Office of Digital Strategy

Last updated
White House Digital Strategy Director
US-WhiteHouse-Logo.svg
Incumbent
Christian Tom
since June 30, 2023
Executive Office of the President
White House Office
Reports to White House Chief of Staff
Appointer President of the United States
DeputyTericka Lambert

The Office of Digital Strategy (ODS) is an Executive Branch agency that promotes the U.S. president's messaging through digital and social media. It is part of the White House Office and is led by the Assistant to the President and Director of Digital Strategy, who reports to the White House Chief of Staff. The incumbent director is Christian Tom.

Contents

Role

The Office of Digital Strategy (ODS) manages the President’s online communications across social media, digital influencers and creators, and creative production. This consists of the Platforms (social media) team, Video Team, Creative Design team, and the Digital Engagement and Partnerships teams. The department also collaborates with other teams, including Congressional offices and Cabinet agencies, on digital initiatives and event coverage. [1]

Obama administration

Nate Lubin headed the office for part of president Barack Obama's tenure. [2] Jason Goldman succeeded Lubin in 2015, serving as the first-ever U.S. Chief Digital Officer. [3] Clay Dumas was the chief of staff for the Office of Digital Strategy, and Ashleigh Axios also worked in the office during Obama's presidency. [4] Peter Welsch also had a role. [5]

Trump administration

Ory Rinat was the chief digital officer for Donald Trump's administration. [6] The Trump administration reworked the Whitehouse.gov website and managed various social media tools, including Twitter, to communicate its messaging. [7]

Biden administration

Rob Flaherty was appointed digital strategy director after serving on the Joe Biden presidential campaign as digital director and as the digital director for the Presidential transition of Joe Biden. The Office of Social Media, headed by Dan Scavino during the Trump administration, was transitioned back to the Office of Digital Strategy. Christian Tom took over the role of Director of Digital Strategy in late June. [8]

Organization

The Office of Digital Strategy under the administration of Joe Biden as of March 2024 is as follows.

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References

  1. ↑ "Internship Departments". The White House. Retrieved 2023-07-26.
  2. ↑ Most Read Politics (2015-05-01). "White House digital strategy director to step down Friday". The Washington Post. Retrieved 2018-12-27.
  3. ↑ Farhi, Arden. CBS News. CBS New https://www.cbsnews.com/news/new-senior-adviser-and-chief-digital-officer-at-the-white-house/ . Retrieved 25 March 2015.{{cite web}}: External link in |ref= (help); Missing or empty |title= (help)
  4. ↑ Bereznak, Alyssa (2017-02-08). "The Digital Presidency of Donald Trump". The Ringer. Retrieved 2022-02-03.
  5. ↑ "News: News: Luddy School of Informatics, Computing, and Engineering: Indiana University Bloomington". luddy.indiana.edu. Retrieved 2022-02-03.
  6. ↑ "Ory Rinat | C-SPAN.org". www.c-span.org. Retrieved 2022-02-03.
  7. ↑ Samuelsohn, Darren. "Trump needs time to make whitehouse.gov great again". POLITICO. Retrieved 2022-02-03.
  8. 1 2 3 House, The White (2023-06-30). "Statement from President Joe Biden on Christian L. Tom". The White House. Retrieved 2023-07-26.
  9. ↑ "Marian Dimaano". Forbes. Retrieved 2024-03-25.
  10. 1 2 3 4 5 "White House". Open The Books. Retrieved 2023-07-26.
  11. 1 2 3 Tani, Max; Thompson, Alex (2022-09-30). "Transition from hell". POLITICO. Retrieved 2023-07-26.
  12. ↑ Stokols, Eli; Egan, Lauren (2023-06-30). "How Biden prepped for a SCOTUS thumping". POLITICO. Retrieved 2023-07-26.
  13. 1 2 Tani, Max; Thompson, Alex; Bice, Allie (2022-06-29). "Karine's tough debut". POLITICO. Retrieved 2023-07-26.
  14. ↑ Ross, Garrett (2022-08-27). "POLITICO Playbook: What's underneath all those redactions". POLITICO. Retrieved 2023-07-26.
  15. ↑ Thompson, Alex (2022-08-10). "Biden gets some closure". POLITICO. Retrieved 2023-07-26.
  16. ↑ Thompson, Alex; Lemire, Jonathan; Tani, Max (2022-08-01). "Why Bedingfield stayed". POLITICO. Retrieved 2023-07-26.
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