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New Dream, previously known as The Center for a New American Dream, is a nonprofit organization with a stated mission to "empower individuals, communities, and organizations to transform the ways they consume to improve well-being for people and the planet." [1]
The organization works with individuals and communities to "counter the commercialization of our culture, support community engagement, and conserve natural resources." New Dream believes commercialism and overconsumption have negative effects and thus seek to change social norms around consumption and consumerism and to support the movement of individuals and communities pursuing lifestyle change and community action. New Dream’s overall goal is to change behavior, attitudes, and social norms to reduce consumption, build community, and improve quality of life.
The organization states that it embraces sustainability and a celebration of non-material values. One of New Dream's stated goals is "to shift the culture from an emphasis on more to an emphasis on more of what matters." It is up to the individual to determine what matters in his or her life, but the organization offers, by way of example, more time, nature, family, community, fairness, and fun as appropriate points of emphasis over material goods. The organization's informal motto is "More Fun, Less Stuff."
Overall, New Dream strives to create a vision of life beyond overconsumption, disposable lifestyles, and perpetual marketing, and to provide the tools to help families, citizens, educators, and activists rein in consumerism in their own lives and in broader society.
New Dream's work centers on three program areas:
SoKind Registry: Through New Dream's "alternative gift registry", users can start a gift registry or wishlist that helps them focus on fun experiences, time with family and friends, and offerings of service and support for causes they care about. [2]
Kids & Commercialism: offers practical tips for creating non-commercial environments and experiences for children—helping people make lasting change in the lives of the kids they care about. [3]
Simplify the Holidays: encourages people to focus on "more of what matters" during the holiday season by offering creative gift ideas and simplifying tips to help people prioritize connection and joy over stress, waste, and expense. [4]
With its founding in 1997, the Center for a New American Dream sparked a new and unprecedented national conversation on materialism, living in balance, and the hidden costs of a high-consumption society. The organization’s focus on the intersections between consumption, environmental degradation, and quality of life have made it truly unique among environmental and social justice organizations. The center closed September 2020.
In 2017, the Center for a New American Dream underwent a strategic restructuring and name change in order to streamline programs and better respond to the needs of a growing audience. It is now known simply as New Dream and is currently a Joint Plan of Work Partner of Virginia Organizing, a tax-exempt organization that accepts contributions on behalf of New Dream.
On September 30, 2020, New Dream released a statement saying they, as an independent non-profit organization, would be closing their doors. They still continue to operate in conjunction with other community partners. They were in operation for nearly 25 years. [5]
While the group proposed that American-style consumerism and the drive to achieve the "American Dream" are largely to blame for normalizing high-consumption lifestyles, the organization's name update reflects the need to help individuals and communities around the world reduce consumerism and materialism.
Consumerism is a social and economic order in which the aspirations of many individuals include the acquisition of goods and services beyond those necessary for survival or traditional displays of status. It emerged in Western Europe before the Industrial Revolution and became widespread around 1900. In economics, consumerism refers to policies that emphasize consumption. It is the consideration that the free choice of consumers should strongly orient the choice by manufacturers of what is produced and how, and therefore orient the economic organization of a society. Consumerism has been criticized by both individuals who choose other ways of participating in the economy and environmentalists concerned about its impact on the planet. Experts often assert that consumerism has physical limits, such as growth imperative and overconsumption, which have larger impacts on the environment. This includes direct effects like overexploitation of natural resources or large amounts of waste from disposable goods and significant effects like climate change. Similarly, some research and criticism focuses on the sociological effects of consumerism, such as reinforcement of class barriers and creation of inequalities.
In sociology and in economics, the term conspicuous consumption describes and explains the consumer practice of buying and using goods of a higher quality, price, or in greater quantity than practical. In 1899, the sociologist Thorstein Veblen coined the term conspicuous consumption to explain the spending of money on and the acquiring of luxury commodities specifically as a public display of economic power—the income and the accumulated wealth—of the buyer. To the conspicuous consumer, the public display of discretionary income is an economic means of either attaining or of maintaining a given social status.
Overconsumption describes a situation where a consumer overuses their available goods and services to where they can't, or don't want to, replenish or reuse them. In microeconomics, this may be described as the point where the marginal cost of a consumer is greater than their marginal utility. The term overconsumption is quite controversial in use and does not necessarily have a single unifying definition. When used to refer to natural resources to the point where the environment is negatively affected, it is synonymous with the term overexploitation. However, when used in the broader economic sense, overconsumption can refer to all types of goods and services, including manmade ones, e.g. "the overconsumption of alcohol can lead to alcohol poisoning". Overconsumption is driven by several factors of the current global economy, including forces like consumerism, planned obsolescence, economic materialism, and other unsustainable business models and can be contrasted with sustainable consumption.
Simple living refers to practices that promote simplicity in one's lifestyle. Common practices of simple living include reducing the number of possessions one owns, depending less on technology and services, and spending less money. In addition to such external changes, simple living also reflects a person's mindset and values. Simple living practices can be seen in history, religion, art, and economics.
In social behavior, downshifting is a trend where individuals adopt simpler lives from what critics call the "rat race".
Post Fordism is a term used to describe the growth of new production methods defined by flexible production, the individualization of labor relations and fragmentation of markets into distinct segments, after the demise of Fordist production. It was widely advocated by French Marxist economists and American labor economists in the 1970s and 1980s. Definitions of the nature and scope of post-Fordism vary considerably and are a matter of debate among scholars.
Economic materialism can be described as either a personal attitude that attaches importance to acquiring and consuming material goods or as a logistical analysis of how physical resources are shaped into consumable products.
Juliet B. Schor is an American economist and Sociology Professor at Boston College. She has studied trends in working time, consumerism, the relationship between work and family, women's issues and economic inequality, and concerns about climate change in the environment. From 2010 to 2017, she studied the sharing economy under a large research project funded by the MacArthur Foundation. She is currently working on a project titled "The Algorithmic Workplace" with a grant from the National Science Foundation.
Frugality is the quality of being frugal, sparing, thrifty, prudent, or economical in the consumption of resources such as food, time or money, and avoiding waste, lavishness or extravagance.
Anti-consumerism is a sociopolitical ideology that is opposed to consumerism, the continual buying and consuming of material possessions. Anti-consumerism is concerned with the private actions of business corporations in pursuit of financial and economic goals at the expense of the public welfare, especially in matters of environmental protection, social stratification, and ethics in the governing of a society. In politics, anti-consumerism overlaps with environmental activism, anti-globalization, and animal-rights activism; moreover, a conceptual variation of anti-consumerism is post-consumerism, living in a material way that transcends consumerism.
Tim Kasser is an American psychologist and book author known for his work on materialism and well-being.
Alternative giving is a form of gift giving in which the giver makes a donation to a charitable organization on the gift recipient's behalf, rather than giving them an item. The idea of giving something to one person by paying another was applied by Benjamin Franklin as a "trick ... for doing a deal of good with a little money", which came to be known as "pay it forward". This form of giving is often used as an alternative to consumerism and to mitigate the impact of gift-giving on the environment.
Toy advertising is the promotion of toys through a variety of media. Advertising campaigns for toys have been criticized for trading on children's naivete and for turning children into premature consumers. Advertising to children is usually regulated to ensure that it meets defined standards of honesty and decency. These rules vary from country to country, with some going as far as banning all advertisements that are directed at children.
Sexuality in China has undergone dramatic changes throughout time. These changes can be categorized as "sexual revolution". Chinese sexual attitudes, behaviors, ideology, and relations have especially gone through dramatic shifts in the past four decades due to reform and opening up of the country. Many of these changes have found expression in the public forum through a variety of behaviors and ideas. These include, but are not limited to the following cultural shifts: a separation of sex and marriage, such as pre- and extramarital sex; a separation of sex from love and child-bearing such as internet sex and one-night stands; an increase in observable sexual diversity such as homo- and bisexual behavior and fetishism; an increase in socially acceptable displays and behaviors of female sexual desire; a boom in the sex industry; and a more open discussion of sex topics, including sex studies at colleges, media reports, formal publications, online information, extensive public health education, and public displays of affection.
Sustainable consumption is the use of products and services in ways that minimizes impacts on the environment.
Micro-sustainability is the portion of sustainability centered around small scale environmental measures that ultimately affect the environment through a larger cumulative impact. Micro-sustainability centers on individual efforts, behavior modification, education and creating attitudinal changes, which result in an environmentally conscious individual. Micro-sustainability encourages sustainable changes through "change agents"—individuals who foster positive environmental action locally and inside their sphere of influence. Examples of micro-sustainability include recycling, power saving by turning off unused lights, programming thermostats for efficient use of energy, reducing water usage, changing commuting habits to use less fossil fuels or modifying buying habits to reduce consumption and waste. The emphasis of micro-sustainability is on an individual's actions, rather than organizational or institutional practices at the systemic level. These small local level actions have immediate community benefits if undertaken on a widespread scale and if imitated, they can have a cumulative broad impact.
Sustainable consumer behavior is the sub-discipline of consumer behavior that studies why and how consumers do or do not incorporate sustainability priorities into their consumption behavior. It studies the products that consumers select, how those products are used, and how they are disposed of in pursuit of consumers' sustainability goals.
Theories of consumption have been a part of the field of sociology since its earliest days, dating back, at least implicitly, to the work of Karl Marx in the mid-to-late nineteenth century. Sociologists view consumption as central to everyday life, identity and social order. Many sociologists associate it with social class, identity, group membership, age and stratification as it plays a huge part in modernity. Thorstein Veblen's (1899) The Theory of the Leisure Class is generally seen as the first major theoretical work to take consumption as its primary focus. Despite these early roots, research on consumption began in earnest in the second half of the twentieth century in Europe, especially Great Britain. Interest in the topic among mainstream US sociologists was much slower to develop and it is still not a focal concern of many American sociologists. Efforts are currently underway to form a section in the American Sociological Association devoted to the study of consumption.
The economics of Christmas are significant because Christmas is typically a high-volume selling season for goods suppliers around the world. Sales increase dramatically as people purchase gifts, decorations, and supplies to celebrate. In the U.S., the "Christmas shopping season" starts as early as October. In Canada, merchants begin advertising campaigns just before Halloween, and step up their marketing following Remembrance Day on 11 November. In the UK and Ireland, the Christmas shopping season starts from mid-November, around the time when high street Christmas lights are turned on. In the United States, it has been calculated that about one fifth of retail sales to one quarter of all personal spending takes place during the Christmas/holiday shopping season. Figures from the U.S. Census Bureau reveal that expenditure in department stores nationwide rose from $20.8 billion in November 2004 to $31.9 billion in December 2004, an increase of 54 percent. In other sectors, the pre-Christmas increase in spending was even greater, due to a November through December buying surge of 100% in bookstores and 170% in jewelry stores. In the same year employment in American retail stores rose from 1.6 million to 1.8 million in the two months leading up to Christmas. This means that while consumers might spend more during this season, they also are given increased employment opportunities as sales rise to meet the increased demand.
Financial social work is an interactive and introspective, multidisciplinary approach that helps individuals explore and address their unconscious feelings, thoughts and attitudes about money. This self-examination process enables people to improve their relationship with their money and thus establish healthier money habits that lead to improved financial circumstances.
