry magazine Music Week, the label is now defunct, with staff either leaving or being redeployed elsewhere within the Sony Music group.

Paramjit Singh Sidhu, professionally known as Pami Bai, is an Indian singer, songwriter and Bhangra dancer from Patiala.

Kamaljit Neeru, or simply Neeru, is a Punjabi singer and dancer. She is known for her stage performances as well has her vocal quality. She has released a total of ten albums to date. Her most popular songs to date are; Seeti Te Seeti, Jadon Mera Lak Hilda, Rurha Mandi Jave, and Bhij Gaye Kurti Laal.

Harbans Singh Jandu, also known as Jandu Littranwala, is an Indian music composer associated with Punjabi music.

Indy Sagu Musical artist

Inderpal Singh Sagu, better known by his stage name Indy Sagu, is a British Sikh record producer, singer and DJ. Sagu has made a global name for himself as a leading Asian pioneer of fusion genre, his urbanized record production infuses the sounds and incorporates the elements, musical instruments, and hook lines of traditional bhangra with urban western sounds, primarily with a special emphasis on American hip hop.

Kuljit Bhamra British musician

Kuljit Bhamra MBE Hon DMus is a British composer, record producer and musician whose main instrument is the tabla. He is best known as one of the record producers who pioneered the British Bhangra sound and for his many collaborations with musicians from different genres and continents. His MBE was awarded in the Queen's Birthday Honour's List 2009 with the citation For services to Bhangra and British Asian Music. In July 2010 he was awarded an honorary doctorate by the University of Exeter.

Alaap are a British Asian live band credited as the founders of British Bhangra. In 2017, the BBC described the group as the 'most prolific' bhangra band.

Apna Sangeet were a British Asian Bhangra band from Birmingham, England.

References

  1. Kuljit Bhamra (April 6, 2009). "The (untold) Southall Story". Asians In Media. Archived from the original on April 13, 2010. Retrieved October 19, 2011.
  2. J. Poet (1995). "Multitone Records". Rhythm . K.F. Russell. 4 (2–11): 13. Retrieved October 19, 2011.
  3. Routledge (2002). International who's who in popular music. Europa Publications. p. 196. ISBN   9781857431612 . Retrieved October 19, 2011.
  4. 1 2 3 David Stanley (June 18, 1994). "Bhangra Music Comes Stateside Via Multitone". Billboard . Vol. 106, no. 25. Prometheus Global Media. pp. 17–18. Retrieved October 19, 2011.
  5. "Your company: SONY MUSIC ENTERTAINMENT UK LIMITED: Company details - from workSMART.org.uk". Archived from the original on 2012-04-07. Retrieved 2011-10-21.
  6. "DJ Markie Mark on chasing the mainstream music dream". Asians In Media. December 5, 2005. Retrieved October 19, 2011.
  7. Bella Jaisinghani (June 3, 2000). "UK Bhangra band comes home". The Indian Express . Retrieved October 19, 2011.