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Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a specific good or service, but there are wide range of uses, the most common being the commercial advertisement.
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DDB Worldwide Communications Group LLC, known internationally as DDB, is a worldwide marketing communications network. It is owned by Omnicom Group, one of the world's largest advertising holding companies. The international advertising networks Doyle Dane Bernbach and Needham Harper merged their worldwide agency operations to become DDB Needham in 1986. At that same time the owners of Doyle Dane Bernbach, Needham Harper and BBDO merged their shareholdings to form the US listed holding company Omnicom. In 1996, DDB Needham became known as DDB Worldwide.
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Copywriting is the act or occupation of writing text for the purpose of advertising or other forms of marketing. The product, called copy or sales copy, is written content that aims to increase brand awareness and ultimately persuade a person or group to take a particular action.
Maypo is an American brand of hot cereals. The original product was maple flavored oatmeal but there are now a variety of flavors sold under the Maypo brand name. It was originally manufactured by Maltex Co. and is now owned by Homestat Farm, Ltd. It was best known for its television commercials with the catchphrase, "I Want My Maypo" by Marky Maypo.
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Gillian Duffy is an English food writer and editor of New York magazine, and 2015 winner of the James Beard Foundation award for Food Journalism - Visual Storytelling. She was born in Salisbury, England and having lived in Weston, Connecticut for some years, now lives in Provence and commutes regularly to New York. Brought up on a Sussex farm, she spent summers in France, and is fluent in French. After Finishing School in London, she worked in various ad agencies "learning the trade".
Phil Suarez is an American entrepreneur and restaurateur, from Manhattan, New York. He was born in Washington Heights, New York City, where he attended George Washington High school. He is the youngest of four, and the son of Puerto Rican immigrants.
VMLY&R is an American marketing and communications company specializing in advertising, digital and social media, sales promotion, direct marketing and brand identity consulting, formed from the merger of VML, founded in 1992, and Y&R , founded in 1923. It is a subsidiary of WPP plc multinational advertising and public relations holding company.
Lillian Eichler Watson was an American advertising copywriter and author of bestselling books of etiquette. Her first Book of Etiquette, published in 1921 and for which she created the advertising campaign Again She Orders..."A Chicken Salad, Please", was an immediate bestseller and was followed by several updated volumes and numerous other books.
References
- ↑ Mark Tungate (2007), Adland: a global history of advertising , Kogan Page Publishers, pp. 58–59, ISBN 978-0-7494-4837-0
- ↑ "Advertising: Papert, Koenig, Lois Gets Stock Symbol (Published 1964)". The New York Times. 1964-12-31. ISSN 0362-4331 . Retrieved 2021-01-11.
- 1 2 3 McDonough, John; Egolf, Karen (2002). The Advertising Age Encyclopedia of Advertising. Chicago: Fitzroy Dearborn Publishers. ISBN 1-57958-172-2.
- 1 2 3 Frank, Thomas (1998). The Conquest of Cool: Business Culture, Counterculture, and the Rise of Hip Consumerism. Chicago: University of Chicago Press. p. 82. ISBN 978-0-226-26012-9.
- 1 2 3 Sivulka, Juliann (2011). Soap, Sex, and Cigarettes: A Cultural History of American Advertising (2nd ed.). Boston: Wadsworth. p. 264. ISBN 978-1-133-31113-3.
- ↑ "Papert, Koenig, Lois". Ad Age. 2003-09-15. Retrieved 2022-09-07.
- ↑ Thomas Riggs (2000), "I want my Maypo campaign", Encyclopedia of major marketing campaigns, pp. 806, 1154
- 1 2 3 Tim Murphy (October 27, 2008), "Mad Men, George Lois, and Advertising's Creative Revolution", Fast Company
- ↑ Richards, Jef I. (2022). A History of Advertising: The First 300,000 Years. Lanham, MD: Rowman & Littlefield. p. 204. ISBN 978-1-5381-4121-2.
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