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| Company type | Private |
|---|---|
| Industry | Fashion |
| Founded | 2001 |
| Founder | Maria Erixon Levin Joakim Levin |
| Headquarters | , |
Key people | Maria Erixon, creative director Joakim Levin |
| Revenue |
|
Number of employees | 199 (2021) |
| Parent | Svenska Jeans Holding AB |
| Website | www |
Nudie Jeans is a Swedish denim brand founded in 2001 by Maria Erixon and headquartered in Gothenburg. Its parent company is Svenska Jeans Holding. [1]
Erixon has stated that she is drawn to designing jeans because "the more you wear and repair jeans, the more character they have. Denim is a living fabric that changes over time – and they are for everyone, of all ages and genders". [2]
Nudie Jeans have prioritised sustainability and social responsibility in their business practices. [3] [4] The company switched to organic cotton in the 2010s and offer free repairs to customers. The company also recycles some old products. [3] The company has a goal of being a fully transparent company. [4]
The company's cotton is sourced from India, Turkey and Italy, and manufacturing primarily takes place in Italy. According to CEO Palle Stenberg, its garment workers are paid a living wage. [4] It has stores in Sweden, the UK, Australia, Japan, Spain, Germany and Switzerland. [4]
As of 2003, the company had 12 employees, revenue of 93 million Swedish kronor ($11.5 million US dollars) and a net income of 13.6 million kronor ($1.68 million US dollars). 70% of revenue was generated outside of Sweden. [5] In 2004, Nudie's net income increased by 70%. [6]
In 2019, Nudie Jeans increased its net revenue to 489.4 million SEK ($51.74 million US dollars). As of 2021, the total number of global employees rose to 199 people. [1]
Jeans are a type of pants or trousers made from denim or dungaree cloth. Often the term "jeans" refers to a particular style of trousers, called "blue jeans", with the addition of copper pocket rivets added by Jacob W. Davis in 1871 and patented by Davis and Levi Strauss on May 20, 1873. Prior to the patent, the term "blue jeans" had been long in use for various garments, constructed from blue-colored denim.
FUBU is an American hip hop apparel company. FUBU stands for "For Us, By Us" and was created when the founders were brainstorming for a catchy four-letter word following other big brands such as Nike and Coke. It includes casual wear, sports wear, a suit collection, eyewear, belts, fragrances, and shoes.
Levi Strauss & Co. is an American clothing company known worldwide for its Levi's brand of denim jeans. It was founded in May 1853 when German-Jewish immigrant Levi Strauss moved from Buttenheim, Bavaria, to San Francisco, California, to open a West Coast branch of his brothers' New York dry goods business. Although the corporation is registered in Delaware, the company's corporate headquarters is located in Levi's Plaza in San Francisco.
Diesel S.p.A. is an Italian retail clothing company, located in Breganze, Italy. It sells denim and other clothing, footwear, and accessories. The clothing line has two different brands: Diesel and Diesel Black Gold. There is also a line for children, called Diesel Kid. The company is known for its surreal advertising campaigns.
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Tom Tailor (TT) is a German vertically integrated lifestyle fashion company headquartered in Hamburg. The range includes clothing and accessories for men and women of all ages in the middle to upper price segment.
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Stone washing is a textile manufacturing process used to give a newly manufactured cloth garment a worn appearance. The process became popular in the 1980s, as acid jeans gained popularity; however, stone washing has roots going back to 1960s surfer apparel. Stone-washing also helps to increase the softness and flexibility of otherwise stiff and rigid fabrics such as canvas and denim. Although stone washing increases a fabric's flexibility, it shortens the life-span of the jeans. The process of Stone Washing can be costly, as freshly stone washed jeans must be washed many times in order to remove the grit from the process. Along with high production costs, stone washing can be detrimental to the environment, due to the excess grit that is removed as fabric is being stone washed. This leads many manufacturers to pursue other methods to achieve a distressed appearance.
Cheap Monday is a Swedish clothing label. It was founded in 2004 by Örjan Andersson and Adam Friberg, originally as a second-hand clothing store, in a suburb of Stockholm. The clothes started selling on March 10, 2004, and from the beginning in only one store called Weekday. The name of the brand derived from the fact that the original store was only open on Sunday. The brand was known for their idiosyncratic designs, and expanded from their original focus on jeans to include sneakers, flannel, and shirts.
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Arvind Limited is an Indian textile manufacturer and the flagship company of the Lalbhai Group. Its headquarters are in Naroda, Ahmedabad, Gujarat, India, and it has units at Santej. The company manufactures cotton shirting, denim, knits and bottomweight (khaki) fabrics. It has also recently ventured into technical textiles with its Advanced Materials Division in 2011. It is India's largest denim manufacturer.
Gebrüder Stitch is the first Austrian manufacturer of organic jeans made to measure, founded in 2010 and based in Vienna. In German- speaking Europe Gebrüder Stitch are known for innovative marketing and communication strategies. With campaigns such as "Christmas on the arse" the Gebrüder Stitch reached a high brand awareness. Quickly they took a leading role in fair jeans production and still use organic denim only.
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DL1961 is a global premium denim brand that is carried in hundreds of stores. The brand was founded in 2008 using XFIT LYCRA, a fabric it has patented. XFIT is a cotton-wrapped Lycra thread intertwined with polyester made by DL parent company ADM Denim, which was founded by Faisal and Meliha Ahmed. The company uses an eco-friendly manufacturing process that it introduced in 2013 to use less water, waste, and dye. The brand has a maternity line.
Ganni is a Danish contemporary ready-to-wear fashion brand. Founded in 2000 by gallerist Frans Truelsen, it started gaining cult popularity as a designer label in the late 2010s under the tutelage of husband-and-wife duo Nicolaj Reffstrup and Ditte Reffstrup.
Frame is an American fashion-retail company that designs and sells high-end clothing for men and women. The company is known for its denim jeans and hand bags sold at retail outlets in the United States that were first popular with models Karlie Kloss, Miranda Kerr, and Emily Ratajkowski.
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