NikNaks (South African snack)

Last updated
NiknaksZA.jpg
A bowl of NikNaks
Product type Cheese puffs
Owner Simba Chips
Country South Africa
Introduced1972
Related brandsSimba Chips
Markets Southern Africa
Website Official website

NikNaks, also known as "amaNikNaks," [1] is the brand name for a popular [2] brand of South African Cheese puffs manufactured by the Simba Chips company since 1972. [3] Originally only coming in a "Cheese" flavour. It is normally sold in 55 gram and 135 gram bags, and is primarily made from maize, vegetable oil, salt and cheese.

Contents

Though based in South Africa and mostly consumed in the Southern African region, NikNaks are consumed internationally due to South Africa's diaspora. [4]

Branding

A selection of three NikNaks packets from 1972 to 2010 that illustrate the change in design of the brand's mascot 'Nik the Naks' over time. With the original NikNaks packet on the left showing the original Kaapse Klopse minstrel design (Cheese flavour), the design used in the 2000s in the middle (Cheese flavour), and the final design adopted in 2010 on the right (Fruit Chutney flavour). NikNaks packet design change.jpg
A selection of three NikNaks packets from 1972 to 2010 that illustrate the change in design of the brand's mascot 'Nik the Naks' over time. With the original NikNaks packet on the left showing the original Kaapse Klopse minstrel design (Cheese flavour), the design used in the 2000s in the middle (Cheese flavour), and the final design adopted in 2010 on the right (Fruit Chutney flavour).

The brand features the brand mascot, Nik the Nak, on a yellow packet with different coloured diamonds arranged in a circular pattern depending on the flavour. Green for fruit chutney, brown for spicy beef, and pink for cheese. In the 2000s the image of the brand mascot was altered due to concerns over the racially prejudicial nature of the original image featuring a stylised Kaapse Klopse minstrel. [5] The mascot was originally "introduced as a middle-aged comic-like character [that] has since evolved into a funkier more youthful male, symbolising elements of youth culture." [1]

The new and final (as of 2020) branding was finalised in 2010 when a design from the advertising agency Graffiti by Mzwandile Buthelezi was chosen after members of the public voted it the best of 3 possible new options. [6]

In 2014 British importers of South African Niknaks were issued with legal letters informing them not to import the snacks into the country as they infringed on the brand name of the older, 1981-established British brand Nik Naks manufactured by KP Snacks. [7]

Flavours

NikNaks currently come in eight different flavours: [8]

The following flavours are discontinued:

Controversy

Simba Chip, the manufacturers of NikNaks, were reviewed by South Africa's Advertising Regulatory Body for alleged false advertising after public complaints that the Flamin' Hot flavour was not spicy. The board ruled in Simba's favour, stating that perceived spiciness is subjective to each consumer. [11]

Nutritional information

Cheese FlavourSpicy BeefFruit Chutney Flavour
Average ValuesPer 100gPer BagPer 100gPer BagPer 100gPer Bag
Energy (kJ)233512842375128423351284
Energy (kCal)564307564307559307
Protein6.2g2.5g6.2g2.5g6.2g2.5g
Carbohydrate53g29g53g29g53g29g
of which Sugars1.3g0.7g1.3g0.7g1.3g0.7g
Fat36g17.9g36g17.9g36g17.9g
Sodium0.839g0.461g0.8g0.461g0.992g0.461g

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References

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  3. "Simba NikNaks - Cheese". SA Goodies. Archived from the original on 22 August 2016. Retrieved 28 July 2016.
  4. "What African expats miss most about home - Homecoming Revolution". 2015-01-20. Archived from the original on 2018-12-11. Retrieved 2016-07-28.
  5. Mackay, Alistair (26 March 2015). "Brand Politics: Whose heritage is it, anyway?". Marketlives.com. Archived from the original on 18 August 2016. Retrieved 28 July 2016.
  6. 1 2 "NIKNAKS launches a new pack and a spicy new flavour". Archived from the original on 2016-08-27. Retrieved 2016-07-28.
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  8. "NikNaks Flavours". Simba. Archived from the original on 21 September 2020. Retrieved 3 May 2022.
  9. Thukwana, Ntando. "'Flaming Hot' NikNaks are hot enough, rules ad watchdog – even if some just taste tomato". Business Insider SA. Archived from the original on 26 April 2022. Retrieved 3 May 2022.
  10. "NikNaks introduces a spicy new flavour". Fastmoving.co.za. Archived from the original on 2016-08-08. Retrieved 2016-07-28.
  11. Thukwana, Ntando. "'Flaming Hot' NikNaks are hot enough, rules ad watchdog – even if some just taste tomato". Business Insider. Archived from the original on 26 April 2022. Retrieved 3 May 2022.