Nas Daily

Last updated

Nuseir Yassin
Cropped Nas Daily Meetup Sri Lanka.png
Yassin in 2023
Born (1992-02-09) 9 February 1992 (age 33)
Arraba, Israel
Other namesNas
Citizenship Israel
Saint Kitts and Nevis (since 2022) [1] [2]
Alma mater Harvard University (BS)
Occupations
YouTube information
Channel
Years active2011–present
Genre Cultural tourism
Subscribers14.0 million
Views8.29 billion
Last updated: Jan 28, 2026

Nuseir Yassin (Arabic : نصير ياسين; Hebrew : נוסייר יאסין; born 9 February 1992) [3] is an Israeli-Palestinian [4] [5] vlogger. More prominently known by his online handle Nas Daily. His YouTube, Facebook, TikTok and Instagram accounts have over 1,000 daily, one-minute-long videos. After the initial 1,000 daily videos, he has ventured into the media industry, establishing various companies to train and incentivize content creators, and to produce and manage content creations for others.

Contents

Early life and education

Yassin was born in Arraba, Israel, to a Muslim family of Palestinian descent. [6] Yassin and his family are Arab citizens of Israel. [7]

He is the second of four children; his mother is a teacher and his father is a psychologist. [6] [8] Yassin's native language is Palestinian Arabic; he also speaks English and Hebrew. [9] [10] Although he was raised as a Muslim, he has since largely stopped practicing Islam and has declared himself as a "non-religious Muslim". [11]

Yassin applied to Harvard University in the United States at the age of 19, seeking a degree in aerospace engineering. [8] His application essay detailed his struggle to achieve his dreams as an ethnic Arab born in Israel. [6] [12] He graduated with a degree in economics in 2014 and a minor in computer science. [8] [9]

Career

While earning his degree at Harvard, Yassin co-founded a pay-it-forward registration service, and a social media search engine. [13] In September 2014, he started working as a software developer for Venmo, a mobile payment service owned by PayPal, in New York. [14] [15]

Nas Daily Facebook page

In 2016, Yassin quit his job at Venmo and decided to explore the world [14] [8] with the intention of documenting his travels and experiences on video. [15] This resulted in his founding the video production company Nas Daily Corporation [16] and Facebook page Nas Daily (Arabic : الناس, romanized: Al-Nās, lit. 'People'), where he released a one-minute-long video daily for 1,000 days. [8] After meeting Facebook founder Mark Zuckerberg in early 2018, Nas Daily was upgraded to "show" status, [17] and by September 2018, his page had amassed over 8 million followers. [18] By November of the same year this number had risen to over 10 million. [19]

All of Yassin's one-minute daily videos were posted to Facebook. Yassin stated in 2017 that he did not post the videos to YouTube for a multitude of reasons, including his friends not being present on the platform. [15]

Nas Daily Official YouTube channel

In 2019, he started to upload old videos of his on his official YouTube channel Nas Daily Official. The videos are shot using an SLR camera with an attached microphone, and are then edited before being released the next day. [17] On average, each video takes around six hours to shoot and three hours to edit. [6] In the beginning, the topics for Yassin's video were suggestions provided by his Facebook followers. [18] Each video ended with the tagline: "That’s one minute, see you tomorrow!" [17]

Yassin's collaborators included his then girlfriend Alyne Tamir, an American Israeli video-maker of Mormon and Jewish background, [20] and Agon Hare, a video blogger and musician from Poland. [21]

Subtitles are provided in various languages, such as Urdu, Turkish, Thai, Indonesian, Japanese, Hindi, Chinese and Arabic. [22]

After Nas Daily

Yassin finished the 1,000 daily video journey on 5 January 2019, ending the last video with the tagline: "That's one minute, see you soon." On 1 February 2019, he started making one video per week, for a planned 100 weeks until the beginning of 2021.[ needs update ] His memoir, Around the World in 60 Seconds: The Nas Daily Journey, was released on 5 November 2019. [23] He also released a series of podcasts. [24]

Since 2020, he has since launched various media related companies. In 2020, Yassin created Nas Academy, a school for video creators and Nas Studios, a video-production studio; [25] in 2023, Nas.io, community platform for creators; [26] in 2025, 1000 Media, a digital media agency. [27]

By 2022, he had over 60 million followers throughout his social media accounts and employed 120 staff. [28]

Nas Academy

Through Nas Academy, He launched training programs to teach content creators digital skills, sometimes in partnership with other brands like ONE Championship. [29] [30] When the Nas Academy's Next Nas Daily training program was launched in the United Arab Emirates after he moved there, a batch of 80 Arab content creators was to be recruited into a six-month paid training stint. The Boycott, Divestment and Sanctions campaign claimed that the training programme was aimed to encourage normalization of relations with Israel. [31] [a] Separately, Al Jazeera's AJ+ Arabi published a video with similar criticisms. Yassin responded claiming that the Al Jazeera's video was "fake news targeted at [them] by the government". [33] [b]

In July 2021, Nas Academy raised US$12,000,000(equivalent to $16,435,425 in 2024), making a total of US$23,000,000(equivalent to $31,501,232 in 2024) raised thus far. [35]

In August 2021, Nas Academy removed an educational course by Filipino Kalinga tattoo artist Whang-Od from its platform, [36] after the artist's grandniece said Whang-Od had never made any agreement with Nas Academy [37] [38] that resulted in him losing almost 370 thousand followers on Facebook in three days bringing the total number of followers on the platform from 20.98 million to 20.59 million. [39] In response, Yassin posted a video in social media which showed Whang-Od affixing her thumbprint to a document as proof of the tattoo artist's consent. The National Commission on Indigenous Peoples (NCIP) noted that posting a contract in social media does not equate to proof of compliance. The NCIP launched a review, on-site validation, and interview to determine the validity of the contract and whether there was informed consent. [40] The issue was resolved on 24 October 2021, after representatives from Nas Academy Philippines formally apologized to Whang-Od and the elders and members of the community in a customary process and meeting set up by the NCIP. The community's request to declare the contract as declared null and void was affirmed by the legal team of Nas Academy. [41]

Other ventures

In 2023, Nas.io was created to enable content creators to earn income beyond the typical social media platforms. [26] In 2025, Yassin launched 1000 Media, a digital marketing agency which used artificial intelligence to enhance content creation and efficiency and produce unique original content following the signature Nas Daily style. [42] [27]

Personal life

As an Arab citizen of Israel, Yassin's identity has long incorporated both his Palestinian heritage and his Israeli citizenship. [43] Yassin has called himself "Palestinian-Israeli" [7] as "I thought this term reflected who I was. Palestinian first. Israeli second." [44] By August 2022, however, he'd described himself in an interview as "Israeli-Palestinian" [45] and in October 2023, following the October 7 attacks by Hamas, tweeted "I view myself as an "Israeli-Palestinian." Israeli first. Palestinian second." [44] [43]

Yassin is a vegetarian. [46] He previously lived in Singapore and moved to Dubai, United Arab Emirates in 2020 after the relations between Israel and UAE had normalized. [28]

In 2022, Yassin revealed that he had obtained citizenship from Saint Kitts and Nevis, making him a dual citizen and holder of its passport. This enabled him to enter countries that would have denied entry to holders of an Israeli passport, including Malaysia, which does not recognise Israel. That year, he visited Malacca as part of his vlogging activities. [47] In 2025, he travelled to Malaysia again, this time Johor. [48]

On the Israel–Palestinian conflict

While Yassin has presented himself and his viewers as moderates, he has been criticized for his views. [49] Critics claim that he could do so because he was in a position of privilege that his background had enabled. According to Dina Rezk in The Conversation , unlike Yassin who has the freedom of movement, education, financial and social capital, many Palestinians in Gaza and West Bank do not. This contrast is seen as a privilege that Yassin had utilized to present himself and his viewers as moderates. His basic messaging was that "both sides of the conflict were at fault and people had to move on", it was criticized as "overlook[ing] decades of illegal Israeli occupation and the fundamentally asymmetric power dynamic between Israel and Palestine". [50]

In October 2022, some Palestinians criticized a video in which Yassin addressed his position on the Israeli–Palestinian conflict, acknowledged violence and suffering on "both sides," and called for people to come together. Other Palestinian content creators felt the video was 'simplistic'. Subhi Taha said "it's not fair to clump" this conflict with others and Palestinian political analyst Omar Baddar said that the video was missing the "sense of the overwhelming disparity in the scale of suffering and violence" and the reason for the violence, "the political injustice." [51] [52]

In May 2025, Yassin received an honorary doctorate from the Ben-Gurion University of the Negev for his advocacy for Israel, and advocacy for the coexistence of Arabs in Israel. [53]

In an interview on LBC with Tom Swarbrick on 30 November 2025, Yassin stated that the worst thing for a Palestinian is not Israel but Hamas, and referred Hamas as "terrorists". He also dismissed allegations of apartheid in Israel, saying that it "is not like South Africa", and called the term "Gaza genocide" as "a very emotional, non-scientific word". [54] [55] Yassin has made similar statements previously at other engagements. [4]

Notes

  1. Previously, since 2002, the Arab League, which UAE is a part of, were largely standing by the Arab Peace Initiative which sought a full withdrawal of Israeli presence from occupied territories among other demands before normalization of relations with Israel could proceed. [32]
  2. Al Jazeera is primarily funded by the government of Qatar. [34]

References

  1. Renushara (7 May 2021). "Nas Daily Admits To Buying Caribbean Passport To Enter Countries, Including Malaysia - WORLD OF BUZZ". worldofbuzz.com. Retrieved 9 January 2022.
  2. "Why I Am Banned From 20 Countries", youtube.com, 24 July 2022, retrieved 1 February 2023
  3. Marin, Kate (17 July 2020). "Everything about Nas Daily and his girlfriend Alyne". TheNetline. Archived from the original on 3 August 2020. Retrieved 23 October 2023.
  4. 1 2 "Who is Nas Daily? Palestinian-origin vlogger who lost followers for supporting Israel". The Times of India . 23 October 2024. Retrieved 26 January 2026.
  5. Saab, Sheren Falah (10 October 2023). "Internet Star Nas Daily: I Identified as Palestinian-Israeli, Now I'm Israeli First". Haaretz .
  6. 1 2 3 4 Steinberg, Jessica (4 March 2017). "For Israeli Arab one-minute video blogger, time is of the essence". The Times of Israel . Retrieved 10 August 2018.
  7. 1 2 Nas Daily (22 June 2017). "AM I IN ISRAEL OR PALESTINE?!". Facebook . Retrieved 22 October 2023.
  8. 1 2 3 4 5 Perper, Rosie (30 May 2018). "An Israeli-Palestinian Harvard graduate quit his job to travel the world — and is now one of the most successful creators on Facebook". Business Insider . Retrieved 10 August 2018.
  9. 1 2 Baker, Luke (3 March 2017). "Palestinian-Israeli covers the world in viral one-minute videos". Reuters . Retrieved 10 August 2018.
  10. Nas Daily (2 February 2018). "Jews vs. Arabs". Facebook . Retrieved 20 November 2025.
  11. Darling, Cary (5 January 2019). "Your daily dose of Nas Daily is flying away". Houston Chronicle . Retrieved 6 May 2021.
  12. Jaffe-Hoffman, Maayan (26 June 2019). "Nas Daily's evaluation of the Start-up Nation". The Jerusalem Post . Retrieved 10 June 2021.
  13. Szaniszlo, Marie (4 March 2012). "'Pay It Forward' inspires Kindify site". Boston Herald. Retrieved 10 August 2018.
  14. 1 2 Logan, Nick (5 August 2018). "Nuseir Yassin quit his job, started Nas Daily and brought the world to your Facebook newsfeed". Globalnews.ca. Retrieved 10 August 2018.
  15. 1 2 3 Mercado, Darla (12 April 2017). "Facebook video star refuses to cash in via YouTube". CNBC. Retrieved 10 August 2018.
  16. Samuel, Barimah (2 July 2023). "Nas Daily Biography". Youtube Creators Festival. Archived from the original on 2 July 2023. Retrieved 23 October 2023.
  17. 1 2 3 Ferrante, Malcolm Scerri (6 May 2018). "Life with the Nas Daily crew". Times of Malta. Retrieved 10 August 2018.
  18. 1 2 McCarthy, Simone (25 September 2018). "I'm scared of China, says Nas Daily vlogger who thinks Singapore is 'almost perfect'". South China Morning Post. Retrieved 18 December 2018.
  19. Steinberg, Jessica (8 November 2018). "Vlogger Nas Daily returns home, and everyone wants a piece of him". The Times of Israel. Retrieved 18 December 2018.
  20. timgoh (17 April 2019). "Nas Daily arrives in Singapore to set up home and company". The Straits Times. Retrieved 4 February 2020.
  21. Jamora-Garceau, Therese. "Is there more love in the Philippines? Nas Daily says yes". philstar.com. Retrieved 4 February 2020.
  22. "Popular vlogger Nuseir Yassin starts 'Nas Daily Hindi' for Indian audience". The News Mill. 4 July 2019. Retrieved 4 July 2019.
  23. "Just the Messenger: PW Talks with Nuseir Yassin". www.publishersweekly.com. Retrieved 4 February 2020.
  24. "EP 1: The Hidden Story of Nas Daily - Nas Talks". Spotify. Retrieved 9 October 2020.
  25. "Nas Daily expands into Dubai, eyes 10 more cities". Marketing-Interactive. 14 December 2020. Retrieved 28 January 2026.
  26. 1 2 "Nas Daily launches new business to help content creators earn more money | The Jerusalem Post". The Jerusalem Post | JPost.com. 31 May 2023. Retrieved 27 January 2026.
  27. 1 2 "1000 Media platform aims to empower entrepreneurs with ai-generated content, says founder Nuseir Yassin - CNBC TV18". CNBCTV18. 18 February 2025. Retrieved 27 January 2026.
  28. 1 2 Kingsley, Patrick (26 August 2022). "‌A Social Media Star of a Changed Middle East: An Arab From Israel in Dubai". The New York Times . Archived from the original on 7 October 2025. Retrieved 28 January 2026.
  29. Tan, Kim Shelly (13 August 2021). "8 Things To Know About Nas Daily's Nuseir Yassin". TheSmartLocal Philippines - Travel, Lifestyle, Culture & Language Guide. Retrieved 28 January 2026.
  30. Cinco, Carlos (27 May 2022). "Nas Academy Invites Fans To Become Official ONE Championship Creators". ONE Championship – The Home Of Martial Arts. Retrieved 28 January 2026.
  31. Rød-Larsen, Terje; Laiq, Nur; Aidan, Fabrice (2014). The Search for Peace in the Arab-Israeli Conflict: A Compendium of Documents and Analysis. Oxford University Press. pp. 484–. ISBN   978-0-19-921610-9.
  32. Qarjouli, Asmahan (22 October 2020). "Popular vlogger Nas Daily attacks Al Jazeera after 'Israel whitewashing' claims". Doha News . Retrieved 28 January 2026.
  33. Sackur, Stephen (16 August 2017). Acting Director General, Al Jazeera Media Network - Mostefa Souag (Podcast). BBC HARDtalk. Time 15:57. (Mostefa Souag): When it comes to the budget, usually we don't publish the information. Who decide this? Why? I am not telling you. The budget committee decide that at this moment we should not put that figure to the public. At this moment. Maybe in the future it happens. However, what you need to know, and what the public needs to know, is that our... 90% maybe of our budget comes from the government. And that's enough for you. All the things that you see are financed by the government, by the State of Qatar.
  34. Ahmad, Samreen (27 July 2022). "Nas Academy nets $12m in fresh funding". Tech in Asia . Retrieved 27 January 2026.
  35. Cordon, Miguel (5 August 2021). "Nas Academy removes course after instructor's grandniece calls it a 'scam'". Tech in Asia . Retrieved 28 January 2026.
  36. Llemit, Kathleen A. "Nas Daily under fire for including Apo Whang-Od in Nas Academy". Philstar.com. Retrieved 6 August 2021.
  37. "Nas Academy takes down Whang-Od course after grandniece calls it a scam". Rappler. 4 August 2021. Retrieved 6 August 2021.
  38. MALIG, KAELA (6 August 2021). "Nas Daily loses almost 370K followers in 3 days following Whang-Od controversy". GMA News Online. Retrieved 28 January 2026.
  39. "Whang-Od's alleged contract with Nas Academy to be reviewed". ABS-CBN News. 6 August 2021. Retrieved 16 August 2021.
  40. "NAS ACADEMY APOLOGIZES AND RECONCILES WITH APO WHANG-OD'S COMMUNITY". National Commission on Indigenous Peoples . Archived from the original on 19 October 2022. Retrieved 18 May 2022.
  41. "1000 Media: Can Nas Daily's storytelling magic shake up Indian marketing? | Analysis". Campaign Asia. Retrieved 27 January 2026.
  42. 1 2 Spiro, James (9 October 2023). "From today forward, I view myself as Israeli first, Palestinian second". Calcalistech.
  43. 1 2 Yassin, Nuseir (9 October 2023). "Personal Thoughts". X . Archived from the original on 24 November 2025. Retrieved 24 November 2025.
  44. Kingsley, Patrick; Yazbek, Hiba (26 August 2022). "‌A Social Media Star of a Changed Middle East: An Arab From Israel in Dubai" . The New York Times . Archived from the original on 28 August 2022. Retrieved 9 October 2023.
  45. "YouTuber Nas Daily starts a body transformation journey; know his fitness and diet plan". Times of India . 5 July 2023. ISSN   0971-8257 . Retrieved 23 January 2025.
  46. "'Nas Daily' vlogger came to Malaysia on St Kitts passport, authorities say". Today . 20 October 2022.
  47. "M'sia MP sounds alarm on Nas Daily's visit to Johor despite passport ban on Israeli nationals". mothership.sg. Retrieved 27 January 2026.
  48. Fernandez, Belen (29 June 2018). "Nas Daily: Normalising Israel a minute at a time". Middle East Eye . Retrieved 30 January 2026.
  49. Rezk, Dina (4 January 2019). "Nas Daily: Palestinian blogger delivers upbeat message to millions – but he can afford to". The Conversation . Retrieved 28 January 2026.
  50. The New Arab Staff. "Nas Daily slammed for 'both sides' take on Israel-Palestine". The New Arab . Archived from the original on 17 January 2025. Retrieved 7 March 2025.
  51. "Israeli-Arab vlogger 'Nas Daily' voices support for two-state solution". The Jerusalem Post . 7 October 2022. Retrieved 30 January 2026.
  52. Margulies, Joanie (20 May 2025). "Nas Daily calls for coexistence and AI tools to combat antisemitism". The Jerusalem Post . Retrieved 28 January 2026.
  53. El-Khaldi, Ayah (2 December 2025). "Nas Daily claims biggest threat facing Palestinians is 'fellow countrymen' in bizarre rant on LBC". Middle East Eye . Retrieved 3 December 2025.
  54. Zbeedat, Nagham (4 December 2025). "Palestinian Vlogger Nas Daily Draws Backlash After Saying 'Worst Thing' for Palestinians Is Their Own People". Haaretz .