NewBlue

Last updated
NewBlue, Inc.
Type Privately held
Industry Software
Founded2006;17 years ago (2006)
Headquarters,
USA
ProductsGraphics software for post and live productions

NewBlue was founded in 2006 in San Diego, California developing software for the post production video industry.  

The company began by developing video effects, transitions, and titling software for consumer and professional video editing software host applications. The company has licensed its software ("plugins") for use in Avid Media Composer, Grass Valley EDIUS, Sony VEGAS, MAGIX Movie Edit Pro, Corel VideoStudio, Pinnacle Studio and CyberLink PowerDirector.

At the urging of a leading manufacturer of live video production switchers, NewBlue entered the live production side of the video industry in 2016. Titler Live was launched that year and is used by a variety of broadcast, education, sports, house of worship, corporate and government customers. NewBlue’s live video production technology has also been licensed by Telestream, PrestoSports, and Broadcast Pix.

NewBlue has a broad portfolio of more than ten patented technologies in cloud video production, data-driven graphics, live and post graphics, real-time graphics rendering, and live-to-post video production. Patent information can be viewed the US Patent Trademark Office.

In July 2021, NewBlue used the Blackmagic Design SDK to combine the ATEM with the NewBlue graphics software. The combination provides on-air graphics and live switching. [1]

Products

Related Research Articles

<span class="mw-page-title-main">Non-linear editing</span> Non-destructive audio, video, or image editing

Non-linear editing is a form of offline editing for audio, video, and image editing. In offline editing, the original content is not modified in the course of editing. In non-linear editing, edits are specified and modified by specialized software. A pointer-based playlist, effectively an edit decision list (EDL), for video and audio, or a directed acyclic graph for still images, is used to keep track of edits. Each time the edited audio, video, or image is rendered, played back, or accessed, it is reconstructed from the original source and the specified editing steps. Although this process is more computationally intensive than directly modifying the original content, changing the edits themselves can be almost instantaneous, and it prevents further generation loss as the audio, video, or image is edited.

The NewTek Video Toaster is a combination of hardware and software for the editing and production of NTSC standard-definition video. The plug-in expansion card initially worked with the Amiga 2000 computer and provides a number of BNC connectors on the exposed rear edge that provide connectivity to common analog video sources like VHS VCRs. The related software tools support video switching, chroma keying, character generation, animation, and image manipulation.

<span class="mw-page-title-main">Digital audio workstation</span> Computer system used for editing and creating music and audio

A digital audio workstation (DAW) is an electronic device or application software used for recording, editing and producing audio files. DAWs come in a wide variety of configurations from a single software program on a laptop, to an integrated stand-alone unit, all the way to a highly complex configuration of numerous components controlled by a central computer. Regardless of configuration, modern DAWs have a central interface that allows the user to alter and mix multiple recordings and tracks into a final produced piece.

<span class="mw-page-title-main">Motion (software)</span> Video software application produced by Apple Inc

Motion is a software application produced by Apple Inc. for their macOS operating system. It is used to create and edit motion graphics, titling for video production and film production, and 2D and 3D compositing for visual effects.

A technical director (TD) is usually a senior technical person within e.g. a software company, engineering firm, film studio, theatre company or television studio. This person usually has the highest level of skill within a specific technical field.

<span class="mw-page-title-main">Vision mixer</span> Electronic device for selecting and compositing of live video sources

A vision mixer is a device used to select between several different live video sources and, in some cases, compositing live video sources together to create visual effects.

<span class="mw-page-title-main">Character generator</span> Device for adding text and graphics to a video stream

A character generator, often abbreviated as CG, is a device or software that produces static or animated text for keying into a video stream. Modern character generators are computer-based, and they can generate graphics as well as text.

Autodesk Media and Entertainment is a division of Autodesk which offers animation and visual effects products, and was formed by the combination of multiple acquisitions. In 2018, the company began operating as a single operating segment and reporting unit.

Quantel was a company based in the United Kingdom and founded in 1973 that designed and manufactured digital production equipment for the broadcast television, video production and motion picture industries. They were headquartered in Newbury, Berkshire.

Media 100 is a manufacturer of video editing software and non-linear editing systems designed for professional cutting and editing. The editing systems can be used with AJA Video Systems, Blackmagic or matrox hardware or as software-only solution with Firewire support and run exclusively on Macs. The current released software version is Media 100 Suite Version 2.1.8 and runs on macOS 10.14.x (Mojave), macOS 10.13.4, macOS 10.12 (Sierra), OS X 10.11, OS X 10.10 (Yosemite), OS X 10.6.7, 10.7.x (Lion), 10.8.x, 10.9.x (Mavericks) and 10.10.x (Yosemite).

<span class="mw-page-title-main">Motion graphics</span> Digital footage or animation which create the illusion of motion or rotation

Motion graphics are pieces of animation or digital footage which create the illusion of motion or rotation, and are usually combined with audio for use in multimedia projects. Motion graphics are usually displayed via electronic media technology, but may also be displayed via manual powered technology. The term distinguishes static graphics from those with a transforming appearance over time, without over-specifying the form. While any form of experimental or abstract animation can be called motion graphics, the term typically more explicitly refers to the commercial application of animation and effects to video, film, TV, and interactive applications.

Blackbird is an integrated internet video platform, video editing software, covering non-linear editing and publishing for broadcast, web and mobile.

Harrison Audio Consoles is an international company based in Nashville, Tennessee that manufactures high-end mixing consoles, Digital Audio Workstations (DAW), audio plugins, and other audio technologies for the post-production, video production, broadcast, sound reinforcement and music recording industries. The company is renowned as an industry innovation for its "in-line" mixing console design that has subsequently become the standard for nearly every large-format music console. Over 1,500 Harrison consoles have been installed worldwide, presenting a significant percentage of the overall world market share for high-end audio consoles. The company founder, Dave Harrison, was inducted as a Fellow in the Audio Engineering Society for this technical contribution of the recording industry and in particular the first 32-bus "in-line" console.

iZotope, Inc. is an audio technology company based in Cambridge, Massachusetts, United States. iZotope develops professional audio software for audio recording, mixing, broadcast, sound design, and mastering which can be used in wide range of digital audio workstation (DAW) programs. In addition, iZotope creates and licenses audio DSP technology including noise reduction, sample rate conversion, dithering, time stretching, and audio enhancement to hardware and software companies in the consumer and pro audio industries.

<span class="mw-page-title-main">Blackmagic Fusion</span> Image compositor and post-production software

Blackmagic Fusion is post-production image compositing developed by Blackmagic Design and originally authored by eyeon Software. It is typically used to create visual effects and digital compositing for movies, TV-series and commercials and employs a node-based interface in which complex processes are built up by connecting a flowchart or schematic of many nodes, each of which represents a simpler process, such as a blur or color correction. This type of compositing interface allows great flexibility, including the ability to modify the parameters of an earlier image processing step "in context". Upon its acquisition by Blackmagic Design, Fusion was released in two versions: the freeware Fusion, and the commercially sold Fusion Studio.

Boris FX is a visual effects and video editing software plug-in developer based in Boston, Massachusetts, USA. The developer is best known for its four flagship products, Continuum, Sapphire, Mocha, and Silhouette.

GenArts, Inc. was a Cambridge, Massachusetts-based developer of visual effects software for the film, broadcast and advertising industries. A majority of traditional video content such as movies, commercials, television shows, newscasts and music videos included at least some special effects created in a GenArts product. GenArts created visual effects software and plugins that integrate visual effects such as glows, lightning, fire and fluids into post-production video editing software from companies like Apple, Adobe, Autodesk and The Foundry.

<span class="mw-page-title-main">Blackmagic Design</span> Australian digital cinema company and manufacturer based in Port Melbourne, Victoria, Australia

Blackmagic Design Pty Ltd. is an Australian digital cinema company and hardware manufacturer based in Port Melbourne, Victoria, Australia. It designs and manufactures broadcast and cinema hardware, most notably high-end digital-movie cameras, and also develops video editing software, such as the DaVinci Resolve and Blackmagic Fusion applications.

OpenFX (OFX), a.k.a. The OFX Image Effect Plug-in API, is an open standard for 2D visual effects or compositing plug-ins. It allows plug-ins written to the standard to work on any application that supports the standard. The OpenFX standard is owned by The Open Effects Association, and it is released under a 'BSD' open source license. OpenFX was originally designed by Bruno Nicoletti at The Foundry Visionmongers.

<span class="mw-page-title-main">DaVinci Resolve</span> Video editing application by Blackmagic Design

DaVinci Resolve is a color grading, color correction, visual effects, and audio post-production video editing application for macOS, Windows, and Linux, originally developed by da Vinci Systems, and now developed by Blackmagic Design following its acquisition in 2009. In addition to the commercial version of the software, Blackmagic Design also distributes a free edition, with reduced functionality, simply named DaVinci Resolve.

References

  1. "Media | Blackmagic Design". www.blackmagicdesign.com. Retrieved 2021-11-06.