 | |
| Company type | Family business |
|---|---|
| Genre | Pancakes |
| Founded | 1965 |
| Founder | Allen Trachsel Helen Trachsel Roger Meadmore |
| Headquarters | Melbourne, Australia |
Number of locations | 13 |
Area served | Victoria |
Key people | Simon Meadmore, Chief Executive Officer Gerhard Wittwer, General Manager |
| Products | pancakes, ice-cream, crepes, various savoury dishes |
| Website | www |
The Pancake Parlour is an Australian family-owned pancake restaurant chain, serving sweet and savoury pancakes and crepes with locations in Victoria.
In 1959, Roger and Helen Meadmore, an Australian couple, and their longtime American business partner, Alan Trachsel, [1] [2] were on a road trip in the U.S. [lower-alpha 1] Every morning, they stopped for breakfast at pancake houses. The Australians would later recall, "Americans served pancakes the way we serve toast". [3]
When they returned home, Roger Meadmore discarded his plans to start an omelette restaurant. He saved up for years to open up the Pancake Kitchen in 1965 with his wife and Trachsel. [3] [7] Located in a burned-out deli at Gilbert Place, Adelaide, [5] the Pancake Kitchen's early days were unconventional. Instead of a menu, patrons were asked what they wanted. Their answer was "pancakes and a sort-of bolognese." This dish is still on the menu as the Tabriz. [1] [lower-alpha 2]
In 1969, they sold the Pancake Kitchen. Roger Meadmore moved to Sydney, [1] leaving the company to pursue his career as a balloonist and, being a committed Scientologist, run his personal efficiency business. [4] [lower-alpha 3] Helen and Alan Trachsel, now married, [lower-alpha 4] moved to Melbourne, where they started a now-defunct pancake restaurant at 4 Market Lane. As someone else had already registered the Pancake Kitchen there, they named it the Pancake Parlour. In 1971, they built the portable Pancake Parlour Party Machine, which operated during the 1970s. [1] [3]
The Meadmore's daughter, Samantha, left the company in 2009, and their son, Simon, is now the sole owner. [13] [2] There are twelve Melbourne restaurants, with the Doncaster, Highpoint, Fountain Gate and Malvern East restaurants open 24 hours a day. [14]
The Pancake Parlour also serves fish, chicken, salads and savoury crepes as well as a variety of breakfast dishes. [15] The Pancake Parlour also sells its pancake mix and pancake syrup in supermarkets across Australia. [16]
The early Pancake Parlours had a giant chess set in every store. The company also sponsored and hosted many chess tournaments in the 1970s and 1980s. [17]
The Pancake Parlour has thirteen locations in Melbourne, including in Australia's largest shopping centres, such as Chadstone, Westfield Fountain Gate, Eastland, and Highpoint. [18] In addition, there is one licensee, the Pancake Kitchen, in Ballarat. [19]
According to Good Food , the Pancake Parlour is regarded as a Melbourne icon. [1]
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