Paulo Londra | |
|---|---|
 Londra in 2020 | |
| Born | Paulo Ezequiel Londra April 12, 1998 Córdoba, Argentina |
| Occupations |
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| Years active | 2017–present |
| Partner | Rocío Moreno (2015–2021) |
| Children | 2 |
| Musical career | |
| Genres | Urbano |
| Website | paulolondra |
Paulo Ezequiel Londra (born April 12, 1998) is an Argentine rapper and singer. His music has topped Argentine charts and has been highly successful across Argentina and Latin America.
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Londra was inspired to become a rap artist by watching Eminem's 8 Mile film. The urge to interpret his lyrics outside of a recording studio led him to improvise and rap in Argentinian squares with friends, gradually creating a local buzz.
At the age of 14, he performed for the first time in a freestyle competition, in a tournament known as Sin Escritura ('Without Writing'). However, Paulo confessed that he did not do well in rap battles, since in those competitions the rappers who threw the most aggressive bars usually won, and he demonstrated another type of more melodic and technical style. [1]
Leaving his comfort zone and freestyling in squares helped with his shyness, and launched a competitive period spanning around five years. [2] He forged his style battling in freestyle contests as the so-called El Quinto Escalón, and rapidly stepped up to Latin trap. [3]
His professional career kicked off with "Relax", a song he uploaded in early 2017. Londra's music avoids themes prominent in urban music, such as violence and drugs. [4]
Londra became well known through his hit songs "Nena Maldición" (featuring Lenny Tavarez), "Te Amo" (with Piso 21), and "Cuando Te Besé" (with Becky G). The latter peaked at number 45 on the Billboard Hot Latin Songs and became the first song to ever top the Billboard Argentina Hot 100. [5] His song "Adán y Eva" also topped Billboard's Argentina Hot 100. [4]
In 2019, he was featured on Ed Sheeran's No.6 Collaborations Project , performing on the song "Nothing on You" along with British rapper Dave. On 26 September of the same year, Londra released the song "Party", a collaboration with the American rapper and singer A Boogie wit da Hoodie. In May 2020, a conflict between Paulo and his label Big Ligas was made public through Instagram, where Ovy on the Drums and Kristoman were accused of manipulating Londra's contract and defrauding him to have the rights to his songs without the consent of the latter. Londra would later publish an open letter in which he would disclose the reasons for the conflict, claiming that they made him sign with Warner Music without his consent to record his first album, and that they scammed him into signing a contract that linked him to Big Ligas until 2025. This resulted in Paulo not being able to release more music until he could solve the court case that his lawyers are carrying out to be able to terminate his contract with Warner and Big Ligas.
| Year | Award | Category | Nominated work | Result | Ref. |
|---|---|---|---|---|---|
| 2018 | Jerónimo Awards | Special Distinction | — | Won | [6] |
| Kids' Choice Awards Argentina | Best New Artist | Nominated | [7] | ||
| MTV Europe Music Awards | Best Latin America South Act | Nominated | [8] | ||
| Quiero Awards | Best Urban Video | "Te Amo" | Nominated | [9] | |
| Best Collaboration | "Cuando Te Besé" | Nominated | |||
| Martín Fierro Digital Awards | Best Music Artist | — | Nominated | [10] | |
| Latin Music Italian Awards | Best Latin Revelation of The Year | Nominated | [11] | ||
| Favorite Liryc Song | "Te Amo" | Nominated | |||
| 2019 | Heat Latin Music Awards | Best New Artist | — | Nominated | [12] |
| Gardel Awards | Best Urban/Trap Song or Album | "Adán y Eva" | Won | [13] [14] | |
| "Chica Paranormal" | Nominated | ||||
| "Dímelo" | Nominated | ||||
| "Cuando Te Besé" | Nominated | ||||
| Collaboration of the Year | Nominated | ||||
| Best Urban/Trap Collaboration | Won | ||||
| Best New Artist | — | Nominated | |||
| MTV Millennial Awards | Best Argentine Instagrammer | Nominated | [15] | ||
| Instacrush | Nominated | ||||
| Argentine Artist of the Year | Nominated | ||||
| Hit of the Year | "Adán y Eva" | Won | |||
| Collaboration of the Year | "Cuando Te Besé" | Nominated | |||
| Youth Awards | Best New Artist | — | Nominated | [16] | |
| Latin American Music Awards | New Artist of the Year | Nominated | [17] | ||
| LOS40 Music Awards | LOS40 Global Show Award | "Adán y Eva" | Nominated | [18] | |
| Latin Grammy Awards | Best New Artist | — | Nominated | [19] | |
| [[2019 MTV Europe Music Awards|MTV Europe Music Awards | Best Latin America South Act]] | Nominated | [20] | ||
| Martín Fierro Fashion Awards | Best Male Singer Style | Nominated | [21] | ||
| Quiero Awards | Best Male Artist Video | "Adán y Eva" | Nominated | [22] | |
| Best Trap Video | "No Puedo" | Nominated | |||
| Best Urban Video | "Adán y Eva" | Nominated | |||
| Best Video of the Year | Nominated | ||||
| Martín Fierro Digital Awards | Best Music Artist | — | Nominated | [23] | |
| 2020 | Billboard Latin Music Awards | Best New Artist of the Year | Nominated | [24] | |
| Lo Nuestro Awards | Album of the Year | Homerum | Nominated | [25] | |
| Video of the Year | "Party" | Nominated | |||
| Urban/Trap Song of the Year | "Adan y Eva" | Nominated | |||
| Spotify Awards | Most Followed Artist | — | Nominated | [26] | |
| Most-Streamed Male Artist on Consoles | Nominated | ||||
| Most-Streamed Male Artist – For Users From 13 to 17 Years Old | Nominated | ||||
| Heat Latin Music Awards | Best South Artist | Nominated | [27] | ||
| Your Urban Music Awards | Top Latinoamerican Urban Arstist | Nominated | [28] | ||
| Gardel Awards | Album of the Year | Homerum | Nominated | [29] | |
| Best Urban/Trap Song or Album | Nominated | ||||
| Best Urban/Trap Collaboration | "Party" | Nominated | |||
| "Sólo Pienso En Ti" | Nominated |
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